Ecomm Cowboy

Snap Specs go live with Shopify, Dr. Squatch and Megan Fox unleash "Feral Fox" soap and deodorant, and nearly all luxury resale on TikTok Shop now comes from livestreams. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Jimmy Kim (Commerce Roundtable) and Cody Wittick (Kynship) join Chris Hall and Colin Dougherty.ON TODAY'S EPISODERand Fishkin — Co-Founder & CEO, SparkToroWe dig into the loudest warning in marketing — his own clickstream data showing 68% of US Google searches now end in zero clicks, up from 60% two years ago — what a CMO should change tomorrow morning, why his AI-recommendation study of ~3,000 prompts found brand lists almost never repeat (and what that means for the agencies selling you AEO rankings), turning down HubSpot's $25M offer for Moz, and his new book Zero Click Marketing.Joe Putnam — Founder, Conversion EngineWe dig into the Meta-ads-plus-retention playbook behind growing golf brand Bogey Bros more than 1,400% in 12 months — mid six figures to eight figures — building an SMS channel from zero to 25% of total sales in under nine months, where a "good" 5x ROAS on a small budget leaves real money on the table, and the through-line that Chris Hall ran email at Conversion Engine before this show.Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.ALSO ON THE SHOW- Retro Patagonia catalog- Riff meal kits (Humm x Ramadan) at Target- StickyTips keyboard stickers for long nails- Turn on one-click upsells- Taylor Holiday: creative production is the OS- A one-year-old company at a $10B valuation--------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Outersignal - https://www.outersignal.com/Proppel - https://www.weareproppel.com/ecommcowboyTie - https://meettie.com/cowboyTrendTrack - https://www.trendtrack.io/Sathi - www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Zuckerberg says "we can build a positive future," BCCGate gets a new update, Neuro Gum hits nine figures and goes Costco nationwide, and Realgood Foods lands at a $1.2B valuation. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEOliver Manilow — Co-Founder, SideShiftWe dig into the UGC creator marketplace that went from $0 to $5M+ ARR in roughly nine months after a near-death pivot — six straight months of 100% month-over-month growth, over 1M creators and 3,000+ brands with $100M+ paid out, a customer who spent $87,971 for 118M views at a $0.74 CPM, building creator trust when a brand ghosts the platform, and where "canvas UGC" fits in the ad-budget reallocation away from agency ads.Jacob Sappington — Partner & Director of Strategy, Homestead StudioWe dig into growing a Klaviyo-focused retention agency's email team from 2 people to 50 — the cold Twitter DM to Zach Stuck that turned a consulting pitch into employee number one, Klaviyo's 2025 Americas Agency Partner of the Year, the Verndale acquisition and what actually changes the day after, the HexClad direct-mail push that made ~$1.4M, and why he tells brands the biggest Black Friday email mistake is targeting segments that are too narrow.ALSO ON THE SHOW- SMACKIN launches cashews- The new "movement class" of luxury- Target x Hollister: $16M, 71% new customers- McDonald's China's takeaway backpack- Shopify's AI autocomplete beats Amazon search- A $450K private island in Maine--------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Outersignal - https://www.outersignal.com/Proppel - https://www.weareproppel.com/ecommcowboyTie - https://meettie.com/cowboyTrendTrack - https://www.trendtrack.io/Sathi - www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

The Sydney Sweeney x NOVIG controversy has athletes fired up, Mixue quietly becomes the world's biggest fast-food chain on a Dollar General playbook, Anthropic reportedly turns profitable, and a new report says teens trust AI product recommendations. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it.Today guest hosts TJ Bongiorno (Founder, The Outgoing Co.) and Oren John (Partner, Darkroom) join Chris Hall and Colin Dougherty.ON TODAY'S EPISODEConor Begley — Co-Founder, Fathers BrewingWe dig into building a USDA-certified-organic "clean beer" lager to 672% year-over-year growth and the No. 1 organic beer by sales per store at Whole Foods — the $25K test that found forever chemicals at 45-50x the legal drinking-water limit in top-selling beers, the tension of an anti-big-beer brand rolling out on Anheuser-Busch's network, the 40,000+ batches thrown away over 400+ blind taste tests, roughly one and a half new stores a day since launch, and the first move outside California into Philadelphia.Oren John — Partner, DarkroomWe dig into Meta Lab nearly doubling its retail store footprint and what it signals about AI hardware going physical, plus The Set Optimizer and the creative-director POV on where DTC is headed as the tools reshape production.ALSO ON THE SHOW- Hitting 100K on IG with Muse- Upselling on the package- Evvy raises $40M- Nori Cloud: prototype to Target in 10 months- Zuck wins agentic shopping?- "The first 14 days post-purchase decide everything"-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

BCCGate has the DTC world talking, Ridge teams up with Tony Hawk on a sweepstakes, Meta Lab nearly doubles its retail store footprint, and Light Helmets uses guerrilla tactics to shake up the football helmet business. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the desk.ON TODAY'S EPISODEAshley Wright — Founder & CEO, Social TaleWe dig into "profitability over virality" on TikTok Shop from one of the platform's earliest UK agency operators — why TikTok Shop exposes weak fundamentals instead of fixing them, the Tarte machine of 6,600 creators producing 23,000 videos for $45M in GMV, why £100-plus products make up 41% of UK TikTok Shop revenue, and the paid-social habit from his Adidas days he had to unlearn completely.ALSO ON THE SHOW- Cody Wittick (Kynship) joins the desk- Wilde protein chips land at Costco- KJP: making labels great again- "Ads can't outrun the warehouse"- Marketing isn't one job- Manning magic-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

An entrepreneur is literally selling his body for ad space, Wingstop drops a $27.99 Wing Pass for the NFL season, and 98 of 100 new American jobs in August went to women. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Commerce Roundtable) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEHarry Gray — Co-Founder, Noble Origins & Co-Host, The Meat Mafia PodcastWe dig into one of the cleanest examples of a podcast audience converting straight into a DTC customer base — a 7-person, $500K-seed supplement brand running 100% subscribe-and-save with zero retail partners and shipping to 190+ countries — the "business partner first, idea second" origin, the real unit economics of a built-in podcast audience versus buying Meta and TikTok ads, and the revenue number where he'd finally take a retail placement.Isaac Medeiros — Founder, Content ForgeWe dig into building Mini Katana to 30M YouTube subscribers, 10B+ annual views, and $50M+ in sales with zero paid media (because Facebook banned his ads), then selling it — plus why he declared "virality as you know it is dead" and replaced it with nichemaxxing, giving away his agency's operating playbook as a downloadable AI skill, owning a YouTube channel as a hedge against future CPMs, and what transferred from selling katanas to selling software.ALSO ON THE SHOW- 2026's fastest-growing brands (led by Mr. Pibb)- StreetTalk hits 8-figure ARR and a new "AGC" format- Best Oreo flavor ever- Zero Sugar Mountain Dew- Shopify Sidekick x bulk discount code bot- Google Ads AI dashboards go live-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Meta MUSE goes live for Shopify merchants, Sean Frank argues you should always hire from agencies and never a fractional CMO, Nike and Simon Property Group get dropped from the S&P 100, and an LG smart TV is caught recording while off. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEDana Peters — Founder & CEO, PROOF WalletsWe dig into hitting $18M in year-one sales fully bootstrapped in a category full of VC-funded competitors — the Recon Marine-to-manufacturer path, turning SMS into a two-way concierge channel with a disclosed 21X ROI lift, marketing a real lifetime warranty as a direct attack on competitors' "deceptive limited" fine print, what that warranty actually costs as a percentage of revenue, and whether patents are worth it when the category is flooded with sub-$20 dupes.Mike Khristo — Co-Founder & CEO, LayersWe dig into an ad-platform insider's pivot — six years running ad forensics inside Snap, now selling against the agencies that platform was built for — the thesis that the product's codebase, not the brief, is the marketing input that matters most, whether "$39/month replaces a $10K/month CMO" survives contact with real operators, the tension of asking builders to hand over their source code, and why DTC isn't a Layers market yet.ALSO ON THE SHOW-Butter Land-Nicotine drinks-SKIMS lands in DoorDash-A foldable iPhone, today?-Bain: holiday spending tops $1T, 24% start shopping on AI-DK Metcalf on Antarctica-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Meta lays out its "flock-fueled future," Kendall Jenner joins TRIP, Hulken races to build up inventory ahead of the holiday spike, and we get into running X ads for DTC brands. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts TJ Bongiorno (Founder, The Outgoing Co.) and Oren John (Partner, Darkroom) join Chris Hall and Colin Dougherty.ON TODAY'S EPISODEOren John — Partner, DarkroomWe dig into building Valuable Studios in public — Americana car-culture luxury goods developed open-source, with factories public unless they opt out, taste-lab SKUs over revenue-max merch, and a creative-director POV on what DTC gets wrong about logo-flex and copying. Plus the AI-native agency work at Darkroom, and where creative is actually headed as the tools collapse the cost of production.ALSO ON THE SHOW- Ad test: GPT-6 Astra vs Fable 5.1- VOX-style ads go viral- Laneige calls out a creator who never existed- Charlie Woods joins Team TaylorMade- HallPass: "tastes like cheating"- The first AI drug-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Goodles takes on Barilla in the better-for-you mac and cheese fight, GoPro gets acquired and pivots to defense (with suspicious timing next to Markiplier's stake), Fortune reports 73 of the top 100 creators in Temu's $962M Meta partnership ads are likely fake, and Jake Paul's anti-fund invests in Archive. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEPhil Kyprianou — Founder & CEO, Hubbvee & GothRider CoffeeWe dig into the rare dual perspective of running the agency and the brand at once — building on Shopify since 2012 (back at 42,000 merchants), the unglamorous system behind scaling GothRider to 200+ retail doors, whether chasing those doors cannibalized DTC margins, the real LTV math that made a $60 CAC still work post-iOS 14.5, and being publicly skeptical of AI-tool hype while demanding measurable 90-day outcomes.Kevin Espiritu — Founder & CEO, Epic GardeningWe dig into one of the clearest content-to-commerce flywheels in DTC — the $35,000 personal bet importing raised garden beds from Australia that turned a hobby blog into a real commerce business, the buy-not-build call acquiring Botanical Interests instead of building a private-label seed line, and doing the live math on a 10-million-person mission against 3.6M current followers.Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.ALSO ON THE SHOW- Intelligems ships a "Buy X Get Y" feature- Drake Maye joins L.L.Bean- Shake Shack's Reese's shake- A $5K cowboy hat- Peptides for veterans- A quiet operator hits a first $500K month-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Medici lands a $2.2B valuation, YouTube creators can now tag Amazon products, Meta's Muse voice transcription undercuts the market at $0.18/hr, and colleges are about to start running out of students. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODESteve Rekuc — Director of Data, Common Thread CollectiveWe dig into the quantitative backbone behind CTC's growth claims — geo-holdout incrementality testing productized for mid-market brands, the gap between platform-reported ROAS and actual incrementality (AppLovin averaging 171% across 18 tests), the Spend/aMER model that told an apparel brand to cut spend from $2.14M to $1.06M a month, the internal fight when the data says spend less, and the new Prophit Engine forecasting revenue within 3% across $3B in GMV.Erika Lee — Head of Brand, CorgiWe dig into building a community brand on a commoditized product — the AI-insurance startup (YC S24, ~$630M valuation) betting on a 24/7 FiDi cafe, branded buses, and an in-house newspaper over billboards, the local-TV-news-to-startup storytelling path, landing the job via a cold X DM, and why the Corgi Cafe doesn't need to make money on coffee.ALSO ON THE SHOW- AfterSell unboxing- Calvin Klein x Sadie Sink- Farmer Bill's steak sticks- An 1847 Oregon Trail sourdough starter that's still alive- Quince's first sample sale sold out 6 hours early- TikTok Shop as liquidation, not growth- Koast.ai: Facebook ads without a Facebook account-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

