Ecomm Cowboy

Buc-ee's goes beast mode on trademark protection, that "100% avocado oil" chip may not be pure avocado oil, Under Armour posts its 13th straight quarter of revenue decline, and DoorDash leans into "CringeMart" marketing. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder, CreativeOS) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEAdam Gillman — Co-Founder, Hiya HealthWe dig into bootstrapping a sugar-free kids' multivitamin from zero to $103M in net sales with no venture capital, then selling a 78.8% stake for $205M cash — the hard-line DTC dogma of 100% subscription, no Amazon, no retail, 50% off month one, never change price — launching the day the WHO declared a pandemic, and being the operator almost nobody in DTC knows with a nine-figure exit and a few hundred Instagram followers.George Zhou — Co-Founder, BUFFSWe dig into inventing "the world's first beef puff" — a crunchy puffed snack made from grass-fed beef instead of corn or potato — starting it as a USC junior after a chip-smashing kitchen conversation, "arguing with ChatGPT on how to puff meat," raising a $1.1M pre-seed from ~25 angels entirely pre-revenue, and shipping to first customers tomorrow.Mike Manheimer — Chief Customer Officer, PostscriptWe dig into the support-desk-to-C-suite arc, co-authoring the Customer Success category at Gainsight, carrying 20,000 Shopify brands through Postscript's AI "re-founding," the "most ecom AI tools are a black box" thesis, and the claim that brands earn more from an SMS list one-fifth the size of their email list.ALSO ON THE SHOW- The kind of owner you want to know- Eyes for your car- Protein in shampoo?- Kimi breaks out of its sandbox- Not WeWork, but OuiWork- AI dispatchers arrive-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

eBay keeps betting on live shopping after a record quarter, DuckDuckGo releases "Normal Sunglasses" that do absolutely nothing (and sold out), and Terafab plans a Texas megafactory. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODETJ Kolesnik — Founder & CEO, Make Waves AgencyWe dig into the pro-kendama-player-to-agency-founder arc — the self-organized 2016 world tour shot on a dSLR he was still learning, a decade shooting and directing DTC content from inside brands like Original Grain and TRUWILD before selling it as a service, the four-pillar founder-direct agency model with retention built in, and putting his own margins on the line launching Make Waves Apparel.Ian Blair — Co-Founder & CEO, Laundry SauceWe dig into picking the category before the product — reverse-engineering a "game theory optimal" ecommerce business (non-discretionary, consumable, high-LTV, low SKU) and plugging laundry into it — building an eight-figure brand with effectively no employees through a stack of channel-specialist agencies, running Laundry Sauce and BuildFire on 80-hour weeks before selling BuildFire, the Scott Eastwood campaigns, and post-purchase upsells plus Rokt Thanks.Noah Fisher — Co-Founder & CEO, Backyard Peanut ButterWe dig into attacking the most commoditized aisle in the grocery store with flavor maximalism — nine wild jars including Dill Pickle, Buffalo Crunch, and Everything Bagel under "No More Boring Peanut Butter" — big-CPG discipline from Clorox applied to a two-person bootstrap, selling DTC and wholesale on Shopify, and the emerging-CPG wins roundup that made him a community connector.ALSO ON THE SHOW- Hot Jobs: growth, paid search, partnerships, and EIR roles- GTA 6 gameplay as a Netflix exclusive- Google Lens straight to eBay- Perfy's brand refresh- The numbers of modern matchmaking- Elon Musk: don't pursue money, make useful products-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Proppel - https://www.weareproppel.com/ecomm-cowboy-proppelTie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Meta's AI goes rogue, Ford unveils its affordable $28K EV truck, Tinder doubles down on IRL events as Gen Z reconsiders dating apps, and ChatGPT rolls out carousel ads with early performance looking poor. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Cody Wittick (Founder, Kynship) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEAaron Warshawsky — Chief Revenue Officer, Common Thread CollectiveWe dig into being the commercial engine behind CTC — selling the Prophit Engine and the retainers rather than buying the media — an enterprise-sales pedigree from eight years at Oracle transplanted into an ecosystem run by ex-operators, his new CRO role, the AppLovin question, and yes, his marriage advice for the desk.Zarak Khan — Managing Director, Diamond GooseWe dig into a contrarian take: retention is a merchandising problem before it's an email problem. The "email generates 25% of revenue" trap and why your CRM number is probably overstated, why personalization has become theater, the post-purchase black hole, why the most expensive discount is the one sent to someone who'd have paid full price, and why "we learn the collection before we touch the CRM" — drawn from a 237-page study of 10,635 luxury email campaigns.Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.ALSO ON THE SHOW- Walgreens gambling gift cards?- The evolution of McDonald's- Neural interface odds- Fishwife and PETA beef- Copacker risk- Nikita Bier's sign-off video-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Shopify is ripping with Q2 merchant sales up 32%, P&G acquires Thorne for $3.8B, Hims & Hers says its first-ever gummy prescription is driving an 88% daily adherence rate, and MySpace's owners say they want to relaunch the site. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEMax Sturtevant — Founder, WellCopyWe dig into building one of the biggest email, SMS, and retention agencies in the world before graduating college — email/SMS driving 41% of partner revenue when most brands sit at 20-25%, the case for aggressive high-frequency sending, why non-discount and plain-text emails win, the subscription-email metrics most brands don't track, optimizing the billing reminder to cut cancellations 25-50%, and whether AI-flooded inboxes drown great email or make it more valuable.Adam Pearce — Co-Founder & CEO, Blend CommerceWe dig into winning Global CRO Agency of the Year and then publishing "We're not a CRO agency," the Buy Trifecta framework, why 99 of every 100 Shopify visitors leave without buying and the first places money leaks, the "Metric on Fire" concept, running a deliberately tiny 11-person senior team against 100-person shops, treating onsite search like useful cousin Steve, and whether AI agents browsing and buying kill CRO or make it more valuable.ALSO ON THE SHOW- Vegeta's weighted vest- The M64 console- Portillo's x Dr Pepper cake shake- Apple ads nostalgia- "RIP traditional phone carriers"- A delivery robot is out-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Spider-Man ads are getting forced into BMW cars, Taco Bell's plan to win back customers is $1 Mexican Pizzas, Molson Hart runs into Amazon trouble, and Plainspeak is using mail-in samples to acquire customers. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host TJ Bongiorno (The Outgoing Co.) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEDerek Brown — Founder & CEO, American SpendWe dig into leaving 12+ years of consumer-finance infrastructure at LinkedIn and Addepar to index American commerce onchain — what "bringing the existing economy onchain simultaneously" actually means, selling commerce-data-onchain to operators burned by NFT and memecoin hype, why a DTC founder should care about a commerce data layer, the surveillance question, and why he planted his flag in Nashville's crypto community instead of SF or NY.Josh Haskins — CEO, Hollow SocksWe dig into building a brand in the most commoditized product on earth — the Kickstarter origin, the hollow-core alpaca fiber and what it does that cotton and merino can't, "accessible luxury" at a repeat-buy price, and operating through $8M to $20M to $47M in three years without inventory, supply, or margin slipping — all from Wisconsin, not a coastal DTC hub.Amit RG — CEO, RichpanelWe dig into the north star that "the best customer service eliminates the need to contact customer service" — what's genuinely working in AI support versus a chatbot with a new coat of paint, the line between deflecting tickets and frustrating customers, the first things to automate for an immediate win, and what makes the approach defensible as Gorgias, Zendesk, and Shopify bolt AI onto support.ALSO ON THE SHOW- NOBS on Good Morning America- Landforce on X Ads performance- Ghost x A&W Root Beer- Crocs tops $1B in quarterly revenue- Snap's quarterly earnings- Arcads builds Claude Code for Meta ads-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Nike and Lululemon get hit with lawsuits over deceptive "phantom discounts," Snap rolls out a program rewarding authentic creativity on Spotlight, someone's offering $1M for your Slack data, and we take a look inside the world's biggest Goodwill. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today's guest hosts Chase Mohseni (Co-Founder, CreativeOS) and Chris Orzechowski (Owner, Orzy Media) join Chris Hall and Colin Dougherty.ON TODAY'S EPISODEOscar Adelman — Founder & CEO, RemiWe dig into leaving venture capital to turn a $500-$700 dentist night guard into a $99-$149 mail-order product — deconstructing the $650 quote, why he built an owned US dental lab instead of outsourcing, turning a buy-it-once device into a six-month subscription, why he's the rare founder who fears the viral spike, marketing a problem customers can't see themselves having, and what SmileDirectClub got wrong that Remi was built to never repeat.Alan Cevallos — Co-Founder & COO, Media Jet MarketingWe dig into pooling $3,000 to buy 500 units and selling out in two days, running an agency with his brother for eight years, offering a risk-free 15-day trial when everyone else locks brands into six-month retainers, taking sub-$100K brands to seven figures, calculating a 5x+ ROAS honestly in the incrementality era, whether Meta ads still print for DTC in 2026, and running Amazon alongside Meta for the same brands.ALSO ON THE SHOW- A new Dogpatch corgi cafe- GoveeLife's luxury nugget-ice maker- McDonald's servicing bot- Claude Opus 5 + Seedance finds Shopify products- The face-and-body editor that made $800K last month- Ugly ads win-------------------------------------Daily newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Ulta goes after Gen-Z boys with its first men's masstige fragrance, Medicube reveals the TikTok Shop playbook doing $20M a month off a 40,000-creator army, and Friend, the lonely AI wearable, returns with a new voice and a much bigger price tag. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEMatt Froehlic — Growth Manager, Flat CircleWe dig into life inside the ad accounts every day — when a founder says "Meta stopped working," how often it's really the offer or the creative, producing 15-20 active creatives at scale without quality falling off, why ROAS quietly lies and how to get a founder onto MER and blended CAC, what actually snaps first when a brand scales past $100K/month, the pattern of a new Head of Marketing firing the agency, and running the #1 Packers podcast daily as a distribution case study.Bryan Bumgardner — Northbeam Weather ReportThe five-platform forecast is back — reading the storm fronts across the ad landscape and telling you where CPMs are clear and where it's about to pour.ALSO ON THE SHOW- Tony Romo's post-DUI branding: good or bad?- TONE's Woodland AI visuals- Seek's mold-free iced espresso- A $100K app idea- Stanley names the first AI Head of Content- The next generation of 8- and 9-figure ecom brands____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Mark Zuckerberg says the AI future is for everyone, DoorDash goes live with drone delivery, Google is changing how Smart Bidding works on August 16, and Grüns founder Chad Janis shares his post-acquisition clarity. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Nate Lagos (Founder, Shootin' Doubles) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEDaniel Baird — Co-Founder & CEO, NADSWe dig into building a men's-health brand around a deliberately crude name and "better for balls" positioning — the C4 fracture and low-testosterone bloodwork that started it, why this is a health story and not a fashion one, going all the way to GOTS and OEKO-TEX certified organic cotton, using humor to sell a serious message without losing credibility, and what makes a customer switch in a category owned by giants.Sean Hall — Founder & CEO, WelliousWe dig into bootstrapping a plant-based protein brand from $3,000 to seven figures in two years — the scrappy first months, what a bootstrapper can do that funded competitors can't, 850% year-over-year growth and what nearly broke, why cold-pressed almond protein instead of whey or pea, getting someone to commit to a subscription of a consumable, and evaluating a creator collab like HealthyGirl Kitchen's 10M audience.ALSO ON THE SHOW- Drizzy peanut butter- A modern Nintendo 64 built for original cartridges- Ozlo's Sleepbuds 2- Orchid, a new AI agent in iMessage and calendar- An app builder for Grok- 3D-printed housing as the ultimate DTC offer- Lionel Messi's 8-pizza Banchero order____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Peacock bets on bundles with a new YouTube deal, Apple teams with Klarna to let you lease your phone, Cracker Barrel's CEO is out, and Gap opens a creator program to its own employees. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today Chris Hall and Colin Dougherty run the desk.ON TODAY'S EPISODEQuentin Renevier — CMO, TrendTrackWe dig into running growth for the tool that 100,000+ operators use to reverse-engineer the market — 5M+ stores and 250M+ ads indexed daily — plus what's actually driving the needle right now, selling a growth tool to a skeptical growth audience, where the line sits between smart competitive intelligence and just copying what works, how you keep inferred data trustworthy, and what makes a data moat defensible when the ad-spy space is this crowded.ALSO ON THE SHOW- XPOLAR: A/C for your buns- Peking duck for Siegelman Stable- Welch's Fruit Snacks goes after Gen Z with functional snacking- The US minted almost half the world's new millionaires- AI stealing revenue from organic search- Sam Altman says the singularity has arrived- Minimal Phone 2 and the Clicks communicator____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

