EPISODE · Jun 8, 2026 · 19 MIN
Are marketers misreading women?
from FoodNavigator-USA Podcast · host William Reed Ltd
Women drive 85% of consumer spending, but new research from NIQ discussed in the latest episode of Soup-to-Nuts podcast suggests outdated assumptions about women shoppers are giving way to more individualized ‘micro-realities’ that are influencing the future of CPG
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Are marketers misreading women?
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