PODCAST · business
The Checkout
by Modern Commerce Media
If you could start a company with anybody in the world, you would want it to be with the co-hosts of The Checkout.
Episodes
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Can I Get Hired as MrBeast's Director of Growth?
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 Casey loaded a real job posting into ChatGPT and told it to act like the CEO interviewing John, without revealing who they were. John had two goals: figure out who he's talking to, and get the job. The company...
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Why Using AI in Your Marketing is An Awful Idea
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 Most AI projects in e-commerce are shiny object syndrome. The dream of the one-person, one-billion-dollar company is real, but it probably isn't your company. Meanwhile, 50% of Americans are now more concerned than...
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The 4 E-Commerce Channels That Get You to $2M (Pick One)
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 Most founders dabble in all four marketing channels and wonder why they're stuck under $2M. There are only four channels that get an e-commerce brand from zero to $2M. Pick one and ride it all the way before you...
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How We Actually Use AI to Make Money in Our E-Commerce Brands — Bart Szaniewski
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 Most of what you see people doing with AI online doesn't make them money. It just looks cool. In this episode, John and Bart show the AI workflows they actually use across Dad Gang and Solus Bands - the ones that...
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How to Build a Banger Ad for Your E-Commerce Brand (Live on Camera) — Kyle Reho
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 You're one banger ad away from changing your business. Under $2M, it's almost always one creative that resets the trajectory of a brand. The problem is the system every DTC brand builds for paid social is built for...
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The NBA Banned Their Shoe — How APL Turned It Into an E-Commerce Brand — NJ Falk
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 Most ecommerce founders try to build a brand by running better ads to a product page. They obsess over conversion metrics while ignoring the thing that actually makes a brand stick: a story consumers connect to and...
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Most E-Commerce Brands Use Email Wrong (It Should Lower Your Ad Costs) — Sammy Tran
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 Most ecommerce brands treat email like its own revenue channel. They obsess over campaign metrics while missing the bigger opportunity — using retention to lower acquisition costs, improve customer experience, and...
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He Built DigitalMarketer. Here's How He'd Scale Any E-Commerce Brand — Ryan Deiss
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 Wondering why you're more buried in work than you were a year and a million dollars ago? You hired helpers. Not operators. Ryan Deiss founded DigitalMarketer.com, trained 120,000 marketers, and now runs 17…
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How E-Commerce Brands Can Crush UGC in 2026 — Josh Suggs
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 Most of the e-commerce industry has written UGC off in 2026. Here’s why you shouldn’t. In this episode, StreetTalk founder Josh Suggs breaks down the one content format outperforming everything else in e-commerce…
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What $100M E-Commerce Brands Know That The Others Don’t — Nik Sharma
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 Stuck between $2M and $30M and asking yourself, "What are the big brands doing that I'm not?" Nik Sharma worked with $100M brands like True Classic, Jolie and Eight Sleep, and he knows why most brands stall before...
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How to Build a Personal Brand That Actually Sells Product (For E-Commerce Founders) — Kev Michael
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 You're not an influencer. You're not famous. You started a business to sell a product. So how does a personal brand actually help you? In this episode, podcast growth expert Kev Michael breaks down exactly how a...
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Is E-Commerce Actually the Worst Business to Start?
Book a call with John: https://www.thedivenewsletter.com/squeeze-page1712742970440 In e-commerce, you're poor until you're rich. This episode is about everything that happens in between. Hosts John and Bart answer the real questions you want answers to: Is e-commerce right if you have a family?…
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8-Figure Founders Share EXACTLY What They Would Do If They Had to Restart Tomorrow [Bad Audio - Sorry]
Sorry for the bad audio, we considered not publishing, but ultimately decided the episode was value packed so we went ahead and published it. Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... What would...
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From 10 Ads a Week to 60 | Scaling Creative the Smart Way
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... You’re not out of ideas — you’re out of creative systems. In this episode, we break down one of the biggest bottlenecks holding brands back: scaling…
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Why Most Brands Panic During Slowdowns (And What to Do Instead)
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... What do you do when your brand is growing fast… and then suddenly hits a wall? In this episode, we break down a real-time business speed run where a...
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The Exact Ad Channel Mix for Scaling to $100M+
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... How to Scale to $100M+ Without Breaking Your Brand What actually changes when a brand moves from early traction to serious scale? In this episode, we break...
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We Built a $1M Brand in 20 Minutes (Copy and Scale)
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... We put 20 minutes on the clock and build a $1M business from scratch for a stranger, live and on the spot. In this episode, the “stranger” is the host, and...
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The New Way to Run Meta Ads in 2026
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... Meta ads are still working, but most brands are making them way harder than they need to be. In this episode of The Checkout Podcast, we go pure tactical…
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What Actually Fuels Most Founders (And Why Most Quit)
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... Why Most Founders Fail — And How to Avoid the Same Mistakes In this episode, we break down why the vast majority of founders and small businesses fail—and...
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Overstaffed, Underprofitable: How Founders Should Think About Hiring
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... Growing fast should feel like winning. So why do so many founders end up more stressed, less profitable, and questioning their own decisions as revenue...
