PODCAST · business
Retail Disrupted
by Natalie Berg
Learn from the leaders and disruptors shaping the future of retail.Hosted by retail analyst Natalie Berg, Retail Disrupted® is a weekly podcast exploring the biggest trends in retail, e-commerce, and consumer behavior. Join us as we dive into the future of shopping — from AI-powered experiences and omnichannel strategy to reimagined stores, sustainability, social commerce, and more. We explore how technology is reshaping retail, how shopping habits will evolve in the future, and what brands need to do to stay relevant in this digital era. Each episode offers practical insights, sharp analysis, and big-picture thinking to help you navigate the evolving retail sector with confidence.Based in London, designed for a global audience.
Episodes
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Inside Manhattan Exchange: Supply Chains Get an AI Upgrade
AI deployed into fragmentation does not create intelligence; it amplifies complexity. Recorded at Manhattan Exchange in Milan, this episode features regular guest Ben Sillitoe to break down what retail leaders shared on the ground about moving beyond AI pilots. Exchange is Manhattan Associates'...
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Why Your Store is a Marketing Channel | Jack Stratten
Your store is no longer just a place for transactions – it's your best marketing channel. Jack Stratten, Director of Insider Trends, sits down with Natalie Berg to explore how to repurpose stores for a digital era. Jack shares what he is seeing on the ground, from Gentle Monster building stores...
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The Body Shop at 50: CEO Mike Jatania on the Comeback Plan
The Body Shop is in transformation mode. Two years after its rescue from administration, the globally renowned ethical beauty business is moving from stabilization to its next phase of growth under Mike Jatania - Co-Founder of Aurea Group and CEO & Chairman of The Body Shop. Mike joins Natalie…
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How a £40 TikTok Order Turned Into £10K a Week in Wholesale
How did a third-generation butcher from Wolverhampton use TikTok to become one of the UK's most recognisable halal brands? Manny Malik from Malik Butchers joins Natalie Berg at TikTok's live shopping event in Covent Garden. Manny explains the Halal Family Series that hit up to 9 million views…
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How Cheeky Wipes Built a Daily TikTok Live Strategy
Live every day for 18 months: how Cheeky Wipes turns awkward questions into sales on TikTok. In this mini episode, Helen Rankin, founder of Cheeky Wipes and Cheeky Pants, shares how daily TikTok Lives build community and remove barriers to buy. She speaks to Natalie Berg at TikTok's live shopping...
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How TikTok Drives People Back to Shops
TikTok is sending shoppers back to stores, not away from them. Hosted by retail analyst Natalie Berg, this episode features Paul Mears, Group Vertical Director of Retail and E-Commerce at TikTok, on why discovery on TikTok is driving footfall and sales to independent shops, cafes, and…
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Kraft Heinz Europe's Chief Growth Officer on the Power of Partnerships
How does Kraft Heinz decide what shoppers actually want next — from a viral vodka pasta to zero sugar, zero salt ketchup? Karen Owen, Chief Growth Officer, Europe & Pacific Developed Markets, at Kraft Heinz, joins Natalie Berg to discuss how to turn consumer obsession into commercial growth —…
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Inside Diageo's Digital Strategy: AI, Amazon Discovery & 15-Minute Delivery
70% of whiskey shoppers in Germany start on Amazon — even if they don't buy there. It's a powerful reminder that digital commerce is about more than the transaction; it's about discovery, inspiration and brand-building - important for a category like alcohol where just 6-7% of sales take place...
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Kingfisher's Group Digital Director: AI Is Bigger Disruption Than E-Commerce & Mobile
AI is a bigger wave of disruption than e-commerce or mobile because it isn't just changing how consumers behave; it's fundamentally changing how businesses operate. Romain Roulleau, Group Digital & E-Commerce Director, Kingfisher, joins Natalie Berg to unpack how Kingfisher — the £13 billion home...