TikTok Shop is testing a Prime-style membership, Jordan Menard leaves Instant Hydration, Facebook launches a dedicated Marketplace app, Arizona State rolls out an influencer degree, and Coca-Cola drops a custom typeface. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEAshley Overbeek — Founder, Pearle CaviarWe dig into building luxury plant-based caviar as a true 1:1 replacement rather than a vegan compromise, the Gagosian-to-food-founder arc, the 50+ iterations it took to nail the pop and brine without the fish, the powder-blue scallop-shell packaging that breaks caviar's black-and-gold clichés, and who the Pearle customer really is when plant-based and luxury caviar buyers barely overlap.Mike De Lia — Director of Ecommerce, GrünsWe dig into running on-site, cart, and post-purchase growth through Grüns' hypergrowth — 1M+ members, ~$300M run-rate, one of the fastest exits in wellness history — plus diagnosing intent before you redesign, why on-site testing plays by a slower rulebook than paid social, designing subscription as the default, and how the operator's job changes when the brand hits Target and Walmart shelves.Ethan Cohen — General Manager, ProximaWe dig into the Google-to-Yotpo-to-Proxima path, what a 76M+ shopper Commerce Graph lets a brand do that it can't on its own, why they blew up the old product and rebuilt top to bottom, turning conversion data into creative briefs without killing the craft, and what makes a data moat defensible when Meta and Shopify build native AI.ALSO ON THE SHOW- Apple smart glasses and the privacy question- Apple TV's Neuromancer- Overland AI's autonomous ground vehicles- A $23.8M trade-dress verdict- Roman Khan on how to sell a DTC business- Ikigai____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Mouthpad arrives as the mouth-controlled interface nobody saw coming, Cuts goes organic on underwear, and OpenAI gets hit in a Hugging Face attack. Plus our full recap from Shopify DotDev — agentic commerce is merit-based, the Global Catalog is a picks-and-shovels goldrush, and the entrepreneurship mission is real. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODERob Perry — Head of Growth, LIVFRESH Dental by LivionexWe dig into growing a clinical-stage biotech's DTC toothpaste — a 250%-better double-blind plaque claim, EU approval and an FDA-pending path to the first at-home gum-disease treatment, 500K+ units sold — plus why winning creative fails when you scale, running performance when Meta's AI keeps moving the target, what the post-purchase moment and Rokt Thanks actually do for AOV, and switching someone off Colgate.Alex Song — Founder & CEO, ProximaWe dig into why the most valuable shelf in commerce is about to become invisible, what replaces discovery when AI agents mediate it, how a brand builds preference with a machine instead of a human, where durable advantage moves when AI collapses the value of execution, and how you build and defend a data moat across 70M+ verified shoppers.ALSO ON THE SHOW- DotDev recap: Harley Finkelstein and Ilya Grigorik's biggest takeaways- Kim Kardashian on the future of energy- Claude x the X API- Anatar raising with the Dept of the Interior to put flags on the moon- Albertsons' micro-sitcom and what it means for retail media- LTV boost, AI advantage, and a simple test for growth hires____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Ecomm Cowboy is broadcasting LIVE from DotDev, Shopify's global partner event, with 2,000 partners in the room and the people building the future of commerce on the show. Chris Hall and Colin Dougherty sit down with Shopify leadership and top agencies for two days on agentic checkout, AI storefronts, POS, theme architecture, luxury commerce, and where the ecosystem goes next.ON TODAY'S EPISODEHarley Finkelstein — President, ShopifyThe new entrepreneur showing up through the Catalog API, who's doing it right in 2026, and why AI generates demand while merchants create value.Vanessa Lee — VP of Product, ShopifyThe mainstage keynote on trust in commerce, where AI and ecommerce actually are versus the hype, whether the storefront stays the center of gravity as discovery moves to agents, and the new Collections release.Ilya Grigorik — Distinguished Engineer, ShopifyThe Universal Commerce Protocol built with Google as an open standard, why agentic checkout was architected as a negotiation with human handoff as a feature, and what's shipped since January.Eytan Seidman — VP of Product, ShopifyOpening Sidekick app extensions to every partner, what's impressed him so far, and why bet on Shopify to build.Helen Mou — Director of Product, RetailWhat online founders underestimate about selling in person, why POS is an opportunity now, and POS v11 from Spring Edition.Ben Sehl — Director of Product, Online StoreThe just-announced changes to Shopify theme architecture and Liquid, the catalyst behind them, and what they unlock.Atlee Clark — VP of Partnerships, ShopifyKicking off DotDev, the new partner earning model, and why the Shopify ecosystem is unique.Vanessa Nugent — Founder & CEO, Allure CommerceBuilding for luxury brands, what those customers need that mass-market shoppers never notice, and balancing human touch and scarcity against AI scale and speed.Tamir Eden — Co-Founder, 40rtyAI storefront capabilities, what they're building with brands like Steve Madden, and the first move for a merchant or agency that wants in.Adam Ellington — CCO, OverdoseInternal AI transformation, Shopify B2B, and using agentic for go-to-market.____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

TikTok Shop is testing a managed-services business that could cannibalize agencies, Halfday is getting sued, Meta is pushing deep-funnel optimization, and a South Korean department store wants shoppers to linger instead of checking out fast. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEWill Critcher — CMO, KEY Sparkling Water We dig into running the two hardest jobs in DTC at once — a zero-equity beverage startup in the most crowded aisle and the resurrection of a beloved dead design brand — plus the Death Wish Coffee acquisition machine, sequencing DTC vs. retail vs. Amazon for an emerging CPG brand, finding the disruptive angle in a conservative category, what Liquid Death got right, and KEY's actual wedge against LaCroix and Waterloo.Samir Balwani — CEO, QRYWe dig into why he spends a week just looking before touching spend, what full-funnel paid media really means and where brands over- and under-invest, the named diseases quietly draining DTC ad accounts (retargeting harvesting, branded-search cannibalization, vanity ROAS), the metric founders should manage to instead of ROAS, building a brand without outspending anyone, and killing a channel that's quietly done.ALSO ON THE SHOW- Aston Martin's V12 Dreadnought- Lip Pillow x Big League Chew- Maple Boost product iteration- Snapchat: 41% of its users never open Instagram- "The Art of Spending Money"____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Kai Cenat sold out in five minutes mid-stream on Shopify, Shopify brands are getting cloned wholesale, TikTok Shop is banning AI voices in live commerce, Kimi K3 has people asking if video editors are obsolete, the box office crossed $10B, and beehiiv shipped a huge update. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Rabah Rahil (CMO, Tie) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEBrandon Harrar — Founder & Creative Director, HRVSTWe dig into the "small shop, not a boutique" positioning behind a 350+ brand Shopify Plus agency, his deliberate anti-scaling philosophy, where DTC brands unknowingly leak trust across the customer journey, whether a rebrand request is really a positioning problem, what separates a store that looks good from one that converts, and the invisible ceiling that shows up when everything runs through the founder.AJ Anderson — Founder, FAST PICKLEWe dig into turning a childhood pickle-juice habit into a functional hydration brand — the 3oz real-brine shot as the anti-sugar answer to Gatorade and LMNT, why awareness without availability is wasted spend, balancing DTC against Amazon subscribe-and-save and Fleet Feet run-specialty shelves, reorder velocity over vanity metrics, and building a category instead of selling a product.ALSO ON THE SHOW-Hot Jobs-Tony Robbins gets into testosterone-SharkNinja's innovation machine-$21K of Lego sets for $5.7K-Calbee's personalized granola-Costco x Carrera GTS____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

David Beckham's IM8 raises $1B from General Catalyst's Unusual CVF fund, Gap turns to Hailey Bieber to relive its 90s denim heyday, Anthropic's newest ad is creeping people out, and we make the case for recommerce as more returns end up in the resale channel. Plus Nate Lagos guest-hosts with Cody Schneider on what an agent-first BI product does that a chat box bolted onto Tableau can't, and what he's betting on with Graphed after building Swell and Drafthorse bootstrapped.ON TODAY'S EPISODE OF ECOMM COWBOYCody Schneider (Co-Founder & CEO, Graphed) — Graphed is an AI agent for marketing analytics that connects a team's data sources, manages the warehouse, and generates dashboards you build by chatting in plain English. Previously founded Swell AI (AI content repurposing) and Drafthorse AI (programmatic-SEO article generation) — both bootstrapped — and was the growth manager at Rupa Health when the valuation ran from $20M to $110M in six months. Prolific voice on X as @codyschneider, host of the podcast "In the Pit with Cody Schneider," known for aggressive distribution tactics, programmatic SEO, and contrarian takes. Builds in public and is currently raising for Graphed. We dig into what Graphed needs that the bootstrapped Swell/Drafthorse playbook couldn't fund, what actually died in programmatic SEO after Google's helpful-content updates and AI Overviews (and what survived), the exact 30-day channel sequence he'd run if he launched Monday with zero audience and zero budget, and what structurally an agent-first BI product can do that a chat box bolted onto Tableau or Looker can't — and how long that window stays open before the incumbents catch up.ALSO ON THE SHOW- Spend Market AMA- BUFFS secures $1.1M in pre-seed funding- Nissin launches the first cold-water Cup Noodles- Haaland's raccoon — sold out- Watch & React: The mosquito drone- Watch & React: Universal Ads- OLIPOP Packaging- Moment of Zen: I Love Gabagool____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

A San Gabriel Valley woman pleads guilty in a $150M counterfeit postage fraud, Roman Khan breaks down Quince's logistics play, Levi's DTC jumps 19% in Q2 to $793M, and Quit with Jones launches an app and 100K community. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators and thinkers building through it. Today guest host TJ Bongiorno (Founder, The Outgoing Co.) joins Chris Hall and Colin Dougherty.ON TODAY'S EPISODEMaximilian Breall — CMO, Central Coast Live FoodsWe dig into the juice-delivery-to-national-brand arc behind Kraut Krackers, the defiantly in-house "scaling one dehydrator at a time" production stance, the contrarian bet on Outdoor Retailer over Expo West, winning the co-op channel, and how a four-ingredient fermented cracker proves it's real in the three seconds before a shopper's hand moves.ALSO ON THE SHOW- Shopify x DoorDash delivery- NYC's luxury grocery boom- Jensen Huang's jacket goes to auction- Pinwheel's kid-friendly retro landline- The colostrum craze- LMNT's retail win____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Tie - https://meettie.com/TrendTrack - https://www.trendtrack.io/Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Apple is suing OpenAI over alleged trade secret theft, McKinsey drops its State of the Consumer, Disney+ inches toward recreating cable with a free ad-tier, and the World Cup is literally selling blades of grass. It's the consumer's daily show — Ecomm Cowboy — where we break down the stories moving retail and DTC, then sit down with the operators building through it. Today guest host Chase Mohseni (Co-Founder & CEO, CreativeOS) joins ON TODAY'S EPISODERyan Beltran — Founder, Original GrainWe dig into how a University of Oregon grad moved to Guangzhou to learn manufacturing, invented the reclaimed-wood-and-steel watch, and outlived the entire 2013 wood-watch wave — the story-material sourcing playbook (bourbon barrels, Yankee Stadium seats, championship courts), licensed drops with Jack Daniel's and Ford, and 13 years of bootstrapped DTC discipline in a category the Apple Watch was supposed to kill.Abdu Shodmonov — Co-Founder, Primal QueenWe dig into how a 19-year-old college dropout rode the ancestral-nutrition wave into a women's-health rocket — the TikTok Shop affiliate engine (79K+ units sold), the standing strikethrough pricing model, sourcing grass-fed beef organs against viral demand, and the jump from social commerce into 900 Target doors.Colin McGuire — CEO, GlimmrWe dig into the $45K distressed-brand-to-$5M turnaround, 40 million TikTok views in 96 days, the "TikTok Shop as break-even flywheel" thesis that landed a Target launch, and surviving a $1M cargo heist — plus the insurance lesson every DTC operator needs to hear.ALSO ON THE SHOW- Shopify: no more vapes- Starbucks spends $400M a year on software- Even Realities bets on camera-free smart glasses- Jeremiah Prummer exits Kno Commerce & Stamped____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