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Why Founders Are Afraid to Stop Working
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... What do you do when you’re doing well… but still feel stuck on the hamster wheel? In this episode of the podcast, we break down one of the most common (and...
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The Most Valuable Marketing Conversation You’ll Watch in 2026
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/pos... In this episode, we bring together four experienced operators, founders, and marketers to answer one deceptively simple question: What’s the most important...
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$1M vs $100M Business Problems: How To Properly Scale
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Checklist: https://www.thedivenewsletter.com/post-purchase-checklist Description: In this episode, John Coyle, Nick Shackelford, and Bart Sinofsky play a game: guessing whether an entrepreneur is running a…
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How To Sell to 9 Figure Brands
Try Attentive: https://www.attentive.com/ Try Fuego: https://fuego.io/ Download Your Free Post Purchase Checklist: https://www.thedivenewsletter.com/post-purchase-checklist If you’ve ever wondered how to sell to rich people, enterprise accounts, or fast-growing 8 and 9-figure brands, this episode...
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Are Entrepreneurs More ADHD?
Today we talk about ADHD in entrepreneurship and other neurospicyness. We also discuss everything we learned in season one of The Checkout. Zoe and John close out Season 1 with a chaotic, thoughtful, and very human conversation on where eCom is headed, what it takes to build a resonant brand…
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How Tariffs Affect Small Businesses w/Steven Borrelli From Cuts Clothing
A 145% tariff isn’t just a price hike—it’s a slow-motion business killer. In this episode, the crew sits down with Cuts founder Steven Borrelli to talk about his viral open letter to Trump, the fallout from the latest tariffs, and how eCom brands can survive a 145% hit to their margins. We cover...
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This Hidden E-commerce Giant Makes BILLIONS In Plain Sight
This Hidden E-commerce Giant Makes BILLIONS In Plain Sight How a six-person team with a terrible website quietly built one of the biggest eCom businesses on the internet—and what the rest of us can learn from it. In This Episode: There’s a whole sector of eCommerce you’ve probably never thought...
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I Got Fired. Whose Fault Was It?
John recently got fired from his job. We reflect on whose fault it was, plus tell stories about losing jobs. Today we're chatting layoffs, copywriting breakthroughs, and why the top 10% of spenders might be your only real customers. We kick things off with a brutally honest conversation about...
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Post Malone, LinkedIn Catfishing, Amazon Buying TikTok, and Our Action Figures
Today on the checkout we're talking about Post Malone reaching out to work with one of co-hosts brands and the secret "guy behind the guy" who has build Post Malone's empire into an Empire. We also talk about: How to do -celebrity and influencer collabs How to build product and personal brand...
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I'm Skeptical of the Kim Kardashian x Nike Collab | The Checkout Ep. 06
Kim Kardashian is teaming up with Nike with her brand, Skims. We give our takes on this, plus Poppy’s influencer vending machine backlash. From marketing moves to funding philosophies, we’re breaking down what works, what’s overhyped, and what smaller brands can learn from the biggest names in…
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Adult Sandboxes & How To Sell More Stuff | The Checkout Ep. 5
If you're not selling something to people while they’re out living life… what are you even doing? In this episode of The Checkout, John, Zoe, and Bart dive into how brands can break out of the DTC echo chamber and actually stand out—through physical experiences, creative retail, and lo-fi...
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If You're Not First You Have to Be Weird | The Checkout Episode 04
If you're not #1 in your category… your only hope might be to get really, really weird. In this episode of The Checkout, John, Zoe, and Bart (with Shack out this week) dive deep into what it takes to stand out in a saturated market. From Charleston Chew to Dr. Pepper, sliding mitts to Dad Gang...
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You Can make Money Or Get Rich, But Not Both | The Checkout Ep. 03
Today we're talking about how some businesses can make you a lot of money while others can make you rich, but almost none of them will get you both. ⚡ Subscribe for more eCommerce insights, brand breakdowns, and unfiltered takes! 📢 Follow us on social media: Nick Shackelford Twitter/X:...
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How To Get Celebrities To Use Your Product | The Checkout Ep. 02
In this episode of The Checkout, we dive into a wild challenge—getting LeBron James to wear a DadGang hat! 🧢💥 Host [Your Name] is joined by DadGang co-founder Bart to brainstorm how to pull off this viral stunt. From designing the perfect hat to leveraging social media for maximum hype, we…
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Why Are All These Famous Men Starting Alcohol Brands? | The Checkout Ep. 01
Why do so many famous men have alcohol brands? Welcome back to The Checkout Podcast, where we break down the latest in eCommerce, brand building, and digital culture—with a little chaos along the way. In this episode, we get into: 💥 Why every famous guy has an alcohol brand (The Rock, Ryan...
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Frequently Asked Questions
How many episodes does The Checkout have?
The Checkout currently has 36 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Checkout about?
If you could start a company with anybody in the world, you would want it to be with the co-hosts of The Checkout.
How often does The Checkout release new episodes?
The Checkout has 36 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The Checkout?
You can listen to The Checkout on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Checkout?
The Checkout is created and hosted by Modern Commerce Media.
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