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Apple ad network gets special privileges that Facebook, Google won’t on iOS14 episode artwork

EPISODE · Aug 7, 2020 · 10 MIN

Apple ad network gets special privileges that Facebook, Google won’t on iOS14

from TechFirst with John Koetsier · host John Koetsier

Is Apple playing fair? Apple looks to be giving its own ad network a leg up on competitors with customer data that other ad networks can’t access. In iOS 14, Apple Advertising appears to have a separate settings panel with a default-on setting. Other advertisers and ad networks on iOS, however, need to ask permission every single time. “It’s preferential access to users’ data,” mobile expert Eric Seufert says. “Now they’re best-positioned to gain market share in mobile app install ads.” That’s close to an $80 billion industry that Google and Facebook currently dominate.

What this episode covers

Is Apple playing fair? Apple looks to be giving its own ad network a leg up on competitors with customer data that other ad networks can’t access. In iOS 14, Apple Advertising appears to have a separate settings panel with a default-on setting. Other advertisers and ad networks on iOS, however, need to ask permission every single time. “It’s preferential access to users’ data,” mobile expert Eric Seufert says. “Now they’re best-positioned to gain market share in mobile app install ads.” That’s close to an $80 billion industry that Google and Facebook currently dominate.

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Apple ad network gets special privileges that Facebook, Google won’t on iOS14

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Frequently Asked Questions

How long is this episode of TechFirst with John Koetsier?

This episode is 10 minutes long.

When was this TechFirst with John Koetsier episode published?

This episode was published on August 7, 2020.

What is this episode about?

Is Apple playing fair? Apple looks to be giving its own ad network a leg up on competitors with customer data that other ad networks can’t access. In iOS 14, Apple Advertising appears to have a separate settings panel with a default-on setting....

Can I download this TechFirst with John Koetsier episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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