Lifestyle Business School

This episode is more ‘catch up with a friend’ than strategy. In it, I share more about a big, exciting adventure coming up, my changing perspective on ambition and the silver linings that come from difficult circumstances. ✨ Follow for moreInstagram: https://www.instagram.com/steviedillon_Substack: https://lifestylebusinessschool.substack.com/Youtube: https://www.youtube.com/@lifestylebusinessschool

In this episode, I share three key numbers from my latest launch and how I will use these metrics to make important decisions about next steps. ✨ Follow for moreInstagram: https://www.instagram.com/steviedillon_Substack: https://lifestylebusinessschool.substack.com/Youtube:https://www.youtube.com/@lifestylebusinessschool

[Series 3/3] In this episode, I break down how to set your lifestyle business up to generate high profits, and the math behind using that profit to generate a forever salary to make work option.This is part three of the Lifestyle Business Operating System. Make sure to check out the previous two episodes in this series. Check out my programs: https://lifestylebusiness.school/programs✨ Follow for moreInstagram:  / steviedillon_  Substack: https://lifestylebusinessschool.substack.comYoutube:   / @lifestylebusinessschool  

[Series 2/3] In this episode, I break down how to ditch overwhelm and inaction, and swap it with a two hour a month Lifestyle Business Operating System.This episode deep dives into part two of the Operating System, and breaks down how to plan, set a steady pulse to stay on track and also how track and measure your progress.🎯 Watch the replay:The Lifestyle Business Operating System - Earn Consistent Revenue Working 4 Hours a Day With a Dead Simple 2-Hour-a-Month Operating System: https://www.lifestylebusinessschool.co/qrmkpolb✨ Follow for moreInstagram: https://www.instagram.com/steviedillon_Substack: https://lifestylebusinessschool.substack.com/Youtube: https://www.youtube.com/@lifestylebusinessschool 

[Series 1/3] In this episode, I break down how to ditch overwhelm and inaction, and swap it with a two hour a month Lifestyle Business Operating System.I deep dive into setting an inspiring lifestyle vision, ensuring your business model is capable of achieving it and how to develop a simple business system to bring it to life.🎯 Free Live Class March 3:The Lifestyle Business Operating System - Earn Consistent Revenue Working 4 Hours a Day With a Dead Simple 2-Hour-a-Month Operating System: https://www.lifestylebusinessschool.co/qrmkpolb✨ Follow for moreInstagram: https://www.instagram.com/steviedillon_Substack: https://lifestylebusinessschool.substack.com/Youtube: https://www.youtube.com/@lifestylebusinessschool 

In this episode, I share more about why I decided to pause the pod and how my approach to content creation is shifting. I also share more about the shifts I have been in my business focus and why I am going all in on helping people take messy action. ✨ Follow for moreInstagram: https://www.instagram.com/steviedillon_Substack: https://lifestylebusinessschool.substack.com/Youtube: https://www.youtube.com/@lifestylebusinessschool 🎯 Free Live Class🎯 Free Live Class March 3:The Lifestyle Business Operating System - Earn Consistent Revenue Working 4 Hours a Day With a Dead Simple 2-Hour-a-Month Operating System: https://www.lifestylebusinessschool.co/qrmkpolb

In this episode, we are wrapping up the eight part series with some BTS insights into shifts I am personally making to my OWN business model, and how we can work together in 2026. Mentioned in this Episode: Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

In this episode, I share the final tweak to your business model and syste,s, after re-modelling to keep things light and simple:Tracking your progress to the $400k profit sweet spot with one magic metric – and then knowing what to do with the profit once you get there!Mentioned in this Episode: Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

It's a special birthday episode in the series! In this episode, I share how to tweak your publishing strategy to thrive right now. Mentioned in this Episode: Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Here’s what we know right now:Launches are inconsistent; Evergreen has lost so much steam that it’s mostly just (at best) a lead generation engine at this point; .. And, that the answer isn’t to keep doing the same old.In this podcast episode, I break down the sales system I recommend right now, and why. Mentioned in this Episode: Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1Evergreen Funnel Case Study: How I Made $27,813 in 2 Months (And Why It’s Not Passive Income): https://lifestylebusinessschool.substack.com/p/evergreen-sales-funnel-case-studyWant more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

In other words, they aren't generating the volume of leads required to sell.As I've already covered, this isn't getting easier in the current environment – it's getting harder. The problem is two-fold – the leads are harder to get, and once you have them it's harder to sell to them.Most founders try to solve the problem in one of two ways:Chase more leads: Makes sense on the surface of it, right? If you don't have enough leads, you should look for ways to get more. And so, they do. They start posting on new social platforms, running more ads, trying out different lead magnets... and most of the time, hitting up against their tipping point when they do.Create more offers: Faced with a shortfall in revenue, they decide to build out new offers to serve the people they already have in their audience. Revenue-wise, it works great. Time and energy-wise, it stacks their calendar with more creation and more things to deliver on, and they end up working more than ever.Here's the problem:Both solutions require MORE AND BIGGER to achieve the same endgame.If your goal is the $400k sweet spot, I have a different approach for you and I'm walking through what it is in today's podcast episode. Mentioned in this Episode: Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

In the last episode we unpacked why chasing scale past the tipping point often makes everything harder. The fix? Clarity on your endgame, and a focus on the smallest, simplest and lightest model for achieving it.Of course, you’re welcome to clarify your own endgame.But to make things easy, I’m simply going to share a beautiful and realistic sweet spot endgame that represents a damn good life for most online experts. Mentioned in this Episode: Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

(I wish someone had given me this advice before I grew a big, traditional business). Mentioned in this Episode: Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

