Are You a Tool (Or, Do You Know How to Use Them)? B2B LIII 5-Minute Lunch Lesson The Digital Brown - The Doctor of Digital™ GMick Smith, PhD

The company is a manufacturer of handtools and equipment. Let’s call them TFY (Tools For You). They’re targeting two primary buyer personas: number one, the consumer, who will ultimately be using the tools; and number two, the retail stores where their tools are sold (their distribution channel). According to our checklist questions, you should have different themes of messaging, that will look something like I describe: TFY’s message to the distributor (B2B).Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20