The FTC and 22 states sue Amazon over a secret ad-surcharge scheme that allegedly overcharged more than a million advertisers, Dr. Squatch and IShowSpeed run a $1M speedrun, Markiplier becomes GoPro's largest shareholder, and Happy Dad x Big John golfs 450M IG views in 90 days. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Oren John (Partner, Darkroom) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEOren John — Partner, DarkroomWe dig into building Valuable Studios in public — Americana car-culture luxury goods developed open-source, with factories public unless they opt out, taste-lab SKUs over revenue-max merch, and a creative-director POV on what DTC gets wrong about logo-flex and copying. Plus what "the first AI-native advertising agency" actually means at Darkroom, building with Grok, and why there are no boring niches, only boring content.ALSO ON THE SHOW- Slash Platinum Card unboxing- Brian Blum on running with no outbound sales- Aimé Leon Dore's JP Morgan controlling stake- Dyson's $500 AI-powered toothbrush- SpongeBob x One Piece at McDonald's- Molson Hart: Vietnam to your door- Handwritten outreach vs. AI slop-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

MiniMax AI is generating infinite livestreamed video, OpenAI is streamlining ChatGPT ad-campaign creation, Bubba takes its new brand identity to Lollapalooza, and American farmers are bringing Southern olive oil back. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chris Orzechowski (Owner, Orzy Media) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEAndreea Moise — Founder, Hype MavenWe dig into the contrarian thesis that brands should own their influencer program, not rent it — ten years building six- and seven-figure in-house influencer engines for DTC, SaaS, and B2B, the 90%-posting-rate seeding playbook, hitting positive ROI within 90 days on four-figure spends, blunt operator truths like "influencer pricing will never be regulated," and debunking every reason brands give for why influencer marketing "doesn't work."ALSO ON THE SHOW- Surreal's overnight oats ready in minutes- The Crumbl x Minecraft collab- 100% American-made shirts make a comeback- The greatest toy commercial ever made- Photon Matrix builds an Iron Dome for mosquitoes- A DTC founder group takes off on X-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

SharkNinja's viral product-design machine gets dissected, Nike drops the Caitlin 1, and Callaway faces a cover-up question. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEJosh Lekach — CEO, Sport DrinkWe dig into taking on Gatorade off the back of a single Instagram post — the defiantly plain-spoken electrolyte brand with the most honest SKU names in beverage ("No Flavor with Sugar," "No Yellow 5 Lemon Lime"), a real-ingredient formula riding the clean-label wave, the three-owner structure with one anonymous partner, and a chronically-online founder voice that does the marketing a legacy brand would spend millions failing to buy.Bob Phibbs — CEO, The Retail DoctorWe dig into the hard economics of physical retail experience — $15/hr labor against roughly $400/hr in incremental sales from a staffed fitting room — a direct challenge to the "organized retail crime" narrative closing fitting rooms, AI-roleplay sales training for DTC brands opening their first stores, and the mystery-shop benchmark most operators have never seen quantified, from a practice that's trained 250,000+ associates.Michael Morelli — Founder, PawgenWe dig into bringing the human biohacking playbook to dogs — K9-REPAIR, a weight-dosed BPC-157 and TB-500 peptide stack made in the USA, the rescue dog Choo Choo as both emotional and data engine, the "built $100M+ in health, lost it, built again" arc, the $CHOO memecoin that discounts orders and burns supply, and a full canine-longevity roadmap: repair, nourish, measure, monitor, recover.ALSO ON THE SHOW- Hot Jobs- BrewDog co-founder returns with a "last drink" beverage- Nike ACG Picklejus- Costco reimburses a purchase after 6 years- Meta CPMs are crushing brands again- Perogies Bro x GTA 6-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Reuters details how Mark Zuckerberg's plan to replace Meta staff with AI imploded, GLP-1 users are spending more on clothes (Victoria's Secret up, Cheesecake Factory down — the duality of man), and the Oasis health app is seeking a lawyer. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODELuke Thorburg — Co-Founder & CCO, StreetTalkWe dig into the viral street-interview format behind ads for IM8, Grüns, and Cal AI — the bet that people trust people, real conversations with real strangers cut into paid and organic creative that educates, entertains, and converts. Plus coining "Conversation Creative" into a category and a Digiday 2026 finalist run, the stranger-turned-co-founder origin with Josh Suggs, scaling in NYC with zero outside capital, and the affiliate and funnel economics — AOV, subscription paths, and EPC — beneath the format.ALSO ON THE SHOW-Emma Chamberlain x J.Crew-Chili's fills the Good Good void-Pollen Robotics' $400 open-source robot-Goodia: apple cider in a squeeze bottle-Japan's pixelated video-game bandage-Instinct is building a personal AI agent-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Good Good Golf is canceled, Apple runs an ad about "human slop," Reuters details how Meta's plan to replace staff with AI imploded, and Meta agrees to pay US states $16B to settle social-media addiction lawsuits. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEJared Gutstadt — Founder, Rebel AudioWe dig into how "Jingle Jared" turned music placements on Chappelle's Show into Jingle Punks — a 500,000-song catalog that scored 1,000+ TV series before a WME acquisition — and now Rebel Audio, the "Canva of podcasting" that clones a creator's voice to translate a show into 30+ languages, and why brands should treat media as IP, not an expense.Matt D'Elia — Writer/Director & Host, "Matt D'Elia Is Confused"We dig into rebuilding a creative career as a direct-to-audience business — the SXSW-breakout American Animal he refused to cut for streaming, walking away from Hollywood for a Patreon-first model with ~3,000 members, and running a live show across X, YouTube, Twitch, Kick, and Instagram where platforms are for reach but ownership lives on Patreon.JT Sarafa — Founder, JTS Growth; Co-Owner, Pop Daddy SnacksWe dig into scaling Pop Daddy Snacks to ~$15M GMV on TikTok Shop — the SKU change from single-flavor bags to nine-flavor variety packs that unlocked $700K GMV in a month, the content-then-affiliate-then-offer playbook, and TikTok Shop's halo on Amazon and retail.Alex McEachern — Head of Marketing, Intelligems QUICK DRAW SEGMENTWe dig into the profit-per-visitor gospel — testing prices, shipping, and offers the way brands test creative, why most persona work tells you nothing about what to do next, and being the first experimentation platform with an official Claude connector.ALSO ON THE SHOW- A look at the daily schedule of a 100+ client ecom agency- Ninja's countertop take on Brita- Saint James iced tea and MSG in a bag- FDA allows insect fragments in everyday foods- Victoria's Secret is up 300%- Nike is rudderless in the algorithm era-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Peptides for pups are having a moment, Shein's valuation crashes 73% ahead of its IPO, Gen Z embraces "frictionmaxxing" — texting at the speed of pigeon — and KFC drops an Oreo chicken sandwich. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts TJ Bongiorno (Founder, The Outgoing Co.) and Oren John (Founder, Valuable Studios) join Chris Hall and Colin Dougherty.ON TODAY'S EPISODEOren John — Founder, Valuable StudiosWe dig into the cardinal sins of modern marketing, balancing the male/female view ratio on YouTube, whether bitterness can go mainstream as a flavor, and why pricing is marketing — the halo-product effect and what it does to the rest of the catalog.SEGMENTSTikTok Shop Top 10: the highest-revenue shops in July, tracked via KalodataGreat Finds: - A scary back-to-school ad- the Apple polishing cloth, - and Dunkin's first drive-thru for dogsClosing Time: - Blank Street raises $75M at a $650M valuation- the $1-bidding ad auction hits 53 sponsorsALSO ON THE SHOW- Winks copycat- Amazon hikes hardware prices 60%, blaming a memory shortage- A Grok-bot "infinite money glitch"- The 2026 World Humanoid Robot Games-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

