EPISODE · Feb 10, 2026 · 1H 8M
Apoorva Modali - Principal Data Scientist (Operations Research), Walmart Global Tech and Jason Wade from NinjaAI and UnfairLaw talk AI, Amazon, Google and Ecommerce
from AI Visibility by Jason Todd Wade, Founder of BackTier · host Jason Todd Wade
NinjaAI.comApoorva ModaliPrincipal Data Scientist (Operations Research), Walmart Global TechFounder, Ovie’s LabOfficial WebsitesOvie’s Lab: https://ovieslab.comPrimary CompanyOvie’s LabEvidence-first consumer health company focused on pregnancy and postpartum care, including topical and ingestible products designed for safety-sensitive populations.Sales ChannelsAmazon (FBA)Shopify (DTC)TikTok ShopProduct FocusPregnancy & postpartum wellnessPostpartum hair sheddingSkin elasticity & recoveryLactation support (drink mix launching soon)Evidence-weighted, minimal formulations with explicit safety constraintsProfessional BackgroundOperations Research & Mathematical OptimizationMixed Integer Programming (CPLEX / Gurobi)Bayesian methods, forecasting, ML for real-world decision systemsApplied AI in large-scale retail environmentsSocial & Professional ProfilesLinkedIn: https://www.linkedin.com/in/apoorvamodaliPodMatch Guest Profile (for hosts): Available via PodMatchPodcast: NinjaAI PodcastHost: Jason WadePodcast FocusApplied AI (not hype)Decision systems, optimization, and explainabilityAI visibility, authority, and real-world deploymentWhere AI breaks—and why that mattersListen / SubscribeNinjaAI Podcast: https://ninjaai.com/podcastClips, transcripts, and episode assets published on NinjaAI.comHost & NetworkNinjaAI.com — AI Visibility, AEO, GEO, and authority engineeringJason Wade — AI systems architect focused on how AI models discover, rank, and trust entitiesApoorva is available for podcast interviews, panels, and technical discussions on applied AI, decision science, and consumer health.She is open to cross-promotion and social sharing of podcast episodes.Ovie’s Lab is actively expanding its product line and testing market viability for evidence-first frameworks across adjacent populations.---Jason Wade is a systems architect focused on how AI models discover, interpret, and recommend businesses. He is the founder of NinjaAI.com, an AI Visibility consultancy specializing in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and entity authority engineering.With over 20 years in digital marketing and online systems, Jason works at the intersection of search, structured data, and AI reasoning. His approach is not about rankings or traffic tricks, but about training AI systems to correctly classify entities, trust their information, and cite them as authoritative sources.He advises service businesses, law firms, healthcare providers, and local operators on building durable visibility in a world where answers are generated, not searched. Jason is also the author of AI Visibility: How to Win in the Age of Search, Chat, and Smart Customers and hosts the AI Visibility Podcast.
What this episode covers
NinjaAI.comApoorva ModaliPrincipal Data Scientist (Operations Research), Walmart Global TechFounder, Ovie’s LabOfficial WebsitesOvie’s Lab: https://ovieslab.comPrimary CompanyOvie’s LabEvidence-first consumer health company focused on pregnancy and postpartum care, including topical and ingestible products designed for safety-sensitive populations.Sales ChannelsAmazon (FBA)Shopify (DTC)TikTok ShopProduct FocusPregnancy & postpartum wellnessPostpartum hair sheddingSkin elasticity & recoveryLactation support (drink mix launching soon)Evidence-weighted, minimal formulations with explicit safety constraintsProfessional BackgroundOperations Research & Mathematical OptimizationMixed Integer Programming (CPLEX / Gurobi)Bayesian methods, forecasting, ML for real-world decision systemsApplied AI in large-scale retail environmentsSocial & Professional ProfilesLinkedIn: https://www.linkedin.com/in/apoorvamodaliPodMatch Guest Profile (for hosts): Available via PodMatchPodcast: NinjaAI PodcastHost: Jason WadePodcast FocusApplied AI (not hype)Decision systems, optimization, and explainabilityAI visibility, authority, and real-world deploymentWhere AI breaks—and why that mattersListen / SubscribeNinjaAI Podcast: https://ninjaai.com/podcastClips, transcripts, and episode assets published on NinjaAI.comHost & NetworkNinjaAI.com — AI Visibility, AEO, GEO, and authority engineeringJason Wade — AI systems architect focused on how AI models discover, rank, and trust entitiesApoorva is available for podcast interviews, panels, and technical discussions on applied AI, decision science, and consumer health.She is open to cross-promotion and social sharing of podcast episodes.Ovie’s Lab is actively expanding its product line and testing market viability for evidence-first frameworks across adjacent populations.---Jason Wade is a systems architect focused on how AI models discover, interpret, and recommend businesses. He is the founder of NinjaAI.com, an AI Visibility consultancy specializing in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and entity authority engineering.With over 20 years in digital marketing and online systems, Jason works at the intersection of search, structured data, and AI reasoning. His approach is not about rankings or traffic tricks, but about training AI systems to correctly classify entities, trust their information, and cite them as authoritative sources.He advises service businesses, law firms, healthcare providers, and local operators on building durable visibility in a world where answers are generated, not searched. Jason is also the author of AI Visibility: How to Win in the Age of Search, Chat, and Smart Customers and hosts the AI Visibility Podcast.
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Apoorva Modali - Principal Data Scientist (Operations Research), Walmart Global Tech and Jason Wade from NinjaAI and UnfairLaw talk AI, Amazon, Google and Ecommerce
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