Apple: What is this brand's 'One Word'?
from The Catalyst Effect with Rich Keller
I spent 25 years as a brand marketing executive at Nabisco, Kraft Foods, Cadbury, and Godiva. Throughout my career, I crafted identities, using just 'One Word', for some of the world's most iconic brands such as Planters, Chips Ahoy!, Dentyne, and Godiva. In these episodes, I will challenge listeners to think differently about the brands they interact with every day by showing how their 'One Word' core value helps them break through the clutter and stand-out. Let's listen to today's brand clip…APPLE.
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This episode is 8 minutes long.
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This episode was published on September 24, 2020.
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