We break down the State of TikTok Shop Q3 2026, Forbes reports TikTok is profiting off drug-dealer ads, Under Armour ends its partnership with The Rock, peptides for pups are having a moment, and Americans want more protein in five minutes or less. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the desk.ON TODAY'S EPISODEMarcus Ohanesian — CEO, Perfect EvolutionWe dig into the accessibility problem hiding inside ecommerce — how a beautiful, high-converting Shopify store can still lock out paying customers, why operators obsess over CRO but ignore accessibility that costs them sales, whether those corner accessibility widgets actually work, treating agency partners as a distribution channel, capping client size on purpose, and a live Shopify teardown calling out quick, actionable wins.Zoe Kahn — Founder & CEO, Inevitable AgencyWe dig into customer experience as a growth channel — why treating support as a cost center is wrong, the unseen-cost multiplier where visible tickets represent a far larger population silently churning, how much of CX should be AI right now and where it falls apart, turning an anonymous retail buyer into someone you can market to, handling a viral moment like Good Girl Snacks' unopenable jar, and what your support tickets are really trying to tell you.ALSO ON THE SHOW- The twist-up butter stick- VanMan's from-scratch orange soda- Bugatti launches a $400K TV- A Japanese fire truck for $13K- Lululemon's shopping experience is dire- Bilibili takes on YouTube globally-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

District brings live-selling to your homepage, Meta is killing manual placements, Mark Zuckerberg buys a castle, and ChatGPT comes to iMessage. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Jamil Bhuya (Co-Founder & Head of Growth, Otherhalf Studio) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEScott Hickle — Co-Founder & CEO, Throne ScienceWe dig into consumer hardware subscription in the most stigma-heavy category imaginable — the smart toilet — a joke at a 2021 poker game that became a company, pivoting from a failed B2B healthcare-staffing startup into consumer hardware within six weeks of raising pre-seed, importing the Whoop playbook of biometrics, app insights, and a subscription data layer into an entirely new physical category, and the Series A they raised three weeks ago.Brian Rosin — Chief Financial Officer, IM8 HealthWe dig into running the P&L of DTC's fastest-scaling supplement rocket — the David Beckham-co-founded brand that hit $100M ARR in 11 months and is pacing to $200M in year two — a record Q2 of $45M at 65% gross margin and 118,000 new customers, the rare public-company transparency play of 40-page shareholder letters with CAC and retention in the open, an AI-native operating culture, and signing Lily Collins as face and shareholder.ALSO ON THE SHOW- Capsule and Boxabl houses- A $200 film, "Niu Lai," becomes a $4M hit- The Temu-ification of consumer hardware-A 60-foot train becomes ad space- Slack launches AI coding channels- Zoomers don't drink or own printers-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Pocket hits $100M ARR in just seven months, AI-Bama RushTok is paying $200 for a million views, Amazon rolls out 30-minute drone delivery across 500 cities, and ChatGPT stops citing Reddit. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Jimmy Kim (Co-Founder & CEO, eCom Email Marketer) and Cody Wittick (Founder, Kynship) join Chris Hall and Colin Dougherty.ON TODAY'S EPISODEDr. Ilon Choai — Co-Founder, NOBSWe dig into turning a kitchen-mixed formula for his own sensitive mouth into TikTok's #1 selling toothpaste — the dentist-founder credibility play, selling fluoride-free tablets against fluoride orthodoxy with a peer-reviewed University of Texas study behind it, the 20,000-jars-a-month influencer gifting machine, the year-long Biom-to-NOBS rebrand named after the hero product, and the February 2026 jump from TikTok Shop to Target shelves nationwide.Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.ALSO ON THE SHOW- Rokt AfterSell launches subscription upgrades, already lifting LTV 25%+ at Grüns and Primal Queen- DTC houses and DTC pubs- Adult non-alc sales top $1B- Costco's clever way to turn people away- Roll-up TV and big-ass TV- 23M TikTok videos reveal what actually works-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Moderna makes headlines with cancer-cure news, IM8 hits a $240M run rate, Zipline teams up with Uber Eats for drone delivery, and TikTok tests peer-to-peer payments through DMs. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEDennis Hegstad — Co-Founder, Internet Research UnitWe dig into his fourth company in the Shopify ecosystem — running paid media for Fashion Nova when it was the #1 brand on Shopify, building LiveRecover into $150M+ in attributed revenue on a "powered by people, not chatbots" bet before its exit, buying and flipping OrderBump in 100 days, the coupon-leak app that died when a Shopify checkout update erased the problem it solved, and building Internet Research Unit as ecommerce's on-demand data layer — all told with unusual honesty about luck and failure.ALSO ON THE SHOW- Loonen unboxing- BuzzBalls x Pop-Tarts- Neko's US expansion- The Tesla Semi- LITEFAR's $599 beach wagon- Garage Beer x Liquid Death: "we want your pee"-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Eli Lilly is on the warpath, "better for you" CPG keeps taking over the shelf, Reddit gets TikTok-ified with a new audio and video experience, and we get into the role of ego in ecommerce. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEJoy Sharma — Director, Common Thread CollectiveWe dig into running CTC's Global Accelerator — the program built to be the best agency offering in the world for 7-figure brands — the profit-first operating system behind Taylor Holiday's "if you're under $10M, fire your agency tomorrow" mission, productizing 18,980+ hours of R&D for sub-$10M brands, the radically transparent monthly Report Card that puts real revenue, contribution margin, and MER on the record, and the Chandigarh-to-CTC arc of a global operator.Jeff Bridges — Founder, Master FFLWe dig into building the compliance layer under firearms ecommerce — the FFL-transfer infrastructure sitting between online gun retailers and the ~68,000 Federal Firearms Licensees who must legally receive a shipment — FFL Checkout being shown to shoppers 250,000+ times a day, 32 years across IBM and BCG applied to a niche nobody wanted to touch, and the thesis that compliance burden is a competitive moat, not a cost center.ALSO ON THE SHOW- Moonshot endcaps- Transparent packaging- Chili's clever way to turn tables- Mars leans into "Summerween"- Undo, the "condom for your liver"- Beijing's AI bar-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Alex Cooper is shutting down Unwell Beverages and we run the post-mortem, American spending on TikTok Shop in July topped what people spent at retailers like Target and Costco, the Savannah Bananas go frozen IRL, and Burger King revamps the Whopper to overtake Wendy's in the burger wars. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest hosts Chris Orzechowski (Owner, Orzy Media) and Kyle Hency (Co-Founder & CEO, GoodDay Software) join Chris Hall and Colin Dougherty.ON TODAY'S EPISODEJason Levin — Founder, MemelordWe dig into building a meme-marketing SaaS that raised a $3M seed from Slow Ventures and Balaji Srinivasan — shipping the first version on Bubble with no coding ability and growing it to $100K ARR, the single biggest tell that a brand's meme was made in a marketing meeting, where the line sits between a meme that builds a brand and one that gets it ratio'd, the 30-day playbook to start, how a product physically ends up inside a trending meme template, and AI-generated versus human-made memes.Jordan Menard — Founder, Motif Digital & Instant HydrationWe dig into going from agency owner to his own client — launching Instant Hydration into the most crowded category in DTC and scaling past 2M orders — the "Natural CAC" framework of scaling into the price Meta wants rather than fighting it, why he dislikes manual bids against Meta gospel, what building his own brand taught him about his agency clients, spending $100K+/day of his own money, and whether DTC-first is still right for a consumables brand in 2026.ALSO ON THE SHOW- The best hoodie ever- A US Treasury boat auction- The mini-mancave double decker- YC turning builders into formidable founders- Real American Beer lands the Air Force- Petite Keep hits #368 on the Inc 5000-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

