The Hard Corps Marketing Show
by Casey Cheshire
Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.
Episodes
-
Building B2B Growth Podcasts, LinkedIn Live with Paul Jones | Hard Corps Marketing Show | Ep 466
Welcome to a special New Years edition of the podcast! As we kick off a new year, we’re revisiting one of our most timely and strategic LinkedIn Live conversations! This discussion with Paul Jones, Moderator of the Connect To Market Community & Founder of Bridgio, explores why podcasts are…
more -
A Happy Holiday Reflection on Expressing Excessive Gratitude | Hard Corps Marketing Show | Ep 465
Welcome to a special holiday edition of the podcast! This week, it’s just me, Casey, taking a moment to slow down, reflect, and send some genuine holiday love your way. No guests, no agenda just a heartfelt solo episode centered on gratitude, connection, and why you and what you do truly matter.…
more -
The New Reality of B2B Marketing ft Matt Hummel | Hard Corps Marketing Show | Ep 464
How can marketing teams succeed when budgets shrink, expectations rise, and the pressure to perform intensifies? In this episode of The Hard Corps Marketing Show, I sat down with Matt Hummel, Chief Marketing Officer at Pipeline 360. Matt shares firsthand insights into why the modern environment…
more -
CTM Takeover Episode: Greg Perotto - Unique Solutions, Customer Feedback & Account Prioritization
How can deep customer understanding drive more effective B2B marketing strategies? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Greg Perotto, VP of Global...
-
CTM Takeover Episode: David Reske - Avoiding Invisibility, Mastering GEO, & Leveraging AI
How can marketers ensure their brand remains visible in an AI-dominated digital landscape? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with David Reske, Founder and...
-
Boost Revenue with Better Email Flows ft Megan Brewster | Hard Corps Marketing Show | Ep 461
How can a smarter email strategy, not just more emails, transform your customer engagement and revenue? In this episode of The Hard Corps Marketing Show, I sat down with Megan Brewster, co-founder and lifecycle marketing expert at Bright Iris Marketing. Megan brings deep expertise in lifecycle...
-
CTM Takeover Episode: Steve Kahan - Creating Urgency, Amplifying Influence & Pipeline Acceleration
How can marketers master urgency to accelerate growth and boost sales performance? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Steve Kahan, Marketing Advisor at...
-
CTM Takeover Episode: Mike Montague - Audience Refinement, Tailored Communication & AI Messaging
How can marketers harness AI to create personalized, scalable, and effective marketing strategies? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Mike Montague,...
-
CTM Takeover Episode: Rob Freedman - Empathy Buyer Interviews & Turning Customers Into Evangelists
How can marketers use empathy and customer storytelling to drive B2B growth? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Rob Freedman, Vice President of…
more -
CTM Takeover Episode: Alan Gonsenhauser - Customer Experience, Indispensable Tactics & AI's Role
How can marketing leaders shift from tactical execution to strategic business alignment? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Alan Gonsenhauser, founder...
-
Unlocking Marketing Success Through Connection ft Lina Tonk | Hard Corps Marketing Show | Ep 457
How can customer connection transform your marketing strategy and drive authentic growth? In this episode of The Hard Corps Marketing Show, I sat down with Lina Tonk, CMO at Recurly and seasoned marketing leader. Lina shares her expertise on why regular, direct conversations with customers are...
-
CTM Takeover Episode - Adam Needles: 2X Stakeholders, QLs & Buyer Unit Demand
How can B2B marketers succeed when every deal involves 11 or more stakeholders? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Adam Needles, CEO and Co-Founder of...
-
Redefining Entry-Level Sales ft Gabe Lullo | Hard Corps Marketing Show | Ep 456
What if cold calling isn’t dead and SDRs are not just seen as “entry-level”? In this episode of The Hard Corps Marketing Show, I sat down with Gabe Lullo, sales leader and CEO of Alleyoop. Gabe brings decades of experience to the table and delivers a no-nonsense perspective on what makes modern...
-
CTM Takeover Episode - Paul Jones: Scaling Client Relationships Through Community
What does it take to build authentic communities that truly connect with your market? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Paul Jones, Moderator of the...
-
Set Your Idea Experimentations into Motion ft Brandon Redlinger | Hard Corps Marketing Show | Ep 455
How can structured brainstorming and rapid testing transform your team’s creativity and innovation? In this episode of The Hard Corps Marketing Show, I sat down with Brandon Redlinger, a Fractional Marketing Leader to multiple B2B tech companies and Co-Founder of The Forge. Brandon shares his...
