Are You Building Relationships or Just Selling? ft Michael Drew | Hard Corps Marketing Show | Ep 398

How can building genuine relationships transform your marketing strategy?In this episode, I sit down with Michael R. Drew, a serial entrepreneur and marketing expert who’s helped 131 books hit the New York Times Bestsellers list. Michael brings a refreshing perspective to marketing, emphasizing the importance of building real, lasting connections with your audience rather than relying on transactional sales tactics.He introduces the 12 Steps of Intimacy, a model adapted from zoologist Desmond Morris’s research on human relationships, showing how emotional connections can drive customer loyalty and long-term success.In this episode, we cover:Why understanding your audience and building authentic relationships is key to marketing successHow the 12 Steps of Intimacy can be applied to deepen customer engagementThe dangers of transactional marketing and how to avoid themActionable tips for amplifying your voice and growing your influenceHow trust and long-term relationships create lasting value for your brandIf you’re looking to shift from a sales-focused approach to one rooted in genuine connection, this episode is packed with insights to help you connect more meaningfully with your audience.🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show!Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/ Connect with Michael:LinkedIn: https://www.linkedin.com/in/michaelrdrew/ Promote A Book website: https://www.promoteabook.com/ Book Retreat website: https://www.bookretreat.com/ Book: https://www.amazon.com/Pendulum-Generations-Present-Predict-Future/dp/B08XLJ8XCB Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/