Are Entrepreneurs More ADHD?

Today we talk about ADHD in entrepreneurship and other neurospicyness. We also discuss everything we learned in season one of The Checkout. Zoe and John close out Season 1 with a chaotic, thoughtful, and very human conversation on where eCom is headed, what it takes to build a resonant brand today, and why everyone on the internet is a little bit NeuroSpicy. This Episode: In our final episode of the season, it’s just Zoe and John—and somehow they cover everything: What brands got right (and wrong) about the tariff panic When to prep for disaster vs. stay the course How founders use luck, instinct, and hindsight to survive Talking to your customers (for real, on the phone) The new blueprint for brands: act like a creator, feel like a friend Rethinking influencer deals and creator monetization ADHD, medication, and creativity The Jackie origin story Why John talks so damn much Season reflections + what's coming next → Drop a comment: What made The Checkout feel different from every other eCom podcast? We’re reading them all—and building Season 2 around what you say. Sponsors: Marpipe – https://www.marpipe.com/ Heatmap.com – https://www.heatmap.com/ Chapters: 00:00 – Intro & why it's just John and Zoe 05:00 – Big takeaways from the year in eCom 11:00 – Preparing vs. reacting: smart founder strategy 18:00 – Tariff fallout and brand-level decision-making 25:00 – Customer calls, brand resonance, and content as connection 33:00 – Brands acting like creators & building vibe-based community 41:00 – Influencer monetization & new deal structures 49:00 – Listener comments, ADHD, and creative trade-offs 1:04:00 – Jackie lore, internal ops, and life structure 1:12:00 – Season reflections, muskrat jokes & what’s next Follow Our Hosts: John Coyle YouTube: https://www.youtube.com/@johnjhcoyle Twitter/X: https://x.com/johnjhcoyle Instagram: https://www.instagram.com/johnjhcoyle/ LinkedIn: https://www.linkedin.com/in/john-coyle-1bb231120/ Nick Shackelford Twitter/X: https://x.com/iamshackelford LinkedIn: https://www.linkedin.com/in/nickshackelford/ Instagram: https://www.instagram.com/iamnickshackelford/ Zoe Kahn Instagram: https://www.instagram.com/_zoekahn_/ LinkedIn: https://www.linkedin.com/in/zoekahn/ Bart Szaniewski Instagram: https://www.instagram.com/theszef/ LinkedIn: https://www.linkedin.com/in/bart-szaniewski-374b1141/ Twitter/X: https://x.com/TheSzef