Are Loyalty Cards Making Us Less Loyal?

Supermarket loyalty schemes are having a revival but is customer loyalty dead? In this epsiode, Natalie explores how the need to offer customers immediate value and the opportunity for personalised promotions has seen grocers rewrite the rules of these schemes. Natalie also gives her views on the May retail figures from the BDO - why didn't a Coronation and sunshine stimulate spending? Footfall was up but it didn't translate into retail sales growth. Is this because consumers parted with their cash in the pub rather than the poundshop? Or is the ongoing squeeze on disposable incomes preventing shoppers from loosening their purse strings? Register for the BRC digital tranformation event in London on 22/6. Barclaycard consumer spending data showing growth in hospitalty and leisure.