For the past eight years, I've worked with 2,000+ students, created over 200 podcast episodes that have been downloaded millions of times, and made several million dollars in revenue as the 'online course' girl.Only, times have changed.This episode is the first in a series sharing what's changed and the model I recommend moving forward. In today's episode, I am sharing what has shifted, why and why I think it's an incredible opportunity for women who desire a simple, lean lifestyle business. Mentioned in this Episode: Get a Ticket for the $400k Profit Plan Workshop (to be held 24 November): https://www.lifestylebusinessschool.co/tyis8awr Get the Online Business Model Map I Recommend for 2026: https://lifestylebusiness.school/profit-plan-lm-1Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

I hate when my fave podcasters go AWOL, so here's a little update and a few things I wanted to share! I'll be back on the podcast airwaves in July - will you miss me? Send me a DM on Instagram if there is something in this episode that resonated (@steviedillon_). See you soon!Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

nline business is changing. With the prevalent decrease in the social media engagement, here's three very specific and practical things I'm doing to adapt to the new environment.Social Media — invest in your performing content to get more engagementEmail Marketing — start nurturing your email listRole of Podcasting, YouTube and Substack — for the handy top of funnel OR middle of funnel platformIn this episode, I’m breaking down how I’ve traditionally captured it (hello Instagram, podcasting, and email marketing 👋), how much time I’ve been pouring into each platform, and the results I discovered when I did a little audit. Spoiler alert: it wasn’t what I expected.Episode Shownotes:00:00 Changes in the online business industry01:22 Traditional attention channels03:10 Evaluating channel effectiveness06:39 Shifts in social engagement18:43 Revamping email strategies26:24 The Role of podcasting34:26 Conclusion and next steps    ———Recommended next episode: → Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here’s What to Do About It)→ Ep 272: Pay Me Attention: How to Grow, Fast.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

I haven't launched anything for nine months. I have been dark on social media, and I have only sporadically appeared on this podcast. So you might be wondering - Stevie, where have you been? What have you been doing and what is coming next? And if you have, you're gonna love today's podcast episode.And if you haven't, then this is the episode that you didn't even know that you wanted!Episode Shownotes:00:00 Introduction and where I've been00:52 The concept of seasons in business05:16 Rediscovering myself: music and reading07:35 The power of domino habits13:27 Balancing business and parenthood17:13 Clarifying my mission and future goals24:02 Conclusion and final thoughts———Recommended next episode: → Ep 250: I’ve Worked 5 Hours a Week Since March. Here’s How.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Read this series on Substack: https://lifestylebusinessschool.substack.com/For your lifestyle business to really SING, there’s one final step in the four part personal brand series – to turn what you’ve conjured up so far and giving it a talkaboutable edge!Getting this right from the outset is like sprinkling magic fairy dust on your business.Having a talkaboutable edge to what you do bakes BUZZ right into the very fabric of your business, and makes people stop, sit up and pay attention when you start talking about it.It also makes everything you do to try to get attention after that point about fifty million times easier.In this episode, we walk through exactly how to do it: 00:00 Introduction to talkaboutable edge00:18 Recap of previous episodes00:50 Defining talkaboutable edge03:55 Examples of talkaboutable edge08:30 Steps to create a talkaboutable edge10:03 Developing thought leadership16:01 Creating a mission-based business17:49 Crafting a unique concept22:07 Infusing your concept into your business28:30 Conclusion and next steps ——— Recommended next episode: → Part One (Don’t Build Businesses. Build Personal Brand Projects Instead!): https://lifestylebusiness.school/276→ Part Two (Three Layers Deep: All Aboard the Niche Train): https://lifestylebusiness.school/277→ Part Three (‘You Talkin’ to ME !’ – Market Well to Sell, Sell, Sell): https://lifestylebusiness.school/278→ Part Four (Attention on Tap: How to Bake Serious Buzz 🐝 Into Your Personal Brand Based Business): https://lifestylebusiness.school/279 Links Mentioned: → Read this series on Substack: https://lifestylebusinessschool.substack.com/Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Welcome to Part Three of our five-part series on setting up your personal brand for success! In this episode, we dive deep into the crucial art of positioning. It's not just about finding a niche; it's about understanding the customer journey, choosing the right market and how marketing and positioning work hand in hand to make your brand irresistible.You can view Part One and Part Two of this series here,  and subscribe to the podcast to be notified when the next part is released.Ready to turn your niche into a powerhouse brand? Let's dive in!Episode Shownotes00:00 Introduction: The importance of positioning01:09 My journey: From corporate job to social media manager02:55 The turning point: Bali and beyond04:08 The biggest mistake: No niche, no market05:55 The power of positioning10:05 Understanding the customer journey14:09 Steps to effective positioning16:12 Choosing the right market21:42 Conclusion: position well to sell22:48 Next steps and further learningRecommended next episode: → Part One in the Series: Don't Build Businesses! Build Projects!→ Part Two in the Series: Three Layers Deep: All Aboard the Niche TrainLinks Mentioned: → '‘You Talkin’ to ME!’ – Market Well to Sell, Sell, Sell' - Read this article on SubstackWant more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