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The Trust Crash: Why Consumers Don't Believe Brands Anymore
Your brand believes it's trusted. Your customers disagree. Dr Amna Khan is a renowned retail and consumer behaviour expert with a PhD in trust development from Alliance Manchester Business School. She's observed the trust contract between businesses and consumers unravel in real time. She joins...
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Why This Luxury Founder Tells Customers NOT to Buy – Marc-Antoine Barrois Strategy Briefing
Modern retail is globally efficient but emotionally bankrupt. Marc-Antoine Barrois, founder of the luxury fragrance house MARC-ANTOINE BARROIS, and architect Antoine Bouillot join Natalie Berg to discuss their shared belief: a store should prioritize emotion over the transaction. In this episode,...
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California Pizza Kitchen's Rick Rosenfield on Innovation, Reinvention & the CPK Comeback
In 1985, two federal prosecutors walked away from their careers and mortgaged their homes to open a pizza restaurant in Beverly Hills. They wound up inventing an entirely new dining category. Rick Rosenfield, co-founder of California Pizza Kitchen, joins Natalie Berg on Retail Disrupted to share...
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The UK's 3rd Biggest Fashion Retailer Owns No Inventory — An OC&C Strategy Briefing
The UK's third biggest fashion retailer doesn't own a single store, design a single garment, or hold a single unit of inventory. Natalie Berg sits down with Olivia May, Partner at OC&C Strategy Consultants, to deliver the strategy briefing retail leaders need on the resale revolution. In this...
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Online Grocery Is a Decathlon — Ocado's European President on Making E-Commerce Profitable
Gregor Ulitzka (President, Europe at Ocado Group) makes the case that online grocery isn't a sprint — it's a decathlon. The path to profitability requires retailers to master logistics, availability, pricing, last-mile, customer experience - the works! From Ocado's origins as the UK's first...
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Vuori Global President: Cracking DTC, Physical Retail & International Expansion
Most DTC brands struggle to make the leap from online-only to physical retail. Vuori didn't just make the transition -they're now scaling stores across Europe, Asia, and beyond. Recorded live at Shoptalk Europe, Global President Ashley Kechter shares the playbook behind the California athleisure...
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The Future of Quick Commerce: Wolt's Marianne Vikkula on Affordability, AI & Retail
A third of shoppers now expect grocery delivery within two hours. That's a huge shift in customer expectations – and one that Wolt is well placed to meet. The Helsinki-based delivery platform (owned by DoorDash / sister company to Deliveroo) is now the #1 delivery app outside China and among the...
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How AI Agents Will Rewrite Retail Payments – Spreedly CEO
What happens if customers never reach the checkout page at all? Justin Benson, CEO of Spreedly — the payment orchestration platform trusted by BMW, The New York Times, HBOMax, Getty, Warner, and Il Makiage — joins Retail Disrupted to unpack why payments become more critical, not less, in an…
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Inside Instacart's $110 Basket Strategy | Ryan Hamburger, Instacart CCO
Instacart's average basket is $110 - the highest in quick commerce. In this episode, Natalie Berg sits down with Ryan Hamburger, Chief Commercial Officer of Instacart, at Shoptalk Europe to unpack how the company is evolving from delivery platform to omnichannel technology partner. With over 25...
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Retail's Tech Problem Isn't Invention. It's Mastery.
At Shoptalk Europe in Barcelona, Miya Knights — Retail Technology publisher and 3x retail author — cut straight through the AI hype with a blunt diagnosis: if you don't know your business and your customers, you're "stabbing in the dark" at which technology fits, and no AI tool fixes broken…
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Inside Amazon's 30-Minute Grocery Strategy | Amazon VP Mariangela Marseglia
A protein bar delivered in 4 minutes in India. A full grocery shop delivered in 17 minutes in London. Mariangela Marseglia, Amazon's VP of European Stores, explains why this kind of speed is no longer a premium — it's the new baseline. Mariangela sits down with retail analyst Natalie Berg at...