McDonald's is back in the spotlight, Shopify launches Builder Sundays, Claire's overhauls itself into a "playground for girlhood," and Alix Earle keeps stacking CPG bets. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Cody Wittick (Founder, Kynship) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEOliver Brocato — Founder, BustemWe dig into the TikTok organic playbook behind Tabs — 300+ creators tested, a billion-plus views, seven figures in year one with zero paid ad spend — dropping out of Michigan to scale it to eight figures bootstrapped with no full-time employees and exiting before 23, the StudyBuddy micro-SaaS he ran on three hours a week, taking Bustem from zero to $5M ARR in under 18 months, and using radical transparency as marketing.Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.ALSO ON THE SHOW- Ad vs Ad- LiTime makes kayaks electric- SG x Fishwife?- A Pokemon trading cards drop- CWIC instant coffee for runners- The Slash Platinum card- AI UGC deception and an NFL ecommerce scam-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Claude rolls out a watermark, Roku unleashes 24/7 AI-generated movies, FinalLap launches the internet's weekly car auction event, and HallPass pitches itself as the "Coke Zero of candy." It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEJay Yang — Author of "You Can Just Do Things"We dig into permissionless action from the person who lived it — cold-emailing beehiiv's CEO at 16 to land an internship, sending Noah Kagan a 19-page pitch deck at 17 to become his Head of Content at $150K while still living at home, turning "you can just do things" into a movement echoed by Sahil Bloom and Justin Welsh, and crowdfunding book two — Work With The Best — on Kickstarter while still in college.ALSO ON THE SHOW- Content Oracle- Remote beats office- The CPG profitability overcorrection- Hilton charging $2.50 for Kirkland Signature water- Minions x Grüns- AG1's greens gummies and Khloud's protein chips- Wash Wise raises $1.2M-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Buc-ee's goes beast mode on trademark protection, that "100% avocado oil" chip may not be pure avocado oil, Under Armour posts its 13th straight quarter of revenue decline, and DoorDash leans into "CringeMart" marketing. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder, CreativeOS) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEAdam Gillman — Co-Founder, Hiya HealthWe dig into bootstrapping a sugar-free kids' multivitamin from zero to $103M in net sales with no venture capital, then selling a 78.8% stake for $205M cash — the hard-line DTC dogma of 100% subscription, no Amazon, no retail, 50% off month one, never change price — launching the day the WHO declared a pandemic, and being the operator almost nobody in DTC knows with a nine-figure exit and a few hundred Instagram followers.George Zhou — Co-Founder, BUFFSWe dig into inventing "the world's first beef puff" — a crunchy puffed snack made from grass-fed beef instead of corn or potato — starting it as a USC junior after a chip-smashing kitchen conversation, "arguing with ChatGPT on how to puff meat," raising a $1.1M pre-seed from ~25 angels entirely pre-revenue, and shipping to first customers tomorrow.Mike Manheimer — Chief Customer Officer, PostscriptWe dig into the support-desk-to-C-suite arc, co-authoring the Customer Success category at Gainsight, carrying 20,000 Shopify brands through Postscript's AI "re-founding," the "most ecom AI tools are a black box" thesis, and the claim that brands earn more from an SMS list one-fifth the size of their email list.ALSO ON THE SHOW- The kind of owner you want to know- Eyes for your car- Protein in shampoo?- Kimi breaks out of its sandbox- Not WeWork, but OuiWork- AI dispatchers arrive-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

eBay keeps betting on live shopping after a record quarter, DuckDuckGo releases "Normal Sunglasses" that do absolutely nothing (and sold out), and Terafab plans a Texas megafactory. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODETJ Kolesnik — Founder & CEO, Make Waves AgencyWe dig into the pro-kendama-player-to-agency-founder arc — the self-organized 2016 world tour shot on a dSLR he was still learning, a decade shooting and directing DTC content from inside brands like Original Grain and TRUWILD before selling it as a service, the four-pillar founder-direct agency model with retention built in, and putting his own margins on the line launching Make Waves Apparel.Ian Blair — Co-Founder & CEO, Laundry SauceWe dig into picking the category before the product — reverse-engineering a "game theory optimal" ecommerce business (non-discretionary, consumable, high-LTV, low SKU) and plugging laundry into it — building an eight-figure brand with effectively no employees through a stack of channel-specialist agencies, running Laundry Sauce and BuildFire on 80-hour weeks before selling BuildFire, the Scott Eastwood campaigns, and post-purchase upsells plus Rokt Thanks.Noah Fisher — Co-Founder & CEO, Backyard Peanut ButterWe dig into attacking the most commoditized aisle in the grocery store with flavor maximalism — nine wild jars including Dill Pickle, Buffalo Crunch, and Everything Bagel under "No More Boring Peanut Butter" — big-CPG discipline from Clorox applied to a two-person bootstrap, selling DTC and wholesale on Shopify, and the emerging-CPG wins roundup that made him a community connector.ALSO ON THE SHOW- Hot Jobs: growth, paid search, partnerships, and EIR roles- GTA 6 gameplay as a Netflix exclusive- Google Lens straight to eBay- Perfy's brand refresh- The numbers of modern matchmaking- Elon Musk: don't pursue money, make useful products-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Meta's AI goes rogue, Ford unveils its affordable $28K EV truck, Tinder doubles down on IRL events as Gen Z reconsiders dating apps, and ChatGPT rolls out carousel ads with early performance looking poor. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Cody Wittick (Founder, Kynship) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEAaron Warshawsky — Chief Revenue Officer, Common Thread CollectiveWe dig into being the commercial engine behind CTC — selling the Prophit Engine and the retainers rather than buying the media — an enterprise-sales pedigree from eight years at Oracle transplanted into an ecosystem run by ex-operators, his new CRO role, the AppLovin question, and yes, his marriage advice for the desk.Zarak Khan — Managing Director, Diamond GooseWe dig into a contrarian take: retention is a merchandising problem before it's an email problem. The "email generates 25% of revenue" trap and why your CRM number is probably overstated, why personalization has become theater, the post-purchase black hole, why the most expensive discount is the one sent to someone who'd have paid full price, and why "we learn the collection before we touch the CRM" — drawn from a 237-page study of 10,635 luxury email campaigns.Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.ALSO ON THE SHOW- Walgreens gambling gift cards?- The evolution of McDonald's- Neural interface odds- Fishwife and PETA beef- Copacker risk- Nikita Bier's sign-off video-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Shopify is ripping with Q2 merchant sales up 32%, P&G acquires Thorne for $3.8B, Hims & Hers says its first-ever gummy prescription is driving an 88% daily adherence rate, and MySpace's owners say they want to relaunch the site. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEMax Sturtevant — Founder, WellCopyWe dig into building one of the biggest email, SMS, and retention agencies in the world before graduating college — email/SMS driving 41% of partner revenue when most brands sit at 20-25%, the case for aggressive high-frequency sending, why non-discount and plain-text emails win, the subscription-email metrics most brands don't track, optimizing the billing reminder to cut cancellations 25-50%, and whether AI-flooded inboxes drown great email or make it more valuable.Adam Pearce — Co-Founder & CEO, Blend CommerceWe dig into winning Global CRO Agency of the Year and then publishing "We're not a CRO agency," the Buy Trifecta framework, why 99 of every 100 Shopify visitors leave without buying and the first places money leaks, the "Metric on Fire" concept, running a deliberately tiny 11-person senior team against 100-person shops, treating onsite search like useful cousin Steve, and whether AI agents browsing and buying kill CRO or make it more valuable.ALSO ON THE SHOW- Vegeta's weighted vest- The M64 console- Portillo's x Dr Pepper cake shake- Apple ads nostalgia- "RIP traditional phone carriers"- A delivery robot is out-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Spider-Man ads are getting forced into BMW cars, Taco Bell's plan to win back customers is $1 Mexican Pizzas, Molson Hart runs into Amazon trouble, and Plainspeak is using mail-in samples to acquire customers. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (The Outgoing Co.) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEDerek Brown — Founder & CEO, American SpendWe dig into leaving 12+ years of consumer-finance infrastructure at LinkedIn and Addepar to index American commerce onchain — what "bringing the existing economy onchain simultaneously" actually means, selling commerce-data-onchain to operators burned by NFT and memecoin hype, why a DTC founder should care about a commerce data layer, the surveillance question, and why he planted his flag in Nashville's crypto community instead of SF or NY.Josh Haskins — CEO, Hollow SocksWe dig into building a brand in the most commoditized product on earth — the Kickstarter origin, the hollow-core alpaca fiber and what it does that cotton and merino can't, "accessible luxury" at a repeat-buy price, and operating through $8M to $20M to $47M in three years without inventory, supply, or margin slipping — all from Wisconsin, not a coastal DTC hub.Amit RG — CEO, RichpanelWe dig into the north star that "the best customer service eliminates the need to contact customer service" — what's genuinely working in AI support versus a chatbot with a new coat of paint, the line between deflecting tickets and frustrating customers, the first things to automate for an immediate win, and what makes the approach defensible as Gorgias, Zendesk, and Shopify bolt AI onto support.ALSO ON THE SHOW- NOBS on Good Morning America- Landforce on X Ads performance- Ghost x A&W Root Beer- Crocs tops $1B in quarterly revenue- Snap's quarterly earnings- Arcads builds Claude Code for Meta ads-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Nike and Lululemon get hit with lawsuits over deceptive "phantom discounts," Snap rolls out a program rewarding authentic creativity on Spotlight, someone's offering $1M for your Slack data, and we take a look inside the world's biggest Goodwill. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today's guest hosts Chase Mohseni (Co-Founder, CreativeOS) and Chris Orzechowski (Owner, Orzy Media) join Chris Hall and Colin Dougherty.ON TODAY'S EPISODEOscar Adelman — Founder & CEO, RemiWe dig into leaving venture capital to turn a $500-$700 dentist night guard into a $99-$149 mail-order product — deconstructing the $650 quote, why he built an owned US dental lab instead of outsourcing, turning a buy-it-once device into a six-month subscription, why he's the rare founder who fears the viral spike, marketing a problem customers can't see themselves having, and what SmileDirectClub got wrong that Remi was built to never repeat.Alan Cevallos — Co-Founder & COO, Media Jet MarketingWe dig into pooling $3,000 to buy 500 units and selling out in two days, running an agency with his brother for eight years, offering a risk-free 15-day trial when everyone else locks brands into six-month retainers, taking sub-$100K brands to seven figures, calculating a 5x+ ROAS honestly in the incrementality era, whether Meta ads still print for DTC in 2026, and running Amazon alongside Meta for the same brands.ALSO ON THE SHOW- A new Dogpatch corgi cafe- GoveeLife's luxury nugget-ice maker- McDonald's servicing bot- Claude Opus 5 + Seedance finds Shopify products- The face-and-body editor that made $800K last month- Ugly ads win-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Ulta goes after Gen-Z boys with its first men's masstige fragrance, Medicube reveals the TikTok Shop playbook doing $20M a month off a 40,000-creator army, and Friend, the lonely AI wearable, returns with a new voice and a much bigger price tag. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEMatt Froehlic — Growth Manager, Flat CircleWe dig into life inside the ad accounts every day — when a founder says "Meta stopped working," how often it's really the offer or the creative, producing 15-20 active creatives at scale without quality falling off, why ROAS quietly lies and how to get a founder onto MER and blended CAC, what actually snaps first when a brand scales past $100K/month, the pattern of a new Head of Marketing firing the agency, and running the #1 Packers podcast daily as a distribution case study.Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.ALSO ON THE SHOW- Tony Romo's post-DUI branding: good or bad?- TONE's Woodland AI visuals- Seek's mold-free iced espresso- A $100K app idea- Stanley names the first AI Head of Content- The next generation of 8- and 9-figure ecom brands____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Mark Zuckerberg says the AI future is for everyone, DoorDash goes live with drone delivery, Google is changing how Smart Bidding works on August 16, and Grüns founder Chad Janis shares his post-acquisition clarity. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEDaniel Baird — Co-Founder & CEO, NADSWe dig into building a men's-health brand around a deliberately crude name and "better for balls" positioning — the C4 fracture and low-testosterone bloodwork that started it, why this is a health story and not a fashion one, going all the way to GOTS and OEKO-TEX certified organic cotton, using humor to sell a serious message without losing credibility, and what makes a customer switch in a category owned by giants.Sean Hall — Founder & CEO, WelliousWe dig into bootstrapping a plant-based protein brand from $3,000 to seven figures in two years — the scrappy first months, what a bootstrapper can do that funded competitors can't, 850% year-over-year growth and what nearly broke, why cold-pressed almond protein instead of whey or pea, getting someone to commit to a subscription of a consumable, and evaluating a creator collab like HealthyGirl Kitchen's 10M audience.ALSO ON THE SHOW- Drizzy peanut butter- A modern Nintendo 64 built for original cartridges- Ozlo's Sleepbuds 2- Orchid, a new AI agent in iMessage and calendar- An app builder for Grok- 3D-printed housing as the ultimate DTC offer- Lionel Messi's 8-pizza Banchero order____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Peacock bets on bundles with a new YouTube deal, Apple teams with Klarna to let you lease your phone, Cracker Barrel's CEO is out, and Gap opens a creator program to its own employees. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the desk.ON TODAY'S EPISODEQuentin Renevier — CMO, TrendTrackWe dig into running growth for the tool that 100,000+ operators use to reverse-engineer the market — 5M+ stores and 250M+ ads indexed daily — plus what's actually driving the needle right now, selling a growth tool to a skeptical growth audience, where the line sits between smart competitive intelligence and just copying what works, how you keep inferred data trustworthy, and what makes a data moat defensible when the ad-spy space is this crowded.ALSO ON THE SHOW- XPOLAR: A/C for your buns- Peking duck for Siegelman Stable- Welch's Fruit Snacks goes after Gen Z with functional snacking- The US minted almost half the world's new millionaires- AI stealing revenue from organic search- Sam Altman says the singularity has arrived- Minimal Phone 2 and the Clicks communicator____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

