Apple x Nike: The Untold Story of a Sold-Out Collaboration

If you've ever wondered what it's like to lead marketing for brands like Nike, Apple, Armani, and Majid Al Futtaim, this conversation is for you. Said has spent decades mastering the art of brand consistency, storytelling, and customer obsession, and in this episode, he shares the mindset, the lessons, and the behind-the-scenes moments that most people never see. From selling shoes at 15 to orchestrating global campaigns, he's lived every step of the journey — and the insights he drops will change how you think about building your brand, your team, and your legacy.