Applying agile neuroscience for better audience understanding with Laura Beavin-Yates

Laura Beavin-Yates discusses Agile neuroscience and its vital role moving forward in the insights space, including its multiplying effect when used in conjunction with traditional methodologies. We cover the role of academia in the commercial sphere, as we saw with the likes of Immersion. We touch on the kinds of insights that have been uncovered using neuroscience And finally, we look into the crystal ball to see what the future may hold for neuromarketing.    Enjoy the show.