-
CTM Takeover Episode: Generative Engine Optimization Master Class ft Al Sargent
How can marketers stay discoverable as AI reshapes the search landscape? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Al Sargent, Senior Director, Product,...
-
Avoid Distraction, Drive Real Growth ft Brendan Leonard | Hard Corps Marketing Show | Ep 454
How can strong business fundamentals, cross-functional alignment, and a focus on planning drive sustainable growth in today’s tech-saturated world? In this episode of The Hard Corps Marketing Show, I sat down with Brendan Leonard, President and Chief Revenue Officer at Crews & Co., to unpack the...
-
CTM Takeover Episode: Why B2B Go-To-Market Is A Team Sport! ft Cole Field
What does it take to master B2B marketing with empathy and precision? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Cole Field, VP of Marketing at Beryllium...
-
Unlocking AI’s Real Impact in Marketing ft Craig Rosenberg | Hard Corps Marketing Show | Ep 453
How can AI drive real impact in your marketing and sales teams beyond just ROI? In this episode of The Hard Corps Marketing Show, I sat down with Craig Rosenberg, a B2B marketing thought leader and Chief Platform Officer at Scale Venture Partners. Craig brings his deep experience in go-to-market...
-
CTM Takeover Episode: The Power of Observation in the Era of AI ft Megan Ward
What does it take for marketers to truly connect with their audience and harness AI for impactful strategies? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Megan...
-
Ditch Empty Metrics for Growth ft Jennifer Mancusi | Hard Corps Marketing Show | Ep 452
How can aligning your marketing strategy with business goals transform your impact and career trajectory? In this episode of The Hard Corps Marketing Show, I sat down with Jennifer Mancusi, CEO and co-founder of Growgetter. Jennifer is a marketing leader, strategic thinker, and passionate…
more -
CTM Takeover Episode: Mind-Saving Hacks to Align Marketing and Sales ft Bronson Cordle
How can simplifying your goals and aligning with sales transform your marketing success? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Bronson Cordle, Vice...
-
Marketing Is Hard Work, Not Magic ft Laura Luckman-Kelber | Hard Corps Marketing Show | Ep 451
Is Your Marketing Strategy Built on Magic or Business Fundamentals? In this episode of The Hard Corps Marketing Show, I sat down with Laura Luckman-Kelber, a seasoned marketing leader and strategic powerhouse. Laura brings her real-world experience to debunk one of the biggest myths in marketing...
-
CTM Takeover Episode: Crossing The Digital Divide ft Josh Cherfoli
How can understanding your audience and building purpose-driven brands elevate your marketing results? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Josh…
more -
Create Content that Counts ft Jessica Nickerson & Andy Pondillo | Hard Corps Marketing Show | Ep 450
How can modern marketers thrive by busting myths, embracing authenticity, and ditching perfection? In this episode of The Hard Corps Marketing Show, I sat down with Jessica Nickerson and Andy Pondillo, Senior Content Solution Consultants at LinkedIn and co-hosts of The Making of a Marketer…
more -
CTM Takeover Episode: The 3 Pillars of Degenerative AI ft Ron Close
How can both empathy and distilled communication reshape your marketing strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ron Close, VP of Marketing at…
more -
Old-School Tactics Drive Modern Marketing Wins ft. Aaron Welch | Hard Corps Marketing Show | Ep 449
How can emotional intelligence, authenticity, and classic marketing strategies fuel modern success? In this episode of The Hard Corps Marketing Show, I sat down with Aaron Welch, a Marine Corps veteran and Founder/Chief Strategist at Lift Digital Marketing. Aaron brings a unique blend of...
-
CTM Takeover Episode: Speak Your Customer’s Language With These 2 Steps ft KB Burdette
How can deep audience research transform your marketing effectiveness? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with KB Burdette, Growth Advisor at Del Sol…
more -
Rethinking Marketing for Real Revenue ft. Karthiga Ratnam | Hard Corps Marketing Show | Ep 448
Is your marketing driving real revenue or just making noise? In this episode of The Hard Corps Marketing Show, host Casey Cheshire sits down with Karthiga Ratnam, a serial entrepreneur and marketing leader, for a bold and eye-opening conversation about the evolving role of marketing in modern...