TikTok Shop is testing a Prime-style membership, Jordan Menard leaves Instant Hydration, Facebook launches a dedicated Marketplace app, Arizona State rolls out an influencer degree, and Coca-Cola drops a custom typeface. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEAshley Overbeek — Founder, Pearle CaviarWe dig into building luxury plant-based caviar as a true 1:1 replacement rather than a vegan compromise, the Gagosian-to-food-founder arc, the 50+ iterations it took to nail the pop and brine without the fish, the powder-blue scallop-shell packaging that breaks caviar's black-and-gold clichés, and who the Pearle customer really is when plant-based and luxury caviar buyers barely overlap.Mike De Lia — Director of Ecommerce, GrünsWe dig into running on-site, cart, and post-purchase growth through Grüns' hypergrowth — 1M+ members, ~$300M run-rate, one of the fastest exits in wellness history — plus diagnosing intent before you redesign, why on-site testing plays by a slower rulebook than paid social, designing subscription as the default, and how the operator's job changes when the brand hits Target and Walmart shelves.Ethan Cohen — General Manager, ProximaWe dig into the Google-to-Yotpo-to-Proxima path, what a 76M+ shopper Commerce Graph lets a brand do that it can't on its own, why they blew up the old product and rebuilt top to bottom, turning conversion data into creative briefs without killing the craft, and what makes a data moat defensible when Meta and Shopify build native AI.ALSO ON THE SHOW- Apple smart glasses and the privacy question- Apple TV's Neuromancer- Overland AI's autonomous ground vehicles- A $23.8M trade-dress verdict- Roman Khan on how to sell a DTC business- Ikigai____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Mouthpad arrives as the mouth-controlled interface nobody saw coming, Cuts goes organic on underwear, and OpenAI gets hit in a Hugging Face attack. Plus our full recap from Shopify DotDev — agentic commerce is merit-based, the Global Catalog is a picks-and-shovels goldrush, and the entrepreneurship mission is real. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODERob Perry — Head of Growth, LIVFRESH Dental by LivionexWe dig into growing a clinical-stage biotech's DTC toothpaste — a 250%-better double-blind plaque claim, EU approval and an FDA-pending path to the first at-home gum-disease treatment, 500K+ units sold — plus why winning creative fails when you scale, running performance when Meta's AI keeps moving the target, what the post-purchase moment and Rokt Thanks actually do for AOV, and switching someone off Colgate.Alex Song — Founder & CEO, ProximaWe dig into why the most valuable shelf in commerce is about to become invisible, what replaces discovery when AI agents mediate it, how a brand builds preference with a machine instead of a human, where durable advantage moves when AI collapses the value of execution, and how you build and defend a data moat across 70M+ verified shoppers.ALSO ON THE SHOW- DotDev recap: Harley Finkelstein and Ilya Grigorik's biggest takeaways- Kim Kardashian on the future of energy- Claude x the X API- Anatar raising with the Dept of the Interior to put flags on the moon- Albertsons' micro-sitcom and what it means for retail media- LTV boost, AI advantage, and a simple test for growth hires____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Ecomm Cowboy is broadcasting LIVE from DotDev, Shopify's global partner event, with 2,000 partners in the room and the people building the future of commerce on the show. Chris Hall and Colin Dougherty sit down with Shopify leadership and top agencies for two days on agentic checkout, AI storefronts, POS, theme architecture, luxury commerce, and where the ecosystem goes next.ON TODAY'S EPISODEHarley Finkelstein — President, ShopifyThe new entrepreneur showing up through the Catalog API, who's doing it right in 2026, and why AI generates demand while merchants create value.Vanessa Lee — VP of Product, ShopifyThe mainstage keynote on trust in commerce, where AI and ecommerce actually are versus the hype, whether the storefront stays the center of gravity as discovery moves to agents, and the new Collections release.Ilya Grigorik — Distinguished Engineer, ShopifyThe Universal Commerce Protocol built with Google as an open standard, why agentic checkout was architected as a negotiation with human handoff as a feature, and what's shipped since January.Eytan Seidman — VP of Product, ShopifyOpening Sidekick app extensions to every partner, what's impressed him so far, and why bet on Shopify to build.Helen Mou — Director of Product, RetailWhat online founders underestimate about selling in person, why POS is an opportunity now, and POS v11 from Spring Edition.Ben Sehl — Director of Product, Online StoreThe just-announced changes to Shopify theme architecture and Liquid, the catalyst behind them, and what they unlock.Atlee Clark — VP of Partnerships, ShopifyKicking off DotDev, the new partner earning model, and why the Shopify ecosystem is unique.Vanessa Nugent — Founder & CEO, Allure CommerceBuilding for luxury brands, what those customers need that mass-market shoppers never notice, and balancing human touch and scarcity against AI scale and speed.Tamir Eden — Co-Founder, 40rtyAI storefront capabilities, what they're building with brands like Steve Madden, and the first move for a merchant or agency that wants in.Adam Ellington — CCO, OverdoseInternal AI transformation, Shopify B2B, and using agentic for go-to-market.____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

