Are you an Award winner? 10 tips on how to leverage Awards for PR.

Get Noticed! Send a text.On this episode of SPEAK|PR I recommend finding 10 awards to enter each year and give you some ideas on which ones to enter, where to find them, and 10 ways to leverage exposure which include:Sponsor an Award to raise your profile Connect your Award to a broader story e.g. this industry is doing wellPromote it to own circles, in-store, to staff, customers Write and issue a press release Include it on your websiteOffer a ‘We’re so proud we’d like to make a special offer’Write to the  judges, the organization, other winners to build connectionsInclude "Winner"  on business cards and in email auto signatures.Take your staff to the Awards and get plenty of photos and post on social Pitch for speaking engagements because now you are an authorityClaiming to be the 'world's first and largest award entry consultancy' Boost offers a great website with over 4,000 industry awards listed. My experiences include being the Founder of the British Business Awards in China (2008) winner of the 2017 Global Business Innovations Award (China), British Entrepreneur of the Year in Singapore and SME of the Year in Singapore (in the 1990's) What to do if there isn't an Award?  Could you organize one yourself like I did with the BBA? It's a lot of work but massively rewarding.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars in China. He kept a diary here.Support the showSubscribe to my free newsletterhttps://www.theunnoticedentrepreneur.com/