The Yapper hits Pop-Up Grocer, Oisin O'Connor says don't start a creatine brand, Sam's Club taps Weight Watchers to expand membership benefits into GLP-1 territory, and we ask: are World Cup hydration breaks too much? Plus Rabah Rahil guest-hosts a marquee sit-down with John Peters on building Amberjack — the "looks like a dress shoe, feels like a sneaker" brand backed by Aaron Rodgers and built with a former Cole Haan CEO.ON TODAY'S EPISODE OF ECOMM COWBOYRyan Garrow, Director of Partnerships at Logical PositionRabah's got a launch teased, powered by Shopify UCPALSO ON THE SHOW-Hot Jobs-Read & React: the Phia attribution scandal — Bloomberg says the Phoebe Gates / Sophia Kianni shopping app hijacked affiliate credit à la Honey- Watch & React: OpenAI unveils GPT-5.6 (DTC & CPG examples)- Watch & React: meet the Talk Sock-Apple Notes ads in Claude-Animal rugs featuring Band-Aids in their design-Ikea's World Cup ads-Influencer ad for Claude code-Cursor advertising on Snap?- Moment of zen: Alex Hormozi on things that create 10x outcomes____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Meta unveils Muse Image, and Gruns is growing again with a dream-team hire. Plus Nate Lagos guest-hosts with Hayley Cannon on building onewith into a "swimsuits that fit like underwear" brand off a two-shark Shark Tank deal, and Brett Curry on the data proving YouTube ads are underattributed by 70%.ON TODAY'S EPISODE OF ECOMM COWBOYHayley Cannon (Founder, onewith) — Formerly Hayley Segar. Launched onewith in late 2021 after a frustrating swimsuit search: she wanted swimwear that fit like her favorite raw-cut underwear. Bootstrapped it into a category creator built on patented elastic-free, bonded, edgeless construction — "swimsuits that fit like underwear." Pitched Season 16 of Shark Tank (aired January 2025) and walked out with a two-shark deal from Barbara Corcoran and Jamie Kern Lima. Eloped in NYC in a custom dress built from onewith's swim fabric. We dig into what made her walk out of the fitting room and build the product, the best advice Jamie Kern Lima has given her, and what makes a founder video convert on TikTok versus rack up views.Brett Curry (CEO & Co-Founder, OMG Commerce) — Springfield, MO Google Premier Partner running a ~45-person agency managing Google, YouTube, and Amazon for 100+ brands including Native, RTIC, Dude Wipes, Jones Road Beauty, Crumbl, Groove Life. Author of "The Ultimate Guide to Google Shopping" and host of eCommerce Evolution since 2017. Signature: profitable YouTube scale — brands from zero to $1M in 90 days while hitting CAC, Boom Beauty from zero to $6M in first-year Amazon sales. DTC's loudest credible voice that in-platform reporting undercounts YouTube by ~70% — backed by a 190-test incrementality study and the Arctic geo-test showing 25% Walmart sales lift and 230% branded search lift. On July 23 he co-hosts "Scale With YouTube Ads" in NYC with Jacques Spitzer and Google. ALSO ON THE SHOW- Nike's Norway World Cup jersey still sold out- Fiat opens U.S. orders for the Topolino EV- New ad format: Human vs. AI- Read & React: the AfterSell High Trust Revenue Report- Read & React: Shopify's new partner earning model- The ACTUAL Pringles hot dog buns- Misfits Stuffed — 17g protein, 170 cal, no added sugar- Meta faces $1.4T in penalties- Moment of zen: the most-requested X Ads feature____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Forme hedges its World Cup brand promo on Kalshi — the new shape of ecomm risk. Meta rolls out Live Video Ads at Cannes, influencers debut better-for-you cereal brand Backflip, and we ask: is Threads 500M real? Plus TJ Bongiorno guest-hosts .ON TODAY'S EPISODE OF ECOMM COWBOYDevan Welch (Growth Marketing, Kwasi Paul) — SEO, founder-led LinkedIn authority, high-intent email, PR, community referrals — and a DTC-to-retail-to-marketplace flywheel thesis. Built no-paid-ads muscle in adult-wellness and SexTech categories where ad platforms flat-out restrict you. We dig into what made Target on day one the right bet, what paid-restricted brands learn that easy-ads brands don't, and where refusing paid holds a brand back.Veronica Gelman (Co-Founder & CEO, Castaway Bed) — Old Bridge, NJ sleep startup behind a patent-pending motorized split-king bed for couples with "sleep incompatibility." Conceived it from her own problem — a light sleeper whose partner's snoring and movement, plus a five-year-old climbing into the middle, left her more tired than when she went to bed. After roughly a year with co-founder Michael Strem, Castaway launched April 13, 2026 and won a MUSE Design Gold Award. Glides apart on a button-press into two Twin XLs. ALSO ON THE SHOW- How to make $1M- Made in America merch- LEGO Pokémon Pokéball set (72154)- Read & React: the curious case of Krispy Kreme- Watch & React: The Age of Aura Farming by Gritcult- Watch & React: Tommy Melo — words matter- Color of the summer?- Hilary Duff is Bath & Body Works' new Fruit Fusion ambassador- A "trick" to click ads by wiping off an overlay- Moment of zen: Bank of America says take profits____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Aldi leans into drops and blind boxes — signal or noise? We dig into the curious case of the Chevy Silverado EV, Ricola's "non-drop drops," and Even Realities hitting a $1B valuation off a $150M round led by Meituan and Tencent. Plus Chase Mohseni guest-hosts a marquee sit-down with Kurt Elster on running Ethercycle, 500+ episodes of The Unofficial Shopify Podcast, and shipping Promo Party Pro after a 15-month build he called far harder than expected.ON TODAY'S EPISODE OF ECOMM COWBOYKurt Elster (Founder, Ethercycle) — Shopify consultant, "the Shopify expert your developer follows," and the founder of Chicago-based Ethercycle. Hosts The Unofficial Shopify Podcast — 500+ episodes, ~2.5M downloads, weekly since 2014 without breaking cadence. Current commitments per his own "now" page: designing high-converting Shopify themes at Ethercycle, hosting the pod, and shipping Promo Party Pro — a free-gift-with-purchase app he just launched after a ~15-month build that included a days-long internal debate over popup cooldown logic. Explicitly refuses to offer private app development and keeps Ethercycle boutique on purpose. We dig into the unglamorous system behind running a weekly podcast for 12 straight years, the CRO mistake on nearly every store that owners are blind to, what building Promo Party Pro taught him about his own advice that consulting never could, and what Ethercycle has to become by 2034 for him to call it a success — plus the version of "still going" that would be a quiet failure.ALSO ON THE SHOW- Pringles Hot Dog Buns- Zuckerberg acknowledges shortcomings in Meta's restructuring- Viral autonomous flying umbrella- Brand News: IQBAR takes over Amazon Canada's homepage- Brand News: Wild Deodorant sponsors the most iconic queue at Wimbledon- Brand News: Algae Cooking Club drops Smoked Tomato Oil- Watch & React: Spend.Market- Watch & React: Unc wisdom from TJ Bongiorno- Maggie's Refuel: New high-end LA gas station brand- Taro ice cream flavored cigarettes?____________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Sathi - https://www.mysathi.io/champions/ecomm-cowboySlash - https://www.slash.com/Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Brands hopping on social trends — cringe or genius? A cartoon frog wizard is helping Clorox sell Pine-Sol on TikTok Shop, Meta employees consumed 73.7 trillion AI tokens, and we rate summer brand activations hot or not. Plus Cody Wittick guest-hosts with Henry Johnson on going head-to-head with Rise.ai for the Klaviyo store-credit market, and David Feldman on the bilingual post-purchase funnel that made Good Protein an AfterSell case study.ON TODAY'S EPISODE OF ECOMM COWBOYHenry Johnson (Founder, iziGift) — Ex-enterprise software rep (Oracle, EMC, Zerto) turned full-time founder. Roughly a decade in the ecommerce ecosystem, runs the NYC Commerce Club meetups. Built iziGift as a Klaviyo-centric gift card and store-credit cashback app for Shopify — auto-issued store credit with budgets and daily caps, breakage and ROI tracking — positioned head-to-head with incumbents like Rise.ai. Part of the 2026 Klaviyo Champions cohort and publicly narrates the founder grind, including a viral post about a one-star review. We dig into why he chose to narrate the hard parts out loud, the specific thing that makes a Klaviyo brand switch gift-card tools, and where store-credit cashback actively hurts more than it helps.David Feldman (Ecommerce / UX Lead, Good Protein) — Runs on-site UX/UI and the post-purchase funnel at the Montreal-based plant-based nutrition brand founded by Edward Lalonde in 2019. Good Protein has scaled to 75M+ shakes sold, 30,000+ verified reviews, an all-in-one shake across 14 flavors at $37.99, and Canadian retail in Costco, Metro, Sobeys, IGA, Bulk Barn. Named in AfterSell's case study for building the bilingual (English/French) AfterSell + UpCart + Abra stack most upsell apps couldn't translate properly, plus A/B-tested post-purchase recommendations that drove meaningful incremental revenue. We dig into the test result that surprised him most, what a translation alone completely misses in a post-purchase offer, and where the money is actually hiding on the confirmation page.ALSO ON THE SHOW-Miller Lite x the Tartan Army-Shopify shoppers ditching smartphones for landlines this summer-Chris Paul on how brands should work with athletes-Ad vs Ad-Watch & React: Telemundo's Malik Tillman free-kick call-Austin, TX is the Silicon Valley of CPG-Hong Kong McGriddles?-In-N-Out patriotic 4th of July bags-Moment of zen: Marco Rubio finds out he has to replace Balogun for USMNT__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Figure's F.03 humanoid robot goes live at BMW, Google's AI Overviews cut outbound organic clicks by 40%, OASIS 1 launches with "marketers, throw away thy keyboards," and we run why women copywriters have an edge. Plus Nate Lagos guest-hosts with Harry Delmege on the "yapper ads" playbook powering Roly Poly Digital, and Jeff Tang on going from open-source knowledge tools to selling Eat Blueprint to Bryan Johnson.ON TODAY'S EPISODE OF ECOMM COWBOYHarry Delmege (Co-Founder & Director, Roly Poly Digital) — Birmingham, UK-based DTC creative agency he started with Georgia Breckin (incorporated September 2025). Scaled to roughly 12 people and 17 clients in under a year on the back of long-form, story-driven "yapper" ads most marketing managers are afraid to run. Research-first and anti-volume — mines Reddit for real, emotionally resonant stories and checks every ad against three things: promise, proof, and "puzzling." Regular on the Foxwell Digital / Scalability School circuit and a 2026 Motion Creative Strategy Summit speaker. We dig into the first yapper ad that convinced him to bet the whole agency.Jeff Tang (Founder, Eat Blueprint — acquired by Bryan Johnson) — Serial founder and self-described "biological hacker" who has repeatedly built at the frontier of whatever he's most obsessed with. Founded Athens Research (YC W21), an open-source Roam alternative that raised ~$1.85M before he wound it down. Went deep on longevity — men's-health testing effort T Party, then Eat Blueprint in August 2023, a Bay Area DTC longevity meal-prep service inspired by Bryan Johnson's Blueprint protocol. Eat Blueprint was acquired by Bryan Johnson himself, and Jeff ran labs, meals, and BD inside Blueprint serving 1,000+ clients. Now immersed in the AI-agent space running multiple autonomous coding agents. We dig into how the acquisition conversation with Bryan Johnson actually happened.ALSO ON THE SHOW- Nike expects $986M in IEEPA tariff refunds- Sport Drink's 4th of July blowout- Future of consumer: instant, unique product creation- FDA lets Zyn market itself as less harmful than cigarettes- Female Buyer Psychology workshop with Lina Fahizul, plugged by Nabeel Azeez- Watch & React: Sport Drink back in the day- Vibe coders' daily struggles- Here comes Benihana- Future of telehealth: human eggs from stem cells- Who wouldn't get these clubs?- Moment of zen: Kiss My Dallas__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySARAL- https://www.getsaral.com/ROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Nike runs out of USMNT jerseys, a Meta bug torches Prime Day, JCPenney closes more stores as malls struggle, and we run the 11 subtle red flags VCs use to pass on you. Plus TJ Bongiorno guest-hosts with Ryan Alovis on bootstrapping LensDirect past $25M, Evan Wiecha on agency partnerships as a negative-CAC channel, and Jenn Orr on building Popoff from grief into 100+ retailers.ON TODAY'S EPISODE OF ECOMM COWBOYRyan Alovis (Founder & CEO, The Stella Group; CEO, LensDirect) — Garden City, NY serial entrepreneur. Sold Magazine Discount Center to Time Inc. around 2015. In 2009 bought back LensDirect — his family's contact-lens business, tracing to his great-grandfather selling frames off a pushcart on Delancey Street — and rebuilt it into a vision-care brand (contacts, glasses, sunglasses, in-house lens replacement) scaled to $25M+/year with zero VC. Stella Group also includes Pulse Health and Go Answer. We dig into the pushcart-to-$25M story, why he refuses outside capital after 10 years of 25%+ growth.Evan Wiecha (Senior Director, Strategic Partnerships, 829 Studios) — Partnerships leader at the ~300-person Boston agency behind Stanley, M.GEMI, Draper James, havaianas, REI. Rose through 829 from sales manager to RevOps to partnerships — ops side, not founder gut. Active in Nostos Network and the Revenue Operations Alliance. Thesis: a well-run partner program is a "negative CAC" growth engine. We dig into what negative-CAC means in practice, why reciprocity-first beats referral-first.Jenn Orr (Founder & CEO, Popoff) — Edmonton-born, Delta BC functional craft-soda founder who launched Popoff in June 2024: low-cal, low-sugar drinks with prebiotic fibre and B6/B12/magnesium. Was a teacher before her father's 2022 death sent her down a new path. Bootstrapped from three flavors to six and into 100+ retailers across BC and Alberta — Whole Foods, Safeway, Thrifty's — mostly solo, "most days it's me behind the wheel making deliveries." We dig into when grief turned into a company.ALSO ON THE SHOW- Will Ferrell x SKIMS- Aironox Go: wrinkle-free on the go- X Money is here- Kylie Jenner's full Meta smart glasses commercial- Meta x Polymarket x Kalshi?- Watch & React: Waterboy campaign- Watch & React: the "James Bond" commute- Wendy's on Shopify- You can never get enough Ketone- Gorgeous, gorgeous knitwear release- Moment of zen: white-collar A/C struggle__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