TikTok Shop is testing a managed-services business that could cannibalize agencies, Halfday is getting sued, Meta is pushing deep-funnel optimization, and a South Korean department store wants shoppers to linger instead of checking out fast. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEWill Critcher — CMO, KEY Sparkling Water We dig into running the two hardest jobs in DTC at once — a zero-equity beverage startup in the most crowded aisle and the resurrection of a beloved dead design brand — plus the Death Wish Coffee acquisition machine, sequencing DTC vs. retail vs. Amazon for an emerging CPG brand, finding the disruptive angle in a conservative category, what Liquid Death got right, and KEY's actual wedge against LaCroix and Waterloo.Samir Balwani — CEO, QRYWe dig into why he spends a week just looking before touching spend, what full-funnel paid media really means and where brands over- and under-invest, the named diseases quietly draining DTC ad accounts (retargeting harvesting, branded-search cannibalization, vanity ROAS), the metric founders should manage to instead of ROAS, building a brand without outspending anyone, and killing a channel that's quietly done.ALSO ON THE SHOW- Aston Martin's V12 Dreadnought- Lip Pillow x Big League Chew- Maple Boost product iteration- Snapchat: 41% of its users never open Instagram- "The Art of Spending Money"____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Kai Cenat sold out in five minutes mid-stream on Shopify, Shopify brands are getting cloned wholesale, TikTok Shop is banning AI voices in live commerce, Kimi K3 has people asking if video editors are obsolete, the box office crossed $10B, and beehiiv shipped a huge update. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEBrandon Harrar — Founder & Creative Director, HRVSTWe dig into the "small shop, not a boutique" positioning behind a 350+ brand Shopify Plus agency, his deliberate anti-scaling philosophy, where DTC brands unknowingly leak trust across the customer journey, whether a rebrand request is really a positioning problem, what separates a store that looks good from one that converts, and the invisible ceiling that shows up when everything runs through the founder.AJ Anderson — Founder, FAST PICKLEWe dig into turning a childhood pickle-juice habit into a functional hydration brand — the 3oz real-brine shot as the anti-sugar answer to Gatorade and LMNT, why awareness without availability is wasted spend, balancing DTC against Amazon subscribe-and-save and Fleet Feet run-specialty shelves, reorder velocity over vanity metrics, and building a category instead of selling a product.ALSO ON THE SHOW-Hot Jobs-Tony Robbins gets into testosterone-SharkNinja's innovation machine-$21K of Lego sets for $5.7K-Calbee's personalized granola-Costco x Carrera GTS____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

David Beckham's IM8 raises $1B from General Catalyst's Unusual CVF fund, Gap turns to Hailey Bieber to relive its 90s denim heyday, Anthropic's newest ad is creeping people out, and we make the case for recommerce as more returns end up in the resale channel. Plus Nate Lagos guest-hosts with Cody Schneider on what an agent-first BI product does that a chat box bolted onto Tableau can't, and what he's betting on with Graphed after building Swell and Drafthorse bootstrapped.ON TODAY'S EPISODE OF ECOMM COWBOYCody Schneider (Co-Founder & CEO, Graphed) — Graphed is an AI agent for marketing analytics that connects a team's data sources, manages the warehouse, and generates dashboards you build by chatting in plain English. Previously founded Swell AI (AI content repurposing) and Drafthorse AI (programmatic-SEO article generation) — both bootstrapped — and was the growth manager at Rupa Health when the valuation ran from $20M to $110M in six months. Prolific voice on X as @codyschneider, host of the podcast "In the Pit with Cody Schneider," known for aggressive distribution tactics, programmatic SEO, and contrarian takes. Builds in public and is currently raising for Graphed. We dig into what Graphed needs that the bootstrapped Swell/Drafthorse playbook couldn't fund, what actually died in programmatic SEO after Google's helpful-content updates and AI Overviews (and what survived), the exact 30-day channel sequence he'd run if he launched Monday with zero audience and zero budget, and what structurally an agent-first BI product can do that a chat box bolted onto Tableau or Looker can't — and how long that window stays open before the incumbents catch up.ALSO ON THE SHOW- Spend Market AMA- BUFFS secures $1.1M in pre-seed funding- Nissin launches the first cold-water Cup Noodles- Haaland's raccoon — sold out- Watch & React: The mosquito drone- Watch & React: Universal Ads- OLIPOP Packaging- Moment of Zen: I Love Gabagool____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

A San Gabriel Valley woman pleads guilty in a $150M counterfeit postage fraud, Roman Khan breaks down Quince's logistics play, Levi's DTC jumps 19% in Q2 to $793M, and Quit with Jones launches an app and 100K community. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators and thinkers building through it. Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEMaximilian Breall — CMO, Central Coast Live FoodsWe dig into the juice-delivery-to-national-brand arc behind Kraut Krackers, the defiantly in-house "scaling one dehydrator at a time" production stance, the contrarian bet on Outdoor Retailer over Expo West, winning the co-op channel, and how a four-ingredient fermented cracker proves it's real in the three seconds before a shopper's hand moves.ALSO ON THE SHOW- Shopify x DoorDash delivery- NYC's luxury grocery boom- Jensen Huang's jacket goes to auction- Pinwheel's kid-friendly retro landline- The colostrum craze- LMNT's retail win____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Apple is suing OpenAI over alleged trade secret theft, McKinsey drops its State of the Consumer, Disney+ inches toward recreating cable with a free ad-tier, and the World Cup is literally selling blades of grass. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins ON TODAY'S EPISODERyan Beltran — Founder, Original GrainWe dig into how a University of Oregon grad moved to Guangzhou to learn manufacturing, invented the reclaimed-wood-and-steel watch, and outlived the entire 2013 wood-watch wave — the story-material sourcing playbook (bourbon barrels, Yankee Stadium seats, championship courts), licensed drops with Jack Daniel's and Ford, and 13 years of bootstrapped DTC discipline in a category the Apple Watch was supposed to kill.Abdu Shodmonov — Co-Founder, Primal QueenWe dig into how a 19-year-old college dropout rode the ancestral-nutrition wave into a women's-health rocket — the TikTok Shop affiliate engine (79K+ units sold), the standing strikethrough pricing model, sourcing grass-fed beef organs against viral demand, and the jump from social commerce into 900 Target doors.Colin McGuire — CEO, GlimmrWe dig into the $45K distressed-brand-to-$5M turnaround, 40 million TikTok views in 96 days, the "TikTok Shop as break-even flywheel" thesis that landed a Target launch, and surviving a $1M cargo heist — plus the insurance lesson every DTC operator needs to hear.ALSO ON THE SHOW- Shopify: no more vapes- Starbucks spends $400M a year on software- Even Realities bets on camera-free smart glasses- Jeremiah Prummer exits Kno Commerce & Stamped____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

