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EPISODE · Jan 28, 2026 · 25 MIN

Are we too obsessed with numerical data?

from Chicago Booth Review Podcast

Is our increasing obsession with numerical data a bad thing? Chicago Booth's Erika Kirgios and her coauthors came up with the term "quantification fixation" to describe how we tend to overweight numbers compared to qualitative evidence. What are the risks to that tendency? And how can you use quantification fixation to your advantage?

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Are we too obsessed with numerical data?

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How long is this episode of Chicago Booth Review Podcast?

This episode is 25 minutes long.

When was this Chicago Booth Review Podcast episode published?

This episode was published on January 28, 2026.

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Is our increasing obsession with numerical data a bad thing? Chicago Booth's Erika Kirgios and her coauthors came up with the term "quantification fixation" to describe how we tend to overweight numbers compared to qualitative evidence. What are the...

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