OpenAI's Smart Glasses break cover, Meta Ad Manager rolls out a "Created with AI" label, Unilever bids $4B for Thorne, and we run the Ads of the Weekend. Plus Cara Marin on Seguno's 162K-campaign discount benchmark, Alex McEachern on why Profit Per Visitor killed CRO, Serge Liberman on scaling AeroPress.ON TODAY'S EPISODE OF ECOMM COWBOYCara Marin (Product Owner, Seguno) — Columbia CS grad with stops at Twilio, Stashpad, NY Fed, now leading Seguno's Bulk Discount Code Bot and the public voice on promotion. Face of Seguno's biggest data study yet: ~162,000 real discount campaigns. We dig into the common mistake the benchmark exposed, why unique codes beat generic on leak-proofing and AOV, and one rule every Shopify brand should adopt tomorrow.Alex McEachern (Head of Marketing, Intelligems) — Retention voice, formerly at Smile.io with stops at Repeat and Fermat. Now at Intelligems, the Shopify A/B testing platform for price, shipping, offer, content. Evangelist for "CRO is dead, Profit Per Visitor is the new CRO." We dig into the first decision that flips when a brand stops optimizing conversion, and how to run a pricing test without blowing up.Serge Liberman (Global Director of Ecommerce, AeroPress) — Toronto exec, 17+ years in ecommerce. Built his rep at Food Cycle Science taking the FoodCycler — a net-new countertop appliance — DTC and through marketplaces. Earlier stops: Miele, Leo Burnett. Now scaling AeroPress (75,000+ five-star reviews, 70+ countries) through DTC and its first manual grinder. We dig into the thesis that Amazon wins first-timers while DTC drives repeat, and what's harder — teaching a new category or growing a 20-year cult product.ALSO ON THE SHOW-META AI's Brain2Qwerty v2-Your profit is hiding in the air you're shipping-Yahoo "Develop from the Future"-Ford rehires "gray beard" developers-Claude for Social Media Accounts-Chelsea Metro Private Cinema-Lego Star Wars Boba Fett first look-Burstin' Blueberry Uncrustables-Moment of zen: McDonald's prices then and now__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Anthropic's Claude wins paid consumers in a market ChatGPT owns, Onward Reserve drops a Rizzler UGA polo Easter egg, Americans plan to spend more on Fourth of July as cookout costs rise, and the $25k Amble One luxury golf cart hits the market. Plus Kenny Trusnik on Forest City Digital, Varun Kundra on bootstrapping AfterSell to a Rokt exit, and Sarvar Nazir on "hybrid performance beverage" at Prox.ON TODAY'S EPISODE OF ECOMM COWBOYKenny Trusnik (Founder & President, Forest City Digital) — Cleveland native who came up through B2B Commerce and integration work before launching Forest City Digital in Jan 2020, two months before COVID, while employed full-time. Now an ecommerce performance agency (Shopify + SEO + paid + Klaviyo) for $1M–$10M DTC brands, with vertical bets on hemp/THC, aftermarket auto, food/coffee. Clients: Mayorga Coffee, Hyde's Hail Mary, Apollo Off-Road. We dig into the workaround keeping hemp/THC brands selling, where "ecommerce is easy" does the most damage.Varun Kundra (Co-founder, Aftersell by Rokt) — Waterloo math grad who co-founded AfterSell in 2019 and bootstrapped the Shopify post-purchase upsell app to 40,000+ merchants and an eight-figure exit with zero funding. Rokt acquired AfterSell in Jan 2024. Now SVP of Demand Diversification at Rokt, expanding the advertiser pool (Disney+, HelloFresh, Audible) feeding placements on Ticketmaster, Wayfair, Shopify. Rokt went from $3.5B in Jan 2025 to $7.2B by Sept 2025 with H1 2026 IPO plans. We dig into why profit-per-pageview beats revenue-per-visitor, why exact-same-product upsells at 10–30% off beat something new, and if every thank-you page becomes an ad network.Sarvar Nazir (Founder & CEO, Prox) — Austin-based hybrid performance beverage launched July 2025: 20g protein, 200mg natural caffeine, zero sugar, 90 calories in a sparkling can. DTC at $35.99 per 12-pack. Partnered with NuLiv Science for a clinical Senactiv dose. Stripped the homepage to a waitlist teasing a Q3 2026 relaunch. Wedge: the GLP-1 user wanting protein without "bloat." Plus a Northbeam Weather Report with Bryan Bumgardner and Cannes 2026 takeaways from Scott Galloway.ALSO ON THE SHOW-$2 million offer denied-Polymarket hackers stole user funds-New sport drink flavor-Pokemon Suitcase-Xbox console price increase-Oliver Henry meets the President-Moment of zen: 40 cigarettes a day and marmalade__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Apple hikes MacBook and iPad prices on memory, Prime Day comes in soft, consumers hit AI fatigue, and Trashie launches a $35 toy-waste service. Plus Alex Heiden on shipping no-code MVPs to $2,000 MRR in three weeks, Michael Kleinmann on two decades of DTC underwear, and Ryan Doney on why post-click is the most neglected lever in paid.ON TODAY'S EPISODE OF ECOMM COWBOYAlex Heiden (Founder, No Code No Problem) — Built and sold two B2B software companies before 22 — Closify (commission-only sales reps, sold March 2023) and Payd (UGC priced per 1,000 views) — without writing code. Runs No Code No Problem, a paid incubator with a $75/month Ultimate tier, the "No Code Alex" Beehiiv newsletter, and 163k Instagram followers. Uses Claude and Cursor to ship MVPs in under a week — his Jan 1 launch hit $2,000 MRR in three weeks on an hour a day. We dig into "copy demand, don't invent ideas," outreach that turns week-old products into revenue.Michael Kleinmann (Founder & CEO, The Underwear Expert) — Pioneered DTC underwear in 2001 with Freshpair, scaling a NYC bedroom to 30,000+ SKUs, 100+ brands, eight figures before exiting in 2011. Launched The Underwear Expert as a media brand in 2011, converted to a Shopify subscription ("The Club") in 2015 — 160,000+ five-star reviews, shipping to 100+ countries. Inventor of National Underwear Day as SEO/PR play. We dig into what selling online in 2001 forced him to figure out that founders today don't, why build the audience first.Ryan Doney (Co-Founder & CEO, Pagedeck) — CEO of Pagedeck, the AI landing-page platform that researches, builds, and optimizes pages for paid traffic. Bootstrapped — grew it user by user, building pages and fixing copy until momentum compounded. Used by HexClad, Fulton, Homestead Studio, Foxwell; team has generated $100M+ from custom funnels. Also fractional VP of ecommerce for eight-figure Shopify brands. Recent ships: a Research Agent that surfaces pages behind any brand's live Meta ads, and Pagedeck MCP that lets Claude Code build and launch pages. We dig into why more wins hide in new landing pages than new ads, why a "5 reasons why" listicle beats a designed page.ALSO ON THE SHOW-Forbes Top Creators 2026-Weekend Foundry: Claude Code for games-De Soi launches Social Spritz-The Mur Mur-Poncho nails lifestyle photography-Zoox unveils its new robotaxi-Claude for Music-Moment of zen: the cave you fear holds the treasure__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Zuckerberg wants Meta to launch its own prediction market, consumer hardware roundup goes deep, L Catterton bets on skincare brand Roz, and Anthropic ships the "Claude Tag." Plus Jad Kiwan on what happens when you sell your ecom brand, Yahli Malchin on Wayve Wear and natural-fiber activewear, and Bill Warshauer on Tillo and the gift card network powering rewards for 2,000+ brands.ON TODAY'S EPISODE OF ECOMM COWBOYJad Kiwan (Co-Founder, Ecomswap) — Built EcomSwap in 2023 with Eliott Bucher into a Dubai-based M&A advisory for the under-$5M-EBITDA gap between investment banks and side-hustle marketplaces. Claims 100+ closed deals across US, Europe, UAE; deals $0.5M–$20M+; 93% listing-to-sale; 50,000+ buyers and $2B+ in capital. Operator first — built and exited DTC brands since 2017. We dig into the five-stage exit from valuation to close, what quietly destroys multiples founders never fix, and KPIs acquirers hammer on in diligence.Yahli Malchin (Founder, Wayve Wear) — Solo-founder building Wayve Wear, a 100% natural-fiber activewear brand (no synthetics) out of LA. Ex-PM at Marqeta and Next Insurance who tried to replace his synthetic wardrobe in 2023, couldn't find activewear that hit his bar, filed the WAYVE trademark Feb 2024, launched a six-piece collection that September. Anchor product: Quad Short — organic cotton shell, merino compression liner. Certifications: GOTS, OEKO-TEX 100, RWS. Building in public on YouTube. We dig into why nobody makes 100% natural-fiber activewear once you try to manufacture it, an "obvious" rule he broke because he didn't know it existed.Bill Warshauer (CRO, Tillo) — Chief Revenue Officer at Tillo, the global gift card network and API connecting buyers to 2,000+ brands across 37 markets and 25 currencies. Joined Tillo as CRO for North America in September 2024 after a 23-year run at Blackhawk Network, most recently VP of North America Incentives. We dig into how a gift card API actually distributes brand value at scale, what DTC brands miss about rewards and incentives as an acquisition channel.ALSO ON THE SHOW- Ferrari backlash- Bryan Johnson, longevity drugs, Immortals.com- OpenAI's AI chip: Jalapeño- Product of the Century: smile whitening pouches- Is remote work white-collar fraud?- Fintech startup Slash rolls back- Subscription blender- Nori Robot L2- Moment of zen: the most awesome business__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Snap Specs vs. Anduril Glasses kicks off the AR wars, Anthropic reportedly rips into nearly all NSA classified systems, T-Pain and DoorDash launch a new World Cup social play, and Pat McAfee invests in Jams. Plus Joe Fox on building ShotPay, vertical BNPL for the firearms and tactical category mainstream processors won't touch, and Jamil Bhuya on his project-based Shopify Plus agency Otherhalf Studio after nearly losing it all in food.ON TODAY'S EPISODE OF ECOMM COWBOYJoe Fox (Founder and CEO, ShotPay) — Australian-turned-Austin partnerships operator with stops at Fast (pre-Affirm acquisition), Reviews.io/Clearer.io, and Growave as President and Chairman serving Sony, Lego, Crocs, and Logitech. In 2025 he launched ShotPay, vertical Pay-in-4, Layaway, and payment processing exclusively for the Shooting, Hunting, Outdoor, and Tactical category — payments Affirm and Klarna refuse. We dig into what he saw in that "no" from mainstream BNPL that looked like an opening, what serving firearms merchants actually requires operationally, the first move a "high-risk" merchant should make before reapplying, and whether every underserved category gets its own vertical payments rail in five years.Jamil Bhuya (Co-Founder and Head of Growth, Otherhalf Studio) — Toronto operator who built Burgers n' Fries Forever (BFF) into a 25+ location halal fast-casual chain doing $25M+ lifetime revenue before nearly going bankrupt in 2022 and exiting in 2024. Co-founded Yellow Beauty with his wife Jaz Fenton — a turmeric skincare brand that grew from a $1,000 investment into 300+ Anthropologie and Urban Outfitters doors. Now runs Otherhalf Studio with Jaz, a senior-only, project-based Shopify Plus agency for $3M–$50M brands — grew to $500K in contracts via referrals before the website ever launched, shipped ~40 projects in year one. We dig into what near-bankruptcy gives him with a founder that a polished pitch never could, why he rejected the retainer model every Shopify agency chases.ALSO ON THE SHOW- Wow of the Week: Backstory on Kat Cole, CEO of AG1- Launch more products- Corgi cafe review- Back-to-school deals are already here- Google and A24- Watch and react: AI ads- Watch and react: YouTuber buys storage unit of unreleased Adidas product- Gov of Utah helps Freddy get to Canada- Instagram TV is coming- Figma x Dinner Service merch collab- Moment of zen: $100M Offers type shit__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

