Are these the marketing standards you've been looking for... with Annie Pettit & Elissa Molloy

On this episode of Now that's Significant, we’re joined by not one but two guests who played and continue to play a key role in helping maintain high standards of practice in the market research space. The first is Annie Pettit, Chief Research Officer at E2E Research, and the second is Elissa Molloy, Director at ISO Audit Solutions. In this episode, we discuss the international standards certification for market research ISO 20252. Annie and Elissa provide a little background on their careers and involvement in producing and maintaining the standard. The certification has specific annexes that organizations can be audited on, which are relevant to the role they play within the industry - from sampling methodologies to data management and processing requirements. The certification is relevant for all parties, including in-house corporate insights teams, agencies, and software providers. Elissa speaks to the benefits she has witnessed organizations realize after undertaking the changes required to meet the standards - a couple of the biggest of these being efficiency gains from avoiding re-work, as well as reducing risks of things going wrong with their research. Enjoy the show.