To stand out and sell — always, but especially in 2025 — you’ve gotta niche.Happily (especially if you are a personal brand), that DOESN’T mean putting your sweet little multi-passionate self into a box for twenty years and throwing away the key.But it DOES mean that you should create individual PROJECTS under your personal brand (I talk about that more in part one of this series here) and niche them sufficiently so as to cut through.How? Choose a market that has in-built demand, and then to go three or four layers deep to specialise within it. In this episode, I show you how. PS This is Part Two in a five part series to help you set up a personal brand for success. You can view Part One here, and subscribe to the podcasts for the other posts in the series to come!Episode Shownotes:00:00 The importance of niching01:25 Common mistakes in niching03:06 Stages of business development09:17 The need for a niche in a crowded market12:31 Three-step process to effective niching13:04 Step 1: Choosing a profitable market17:05 Step 2: Going one layer deeper18:14 Step 3: Niching by vehicle25:29 Conclusion and next steps———Recommended next episode: → Part One in the Series: Don't Build Businesses! Build Projects!Links Mentioned: → 'Three Layers Deep! All Aboard the Niche Train' - Read this article on SubstackWant more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

This one is aimed squarely at you, my little ‘personal brand-based’ founder darlings — in other words, the current and aspiring content creators, consultants, coaches, freelancers, creatives and knowledge-based founders of the Internet.Over a series of five podcasts (because brevity ain’t my strong point), I’m going to break down for you everything I know about how to set a personal brand based business for big fun, big freedom and BIG money.In this episode, we're starting strong 🥃 I'm covering how to set yourself up as a personal brand based business the right way from the start to feed and fuel MULTIPLE, DISTINCT NICHES.... in a way that doesn’t bore you to tears, destroy your soul and keep you trapped in a box that feels like the online equivalent to maximum security prison for your happy, creative, multi-passionate little soul.Episode Show Notes00:00 The importance of finding your niche00:34 The cold hard truth about personal branding01:37 Projects over businesses02:24 Understanding personal brand-based businesses04:29 Personal brand-based business vs. traditional business06:30 What is a personal brand?08:00 What are business interests?10:23 Examples of personal brand projects16:52 Conclusion and next steps———Recommended next episode: → This is Part One in a series - subscribe to the podcast to get the next one the second it drops!Links Mentioned: → 'Don't Build Businesses! Build Projects!' - Read this article on SubstackWant more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Your offer suite is the beating heart of your business. Without it, you don’t have a business. In this episode, I will show you how to map out an offer suite with one flagship offer as the crown jewel. You'll discover why small (and might is best) and the ONLY three offers you need to hit a million dollars (plus, how to structure to reach your time and money goals. I cover: Why a simple offer suite is the key to a lifestyle business that prioritises balances; The only three offers you need, which order to create them in and the job each does; How to map a profitable offer suite. Episode Show Notes:00:00 The importance of an offer suite00:37 Creating a high-converting offer suite01:48 The case for a simple, streamlined offer suite12:26 First offer: Flagship offer16:10 Second offer: Entry offer21:33 Third offer: Anchor offer25:22 Mapping out your offer suite34:04 Conclusion and next steps———Recommended next episode: → Ep 252: How to Create an Irresistible, “Hell Yes” Online Course, Coaching or Membership Offer (Inspired by 2am Flights and Toddler Meltdowns)Links Mentioned: → Get Create and Validate for 60% off to create your first or next irresistible online course in the next 12-weeks→ 66% off Dream & Design where you can design (or re-design) a wildly aligned, time leveraged expertise-based business model that feels just right for youWant more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