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Home Delivery Is Fundamentally Broken — Bloq.it Co-Founder Miha Jagodic on the Last Mile Fix
E-commerce may have promised convenience, but increasingly consumers are experiencing something very different — missed deliveries, porch piracy, and what many are now calling "parcel anxiety." In fact, 25% of first-attempt home deliveries fail and nearly 2 million parcels are stolen or go…
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Why Developing Markets Are Beating Europe at Quick Commerce – Foodora's Chief International Officer
Customers don't actually want ultra-fast grocery delivery. What they want is an easy solution for their daily, weekly, and monthly shopping missions. So what does this look like? Giuseppe Randazzo is Chief International Officer for foodpanda, foodora, and Yemeksepeti - all owned by Delivery Hero...
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China's Trojan Horse & Europe's Trust Crisis
The trust crisis in retail is real — only 1 in 3 consumers today believe what brands say about themselves. Philippe Gelder, President & CEO of Voted Product of the Year Worldwide, reveals how consumer trust became retail's most fragile asset — and why Europe is uniquely vulnerable just as Chinese...
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30 Years, £100 Million: What Asda's Tickled Pink Teaches Every Retailer
Asda's Tickled Pink campaign has raised a whopping £100 million over 30 years. This isn't just fundraising — it's embedding a cause into the culture of a business. 🎗️🩷 In this episode, I sit down with the team behind it all — Emma Betts (Asda), Rachel Carrington (Breast Cancer Now), and Jo...
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5 Things the Morrisons CEO Taught Me + River Island on Fashion's New Pace
What does the CEO of Morrisons actually think about AI, shopper loyalty, and the pace of change? Retail analyst Natalie Berg shares five direct learnings — then River Island's Tech Director reveals how fashion is fighting the same battle. In this episode of Retail Disrupted, Natalie shares...
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Gen Z's Digital Changing Room – Rachel Levy, Head of Retail & Lifestyle, Snapchat
Snapchat is no longer just a messaging app — it's Gen Z's discovery engine, digital changing room, and social shopping hub, and it's transforming how forward-thinking retailers must think about the purchase funnel. 90% of UK Gen Z are on Snapchat. Only 5% describe themselves as impulsive…
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ROI Reimagined: The 11 Metrics Every Retail Leader Needs Now
Traditional ROI is broken. If you're still measuring success with quarterly numbers and like-for-like sales, you're flying blind into the next decade of retail. In this episode, host Natalie Berg is joined by Martin Newman — "The Consumer Champion", author of ROI Reimagined, and a 40-year retail...
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Holland & Barrett CFO: Why Boring AI Beats the Hype
This CFO doesn't care about ROI. Instead, Vineta Bajaj (Holland & Barrett CFO) believes we should be asking: How will the customer's life change? Will they get a better assortment? Will they get better pricing? Will they get dynamic pricing? Will they get better personalization? If I invest this…
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Why PayMore's Physical-First Strategy Is Winning the Recommerce Race
While major chains struggle with closures and declining foot traffic, one category is quietly thriving: recommerce. And at the center of it is a surprising advantage - physical stores. In this episode of Retail Disrupted, retail analyst Natalie Berg sits down with Stephen Preuss, Co-Founder and…
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How AI Is Changing Shopping: Shopify MD on Agentic Commerce & Retail's Future
Millions of people are already shopping with AI. It's rewiring how customers discover, browse, and buy products - and we're really just getting started. Deann Evans, Shopify's Managing Director, EMEA, joins Natalie Berg to share how Shopify is building AI into the fabric of commerce and what that...
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How Fortnum & Mason Is Redefining Luxury for the Next-Generation Shopper
What does "luxury" mean when your brand is over 300 years old, your customers span Gen Z to Royal Households, and your products have to delight both online and in-store? In this Retail Disrupted episode, Fortnum & Mason's Director of Buying for Hampers, Fashion, Beauty & Home, Jo Newton, lifts…
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Inside Pets at Home's AI Transformation: What Agentic Shopping Changes for Retail
What happens when a major retailer hands the reins to AI? In this episode, Natalie Berg is joined by Simon Ellis, Head of AI Transformation and Enterprise Architecture at Pets at Home, to unpack how AI is quietly reshaping the way we shop – from loyalty and personalisation to agentic shopping and...