The Yapper hits Pop-Up Grocer, Oisin O'Connor says don't start a creatine brand, Sam's Club taps Weight Watchers to expand membership benefits into GLP-1 territory, and we ask: are World Cup hydration breaks too much? Plus Rabah Rahil guest-hosts a marquee sit-down with John Peters on building Amberjack — the "looks like a dress shoe, feels like a sneaker" brand backed by Aaron Rodgers and built with a former Cole Haan CEO.ON TODAY'S EPISODE OF ECOMM COWBOYRyan Garrow, Director of Partnerships at Logical PositionRabah's got a launch teased, powered by Shopify UCPALSO ON THE SHOW-Hot Jobs-Read & React: the Phia attribution scandal — Bloomberg says the Phoebe Gates / Sophia Kianni shopping app hijacked affiliate credit à la Honey- Watch & React: OpenAI unveils GPT-5.6 (DTC & CPG examples)- Watch & React: meet the Talk Sock-Apple Notes ads in Claude-Animal rugs featuring Band-Aids in their design-Ikea's World Cup ads-Influencer ad for Claude code-Cursor advertising on Snap?- Moment of zen: Alex Hormozi on things that create 10x outcomes____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Nike is teens' #1 brand, we run the Piper Sandler 2025 Teen Survey, Tecovas inks a partnership with Bass Pro Shops, and Meta's AI glasses are among the fastest sellers at America's Best and Eyeglass World. Plus Jimmy Kim and Cody Wittick guest-host with Zach Stuck on selling Homestead Studio to Verndale and building Mars Men and Hollow, Yash Chavan on bootstrapping SARAL against VC-funded incumbents and launching SATHI, and Bryan Bumgardner with the Northbeam Weather Report.ON TODAY'S EPISODE OF ECOMM COWBOYZach Stuck (Founder, Homestead Studio; Co-Founder, Mars Men, Hollow) — Founded Homestead Studio in 2019 (named after the street he grew up on), scaled it past $100M in annual ad spend, and won Klaviyo's 2025 Agency Partner of the Year for the Americas before Verndale acquired it in March 2026. Now runs an 8-figure DTC holdco building Mengo / Mars Men (testosterone-support supplement) and Hollow (alpaca socks). Mars Men went from six figures a month to a nine-figure run rate in under 18 months and closed $27.5M from L Catterton. @zachmstuck on X, posting real Meta spend and creative budgets. We dig into why he locked the door on a five-year non-compete, what changed the day he made the subscription-first bet, and his call that media-buying-only agencies have 18 months left.Yash Chavan (Founder & CEO, SARAL) — Founded SARAL, "the Influencer OS" for DTC brands, in 2022 after running an agency where everything lived in spreadsheets and Trello. Engineering-college dropout, bootstrapped — no VC — differentiating from funded incumbents like GRIN and Aspire ($30-50K/year, upfront) versus SARAL at $499/month, cancel anytime. Works with 250+ brands, claims $40M+ in incremental revenue, behind the "Predictable Pyramid" framework. In 2025 launched SATHI, fixing fraud and attribution in Shopify affiliate programs — and now an Ecomm Cowboy sponsor. We dig into what "cancel anytime" forces his product team to do that a locked-in competitor doesn't.Bryan Bumgardner (Northbeam Weather Report) — This week's read on DTC spend and creative.ALSO ON THE SHOW- Ad vs Ad- Palantir Tennis Club accessories + new patches- Hello Kitty x SPAM- Bob Ross Positive Energy Drink- Heinz Penalty Packets- Devil vs Angel headphones by Senne- OpenAI and F1?- Minted NYClothing tag- Yeti OOH- Moment of Zen: Backyard Pub____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Meta unveils Muse Image, and Gruns is growing again with a dream-team hire. Plus Nate Lagos guest-hosts with Hayley Cannon on building onewith into a "swimsuits that fit like underwear" brand off a two-shark Shark Tank deal, and Brett Curry on the data proving YouTube ads are underattributed by 70%.ON TODAY'S EPISODE OF ECOMM COWBOYHayley Cannon (Founder, onewith) — Formerly Hayley Segar. Launched onewith in late 2021 after a frustrating swimsuit search: she wanted swimwear that fit like her favorite raw-cut underwear. Bootstrapped it into a category creator built on patented elastic-free, bonded, edgeless construction — "swimsuits that fit like underwear." Pitched Season 16 of Shark Tank (aired January 2025) and walked out with a two-shark deal from Barbara Corcoran and Jamie Kern Lima. Eloped in NYC in a custom dress built from onewith's swim fabric. We dig into what made her walk out of the fitting room and build the product, the best advice Jamie Kern Lima has given her, and what makes a founder video convert on TikTok versus rack up views.Brett Curry (CEO & Co-Founder, OMG Commerce) — Springfield, MO Google Premier Partner running a ~45-person agency managing Google, YouTube, and Amazon for 100+ brands including Native, RTIC, Dude Wipes, Jones Road Beauty, Crumbl, Groove Life. Author of "The Ultimate Guide to Google Shopping" and host of eCommerce Evolution since 2017. Signature: profitable YouTube scale — brands from zero to $1M in 90 days while hitting CAC, Boom Beauty from zero to $6M in first-year Amazon sales. DTC's loudest credible voice that in-platform reporting undercounts YouTube by ~70% — backed by a 190-test incrementality study and the Arctic geo-test showing 25% Walmart sales lift and 230% branded search lift. On July 23 he co-hosts "Scale With YouTube Ads" in NYC with Jacques Spitzer and Google. ALSO ON THE SHOW- Nike's Norway World Cup jersey still sold out- Fiat opens U.S. orders for the Topolino EV- New ad format: Human vs. AI- Read & React: the AfterSell High Trust Revenue Report- Read & React: Shopify's new partner earning model- The ACTUAL Pringles hot dog buns- Misfits Stuffed — 17g protein, 170 cal, no added sugar- Meta faces $1.4T in penalties- Moment of zen: the most-requested X Ads feature____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Forme hedges its World Cup brand promo on Kalshi — the new shape of ecomm risk. Meta rolls out Live Video Ads at Cannes, influencers debut better-for-you cereal brand Backflip, and we ask: is Threads 500M real? Plus TJ Bongiorno guest-hosts .ON TODAY'S EPISODE OF ECOMM COWBOYDevan Welch (Growth Marketing, Kwasi Paul) — SEO, founder-led LinkedIn authority, high-intent email, PR, community referrals — and a DTC-to-retail-to-marketplace flywheel thesis. Built no-paid-ads muscle in adult-wellness and SexTech categories where ad platforms flat-out restrict you. We dig into what made Target on day one the right bet, what paid-restricted brands learn that easy-ads brands don't, and where refusing paid holds a brand back.Veronica Gelman (Co-Founder & CEO, Castaway Bed) — Old Bridge, NJ sleep startup behind a patent-pending motorized split-king bed for couples with "sleep incompatibility." Conceived it from her own problem — a light sleeper whose partner's snoring and movement, plus a five-year-old climbing into the middle, left her more tired than when she went to bed. After roughly a year with co-founder Michael Strem, Castaway launched April 13, 2026 and won a MUSE Design Gold Award. Glides apart on a button-press into two Twin XLs. ALSO ON THE SHOW- How to make $1M- Made in America merch- LEGO Pokémon Pokéball set (72154)- Read & React: the curious case of Krispy Kreme- Watch & React: The Age of Aura Farming by Gritcult- Watch & React: Tommy Melo — words matter- Color of the summer?- Hilary Duff is Bath & Body Works' new Fruit Fusion ambassador- A "trick" to click ads by wiping off an overlay- Moment of zen: Bank of America says take profits____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Aldi leans into drops and blind boxes — signal or noise? We dig into the curious case of the Chevy Silverado EV, Ricola's "non-drop drops," and Even Realities hitting a $1B valuation off a $150M round led by Meituan and Tencent. Plus Chase Mohseni guest-hosts a marquee sit-down with Kurt Elster on running Ethercycle, 500+ episodes of The Unofficial Shopify Podcast, and shipping Promo Party Pro after a 15-month build he called far harder than expected.ON TODAY'S EPISODE OF ECOMM COWBOYKurt Elster (Founder, Ethercycle) — Shopify consultant, "the Shopify expert your developer follows," and the founder of Chicago-based Ethercycle. Hosts The Unofficial Shopify Podcast — 500+ episodes, ~2.5M downloads, weekly since 2014 without breaking cadence. Current commitments per his own "now" page: designing high-converting Shopify themes at Ethercycle, hosting the pod, and shipping Promo Party Pro — a free-gift-with-purchase app he just launched after a ~15-month build that included a days-long internal debate over popup cooldown logic. Explicitly refuses to offer private app development and keeps Ethercycle boutique on purpose. We dig into the unglamorous system behind running a weekly podcast for 12 straight years, the CRO mistake on nearly every store that owners are blind to, what building Promo Party Pro taught him about his own advice that consulting never could, and what Ethercycle has to become by 2034 for him to call it a success — plus the version of "still going" that would be a quiet failure.ALSO ON THE SHOW- Pringles Hot Dog Buns- Zuckerberg acknowledges shortcomings in Meta's restructuring- Viral autonomous flying umbrella- Brand News: IQBAR takes over Amazon Canada's homepage- Brand News: Wild Deodorant sponsors the most iconic queue at Wimbledon- Brand News: Algae Cooking Club drops Smoked Tomato Oil- Watch & React: Spend.Market- Watch & React: Unc wisdom from TJ Bongiorno- Maggie's Refuel: New high-end LA gas station brand- Taro ice cream flavored cigarettes?____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Brands hopping on social trends — cringe or genius? A cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop, Meta employees consumed 73.7 trillion AI tokens, and we rate summer brand activations hot or not. Plus Cody Wittick guest-hosts with Henry Johnson on going head-to-head with Rise.ai for the Klaviyo store-credit market, and David Feldman on the bilingual post-purchase funnel that made Good Protein an AfterSell case study.ON TODAY'S EPISODE OF ECOMM COWBOYHenry Johnson (Founder, iziGift) — Ex-enterprise software rep (Oracle, EMC, Zerto) turned full-time founder. Roughly a decade in the ecommerce ecosystem, runs the NYC Commerce Club meetups. Built iziGift as a Klaviyo-centric gift card and store-credit cashback app for Shopify — auto-issued store credit with budgets and daily caps, breakage and ROI tracking — positioned head-to-head with incumbents like Rise.ai. Part of the 2026 Klaviyo Champions cohort and publicly narrates the founder grind, including a viral post about a one-star review. We dig into why he chose to narrate the hard parts out loud, the specific thing that makes a Klaviyo brand switch gift-card tools, and where store-credit cashback actively hurts more than it helps.David Feldman (Ecommerce / UX Lead, Good Protein) — Runs on-site UX/UI and the post-purchase funnel at the Montreal-based plant-based nutrition brand founded by Edward Lalonde in 2019. Good Protein has scaled to 75M+ shakes sold, 30,000+ verified reviews, an all-in-one shake across 14 flavors at $37.99, and Canadian retail in Costco, Metro, Sobeys, IGA, Bulk Barn. Named in AfterSell's case study for building the bilingual (English/French) AfterSell + UpCart + Abra stack most upsell apps couldn't translate properly, plus A/B-tested post-purchase recommendations that drove meaningful incremental revenue. We dig into the test result that surprised him most, what a translation alone completely misses in a post-purchase offer, and where the money is actually hiding on the confirmation page.ALSO ON THE SHOW-Miller Lite x the Tartan Army-Shopify shoppers ditching smartphones for landlines this summer-Chris Paul on how brands should work with athletes-Ad vs Ad-Watch & React: Telemundo's Malik Tillman free-kick call-Austin, TX is the Silicon Valley of CPG-Hong Kong McGriddles?-In-N-Out patriotic 4th of July bags-Moment of zen: Marco Rubio finds out he has to replace Balogun for USMNT__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Figure's F.03 humanoid robot goes live at BMW, Google's AI Overviews cut outbound organic clicks by 40%, OASIS 1 launches with "marketers, throw away thy keyboards," and we run why women copywriters have an edge. Plus Nate Lagos guest-hosts with Harry Delmege on the "yapper ads" playbook powering Roly Poly Digital, and Jeff Tang on going from open-source knowledge tools to selling Eat Blueprint to Bryan Johnson.ON TODAY'S EPISODE OF ECOMM COWBOYHarry Delmege (Co-Founder & Director, Roly Poly Digital) — Birmingham, UK-based DTC creative agency he started with Georgia Breckin (incorporated September 2025). Scaled to roughly 12 people and 17 clients in under a year on the back of long-form, story-driven "yapper" ads most marketing managers are afraid to run. Research-first and anti-volume — mines Reddit for real, emotionally resonant stories and checks every ad against three things: promise, proof, and "puzzling." Regular on the Foxwell Digital / Scalability School circuit and a 2026 Motion Creative Strategy Summit speaker. We dig into the first yapper ad that convinced him to bet the whole agency.Jeff Tang (Founder, Eat Blueprint — acquired by Bryan Johnson) — Serial founder and self-described "biological hacker" who has repeatedly built at the frontier of whatever he's most obsessed with. Founded Athens Research (YC W21), an open-source Roam alternative that raised ~$1.85M before he wound it down. Went deep on longevity — men's-health testing effort T Party, then Eat Blueprint in August 2023, a Bay Area DTC longevity meal-prep service inspired by Bryan Johnson's Blueprint protocol. Eat Blueprint was acquired by Bryan Johnson himself, and Jeff ran labs, meals, and BD inside Blueprint serving 1,000+ clients. Now immersed in the AI-agent space running multiple autonomous coding agents. We dig into how the acquisition conversation with Bryan Johnson actually happened.ALSO ON THE SHOW- Nike expects $986M in IEEPA tariff refunds- Sport Drink's 4th of July blowout- Future of consumer: instant, unique product creation- FDA lets Zyn market itself as less harmful than cigarettes- Female Buyer Psychology workshop with Lina Fahizul, plugged by Nabeel Azeez- Watch & React: Sport Drink back in the day- Vibe coders' daily struggles- Here comes Benihana- Future of telehealth: human eggs from stem cells- Who wouldn't get these clubs?- Moment of zen: Kiss My Dallas__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Nike runs out of USMNT jerseys, a Meta bug torches Prime Day, JCPenney closes more stores as malls struggle, and we run the 11 subtle red flags VCs use to pass on you. Plus TJ Bongiorno guest-hosts with Ryan Alovis on bootstrapping LensDirect past $25M, Evan Wiecha on agency partnerships as a negative-CAC channel, and Jenn Orr on building Popoff from grief into 100+ retailers.ON TODAY'S EPISODE OF ECOMM COWBOYRyan Alovis (Founder & CEO, The Stella Group; CEO, LensDirect) — Garden City, NY serial entrepreneur. Sold Magazine Discount Center to Time Inc. around 2015. In 2009 bought back LensDirect — his family's contact-lens business, tracing to his great-grandfather selling frames off a pushcart on Delancey Street — and rebuilt it into a vision-care brand (contacts, glasses, sunglasses, in-house lens replacement) scaled to $25M+/year with zero VC. Stella Group also includes Pulse Health and Go Answer. We dig into the pushcart-to-$25M story, why he refuses outside capital after 10 years of 25%+ growth.Evan Wiecha (Senior Director, Strategic Partnerships, 829 Studios) — Partnerships leader at the ~300-person Boston agency behind Stanley, M.GEMI, Draper James, havaianas, REI. Rose through 829 from sales manager to RevOps to partnerships — ops side, not founder gut. Active in Nostos Network and the Revenue Operations Alliance. Thesis: a well-run partner program is a "negative CAC" growth engine. We dig into what negative-CAC means in practice, why reciprocity-first beats referral-first.Jenn Orr (Founder & CEO, Popoff) — Edmonton-born, Delta BC functional craft-soda founder who launched Popoff in June 2024: low-cal, low-sugar drinks with prebiotic fibre and B6/B12/magnesium. Was a teacher before her father's 2022 death sent her down a new path. Bootstrapped from three flavors to six and into 100+ retailers across BC and Alberta — Whole Foods, Safeway, Thrifty's — mostly solo, "most days it's me behind the wheel making deliveries." We dig into when grief turned into a company.ALSO ON THE SHOW- Will Ferrell x SKIMS- Aironox Go: wrinkle-free on the go- X Money is here- Kylie Jenner's full Meta smart glasses commercial- Meta x Polymarket x Kalshi?- Watch & React: Waterboy campaign- Watch & React: the "James Bond" commute- Wendy's on Shopify- You can never get enough Ketone- Gorgeous, gorgeous knitwear release- Moment of zen: white-collar A/C struggle__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