In this week's podcast, we'll be revisiting through our Podcast Best Of series on how we make, manage and grow money in order to make work optional.Active income is never passive. Work is work.But the income from your work can be funneled into assets that CAN be passive – and that, ultimately, is the game.These days, I am passionate about sharing that message with others. Even moreso in this online business world, where we have the capacity to build high profit margin businesses.And, where a little know how on what to DO with that income is life-changing. And so, in this throwback episode, I am sharing with you the six steps for building a business that will one day allow you to make work optional and to enjoy true passive income. ———Recommended next episode: → ❤️‍🔥😍 Sexy Budgeting, Finances and PROFIT for Online Business OwnersWant more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Let's talk about finding alignment and balance in new motherhood, especially when your traditional business model and success no longer serves the life you want to create.In this podcast episode, I share my experience with running a business and raising 2 young kids, finding myself again and building a business that truly lights me up.This is an interview that first aired on Rachelle Saevils 'Behind the Fold' podcast, where she shares interviews breaking down the real and raw BTS of motherhood and business. We discussed: • 5:38 - My business growth, fears and preparation during and after my first pregnancy.• 12:57 - The time in between my first and second child of feeling unaligned and conflicted, that caused me to rethink my whole business model.• 20:00 - The experience and struggles of having my partner become the primary care giver while I continued working.• 23:30 - How my motherhood identity and mindset changed from one birth to the next.• 26:15 - Learning about the power of self care, slowing down and being okay with extended timelines when it comes to goals.• 34:00 - Focusing on what matters most to you, even if it means a revenue dip in your business for a season.I hope this episode encourages you to seek balance among all the areas you may be juggling in whatever that might look like for you- give yourself some grace. If you love this episode, definitely check out Rachelles podcast, Behind the Fold.———Recommended next episode: → I'll be doing a motherhood and business Q+A podcast episode soon. Have a question for it? DM me on Instagram here: @steviedillon_Links Mentioned: → Behind the Fold Podcast on Spotify→ Behind the Fold Podcast on Apple PodcastsWant more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Ahhhh, attention (aka traffic, aka your ‘top of funnel’ in marketing speak). The darling of the Internet!Understandably so, it’s the tip of the proverbial Internet iceberg and the ONLY thing that’s visible when we’re scrolling online. And for that reason, we’re obsessed with it and start to think that the ultimate success of our online businesses lives and dies by it. And whilst it’s true that it matters, it’s just one piece of the marketing funnel pie. Let’s talk all things top of funnel – aka traffic, aka the darling of the Internet – and answer some of the biggest questions.[🎉 New!] Subscribe to Stevie's Substack for weekly articles and behind the scenes: https://lifestylebusinessschool.substack.com/Episode Shownotes00:00 Introduction: Capturing attention and growing your audience00:29 Understanding the marketing funnel01:13 Five hot tips: Top of funnel strategies01:25 Tip 1: Top of funnel comes last05:11 Tip 2: Clarify your business model09:50 Tip 3: Build your email list16:20 Tip 4: Message market fit21:33 Tip 5: Getting attention40:58 Conclusion and summary———Recommended next episode: → Ep 270: Marketing Has Changed. Here’s What You MUST Know to Sell Scalable Offers Right Now.→ Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here's What to Do About It)Links Mentioned: → Traffic Playbook [Currently 70% Off]: Get the Marketing System for driving the volume and quality of traffic required to sell your scalable offers in 2025.→ Click Power Podcast EpisodeWant more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Recently, Google embarked on a mission to answer one question: ‘How do consumers decide what they want to buy and who they want to buy it from?’The answer was.. squiggly, the say the least. To stand out and sell in 2025, you’re not just ‘one funnel away’ anymore. Instead, it’s essential to build an ecosystem of touchpoints to satisfy the savvy, skeptical buyers that you’re the real deal. The 'middle of funnel' is more important (and squiggly) than ever, and to stand out and sell? Yours needs to be robust. The test is this — if someone found you right now, would they have 7-9 hours of touchpoint available with you to binge on demand? ⁠If not, you need today's episode. And if you do, you still need it - because there's four other tests I share, too. Episode Show Notes:00:00 The changing landscape of marketing00:14 The middle of funnel squig02:25 Reasons why the landscape has changed02:26 Reason one: Trust desert03:30 Reason two: A more discerning market04:33 Reason three: Savvier research abilities05:41 Five tips for standing out08:18 One: Build a strong brand14:34 Two: Establish a middle of funnel trigger18:41 Three: Automate your middle of funnel ecosystem25:35 Four: Create long form content32:56 Five: Inject authority markers[🎉 New!] Subscribe to Stevie's Substack for weekly articles and behind the scenes: https://lifestylebusinessschool.substack.com/———Recommended next episode: → [Last week's episode]: Marketing Has Changed. Here’s What You MUST Know to Sell Scalable Offers Right Now.Links Mentioned: → Don't Build Businesses! Build Projects! Part 1/5: The multi-passionate personal brand-based founders guide to a business that prints cash, serves well and sets you free→ Traffic Playbook [Currently 70% Off]: Get the Marketing System for driving the volume and quality of traffic required to sell your scalable offers in 2025.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Marketing has changed. If you want to drive the volume and quality of traffic you need to sell your scalable offers in 2025, this is for you. Side note — this is absolutely NOT for the full-time content creators, and the people who spend their days marketing online for a living. It’s for the people who NEED to understand how this stuff works to build the thing they ACTUALLY DO (without it taking 18,273 hours a week). Episode Show Notes:00:45 Understanding the marketing funnel02:09 The Importance of messaging in marketing07:10 Building an effective marketing funnel14:35 Bottom of funnel22:56 Middle of funnel27:44 Top of funnel34:28 Conclusion and Next StepsPS [🎉 New!] Subscribe to Stevie's Substack for weekly articles and behind the scenes: https://lifestylebusinessschool.substack.com/———Recommended next episode: → Click Power: The One Metric That Could Sink Your Next LaunchLinks Mentioned: → Traffic Playbook Course: Get the Marketing System for driving the volume and quality of traffic required to sell your scalable offers in 2025. → Substack Series on Refining Your Marketing Message (this is a series of five newsletters, it will be updated soon to include marketing messaging, positioning and more)Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

[🎉 New!] Subscribe to Stevie's Substack for weekly articles and behind the scenes: https://lifestylebusinessschool.substack.com/If you love behind the scenes episodes, this is for you. After spending a year building out my new business model, it's time to take everything I've created and grow it.To "stay the course", as my friend Odette said to me at brunch last week.So today, I want to share with you my 2025 game plan, real numbers and all! Episode Shownotes:00:00  Introduction: Transparency and Real Numbers03:30  Step 1: Setting the Vision17:39  Step 2: Making the Plan35:00  Step 3: Execution and Tracking32:27  Habits, Systems, and Support for Success39:19  Summary of 2025 Game Plan———Recommended next episode: → How to Make $500k within 24 Months with a $500k OfferLinks Mentioned: → My 2025 Game Plan on Substack→ My 2024 Revenue Numbers Revealed→ My YouTube PageWant more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

🏜 We're officially in a trust desert, people. Your future buyers still want to buy, sure. But, the times are a changin' and to keep up, we need to level up. Here's just a few of the changes in the online business landscape that have accelerated over the past 12 months: 🤠 We're all super aware that there are cowboys in the industry, and many of us have been burnt by them;💸 We don't have as much free cash to splash, and we're super wary of ensuring it goes to the right person for the job; 🤖 AI is advancing at a clip, and we're craving a unique perspective and a human to lead us; 💅🏼 The industry is becoming more sophisticated, and in a buyers market we're spoilt for choice; and📈 Buying cycles are getting longer, as people stop responding to direct response marketing and instead are taking their time to make sure a purchase is the right one for them. All of these changes have led to the "perfect storm"; one where the online business landscape is fast being split down the middle into two clear camps: The first? Those willing to do what it takes to develop trust. And the second? Those still clinging onto the old ways of doing business, and wondering why it isn't working anymore. In today's podcast episode, I'm breaking down what this trust desert is and five things to consider to ensure that you don't get left behind. Here's a summary of points covered: 1) Touchpoints: The need for more touchpoints to build rapport with audience prior to purchase. 2) Audience: The increasing importance of audience and community. 3) Middle of Funnel: The non-negotiable need for a middle of funnel content channel. 4) Thought Leadership: Why how to content no longer cuts it. 5) Catering to Longer Buying Cycles: Why multiple touchpoints are needed to achieve a benchmark CVR. If you need help with developing trust with a robust traffic system for developing traffic and building trust with them, you need Traffic Playbook! This is a full course included in Lifestyle Business School, and also able to be purchased separately. To check it out, click here. Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