AppLovin vs Meta heats up, TikTok launches Deal For You Days vs Prime Day, and Snap spins off its AI video team. Plus Jared Gutstadt and Maejor on Rebel Audio and healing-frequency music, Sam Nebel on the Goodwipes retail-first playbook, Bill Rom on BL101's $5M to ~$200M run, and Rachael Nelson on paying customers for word of mouth.ON TODAY'S EPISODE OF ECOMM COWBOYJared Gutstadt (CEO, Rebel Audio) and Maejor (Maejor Frequency) — Jared, aka "Jingle Jared," just launched Rebel Audio ("the Canva of podcasting"), raising $3.8M oversubscribed in 30 days with Mark Burnett as advisor and Mike Majlak as Chief Creator in Residence. Maejor is the Grammy-nominated producer on Bieber's Purpose and creator of Maejor Frequency — Adweek 2022 Podcast of the Year on healing sound, born from his CML diagnosis. We dig into what each understood about sound the other didn't, the moat when Descript and Adobe ship the same AI features.Sam Nebel (Co-Founder and CCO, Goodwipes) — "King of Wipes" who started Goodwipes in a Florida State frat house, now 15,000+ doors across Walmart, Target, Kroger, H-E-B, ShopRite, ~63% brick-and-mortar. Open about "awareness-first, perfect product second" and his "$500K" Walmart playbook ($100K end-cap + $400K awareness). We dig into when he went retail-first, what the $400K buys, and whether DTC-first dies for physical CPG.Bill Rom (Co-Founder and CSO, BL101) — Co-founded Baseball Lifestyle 101 in 2016 with Josh Shapiro as an IG page. Under a million with no Facebook ads, then ~$5M to ~$200M from 2023 to 2025. Now 750 Dick's doors plus Scheels and Academy, three retail stores, weekly drops, 52% repeat rate on 40M monthly social views. We dig into what broke first when the business tripled, how Lululemon quality at half the price works without margins killing them.Rachael Nelson (Founder and CEO, Brandy) — Built Brandy as a consumer affiliate app paying everyday people 15–70%+ of their friends' first order — no follower minimum, no content required — a counter-model to LTK, ShopMy, Aspire. We dig into what influencer marketing got wrong about word of mouth.ALSO ON THE SHOW- Nike's "Never slept. Always dreamed." spot- Organic-looking ads are in- Let AI inform you, not become you- Taylor Holiday: The Canon- Watch and react: Snap AR Glasses demo- Watch and react: Google Vids- Tecovas gives Freddy his Western boots- Artificial womb__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Midjourney is getting into medicine, Etsy is going after Prime Day with "Shop Other Jeffs," and Reindustrialize "Founder Edition" sweaters are out. Plus Brandon Kim on bootstrapping Brevite to eight figures, Bill D'Alessandro on walking away from the aggregator model, and Justin Anderson on bringing a DTC playbook into the trades.ON TODAY'S EPISODE OF ECOMM COWBOYBrandon Kim (Co-founder and Co-CEO, Brevite) — Brooklyn founder who started Brevite in college on Kickstarter with his two brothers. Fully bootstrapped, eight figures lifetime revenue, largest social following of any backpack brand, Forbes 30 Under 30. March 2026 Kickstarter relaunch of the Jumper Max — a $300 "looks-like-a-backpack-holds-$20K-in-gear" bag. We dig into the hardest thing about being in business with family, the content bet that drove the following.Bill D'Alessandro (VP Corporate Development, FoodScience) — Pioneer of the aggregator model with Elements Brands (10 brands, 14 years) who in 2022 walked away from all of them except Natural Dog Company. FoodScience (Morgan Stanley Capital Partners) acquired the brand in April 2025. Now leads pet-consumables M&A and co-hosts Acquisitions Anonymous. We dig into the moment he knew the aggregator model wasn't the future, what everyone still chasing it doesn't get, the most common way a seller destroys their multiple.Justin Anderson (Director of Ecommerce and Growth, REEKON Tools) — Spent a decade in pure DTC growth (HubSpot, Klaviyo, retention, segmentation) before walking into a bootstrapped Boston hardware startup giving the 200-year-old tape measure a "digital brain." REEKON shipped to 100,000+ users including SpaceX and Northrop Grumman; T1R Range Kickstarter hit 21,000% of goal. We dig into what he believed about growth that the trades proved wrong, how retention looks for a durable $300 tool, the DTC tactic that prints for supplements and faceplants on tradespeople, and whether the moat is the hardware or the software.ALSO ON THE SHOW- Reindustrialize "Founder Edition" sweaters- Megan Markle x Clevr collab- New Rolex boutique in the Swiss Alps- Meta's AI-for-Work chief out after two months- Bodega selling peptides- Particl Awards segment- Ad vs. Ad: divorce ad vs. Drake x Kevin Durant Nike-Watch and react: Universal Ads agent-to-agent TV buying-New Claude design-Moment of zen: floating convenience store__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Shopify Edition. Three Shopify product leads — Mani Fazeli (VP Product, Checkout and B2B), Kenny Cohen (Shop app), and Sachin Malhotra (Merchant Marketing) — unpacking the Spring '26 Editions launch, the Universal Commerce Protocol, agentic commerce inside ChatGPT and Copilot, and Campaign Autopilot. Plus Snap Specs landing.ON TODAY'S EPISODE OF ECOMM COWBOYMani Fazeli (VP of Product, Shopify) — Toronto product leader at Shopify since 2021, owning Checkout, Accounts, and B2B. Former SVP Product at Wave, co-founded Betterez and ContextLogic (Wish's parent). Owns what Shopify calls the best-converting checkout on the internet, built B2B on Shopify from the ground up into a $12T push, and is Shopify's go-to voice on agentic commerce. We dig into what "everywhere" actually means in Spring '26, what has to happen under the hood for products to show up inside ChatGPT/Copilot, how merchants see and act on AI-driven discovery.Kenny Cohen (Director of Product for Shop, Shopify) — Owns the Shop app and is tied to the Universal Commerce Protocol (UCP), the open standard co-developed with Google for AI agents to transact with merchants. Hands-on builder who recently shipped a Claude Code plugin called "Groundwork." We dig into Shop beyond the purple checkout button, what changes when search becomes a conversation, the Posts pitch for brands cranking out content for IG and TikTok, and why connect Shop more deeply with retail now.Sachin Malhotra (Director of Product for Merchant Marketing, Shopify) — Seattle-area product leader running Shopify's merchant marketing surface — Shopify Audiences, Email/Forms/Automations, and the Google/Meta/Microsoft ad integrations. Came from Partner Director at Microsoft Advertising owning Bing Ads — a rare ads-platform pedigree on the merchant side. We dig into the problem Campaign Autopilot was built to solve, what signals Shopify has that a typical ad platform doesn't, and how Shop Campaigns differs from traditional acquisition.ALSO ON THE SHOW- Snap Specs are here- 112M subscription orders in Recharge's 2026 trend report- Gary Vee becomes the fourth partner of Dad Gang- How to lose $600M- AI girlfriend- Boston Stadium capacity 64,146- Eight Sleep "House of Sleep" pop-up at YC Demo Day- Camera-equipped Apple AirPods in 2027?- AG1 Pro with 5g creatine- The AI Agenda (Dez Bryant)- Asian Rice Krispie- Moment of zen: the kneeling chair__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

We unpack United Airlines' canned-DM apology, Dawn as most trusted brand a second year, and the "Sales Chad" theory of why smart companies lose in Washington.ON TODAY'S EPISODE OF ECOMM COWBOYRafael Vivas (VP Global BD eCommerce, AppLovin) — Early AppLovin hire and former President of Lion Studios, now the face of the e-commerce ads push behind a huge chunk of AppLovin's market cap. Pitches 1.4B daily active users and ~80% of conversions in the first hour. Rebranded as Axon in late 2025 with a referral-only Ads Manager at $10M+ GMV. We dig into when he knew e-commerce would beat gaming, where Meta still beats Axon.Mason Littlejohn (Founder, Meta Ads At Scale) — Newport Beach operator who's driven $320M+ in profitable spend and $1.6B+ attributed revenue over a decade in Meta. Teaches founders via 1:1 calls, group coaching, and Slack with a "scale 100%+ or we work free" guarantee. Contrarian against the "CBO cults" of 2026. We dig into the belief costing operators most, which of Advantage+/cost caps/consolidation earns its hype, and what separates winners from losers if Meta changes nothing.Damon Didier (Founder and CEO, Win at Ecommerce) — Dallas Klaviyo Master Platinum partner running a DTC email/SMS CRM agency. 15 years in public and PE-backed companies before launching three years ago. Built "WINScoring," runs Google Cloud / BigQuery, hit 112.7% lift and ~$1M on Plain Jane. Ran a BFCM 2025 webinar with 169k brands. We dig into why operators refuse to believe email can be 55% of revenue.Mike Lukas (Founder, Online Impact) — Founder-led paid media agency running Meta, TikTok, Snap, Pinterest, LinkedIn, X, Google, YouTube, plus "Converting Creative" and UGC creator sourcing. Pitch: "no one size fits all," from $0 to nine figures. We dig into what changes most between those extremes, which platform is most underrated, what makes a UGC creator convert versus just look good.ALSO ON THE SHOW- United Airlines canned-DM apology to Landon Donovan- Dawn most trusted brand two years running- "Sales Chad" theory of why smart companies lose in Washington- Create is presenting sponsor of Joe Rogan- EA launches its first ad platform- Nox Metal Industry Supply raises $11M seed- Watch and react: One Live Show at a Time- Watch and react: 500 salad bowls an hour machine- Father's Day OpenTable ad- VanMan's 16oz body wash- Long, Texas- SpaceGoods new RTD__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

