Are We Setting Barometers? [E131]

Matt Fanslow discusses the importance of automotive repair shops setting a barometer for the value they provide. He compares this to consumer and professional products in other industries, like lawnmowers and chainsaws, to illustrate differences in quality.Show NotesComparing lawnmowers and chainsaws (00:01:14) Demonstrating value in automotive repair (00:10:46) Marketing and communication strategy (00:12:57) Setting the barometer through demonstration (00:15:22) Utilizing social media and radio for marketing (00:17:34) Comparing Products (00:19:44) Demonstrating Value (00:20:51) Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: [email protected] the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

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