In the past month, I experienced the “tipping point” in the leveraged business model I started building out from scratch 12 months ago.All leveraged expertise-based models have them, IF YOU KNOW TO STICK WITH IT LONG ENOUGH TO GET TO THE MAGIC ✨But, this isn’t always in line with the rhetoric online. We hear of “quick wins”, “six figure launches” straight out of the gate and unicorns who build their dream business in a year. And sure, with some business models, that may actually be possible. Take a service-based or freelancer business model for instance. You can build it in a day, book yourself out in a week and be making $10k in a month. The trade off? That the revenue comes at the expense of your time.. forever. When you’re creating a leveraged business model that ultimately gives you compounding revenue, high profit margins and MORE time back as time goes on, it’s different. There’s the decision to start.Then, the build.And then FINALLY, the tipping point. The tipping point is the inflection point where the work you have done up until that point starts to compound and snowball. Your revenue starts to really increase. Your time and the energetic lift starts to decrease. And all of the hard work starts to pay off.But, it’s a process, and it’s in NO WAY instant. I think being more honest about this is only going to serve people, because they might then have more realistic expectations, stay in it for the long run and actually start to see the fruits of their labour over time. In today’s podcast episode, I am going to share a little about that process. I’ve followed this exact same process now for three iterations of my business.. and it’s the SAME EVERY TIME.Podcast Episodes Referenced:Ep 185: ❤️‍🔥😍 Sexy Budgeting, Finances and PROFIT for Online Business OwnersEp 262: How to Make $500k Within 24 Months With a $2k Offer (Detailed Step by Step)Ep 253: Engineering Alignment: Building an Offer That Sparks Joy, Lights You Up and Brings Happy to Your DayWant more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

It’s official ONE WEEK until my 7th business birthday (and my ACTUAL birthday! 🎈), so I thought it a good time to reflect on 7 lessons I’ve learnt from 7 years in business. Here goes!1️⃣ It’s okay to leave money on the table. 2️⃣ Traditional business advice might not apply. 3️⃣ There isn’t one right way of doing business. 4️⃣ Everything is a solvable problem. 5️⃣ Take the action and the outcome will (eventually) take care of itself.6️⃣ On indecision. 7️⃣ Make your success a habit. Read the full blogpost here.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

⏰ PSA: The price for Lifestyle Business School increases by up to $900USD in 24 hours, and we have just added a new super accessible payment plan. Click here. This is a business strategy podcast Q+A, where I am answering some JUICY questions. Let’s call it a big ‘ol business strategy sesh! I answer: ➡️ I am a creative and I want to expand my clients/audience with a leveraged offer like a digital course or products. What is the best way to do this?➡️ I want to create a low cost digital product, around $30. Can I be successful with this? ➡️ I have a specialised niche and I want to create something lower cost to serve them. Should I? ➡️ How much time do you need to dedicate each week to build a successful lifestyle business?And more!These are some of the questions that have been coming through as we prepare to close the doors on the current price, extended time bonus and all of the other special bonuses. Whether you are thinking about joining Lifestyle Business School, or you simply love a good strategy jam sesh – this is for you!Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

I’m launching this week (could you tell? 😆) In the lead up, I committed to something that I have been going back and forth on for literal MONTHS:Switching Lifestyle Business School from LIMITED TIME ACCESS (one year) to UNLIMITED ACCESS (for as long as the course exists). It’s a nuanced decision, and I still don’t know what the right answer is. But intuitively, I really felt a pull to test it — and so, a week ago I pulled the trigger. So in today's podcast I'll be talking about the pros and cons, why I’m testing it for this launch and why I’m actually not 100% committed that there is one “right” way — yet. I will test it, see what the data says, and decide from there. And PS — if you have been thinking about joining Lifestyle Business School, this MAY be the only time I offer unlimited access (it will depend on the outcome of my experiment offering it!) So, now is the time.---RIGHT NOW, in this launch, you can join Lifestyle Business School and get access to curriculum for as long as the program exists. So, now is the time to join if its been on your mind because this is ONE BIG EXPERIMENT that you will get to hugely benefit from. Join now before doors to this offer close and the price increases on 31 October. Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Today, we are going to walk through the EXACT steps for growing a leveraged, expertise-based online offer to a very specific revenue amount. I want to make this really practical for you, so I will be specific with the numbers: The goal? Get to a replicable $500k year with a $2k offer. The first year is set up, the second year is going to be where we make it happen. Both are important – and I will explain why knowing THAT is important, too. And PS -- this isn’t even a hypothetical either, because this mock scenario closely mimics my EXACT path over the past 12 months of rebuilding my business. So, here goes! Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