The US government suspended access to Fable 5 and Mythos, Meta is a mess again, and FOX just bought Roku in a $22B deal.ON TODAY'S EPISODE OF ECOMM COWBOYArthur Falcone (Founder and CEO, Tandem Growth) — 3x founder, 1x exit with 20 years alongside Shopify brands. Karolina Janicka (Ecommerce Consultant, London) — Independent UK consultant who's worked with Shopify merchants "since its inception." Resume runs through Tom & Co., Astound Digital, Shopify Platinum Partner Superco, and VML Enterprise Solutions. Yotpo "Amazing Women in eCommerce" Rising Star 2023. Specializes in storefront UX and replatforming off Magento onto Shopify Plus. We dig into the biggest thing about Shopify that's changed and the biggest that hasn't, the most common legacy architecture quietly holding brands back, when "composable" is right versus expensive complexity, and what the EU operator sees that the US-centric Shopify world misses.Paolo Vidali (Founder and CEO, Hidden Gears) — Distributed Shopify Plus dev, PPC, and SEO agency founded in 2012, HQ Honolulu with a NY office. Nearly two decades of technical audits, headless and re-platform work, Klaviyo and ERP cleanup. Public thesis: "technical debt equals business debt," summer is your technical BFCM prep season. We dig into the most expensive technical mess he's ever found, how to get a founder who only thinks in ROAS to care about their codebase, the line between a useful AI fix and a future disaster, and what to declutter in Q2/Q3.ALSO ON THE SHOW- NewBloom.Shop toxic fashion detector- LVMH and 200+ athletes invest in Rhoback- The next big DTC role: "Context Therapist"- Tobi Lütke on Shopify's playbook- Levi's Stadium for the World Cup- Watch and react: autonomous robot in the field- Watch and react: classic Nike- Natty lands in 22 New Seasons Market stores- ZYN's glass lounge at the festival- Germany vs. Curacao on FOX- Moment of zen: Google Flight Simulator__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Meta is down and a SpaceX engineer spun up a "Claude Code Ad Spinner" lighting up the operator class. Plus four guest interviews — Jared Gutstadt and Mike Majlak from Rebel Audio, David Baker and his new Stealth Startup, Daniel James from Flight Performance, and Koby Conrad from Sunflower.ON TODAY'S EPISODE OF ECOMM COWBOYJared Gutstadt and Mike Majlak (Rebel Audio) — Jared is the Emmy-nominated founder of Jingle Punks (sold to Anthem/ole in 2015) and Audio Up, now CEO of Rebel Audio — the Nashville "Canva for podcasting" out of stealth in March 2026 with $3.8M raised and Mark Burnett as first advisor. Mike "Big Mike" Majlak co-hosts Impaulsive with Logan Paul, co-founded Happy Dad ($100M revenue) with the Nelk Boys, and joined Rebel in May 2026 as Chief Creator in Residence. We get into why Mike picked Rebel over another physical-product play, what Burnett is telling them about format the AI-tool crowd is missing.David Baker (CRO, Beekman 1802) — Goat-milk skincare built on "kindness" sold through DTC, Ulta, and HSN/QVC. Drove 74% YoY BFCM email revenue growth, grew SMS list 1% to 50% with a best-in-class stack, and built "Zoe," an AI staffer sourcing brand-fit creators while the team sleeps. Daniel James (Founder and CEO, Flight Performance) — Runs the US arm of Steven Bartlett's Flight Story marketing group. Started at MySpace in 2004, ran programmatic for Toyota, Adidas, Disney, founded Mint Performance in 2019.Koby Conrad (Founder and CEO, Sunflower) — YC Fall 2025-backed sobriety app built around an AI "sponsor" named Sam. Scaled Rupa Health lab sales from $5M to $75M+ as the first growth hire. Sunflower grew 200 to 100,000+ MAU in six months, hit $1M ARR in 10 months, raised $6.5M at $60M post-money. We dig into the growth loop behind that climb, the line between an AI that supports recovery and one that maximizes engagement, and what he learned at Rupa that turned out wrong for sobriety.ALSO ON THE SHOW- Disney built a floor that lets you walk forever- YouTube DMs are back after six years- Dyson engineered the humble hair tie- Watch and react: Elon's SpaceX IPO speech- Watch and react: Mexico's geese are ready for the World Cup- AI thirst traps have come for Facebook Marketplace- Zuckerberg rebrand: final form- World Cup vs. Super Bowl viewers- Moment of zen: Teenage Mutant Pizzeria__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

World Cup tourists just found Buc-ee's and the timeline is feasting, Stars + Honey is doing $50M in year three, and StockX is launching real-time live shopping. Plus two guest interviews on attribution + organic social, and the public-market DTC rollup that nearly died and engineered an 8x turnaround.ON TODAY'S EPISODE OF ECOMM COWBOYMatthew Kobach (VP of Marketing, Northbeam) — Spent the last decade reverse-engineering organic social on X, where @mkobach became a fixture of "make branded content suck less" tweeting. Built NYSE's social, then VP of Marketing at Fast, CMO of Northbeam, VP of Marketing at Slice, and now back at Northbeam — where focus has shifted from MTA-only attribution toward MMM, deterministic view-through, and platform partnerships with Meta and TikTok. We dig into whether deterministic view-through has made paid-first testing cheaper than organic, how he reconciles his "you can only channel existing desire" worldview with selling an attribution platform.Ghassan Halazon (Founder and CEO, Emerge Commerce) — Wall Street at Citi to a Canadian Groupon competitor he scaled from zero to $30M, then founded Emerge as a "next-generation portfolio company." Took it public on the TSX Venture Exchange in 2020, peaked at a $150-175M market cap, then nearly died under $32M of debt as pandemic darlings collapsed. Has since shed non-core brands, paid debt down to ~$4.5M, and refocused on two verticals (grocery via TruLocal, golf via Underpar/Tee2Green) with ~$40M in GMV — stock up roughly 8x from the lows. We get into the repeatable part of the Tee2Green deal vs. the part that was just the founder wanting to move to Florida.ALSO ON THE SHOW- Stars + Honey: $50M in year 3, $24M from VMG- Nike is building a "Universe of Football"- StockX is launching real-time live shopping- Pizza Hut is cashing in on nostalgia- Seguno drops the 2026 Shopify Unique Discount Benchmark- Population collapse, meet your $7.93 punchline- Anthropic Jacket V1 has landed- Lavazza brings espresso tablets to the US- Watch and react: $20M bet on AI customer mind-reading- Watch and react: Chief World Cup WatcherBuzzBallz- McDonald's McFlurry x Monster Energy?- Inside the World Cup ad land grab- Reese's C4 Whey Protein- Moment of zen: gorilla kicked out by his partner__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Apple just dropped its new Siri AI, AG1 Pro launched a reformulation adding creatine HMB, and Walmart is stepping to DoorDash with restaurant delivery. Plus three guest interviews on modular racket-sport bags, Shopify event enrichment for the AppLovin AXON era, and the virtual-summit playbook for Amazon sellers.ON TODAY'S EPISODE OF ECOMM COWBOYJack Oswald (Founder, Cancha) — Former UK-based ITF Futures tennis player who built Cancha into a global modular sports-bag brand for tennis, padel, pickleball, and travel. Incorporated 2020, splits time between London and Virginia, personally handles all customer service, and donates 1% of gross sales via 1% for the Planet. We dig into why no player-founded brand has displaced Babolat and Wilson yet.Isaac Reyna (Founder, Metaply / M Agency) — Orlando-based Shopify data platform that launched October 23, 2025. Enriches Shopify event data with server-side tracking and custom conversion events sent through Meta CAPI, Google, and AppLovin AXON. Sister M Agency manages AXON campaigns "seeded with your Shopify purchase history." Case studies show 72% ROAS lift / 44% CPA drop on a Metaply install, and $595K attributed revenue at 3.71x Triple Whale ROAS. We get into the seed-before-spend mechanic, how to defend AXON's attribution against the "claims credit for everything" critique.Kevin Sanderson (Marketing and Partnerships, My Amazon Guy / Founder, LGN Marketing) — Sold his Maximizing Ecommerce summit company to Steven Pope's My Amazon Guy in 2023. Now drives MAG's growth through email, webinars, and affiliate, while running the Email Profit Summit out of LGN. Six-figure Amazon seller who's helped 6, 7, and 8-figure sellers expand internationally. ALSO ON THE SHOW- Gruns: how to become Chad (emerging brands)- Bot traffic surpasses human traffic- AI scams a plenty- Barebells Candy- Claude Mythos launches today- Watch and react: SpaceX AI satellite production in Austin- Watch and react: macOS name reveal- Crumbl x Dove- OpenAI files confidentially for IPO- Spacegoods is hiring a Creative Strategist- Moment of zen: new marriage hack unlocked_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJchttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693

