Are people willing to pay for journalism? The case of Delfi in Latvia and Estonia | 4

In this thought-provoking episode of Media and Society, we delve into the challenges and breakthroughs of paid content models in Latvia and Estonia. This episode brings together two key voices in digital journalism: Filips Lastovskis, Editor-in-Chief of Delfi Latvia, and Urmo Soonvald, Editor-in-Chief of Delfi Estonia. Together, they explore what it takes to convince readers to support journalism financially — from the early days of subscription models to navigating cultural attitudes, economic realities, and trust in media.   The Media & Society podcast offers a platform for in-depth conversations about how people experience, think about, and feel regarding media and journalism. Aimed at media professionals and scholars, it explores the multifaceted relationship between media, journalism, and audiences in two Baltic countries — Latvia and Estonia. The podcast series is hosted by Līga Ozoliņa, a PhD student at Rīga Stradiņš University and a researcher at the Social Sciences Research Centre. Theme song: Jeremy Blake, Science Montage, Youtube audio library The podcast series is recorded at Rīga Stradiņš University’s multimedia studio and is produced as part of the Researcher Grant 'Making Sense of Media: A Non-Media-Centric and Open-Ended Approach to the Study of Media-Related Experiences and Perceptions' (No. RSU-ZG-2024/1-0007), which is carried out under the project 'RSU Internal and RSU with LSPA External Consolidation' (No. 5.2.1.1.i.0/2/24/I/CFLA/005). The project is funded by the European Union’s Recovery and Resilience Facility and the state budget. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Commission. Neither the European Union nor the European Commission can be held responsible for them.