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Future-Proofing Footwear Retail: Mastering Inventory & Digital Strategy | Charles Clinkard MD
On this episode, Natalie Berg welcomes Tim Payne, Managing Director of Charles Clinkard, a leading UK independent footwear retailer with over a century of heritage. Join us as Tim shares invaluable insights from the frontlines of retail, detailing Charles Clinkard's remarkable evolution from a…
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The Psychology of Delivery: UPS Insights from The Delivery Conference
Delivery isn't a back-end operation anymore – it's a frontline customer experience. In this episode of Retail Disrupted, we unpack the psychology of delivery and why retailers are now held responsible for every knock, delay and "Sorry we missed you" card. District Marketing Director Morgan Rivers...
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Futureproofing Retail Strategy: The Oxford Playbook (Prof. Jonathan Reynolds)
The center of retail gravity has shifted. On this episode of Retail Disrupted, Natalie Berg sits down with Jonathan Reynolds, Associate Professor in Retail Marketing and Deputy Dean at Oxford's Said Business School, to dismantle the Western-centric view of retail innovation. They explore why the…
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Agentic Commerce: Why NCR Voyix Says "Months To Minutes" Is The New Standard
Retail is entering the age of Agentic Commerce – where AI agents don't just recommend products, they autonomously sense, decide, and act to achieve customer goals. In this episode, sponsored by NCR Voyix, Amit Acharya unpacks what this shift really means for enterprise retailers: why you must...
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The SURI Story: From D2C Startup to Target Shelves in 3 Years
How does a challenger brand disrupt a legacy category dominated by giants? SURI co-founders Gyve Safavi and Mark Rushmore have a few ideas. They join Natalie Berg to share how they're reinventing oral care with a sustainable, design-led electric toothbrush that consumers actually love to use. We...
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Experience per Square Foot: Rethinking the Role of the Store
Retail is evolving fast — but physical stores still matter more than ever. In this episode of Retail Disrupted, Natalie Berg is joined by Melissa Gonzalez — design strategist, entrepreneur, author of The Purpose Pivot, and Principal at MG2 — to explore the future of experiential retail, why...
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How The "Happiness" Strategy Added €3 Billion to Unilever
Can "soft" skills really deliver hard numbers? In this episode of Retail Disrupted, Natalie Berg sits down with Matt Close, a 30-year Unilever veteran who proved that building a "happiness culture" isn't just nice to have—it's a massive growth engine. Matt served on Unilever's Executive Committee...
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AI in Retail: Hyper-Personalization, Agentic Commerce & What Comes Next
AI is no longer hype in retail - it's becoming table stakes. In this episode of Retail Disrupted, we're joined by senior retail and data leaders shaping the future of commerce: Keyur Govande (Chief Technology Officer at Depop), Daniel Bos (Senior Director of Data, Analytics & AI at Just Eat...
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How Estée Lauder is Using AI to Reimagine Luxury Beauty
How does an iconic luxury beauty group stay relevant in an AI-powered world? Recorded live on stage at London Tech Week's AI in Retail Event in London, this episode of Retail Disrupted features Pernilla Nyberg, SVP & General Manager UK & Ireland at The Estée Lauder Companies. Pernilla shares how...
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Retail Goes Global: How Brands Win Locally with Cultural Intelligence
International expansion isn't about copy-and-paste growth — it's about cultural intelligence. In this episode of Retail Disrupted, Natalie Berg is joined by CMOs and leading global brand experts Katherine Melchior Ray and Nataly Kelly to explore why so many global brands fail — and what they…
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Retail in 2026: Natalie Berg's Outlook & a Deep Dive into Global Logistics with Becky Lombardo
In this episode of Retail Disrupted, Natalie Berg shares her 2026 outlook and insights from the KPMG Retail Think Tank. She is then joined by international logistics expert Becky Lombardo to unpack how retailers can build resilient, flexible, and profitable supply chains in an increasingly...
