Are Funnels Dead? No, But Things Are MESSY Right Now (Here's What to Do About It)

Recently, Google embarked on a mission to answer one question: ‘How do consumers decide what they want to buy and who they want to buy it from?’The answer was.. squiggly, the say the least. To stand out and sell in 2025, you’re not just ‘one funnel away’ anymore. Instead, it’s essential to build an ecosystem of touchpoints to satisfy the savvy, skeptical buyers that you’re the real deal. The 'middle of funnel' is more important (and squiggly) than ever, and to stand out and sell? Yours needs to be robust. The test is this — if someone found you right now, would they have 7-9 hours of touchpoint available with you to binge on demand? ⁠If not, you need today's episode. And if you do, you still need it - because there's four other tests I share, too. Episode Show Notes:00:00 The changing landscape of marketing00:14 The middle of funnel squig02:25 Reasons why the landscape has changed02:26 Reason one: Trust desert03:30 Reason two: A more discerning market04:33 Reason three: Savvier research abilities05:41 Five tips for standing out08:18 One: Build a strong brand14:34 Two: Establish a middle of funnel trigger18:41 Three: Automate your middle of funnel ecosystem25:35 Four: Create long form content32:56 Five: Inject authority markers[🎉 New!] Subscribe to Stevie's Substack for weekly articles and behind the scenes: https://lifestylebusinessschool.substack.com/———Recommended next episode: → [Last week's episode]: Marketing Has Changed. Here’s What You MUST Know to Sell Scalable Offers Right Now.Links Mentioned: → Don't Build Businesses! Build Projects! Part 1/5: The multi-passionate personal brand-based founders guide to a business that prints cash, serves well and sets you free→ Traffic Playbook [Currently 70% Off]: Get the Marketing System for driving the volume and quality of traffic required to sell your scalable offers in 2025.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com