Sean Frank says ads eat everything, Bieber announced he's going hardware with Skylrk, and Meta shed $115B in a single day. Plus four guest interviews on premium menswear, hybrid performance beverages, ad-industry media, and the mental-performance brand chasing 4,000 retail doors.ON TODAY'S EPISODE OF ECOMM COWBOYSteven Borrelli (Founder and CEO, Cuts) — Founder of the LA-based premium fitted tees and basics brand. We get into the post that lit up the timeline ("Fire CFO, 3x marketing") and what's on his mind running a category-defining DTC business right now.Jack Westerkamp (Co-Founder, Breaking and Entering Media) — Co-founded the NYC ad-industry media company with Geno Schellenberger during the pandemic. Raised $50K friends-and-family and built it into a podcast at ~150K listeners with daily content and The Vault Substack. We get into how much of the $50K was gone by month six, what putting his name on a creator podcast cost him, the biggest revenue day in BAE history, and what TBPN has that they don't.William Hicks (Co-Founder and CEO, Magic Mind) — Scaled the Venice-based "mental performance elixir" from DTC-only to ~1,000 retail doors with 24,000 monthly subscribers after 67 investor rejections. Targets 4,000 doors by end of 2025 fueled by a late-2024 round led by Rocana. Runs $1M/month in digital ad spend driving 60M brand impressions, plus a 25-agent offshore influencer team closing 100+ deals a month. We dig into where they landed vs. the 4,000-door target, the advisor whose pitch flip turned the 67th no into a yes, velocities per door at Sprouts and Central Market, defending $1M/month against a $6M total category, and whether the Magic Spoon flywheel comp holds up.ALSO ON THE SHOW- Eli Lilly's obesity drug now cuts sleep apnea 60%- Half of restaurants' orders come from just 7% of guests- The longest line witnessed in NYC- US fertility rate hits 1.57 children per woman in 2025- Lock your fun apps until you get home- Watch and react: Life with Claude- Watch and react: What is X in 2026?- She ate the profit margin and ran- The bait-and-switch of the day- Moment of zen: SpaceX welder's $10K stock became nearly $1M_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Shopify just dropped "type a prompt, get a whole store" at Build with AI, Netflix and FIFA partnered on a new game ahead of the 2026 World Cup, and IM8 added Comfrt founder Hudson Leogrande to the board. Plus two guest interviews on operate-to-own SMB acquisitions and the future of conversational SMS.ON TODAY'S EPISODE OF ECOMM COWBOYWill Fry (Founder and CEO, American Operator) — Holding company that acquires small businesses from retiring owners and partners with high-agency operators who incrementally buy their way to majority ownership. Penn/Wharton grad and former business broker who personally sold $100M+ in Main Street businesses. Helped transition nearly 100 small businesses worth $300M+, and publicly stated the ambition to go public so everyday Americans — not Wall Street — fund the acquisitions. We get into the realistic IPO timeline and reconciling it with retail-investor panic risk, the line where American Operator avoids behaving like the PE firm it positions against, the AI-as-hedge vs. AI-as-upside tension, the succession step Shopify and DTC founders blow off most often.Mike Manheimer (Chief Customer Officer, Postscript) — The SMS marketing platform for Shopify brands that has driven $3B+ in attributed revenue. Joined Postscript as CMO in 2021 and became CCO in late 2024 — an unusual reorg that puts marketing and customer success under one leader. Postscript's main voice on the "specialization vs. consolidation" debate in martech. We dig into why he stands by SMS being "the only fundamentally two-way channel from the get-go," how Postscript wins the conversational-commerce fight if ChatGPT or a Shopify agent eats the long tail, what separates the brand seeing a 5% lift from Shopper from the brand seeing 15%.ALSO ON THE SHOW- Hot jobs- IM8 appoints Comfrt founder Hudson Leogrande to the board- Ad vs. Ad- Cash App Wand- Fire CFO, 3x marketing- Shopify's new AI Admin: insight or dopamine?- The exact creator playbook- Watch and react: Google Omni- Watch and react: Jocko Fuel Raspberry Gelato Protein Shake- Less hobbies, more phone usage- The paycheck that used to be enough- Devin now comes with a $10M guarantee- Moment of zen: functional cups_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

New York just dropped new labeling rules for AI-generated characters in ads — the operator class is processing what it means for every brand running synthetic UGC. Plus three guest interviews on DTC paid search, post-purchase upsells, and the partner program turning agency referrals into a "negative CAC" channel.ON TODAY'S EPISODE OF ECOMM COWBOYAlex Walser (Founder, Savant Syndicate) — Alex Walser is the founder of Savant Syndicate, a boutique, senior-only ecommerce growth agency that bills itself as a "P&L-first growth partner to 7–9-figure DTC & ecommerce brands." Walser is a longtime paid-search operator who brands himself online as the "PPC Titan," cut his teeth co-founding and running SEM at ATTN Agency, and previously founded and operated the DTC brand Bearded Crew before moving on. He sits in the rare seat of having been both the brand owner buying the ads and the agency operator running them for others.Alicia Gan (Senior Partner Marketing Lead, Rokt Aftersell) — Leads partner marketing at the post-purchase upsell platform for Shopify. Built the company's B2B agency partner program from zero to 50+ partners in seven months. She is one of the most visible operator voices on what actually moves AOV after the "Buy Now" click for Shopify brands.ALSO ON THE SHOW- Icon pivoted from AI UGC back to humans- The "Yap" playbook- Rhino USA's 182-acre content factory in Texas- Anduril racing simulator rig- Arena USA hat- 200 ft lazy river- Cruise cup beer life hack- Watch and react: why packaging matters- Watch and react: the future of advertising- Ketone goes to 2,800 doors- 20 years strong with Shopify- Nike Football event- Amazon's AI-generated products you can't buy- Moment of zen: 63,000 shirts in 47 hours_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Nestlé is putting human-identical proteins in baby formula — the timeline is processing what precision-fermentation hitting infant nutrition means for CPG. Plus three guest interviews on performance TV, the DTC personalization pivot, and the AI-native bank for middle-market operators.ON TODAY'S EPISODE OF ECOMM COWBOYDaniel Druger (VP of Product, Universal Ads) — Building Comcast's self-serve TV ad platform across NBCUniversal, Warner Bros. Discovery, Paramount, Fox, and Roku. Previously COO of AlgoLift (acquired by Vungle) and Head of Global Revenue Partnerships at Snapchat. Co-hosts ADSN with James Borow. We get into what changes day one for a DTC brand spending its first $10K on TV, the new MCP integration that lets you ask Claude or ChatGPT "how is my TV advertising doing," and when linear earns a line in a performance-first budget.Sean Agatep (Co-Founder and COO, Vincero Collective) — San Diego premium men's accessories brand he started in 2014. Launched on Kickstarter, scaled to ~700,000 customers, now in low eight figures. Spent five years in China on product development. Has led a pivot from "watch brand" to "gifting and personalization brand" — including the rotary-engraver-in-the-office story studied across DTC. We dig into the attachment-rate threshold that justified the engraving bet, when Vincero admitted watches alone wouldn't carry the brand, and the cheapest test a $5M operator could run this quarter.ALSO ON THE SHOW- Bill Gates' daughter raises a star-studded Series A for Phia- Outdoor Voices: a quiet comeback- The Kool-Aid Pineapple conspiracy- Employees 1, mouse-tracking 0- ODD earnings mirror the whole DTC market- A $2,000 shipping option — hand delivery by Beef CEO- Microsoft bans Claude Code- Watch and react: Crumbl Sugar Crush- Watch and react: Jensen Huang says nobody uses AI better than Meta- Quince built a shoppable home inside a hotel- Ramp Cold Brew- Natty hits 100+ new stores- Moment of zen: smokable electrolytes_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

David Protein just dropped its Ice Cream Pints and the timeline is on fire — Andrea, Bryce, Darren Rovell, and the operator class are weighing in. We break down the launch and the David x Clipfarm news. Plus two stacked guest interviews on Shopify page-building and small-batch candle DTC.ON TODAY'S EPISODE OF ECOMM COWBOYSanjay Jenkins (Growth, Replo) — Leads growth at the visual page-building tool for Shopify that lets merchants drag and drop their way to higher-converting storefronts — from product pages to homepages and everything in between. A lifelong ecommerce obsessive who's built a content engine turning the questions merchants actually care about into high-volume content, using Ordinal to produce and distribute it at scale. We dig into his "Built the Systems, Lost the Company" thread, the Replo page-builder playbook for merchants chasing conversion gains, what merchants get wrong about landing page design in 2026.Sam Chai (Founder, Humankind) — Toronto-based dual-scented candle brand hand-poured solo from a midtown studio after seven venture-backed startups. Launched December 2023 with a dual-layer candle on a soy-and-coconut wax blend, FSC-certified wooden wicks, and a "duality of the human condition" brand story. Leaned hard on Farcaster as a launch channel — manually reaching out over Telegram to land on Trending for two days. September 2025 rebrand reframed Humankind as a thoughtful design object. We get into whether the crypto-native audience converted to long-term customers, how to avoid getting killed by the same labor problem that shut down the previous dual-layer candle player, what triggered the rebrand, the case for staying small-business indie when candle DTC is consolidating.ALSO ON THE SHOW- Meta AI exposed to hijack IG accounts- Salt and Straw- Shopify shoppers lap up Memorial Day sales- 3PL robots: great demo, no ROI- Axon: only used by 0.01% of advertisers- Andrew Youderian's Chart of the Week: proprietary products up- Watch and react: X launches React with Video- Read and react: Dad Gang x Shopify (sales top $35M)- Odysseus AI by PewDiePie- Cafe Cursor- Tom Holland: Bero new flavors- Moment of zen: Seek Iced Espresso_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Anthropic is rolling out Claude Mythos and the timeline is processing what it means. Plus Meta x Marpipe just dropped. We break it down — and bring in four stacked guest interviews on the future of commerce, retention strategy, the Shopify app ecosystem, and the case for static ads in an AI-everything world.ON TODAY'S EPISODE OF ECOMM COWBOYPhillip Jackson (Co-Founder and CEO, Future Commerce) — 20+ years in digital commerce, building Future Commerce into "the culture magazine for commerce." Defining thesis: "Commerce is culture." We get into Google I/O, native checkout with UCP, Glasses, and whether his "ecommerce has mostly been solved" call still holds up in the agentic AI era. Plus the "New Modes 2025" data on YouTube and ChatGPT nearing search parity for product research.Feras Khouri (Co-Founder, New Standard Co.) — Email and SMS retention agency managing $1.2B in revenue across 50+ DTC brands including BYLT and Caraway. Previously scaled men's jewelry brand Manssion from 0 to 8 figures in 3 years. We dig into what it's like working with 8 and 9-figure brands vs. 7-figure brands, what owners need to do to graduate, why even $600M+ brands don't have basic popups, and why personalization should follow performance.Chris Geiss (Co-Founder and CEO, Seguno) and Jonathan Zazove (Shopify) — The team behind Shopify's 2024 Build Award winner for Best App. We get into Built for Shopify status, why high-quality apps matter, and why Shopify is the source of truth for merchant data.Colin Elefante (Founder, Ad Oven) — Static ad creative shop for DTC. Author of "The Big Book of Static Ad Frameworks + AI." We get into what productizing his internal playbook taught him, where the line is for AI in static ad creation, and the contrarian case for why humble static images are still where the ROAS is in 2026.ALSO ON THE SHOW- BMW declares humanoids are "the future"- From seed to sales- The latest Northbeam Performance Chart- Watch and react: NVIDIA to pay you in AI compute- Uber Drift- Caterpillar equipment, now with AI girlfriends- Dell AI servers- Mail bag_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Meta just launched paid subscriptions — Eric Seufert and the operator class are breaking down what it means for the ad ecosystem and every brand running Meta. We dig in. Plus two stacked guest interviews on performance marketing and creator-led growth.ON TODAY'S EPISODE OF ECOMM COWBOYLauren Huttner (Founder, Pebble) — Forbes 30 Under 30 2026, running a data-driven, creator-led marketing studio that fuses algorithmic and creative data with creator sourcing to make consumer apps go viral. Scaled TurboLearn from zero to 5M+ weekly impressions, with programs driving 57M+ views, sub-$5 organic CPMs, and #1 App Store rankings. We dig into the creative-iteration loop behind those numbers, the most common mistake brands make on TikTok that quietly kills CPMs, why ALL her creators did better on Instagram than TikTok, where she lets data overrule a creator's instinct, the contrarian case for staying an agency, and how she pushes app clients past a vanity #1 spike toward retained users.Plus a Nate Rosen segment on The Rock's dermatologist-tested men's care line and Banagua.ALSO ON THE SHOW- Reddit x Shopify- Hero Market- IG carousel generator in Claude Code- Lululemon ends its boardroom battle with founder Chip Wilson- OpenAI conversion campaigns- Webflow and Wix layoffs- Tesla Model S Plaid vs. Ferrari Luce EV- Scroll and react: Sunday.ai — happy, not scary robots- Ad vs. Ad: YETI's "Four Letters" anthem- ChatGPT on decision making- Big brands sell fresh breath — he sells the shame- Ballpark food lost the plot- Moment of zen: American Dew?_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Figure just signed a deal with Catalyst Brands to deploy humanoid robots — and the timeline is processing what it means for retail and ops at every scale. We break it down. Plus three stacked guest interviews.ON TODAY'S EPISODE OF ECOMM COWBOYLeandro Cabrini (Founder and CEO, Proppel) — The Argentine-born, UK-based founder placing vetted LATAM remote operators, marketers, and creatives into US and UK ecommerce teams. Clients include Jones Road Beauty, Pvolve, Cheers, and Mugsy. 100+ brands, 300+ candidates in a year. We get into the 20%-of-salary flat-fee model with no recurring markup, the Jones Road build (saving $500K+/year), the line clients shouldn't cross when offshoring creative, the case for human LATAM teams beating AI in the next 12 to 18 months, and the contrarian argument for why LATAM is structurally different from the Philippines wave.Will Nitze (Founder and CEO, IQBAR) — Harvard neuroscience grad running IQBAR, IQMIX, and IQJOE. Deliberately omnichannel (~55% wholesale), running lean at ~9 employees. On pace for $125M revenue at 17% EBITDA in 2025, up from $59M at 13% in 2024. We dig into what he deliberately doesn't spend on, whether the Kickstarter "$1 eBook" playbook is still alive, whether the 3,000-store CVS deal was an unambiguous win, the "brain hook is the closer, not the opener" insight, and when a brand should start cannibalizing its DTC moat with Amazon and wholesale.Tal Bar-Or (Founder and CEO, Altina) — Coining "hearing eyewear" as a new wearable category. AI-powered glasses with hearing enhancement embedded in the temples. Previously led product on Amazon's Echo Frames. Emerged from stealth May 1, 2026, built with Cubitts and backed by a Danish audio R&D center. We get into whether the real barrier is stigma or denial, the FDA hearing-aid line, what Echo Frames got wrong, and whether the bigger competitor on day one is Oticon or Apple's AirPods.ALSO ON THE SHOW- The Eli Lilly vaccine path- Hooters family rebrand- Ghost Protein Drink x Yoo-hoo- Meta layoff in King County, Washington- Watch and react: 284% AppLovin incrementals from -Common Thread Collective-Watch and react: the ICP for reselling shoes-Shopify x Perplexity- TB12 in the ATX_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