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The Future of Barcodes: How GS1 QR Codes Will Transform Retail, Data & Sustainability
Barcodes are the backbone of global trade. GS1 barcodes are scanned more than 10 billion times a day, helping over two million organisations worldwide identify, describe, and track products across the global economy. But while the barcode has existed for more than 50 years - largely unchanged…
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The Climate Impact of Rice: Fergus O'Sullivan on Nice Rice's Sustainable Mission
Rice is the one of the most consumed foods in the world, but few people realise it's also a major driver of climate change. In fact, beef is the only food responsible for higher global emissions. In this episode of Retail Disrupted, Natalie Berg sits down with Fergus O'Sullivan, Founder of Nice...
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How Elf on the Shelf Became a Global Holiday Phenomenon
Discover how The Elf on the Shelf transformed from a beloved family tradition into a multi-platform global holiday empire. In this episode of Retail Disrupted, Natalie Berg sits down with Christa Pitts, co-CEO and founder of The Lumistella Company and creator of The Elf on the Shelf, to explore…
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Unified Commerce, POS Reinvented & 2026 Retail Tech Trends with Manhattan Associates
We're getting techie on this episode of Retail Disrupted! Natalie Berg sits down with Keith Dipple of Manhattan Associates to dive into the nuts and bolts of modern retail technology. From unified commerce architecture to versionless POS, real-time inventory visibility, and AI-enabled…
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Inside Argos' Digital & AI Evolution With Marketing Director Heni Hazbay
Argos has undergone one of the most visible transformations – from being a catalogue retailer to approximately 80% of sales now coming through digital channels. Heni Hazbay, Marketing Director at Argos, joins us for a candid look at how the Sainsbury's owned business is evolving for a…
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Why Clothes Don't Fit - And How Julia Reynolds is Using AI to Fix Fashion
Why do so few clothes actually fit? In this episode of Retail Disrupted, host Natalie Berg sits down with retail powerhouse Julia Reynolds to uncover why sizing has become fashion's most expensive blind spot - and how AI could finally fix it. With more than 35 years in retail, Julia has led some…
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Has Customer Service Become Too Automated? Peter Cross on How Retailers Can Fix It
Half of UK consumers say customer service feels overly automated, joyless, and exhausting. In this episode of Retail Disrupted, Peter Cross — consultant, speaker, and author of Start with the Customer — joins Natalie Berg to explore how retailers can bring back the human touch. Peter reminds us...
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ABOUT THIS SHOW
Learn from the leaders and disruptors shaping the future of retail.Hosted by retail analyst Natalie Berg, Retail Disrupted® is a weekly podcast exploring the biggest trends in retail, e-commerce, and consumer behavior. Join us as we dive into the future of shopping — from AI-powered experiences and omnichannel strategy to reimagined stores, sustainability, social commerce, and more. We explore how technology is reshaping retail, how shopping habits will evolve in the future, and what brands need to do to stay relevant in this digital era. Each episode offers practical insights, sharp analysis, and big-picture thinking to help you navigate the evolving retail sector with confidence.Based in London, designed for a global audience.
HOSTED BY
Natalie Berg
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Frequently Asked Questions
How many episodes does Retail Disrupted have?
Retail Disrupted currently has 145 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Retail Disrupted about?
Learn from the leaders and disruptors shaping the future of retail.Hosted by retail analyst Natalie Berg, Retail Disrupted® is a weekly podcast exploring the biggest trends in retail, e-commerce, and consumer behavior. Join us as we dive into the future of shopping — from AI-powered experiences and...
How often does Retail Disrupted release new episodes?
Retail Disrupted publishes regularly with 145 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Retail Disrupted?
You can listen to Retail Disrupted on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Retail Disrupted?
Retail Disrupted is created and hosted by Natalie Berg.
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