OpenAI's Smart Glasses break cover, Meta Ad Manager rolls out a "Created with AI" label, Unilever bids $4B for Thorne, and we run the Ads of the Weekend. Plus Cara Marin on Seguno's 162K-campaign discount benchmark, Alex McEachern on why Profit Per Visitor killed CRO, Serge Liberman on scaling AeroPress.ON TODAY'S EPISODE OF ECOMM COWBOYCara Marin (Product Owner, Seguno) — Columbia CS grad with stops at Twilio, Stashpad, NY Fed, now leading Seguno's Bulk Discount Code Bot and the public voice on promotion. Face of Seguno's biggest data study yet: ~162,000 real discount campaigns. We dig into the common mistake the benchmark exposed, why unique codes beat generic on leak-proofing and AOV, and one rule every Shopify brand should adopt tomorrow.Alex McEachern (Head of Marketing, Intelligems) — Retention voice, formerly at Smile.io with stops at Repeat and Fermat. Now at Intelligems, the Shopify A/B testing platform for price, shipping, offer, content. Evangelist for "CRO is dead, Profit Per Visitor is the new CRO." We dig into the first decision that flips when a brand stops optimizing conversion, and how to run a pricing test without blowing up.Serge Liberman (Global Director of Ecommerce, AeroPress) — Toronto exec, 17+ years in ecommerce. Built his rep at Food Cycle Science taking the FoodCycler — a net-new countertop appliance — DTC and through marketplaces. Earlier stops: Miele, Leo Burnett. Now scaling AeroPress (75,000+ five-star reviews, 70+ countries) through DTC and its first manual grinder. We dig into the thesis that Amazon wins first-timers while DTC drives repeat, and what's harder — teaching a new category or growing a 20-year cult product.ALSO ON THE SHOW-META AI's Brain2Qwerty v2-Your profit is hiding in the air you're shipping-Yahoo "Develop from the Future"-Ford rehires "gray beard" developers-Claude for Social Media Accounts-Chelsea Metro Private Cinema-Lego Star Wars Boba Fett first look-Burstin' Blueberry Uncrustables-Moment of zen: McDonald's prices then and now__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Anthropic's Claude wins paid consumers in a market ChatGPT owns, Onward Reserve drops a Rizzler UGA polo Easter egg, Americans plan to spend more on Fourth of July as cookout costs rise, and the $25k Amble One luxury golf cart hits the market. Plus Kenny Trusnik on Forest City Digital, Varun Kundra on bootstrapping AfterSell to a Rokt exit, and Sarvar Nazir on "hybrid performance beverage" at Prox.ON TODAY'S EPISODE OF ECOMM COWBOYKenny Trusnik (Founder & President, Forest City Digital) — Cleveland native who came up through B2B Commerce and integration work before launching Forest City Digital in Jan 2020, two months before COVID, while employed full-time. Now an ecommerce performance agency (Shopify + SEO + paid + Klaviyo) for $1M–$10M DTC brands, with vertical bets on hemp/THC, aftermarket auto, food/coffee. Clients: Mayorga Coffee, Hyde's Hail Mary, Apollo Off-Road. We dig into the workaround keeping hemp/THC brands selling, where "ecommerce is easy" does the most damage.Varun Kundra (Co-founder, Aftersell by Rokt) — Waterloo math grad who co-founded AfterSell in 2019 and bootstrapped the Shopify post-purchase upsell app to 40,000+ merchants and an eight-figure exit with zero funding. Rokt acquired AfterSell in Jan 2024. Now SVP of Demand Diversification at Rokt, expanding the advertiser pool (Disney+, HelloFresh, Audible) feeding placements on Ticketmaster, Wayfair, Shopify. Rokt went from $3.5B in Jan 2025 to $7.2B by Sept 2025 with H1 2026 IPO plans. We dig into why profit-per-pageview beats revenue-per-visitor, why exact-same-product upsells at 10–30% off beat something new, and if every thank-you page becomes an ad network.Sarvar Nazir (Founder & CEO, Prox) — Austin-based hybrid performance beverage launched July 2025: 20g protein, 200mg natural caffeine, zero sugar, 90 calories in a sparkling can. DTC at $35.99 per 12-pack. Partnered with NuLiv Science for a clinical Senactiv dose. Stripped the homepage to a waitlist teasing a Q3 2026 relaunch. Wedge: the GLP-1 user wanting protein without "bloat." Plus a Northbeam Weather Report with Bryan Bumgardner and Cannes 2026 takeaways from Scott Galloway.ALSO ON THE SHOW-$2 million offer denied-Polymarket hackers stole user funds-New sport drink flavor-Pokemon Suitcase-Xbox console price increase-Oliver Henry meets the President-Moment of zen: 40 cigarettes a day and marmalade__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693