Apple ad network gets special privileges that Facebook, Google won’t on iOS14

Is Apple playing fair? Apple looks to be giving its own ad network a leg up on competitors with customer data that other ad networks can’t access. In iOS 14, Apple Advertising appears to have a separate settings panel with a default-on setting. Other advertisers and ad networks on iOS, however, need to ask permission every single time. “It’s preferential access to users’ data,” mobile expert Eric Seufert says. “Now they’re best-positioned to gain market share in mobile app install ads.” That’s close to an $80 billion industry that Google and Facebook currently dominate.