France just banned nicotine pouches and the timeline is on fire—what it means for Zyn, the entire functional pouch category, and the DTC operators betting big on the space. We break it all down. ON TODAY'S EPISODE OF ECOMM COWBOYJeromy Sonne (Founder and CEO, Daypart.AI) — Serial ad-tech founder bootstrapping Daypart since 2023. Started as a DSP and pivoted hard into an AI media-buying platform focused on B2B and account-based marketing — pitched as a programmatic company that "isn't exactly a DSP, isn't built on cookie-based data, and is native to cloud-based advertising." Austin-based, host of the Advertising Hot Seat podcast, and a vocal critic of brand-safety verification vendors and Big Tech's incursion into programmatic. We get into what bootstrapping forces you to do differently.Andrew Youderian (Founder, eComFuel) — Left investment banking in 2008 to start an online CB-radio store, built and sold multiple niche ecommerce businesses, then launched the eCommerceFuel community (rebranded eComFuel in 2025) for 7 and 8-figure store owners. 1,000+ members representing $13B+ in collective revenue. Publisher of the widely cited annual Trends Report. We dig into the 50% jump in members manufacturing their own products and the 50% drop in dropshipping, whether mid-priced Amazon brands should be planning their exit now that Amazon has "lost the middle tier.Jamey Gannon (Founder, Brand Sprints; Head of Brand, Portal) — NYC-based brand designer and self-described "AI creative director." Runs Brand Sprints — fast-turnaround 4 to 8-week sprints at $25K to $50K that blend strategy, logo, web, and custom-GPT deliverables. Riley Gannon (UGC Marketing Engineer) — 19-year-old self-taught marketing engineer who learned Claude three months ago from her sister Jamey and has been shipping production AI tools ever since. Runs full UGC creator programs and builds the systems that scale them. Built a Claude-powered Script Generator.ALSO ON THE SHOW- Congress quietly tries to bring de minimis back — while every operator eats the cost- Oasis Health App is rebuilding- The Wemby x Nike moment- Chewy's DPA ads- The Chinese AI collar that turns dog barks and cat meows into full sentences- Temu finds- 1 million hats sold for DadGang_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

David Protein just dropped Cod 2 and the timeline is split — Karine Hsu, Andrea, Alexa Kilroy, and the operator class are all weighing in. We break down the launch and what it means. Plus three stacked guest interviews with one of the sharpest ecommerce operators in licensed CPG, one of the most active early-stage consumer investors in the country.ON TODAY'S EPISODE OF ECOMM COWBOYAaron Rivadeneyra (Ecommerce, Frost Buddy) — Deep DTC operator who built and led ecommerce orgs at Stance Socks (Senior Technical PM, ecommerce, 2018-2021) and Kiva Confections (Director of Ecommerce, 2021+) before joining Frost Buddy — the Shopify-powered universal can-cooler brand that went from "two brothers in Indiana" in 2020 to 50+ licensed collabs (NCAA, MLB, NHL, Coca-Cola, Margaritaville, Realtree, Mossy Oak, Peeps, Ghostbusters, US Army, Hendrick Motorsports)Nate Cooper (Founder and Managing Partner, Barrel Ventures) — Chicago-based seed-stage fund investing in food, food-tech, consumer, retail-tech, DTC infrastructure, and supply chain. Barrel has now made 39 investments — including early checks into OLIPOP (the canonical Barrel case study — $850K in 2019 to $200-250M in 2023).Chris Ruder (Founder and CEO, Spikeball) — Built the Chicago-based company that revived the 1989 toy-aisle game roundnet into a competitive sport with 4M+ players worldwide. Former Microsoft sales rep who ran Spikeball as a side hustle until it hit $1.5M with zero employees. Famously pitched on Shark Tank Season 6 (the deal Mark Cuban calls his all-time "one that got away"). Now in 850+ Dick's Sporting Goods stores, 1.3M TikTok followers, ESPN2 broadcast deals, and a 100% remote team from day one. ALSO ON THE SHOW- Hot jobs board- Weekly Northbeam Media Buyer Index- ClickUp layoffs- Avon, New York pasta-maker major expansion- Figure celebrates 250K packages — robot reaction- Unhinged ads- Nukes before building a company- Watch and react: AskCatGPT's Meta Glasses app- Wemby had an electrolyte beverage?- Save water for chat_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/ecommcowboy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.tiktok.com/@ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TODAY'S EPISODE OF ECOMM COWBOYOisin O'Connor and Aidan Thibodeaux (CEO, Recharge / CEO, Skio — now part of Recharge) — On April 30, 2026, Recharge acquired Skio for $105M cash in what's been called the largest private acquisition in subscription commerce. Skio had raised just $8M total. Combined, the platforms now power 20,000+ merchants and process $20B+ in GMV. Oisin co-founded Recharge in 2014, bootstrapped it, then raised $277M in growth capital from ICONIQ, Bain Capital Ventures, and Summit Partners. Aidan took Skio from COO to CEO.Noah Tucker — Founded Social Snowball in 2020 after being rejected by every VC. The influencer, affiliate, and referral platform now powers programs for 2,000+ brands including Solawave, Obvi, Mid Day Squares, Kizik, and Javy Coffee. Hit $3M revenue in 2024 with a $5M+ run rate. First influencer platform ever to integrate with TikTok Shop. In June 2025, Dotdigital acquired Social Snowball for up to $35M. David Khandrius (Co-Founder, Peachy — Shopify Premier Partner) — NYC-based agency building high-converting ecommerce experiences for DTC brands including Magic Mind, Mars Men, and Maya. Started his first ecommerce business at 14, later grew Exotic Home Expo from $0 to $1M, founded and sold the dev studio Khandy Tech, and is also COO of integrated digital agency JUICE. ALSO ON THE SHOW- The Oasis App controversy- Northbeam data shows Meta CPCs falling — what it means- Cloudflare CEO Matthew Prince on how AI changes everything- Gemini x CapCut launches- Yoni Levy leaves Meta after nine years- Cory Dobbin: ChatGPT's ad performance is very bad- Kroger's new CEO Greg Foran is planning the biggest price cuts in company history- Bush Beans drops a new flavor- Target reports Q1 growth after 3 years of missed sales targets — and warns it may not last- Adults are sucking on pacifiers as stress relievers- An injection that could double a cat's lifespan to 30 years- Hennessy is bringing out dangerously good flavors this summer- Moment of zen: the secret to "do more"_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/ecommcowboy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.tiktok.com/@ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Google I/O just dropped a wave of launches that could reshape ecommerce — Universal Cart, Omni, and the new Glasses. We break down what every DTC operator needs to know. Plus two stacked guest interviews on profit-first paid media and a new launch in social-first podcasting.ON TODAY'S EPISODE OF ECOMM COWBOYJared Gutstadt (Founder and CEO, Rebel Audio) — Serial entrepreneur, two-time Emmy nominee, three-time Cannes Lions winner. Founded Jingle Punks in 2008 (sold to ole in 2015), then Audio Up in 2020 (scripted music podcasts with Dennis Quaid, Machine Gun Kelly, Jelly Roll, and Anthony Anderson). In March 2026 he came out of stealth with RebelAudio — the AI-native podcast OS pitched as "the Canva for podcasting" — with a $3.8M seed oversubscribed in 30 days, Mark Burnett as advisor, and Mike Majlak (Impaulsive) as Chief Creator in Residence. Wrote the Pawn Stars theme song.ALSO ON THE SHOW- Google I/O: Universal Cart, Omni, and Glasses- AI traffic update — Gemini is winning- "Lower value human capital"- Meta is serving 200% the ads it served in 2020 while users grew only 38%- Kool-Aid goes all-in on hydration- Ad vs. Ad- Boostcous x mobile games- The U-Haul moving truck moment- 50% of Gen X employees are pushing back retirement plans- Kevin O'Leary on $28 lunches- Zuck's leaked audio ahead of AI-related layoffs- For hire: assistant manager from Chick-fil-A or In-N-Out- Corgi starts free bus lines in SF- Alcohol x natural caffeine RTDs are quietly loading- Moment of zen: robots dancing_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/ecommcowboy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.tiktok.com/@ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

SHEIN just bought Everlane — the DTC darling of the 2010s — for $100M. The timeline is on fire and we're breaking down what it means for the future of DTC, M&A, and the fast-fashion vs. mission-driven brand collision. Plus three stacked guest interviews on AI for ecommerce, the engraving and personalization playbook, and what really happened at the Meta Marketing Performance Summit.ON TODAY'S EPISODE OF ECOMM COWBOYDaniel Melnick (Co-Founder and CEO, Zing) — Austin-based SaaS building an affordable AI chatbot designed to lift conversions for ecommerce stores. Crossed $1.3M in revenue with a 12-person team in 2025. Texas-Pakistan co-founder partnership, originally a client-engineer relationship that turned into a company. We get into how AI is transforming what he does, how Shopify brands should actually be using AI, working with Noah Kagan, where AI is shifting the line between buying software and building lightweight internal solutions, how Zing is competing against Zipchat, Manifest, and Shopify's own Sidekick, and the single AI chatbot workflow a $5M Shopify operator should install first.Sean Agatep (Co-Founder and COO, Vincero Collective) Cody Wittick (Co-Founder and Co-CEO, Kynship) — Fresh out of Meta's Marketing Performance Summit. We get the inside read: who was there, the biggest takeaways, what's coming next from Meta that every operator should know, and what he wishes he hadn't missed.ALSO ON THE SHOW- Man vs. Machine: the modern-day John Henry vs. Steam Machine moment- The feed is fake: NYMag's take and the operator response- TV shopping is Joy Mangano's best-kept secret- No CTAs on ads?- A noticeable turn for Meta (Chris reads the comments)- The wildest job idea for 2026- Claude Design for Instagram carousels- Pizza Hut of the 80s is back- Nude opens in Miami — niche CPG heaven- Costco auctioned off 9 brand new SpongeBob claw machines- BRAMI raises $33M Series B led by VMG- Bed Bath and Beyond x The Container Store- Spam Hotdogs- Seek at Laurel Supply LA- Moment of zen: Alaskan-size beds_____________________________________Welcome to DTC's daily — what's now and next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://newsletter.ecommcowboy.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Made possible by:Postscript ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://postscript.io/sms-benchmarks?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Seguno⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+Cowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Ecomm Cowboy:X⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://x.com/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.linkedin.com/company/ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.instagram.com/ecommcowboy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://www.tiktok.com/@ecommcowboy⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://open.spotify.com/show/0q1Pp0rW8j6cehXToNTeJc⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