AppLovin vs. Meta | TikTok's Prime Day Killer | Seguno: Make Emails in Sidekick

AppLovin vs Meta heats up, TikTok launches Deal For You Days vs Prime Day, and Snap spins off its AI video team. Plus Jared Gutstadt and Maejor on Rebel Audio and healing-frequency music, Sam Nebel on the Goodwipes retail-first playbook, Bill Rom on BL101's $5M to ~$200M run, and Rachael Nelson on paying customers for word of mouth.ON TODAY'S EPISODE OF ECOMM COWBOYJared Gutstadt (CEO, Rebel Audio) and Maejor (Maejor Frequency) — Jared, aka "Jingle Jared," just launched Rebel Audio ("the Canva of podcasting"), raising $3.8M oversubscribed in 30 days with Mark Burnett as advisor and Mike Majlak as Chief Creator in Residence. Maejor is the Grammy-nominated producer on Bieber's Purpose and creator of Maejor Frequency — Adweek 2022 Podcast of the Year on healing sound, born from his CML diagnosis. We dig into what each understood about sound the other didn't, the moat when Descript and Adobe ship the same AI features.Sam Nebel (Co-Founder and CCO, Goodwipes) — "King of Wipes" who started Goodwipes in a Florida State frat house, now 15,000+ doors across Walmart, Target, Kroger, H-E-B, ShopRite, ~63% brick-and-mortar. Open about "awareness-first, perfect product second" and his "$500K" Walmart playbook ($100K end-cap + $400K awareness). We dig into when he went retail-first, what the $400K buys, and whether DTC-first dies for physical CPG.Bill Rom (Co-Founder and CSO, BL101) — Co-founded Baseball Lifestyle 101 in 2016 with Josh Shapiro as an IG page. Under a million with no Facebook ads, then ~$5M to ~$200M from 2023 to 2025. Now 750 Dick's doors plus Scheels and Academy, three retail stores, weekly drops, 52% repeat rate on 40M monthly social views. We dig into what broke first when the business tripled, how Lululemon quality at half the price works without margins killing them.Rachael Nelson (Founder and CEO, Brandy) — Built Brandy as a consumer affiliate app paying everyday people 15–70%+ of their friends' first order — no follower minimum, no content required — a counter-model to LTK, ShopMy, Aspire. We dig into what influencer marketing got wrong about word of mouth.ALSO ON THE SHOW- Nike's "Never slept. Always dreamed." spot- Organic-looking ads are in- Let AI inform you, not become you- Taylor Holiday: The Canon- Watch and react: Snap AR Glasses demo- Watch and react: Google Vids- Tecovas gives Freddy his Western boots- Artificial womb__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693