👉 I’m hosting a brand new live class on October 24th called The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.Over the past two years, I have realigned, re-imagined and re-built my seven-figure business from the ground up to deliver high profits, working 5-hour days and with 400% more creative fulfillment on the daily.It’s not hype – it’s the truth. And, it seems that many are following suit. It’s nice to be a trailblazer, and at the same time I feel compelled right now to transparently share what I’ve learnt. I’m hosting a free class later this month that I have been working on for weeks, and in today’s podcast episode I am sharing with you:The shifts I have made in the last 12 months, and how it feels to be on the other side; The changes and price increase coming to Lifestyle Business School, and how you can get in before it happens;The five checkpoints to move through to build out the system for a leveraged business, and why you need them all in place prior to focusing on growth; My thoughts on multiple offers and when the right time is to expand; The system I used whilst traveling to simplify my growth and how it worked to focus my energy, effort and output and to achieve my goals without working more.All about my brand new masterclass on 24 October: The Predictable 3-Part Operating System for Building a Simple, Time Leveraged, Online Course Based Business Model or Revenue Stream. To register, click here.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Want to retire early in 10 years, and live on $80k forever? With a lifestyle business, you can. [Read the full blog post here].People want a quick win, and the industry sells the pipedream of a gazillion dollars in two seconds.. but if you’re willing to develop the skill of being a course creator?A LOT can happen in 10 years ⌛️A. LOT.Here’s the cliff notes: Invest $10k a month from the profits of your high cashflow online course business for 10 years (instead of spending it on Gucci bags, a big team or lifestyle creep). At year ten, you can retire with $2m in the bank. You’ll take $80k a year for the rest of your life without depleting the balance. Here’s your road map for retiring in 10 years, if you start today 🗺️:1️⃣ Commit to developing the skill of being a course creator. Create one flagship course.2️⃣ Develop your skills to sell 300 a year at $1000 each. That’s $200 - $300k. Spend one third of that on expenses/tax, a third on your salary and set a third aside ($120k a year).3️⃣ Invest the one third you set aside into assets (eg stocks, property). In ten years assuming a 10% average annual return, you’ll have over $2million.4️⃣ At this point, you’ll have the option to retire early. Spend 4% a year each year after that forever and you’ll have $80,000 in annual income without depleting the balance (Google the 4% rule).5️⃣ But if you do it right? You’ll probably still be loving what you do so much you don’t even WANT to stop anyway.This, my friends, is what it means to build a lifestyle business.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

In the past 12 months, I’ve created 8 online courses. That’s 680 lessons, according to my course platform. [Read the full blog post here].It’s all been part of a grand master plan I hatched in mid-2023 to build out the complete operating system for building a leveraged, expertise-based lifestyle business.The eight courses are designed with that specific endgame in mind. Here’s a summary: Lifestyle Business School Roadmap: This is the overarching roadmap for mapping and tracking your progress to your personal endgame. Dream and Design: Design the leveraged expertise-based business model that satisfies the Monday Morning test and feels just right for you. Create and Validate: Build a simple, leveraged expertise-based offer suite (and the engaged lead list to sell it) in 12-weeks. Deliver and Delight: The full delivery playbook for building out a stand out and streamlined online course, group program, membership or mastermind. Rinse and Repeat: The ultimate collective of every live launch and promotion under the sun. Traffic Playbook: Develop and execute a simple but sophisticated marketing plan to sell your scalable offers. Automate and Accelerate: Build out a fully automated system of cascading campaigns to sell your offers on autopilot.. while you sleep. [Not currently included in Lifestyle Business School] Operational Elegance: The full back end blueprint for running your online business including systems, structure and streamlined processes to simplify, scale.. or step back!Here’s why it was important to me, though. When I looked around, I saw too much piecemeal advice. “Implement this strategy for success!” – one course would say.“Do this and get your next 1000 followers!” – another would say.  The truth is, everything worked (if implemented). But, the advice was piecemeal.They were tactics, when ultimately what someone needs to build a successful leveraged lifestyle business is a simple, holistic strategy, and a clear map with all of the pieces laid out in order. That’s what I have created in Lifestyle Business School. Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

To get sales, you need leads!To get leads, you need traffic! So, how do you get it? What’s working now? [Read the full blog post here].The truth is, times have changed. The landscape is crowded. Ads are costly. And getting attention feels about as easy as screaming to a band to pull you up on stage in the middle of a rock concert. So let me lift the lid on how I do it, and what’s working right now. Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

So, you have big business goals – incredible!What’s your plan to achieve them? Q4 is sneaking up on us, and as anyone in online business would know that means prime money-making season!There is a lot of opportunity in the final three months of the year. [Read the full blog post here].Whether you’re well behind on your annual sales goal or you’re simply looking to maximise the opportunity that this time of year brings, preparation will give you the BEST chance of making this your biggest quarter of sales yet!The best way to prepare? With a simple, actionable marketing plan. If you haven’t created yours yet, now is absolutely the time. Planning ahead will allow you to get strategic, and squeeze the most juice out of this prime time on the online business calendar. In today’s piece, we will walk through how to create a simple marketing to smash your Q4 goals, and set yourself up for a strong end to what has for many been a more trying year. Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

