April Dunford: If It Isn't Obviously Awesome, It Needs Better Positioning

My guest today is April Dunford. April is one of the leading positioning experts in the world.  What is positioning? It's a way to help your customers know exactly who you are, and 15 seconds in to this damn good conversation, April lays it out in simple and powerful terms.  This conversation begins in my hometown and ends in Toronto. Find out what that means by clicking play.  I know you'll love this one.  If you are interested in having better conversations in your life and work, I have two ways that will transform the way you communicate. 1. A self-paced course you can knock out this week 2. One on one coaching for intense rapid growth that's fun As always, thanks for listening to Episode 206!  --Joe