ARE PROTESTS OF BOYCOTT SUCCESSFUL?

Boycott -Withdraw from commercial or social relations with (a country, organization, or person) as a punishment or protest.Quite simply, a boycott is an effort to convince a large number of consumers not to do business with a particular person or business. Occasionally, a boycott of a country may occur, when another country refuses to engage in trade.A boycott does two primary things. First, it creates a lot of negative publicity against the organization being boycotted. Second, as a result of this negative publicity, it threatens to the organization's bottom line--its profits.A successful boycott will convince a person or corporation to change certain policies.Whenever a company (or a company’s top executive) does something that ticks off a segment of the population, there’s usually talk of people calling for boycotts of that company’s products and services. But can a boycott bring about change on its own, or does it risk only hurting the low-level employees who are probably not the target of the protest? A boycott’s success frequently has less to do with an immediate loss of revenue than it does with the public’s reaction to the boycott.