You know the whole “money in your sleep” thing? “Build a funnel and watch the money roll in whilst you’re catching z’s”? The truth is, it’s real – but not in the same way it’s been taught, sold and done online for the past few years. [Read the full blog post here].The standard advice is that you set it up once, flick the switch to “on”, and watch the sales start rolling through the door. As much as I’d love to sell you that strategy, it doesn’t quite work that way. That’s the bad news. The good news? Is that when done the right way, at the right time, using principles that work right now, and the right “full funnel” strategy, an evergreen funnel can become one of the most powerful automated workhorses for generating bonus profit in your business. In today’s piece, I am going to share with you how to build out an evergreen funnel system to sell your online course, program or membership the RIGHT way. (No BS or unrealistic promises included). Side note – We have just added a fresh new course soldier to the Lifestyle Business School lineup. It’s called Automate and Accelerate, and it’s a step–by-step, here’s-exactly-how-you-do-it system for building out an evergreen funnel system to sell your offer/s on autopilot. It includes the full strategy for creating a front end evergreen funnel to make sales immediately, and then the three to six month back end ecosystem to continue to cycle your leads through a series of offers to make profit.. without lifting a finger. You can check out Automate and Accelerate and join us in Lifestyle Business School here.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Active income is never passive. Work is work.But the income from your work can be funneled into assets that CAN be passive – and that, ultimately, is the game. [Read the full blog post here].These days, I am passionate about sharing that message with others. Even moreso in this online business world, where we have the capacity to build high profit margin businesses.And, where a little know how on what to DO with that income is life-changing. And so, in today’s piece, I am sharing with you the six steps for building a business that will one day allow you to make work optional and to enjoy true passive income. Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Truthbomb: The ONE metric just about every single person underestimates is the amount of traffic they are able to deploy for their online course or group offer launch.[Read the full blog post here].They put BIG effort into a launch, and maybe secure a handful of sales. On “paper”, it performed great and achieved all of the benchmarks for success. But still, THEY consider it a flop. The culprit?  They simply didn’t drive the volume of traffic required to achieve their sales goals.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Building a successful online course business in 2024 requires an irresistible, hell-yes core offer.[Read the full blog post here].Here’s the kicker, though.Whilst making sure your offer is irresistible to the person you’re selling it to is non-negotiable (something we covered in detail in last week’s piece, and this one too), it’s only step one.Building an offer that sells is one thing. Building one that lights you up, fulfills you, gives you more of what you want and allows you to reach your goals so you can run it for the long term without burning out? Well, that’s entirely another.Here’s one thing my seven years in online business has taught me: Success isn’t success if it doesn’t give more of what you want.This is a Naval Ravikant quote, and I have it pinned everywhere:On my laptop screensaver. My phone. My desk. Everywhere. It serves as a reminder for me of what “success” is and what it isn’t. In an online world that has for so many years  espoused financial and “numbers” based success as the only true indicator of it, it’s important to remember. For so long, “success” and “alignment” haven’t co-existed, nor have they been together “considered”. On the one side have been the people chasing “success” at any cost. And on the other, those seeking “alignment”. But it’s only recently that anyone has considered the two to be mutually exclusive. Thankfully, the tides are changing. When I started talking about wild alignment, and building a lifestyle business, just TWELVE MONTHS AGO – it was new, and novel. Today, there’s lots of talk of freedom-based business, and balance, and building a business that complements your life without scaling to the moon. In today’s piece, I want to share with you what I feel is the critical “foundation” for achieving this in practice.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Recently, I embarked on an extended Euro-trip. [Read the full blog post here].EXCITING, of course – but, with a catch. The flight to Dubai en-route to Europe departed from Brisbane at 2am. Tricky in any event, but even moreso with a two and four year old to contend with. I did the sleep math olympics trying to figure out how to cope. My realisation?From a toddler perspective, I was likely screwed regardless of HOW I decided to approach things (especially since those awesome inflatable travel beds for kids on planes are banned on my Emirates flight – damn, right). And so, I started focusing on my own sleep. “If we get on the plane at 2am, they MIGHT go back to sleep for a few hours and it’s going to be smart to try and catch at least a couple of hours myself so I’m not zapped and losing my proverbial s$%# when we arrive in Dubai 14-hours later” – I thought. In other words? I started to focus on the things I thought I MIIIIIIGHT be able to semi-control. And so began my deep-dive into the world of getting sleep on planes.  Plot twist: This turns into a content piece on how to create an irresistible, hell yes online course coaching or membership offer so bear with me. Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Simple scale, complex fails. Has a catchy ring to it, right.And, a whole lotta truth. Here’s how I know. [Read the full blog post here].As a person, I am naturally someone that tends to overcomplicate things. Give me a task to complete, and I will somehow singlehandedly find the most complex, convoluted way of completing it. Back in my corporate days, I worked as a Marketing Manager. Working closely alongside me was our PR Manager – who was the exact vision of what you would expect a PR Manager to be. Vibrant, sociable, vivacious.And, light on detail. Whenever we were given a project to work on, she and I would approach things so very differently. I always admired her approach: Pick up the phone, get it done, smiling all the way. Meanwhile? I would sit at my desk for hours upon hours, writing up complex plans and generally just overcomplicating things. Of course, both were strengths in a way – and our very different approaches complimented each other. When I started my business, though? I noticed myself taking that same tendency to complicate things into it. And, let me tell you: THAT did not serve me well – until, it did. In many ways, it was my tendency to overcomplicate things that resulted in the business I have today.I have spent many years learning the art of simplicity. As a result? I create online courses sharing the same simple strategies I created for MYSELF to eliminate my tendency to overcomplicate. Of course, old habits die hard, and the truth is?That still every day I have FIGHT MYSELF not to overcomplicate my business. Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

This isn’t a piece on passive income. It’s not a piece on the freedom to work from anywhere. Or, to pick up and travel the world. Instead? It’s about building a drop everything business and how I built it. [Read the full blog post here].You see, when most of us think of course or digital-product based businesses we think of the fun freedom that it may one day give us the opportunity to enjoy. We aspire to build the “bucket list” business:One that creates deep impact for those we serve, whilst simultaneously giving us time, freedom and happiness in spades to spend time with little ones, live without financial burden and go on extended staycations. I know I sure did. Happily, six (almost seven) years of hard work, trial and error in, I have mostly done that. But, here’s the clincher. It’s not the “bucketlist” business that I have been the most grateful for this year. It’s the drop everything business. It’s building a business that has afforded me the ability to scale back and work less not by choice, but by necessity. From about March on this year, I have worked around 5-hours a week.The fact that I even COULD – without financial burden or business ruin? – is something that I will always be eternally grateful for.And so, in today’s podcast episode I want to share with you some of the things that made that possible for me.  The truth is that it is, unfortunately, highly likely that at some point in all of our business careers there will come a time that we’re forced to slow down, pause or stop business as usual for less-than-desirable reasons. It might be a diagnosis, or a chronic health condition, or an accident. Whatever the reason, having the foresight to know HOW to set your business up in a way that supports you even when you aren’t “in it” is, I think, a superpower and a gift. Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

To sell an online course or leveraged offer, you need people to sell to. [Read the full blog post here].The problem? Those looking to build an online course business from scratch usually fall into one of two camps. 1) They are existing content creators looking to leverage their extensive audiences by building a course based business around it; or2) They are service providers seeking to take their skillset and build something more leveraged from it. My experience is that usually? In both cases, the founder hasn’t started or prioritised email list growth, and they are either starting from scratch or they are starting with a small email list that they haven’t nurtured. So, how do you start and build an email list so that you are able to successfully sell an online course, group coaching program or membership? Here’s two things to keep in mind first and foremost: Firstly, quality matters much more than quantity. The secret? A super aligned email list, and high quality nurture of the people on it. Alignment comes from making sure that the lead magnet you offer to people in exchange for their email address is very closely aligned to the topic of your core offer. High quality nurture means that your lead magnet is more than just a PDF. People need several touchpoints with you (the number is up for date, but it has increased with time – last time, it was around 17) before they are ready to buy from you. And secondly, your email list growth should be done WHILST you are building your business. It’s common to spend months and years spinning your wheels trying to hit a magical number BEFORE you start selling, but actually? The act of starting your course business and launching will be the thing that grows your list as you go. For both of those reasons, the strategy I recommend for people that want to build a successful course business in 2024 is to start by creating a mini-course and delivering it live over four or so weeks. Read more about it in my blogpost.Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Have you ever dreamed of jumping on a plane and running away? [Read the full blog post here].Wanting to live the laptop lifestyle and work from anywhere but unsure how to *actually* do it without your business burning down? Wonder how all of those people on Instagram every European summer actually afford to do it? In a week, I am jumping on a very last minute plane to Eurosummer, family (including a wild 2-year old and lively 4-year old) in tow. This hasn’t been something I’ve had on the planning list for a long time (please listen to last weeks podcast episode where I share about losing my Mum for more context on my snap decision). More than anything? This trip is an exhale. This trip is therapy. And, this trip is a complete disconnect from reality, to reflect, honour, enjoy and heal. At the same time, I know there will be some wondering how I can be so lucky or privileged to make this happen. Which, of course, I am. But, it’s not all that. And maybe, it could be possible for you too. If you’ve ever dreamt of an extended trip and feel compelled or inspired to make it happen, in today’s podcast episode I am going to share how I’ve done it, what it is costing, my thoughts, fears and nerve-citement around doing it with young children and all of the nitty gritty. Let’s dive in. PS. Here's the link to the card I use (I get points if you use my code, my travel fund thanks you). Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

This is a story about grief, loss and how to navigate it as a personal brand.[Read the full blog post here].Almost six weeks ago now, I lost my beautiful mum. (It hurts to type that). It feels like my security blanket has been ripped from under me.I feel alone, exposed and honestly? Just so very sad. Here’s the thing as a personal brand business. Personal things happen. They bleed into business. And as a result, running a very front-facing business in challenging times feels extra challenging – something that has absolutely been my experience over the past while. Today, I want to share a little about my experience navigating profound loss as a personal brand.—Helpful Resources:Insanely helpful conversation: Navigating Grief [ft Therapist Gina Moffa] – With Sam Vander Wielen. I resonated with so much of this. It talks about personal brand businesses in particular, and I listened twice. Feeling seen: Motherless Daughters – Grief support for mother loss. Simply scrolling through these has helped me a lot, the posts are real and reflect a lot of the things I think myself. Simply knowing I am not alone has helped immensely. Questions and conversations with loved ones: List of Questions for Interviewing Your Loved Ones – Brendon Burchard wrote this list of questions he asked his Dad. Lucy Percy at Head and Heart Estate Planning  sent me some Legacy of Love conversation starters (not sure if she is offering these, but her Instagram is useful also). Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com

Pre PS  We've currently waitlisted our Lifestyle Business School program and we'll be reopening soon. Join the waitlist here if you want to get updated on the best deal and the special VIP bonuses soon as we re-open doors.Last episode I talked about some of the cons of having a membership site as your offer. Now, let's switch sides and talk about the pros of building a membership site. And, when you go into it with realistic expectations - there are many! I do think it's important to start with the cons however, because they aren't usually considered and it's the reason people become disillusioned and give up. Memberships can be magical - with some big ifs and buts. They can be magical 🪄... IF:You are willing to do the work (because, it's WORK - and a lot of it); You have the mental fortitude to deal pragmatically with cancellations; You have a spirit of optimisation and genuinely want to improve and be of service; You have an understanding of numbers and a willingness to learn more advanced concepts, memberships: And, your offer suits it. If you've ticked yes to all of the above, memberships can over time become a fairly lucrative money making machine. Want more? Here’s how we can help you: Enjoy this content? Follow and subscribe for more: → Follow Stevie on Instagram — https://www.instagram.com/steviedillon_/ → Subscribe on Substack — https://lifestylebusinessschool.substack.com