-
CTM Takeover Episode: Feeding Sales: Strategy That Starts with Solving ft Ashleigh Norton
How can empathetic B2B SaaS marketing transform your growth strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with Ashleigh Norton, Vice President of Marketing…
more -
Don’t Be the Podcast Everyone SKIPS ft Ollie Whitfield | Hard Corps Marketing Show | Ep 447
Can your podcast stand out in a sea of sameness? In this episode of The Hard Corps Marketing Show, I sat down with Ollie Whitfield, Partner at Slingshot Content, for a fun and wildly creative conversation about breaking the mold in podcasting. Ollie brings his signature energy and out-of-the-box...
-
CTM Takeover Episode: Building Relationships at Scale ft James Furbush
How can empathetic B2B SaaS marketing transform your growth strategy? This special Hard Corps Marketing Show takeover episode features an episode from the Connect To Market podcast, hosted by Casey Cheshire. In this conversation, Casey sits down with James Furbush, VP of Marketing at AccessOne…
more -
MEANINGFUL Qualified Leads ft Melissa McCready | Hard Corps Marketing Show | Ep 446
Are MQLs really dead, or just evolving? In this episode of The Hard Corps Marketing Show, I sat down with Melissa McCready, Founder and CEO of Navigate Consulting Group. With decades of experience in marketing automation, customer success, and growth operations, Melissa is a recognized thought...
-
You’re Getting Marketing Ops ALL WRONG ft Mike Rizzo | Hard Corps Marketing Show | Ep 445
What does it really mean to work in marketing operations, and how can leaders better leverage these professionals as strategic enablers? In this episode of The Hard Corps Marketing Show, I sat down with Mike Rizzo, Community-led Founder and CEO of MarketingOps.com. A longtime community leader and...
-
Curiosity Eats Hustle for Breakfast ft Dave Rubinstein | Hard Corps Marketing Show | Ep 444
How can founders avoid sabotaging their own sales pipeline? In this episode of The Hard Corps Marketing Show, I sat down with Dave Rubinstein, Fractional Sales Leader to funded tech companies who need to scale. Dave brings deep expertise from years of building and leading sales teams, and he…
more -
Can Community SAVE the Connection CRISIS ft Dolores Hirschmann | Hard Corps Marketing Show | Ep 443
How can trust-first marketing and clarity-driven communication lead to stronger business growth? In this episode of The Hard Corps Marketing Show, I sat down with Dolores Hirschmann, Chief Clarity Officer of Masters in Clarity. Dolores brings her expertise in executive coaching, marketing…
more -
Level Up Your Ops or GET LEFT BEHIND ft Danielle Balestra | Hard Corps Marketing Show | Ep 442
How can marketing operations leaders stay relevant in a fast-changing, AI-powered landscape? In this episode of The Hard Corps Marketing Show, I sat down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Danielle brings a grounded, forward-looking perspective to...
-
GAME-CHANGING Strategies for the New SEO ft Kerry Pearce | Hard Corps Marketing Show | Ep 441
How can marketers thrive in the age of AI and zero-click search? In this episode of The Hard Corps Marketing Show, I sat down with Kerry Pearce, Head of Marketing at Qrvey. Kerry unpacks the shifting landscape of SEO in the age of zero-click searches and AI-generated answers. Rather than throwing...
-
The Dark Side of Dark Patterns ft Jeff White | Hard Corps Marketing Show | Ep 440
What if your website could build trust instead of just chasing conversions? In this episode of The Hard Corps Marketing Show, I sat down with Jeff White, Principal at Kula Partners, to explore how brands can create digital experiences that are not only user-friendly but also authentic and...
-
AI Can’t Save Your Strategy but YOU Still Can ft Ardath Albee | Hard Corps Marketing Show | Ep 439
Is AI ruining your content strategy or enhancing it? In this episode of The Hard Corps Marketing Show, I sat down with Ardath Albee, a B2B marketing strategist and the CEO of Marketing Interactions. With decades of experience helping brands deliver meaningful content that resonates, Ardath brings…
more -
The Art of Asking ft Kit Lisle | Hard Corps Marketing Show | Ep 438
How can experimentation and relentless curiosity unlock faster growth in private-equity-backed businesses? In this episode of The Hard Corps Marketing Show, I sat down with Kit Lisle, Founder of Acclaro Growth Partners and The Operators.pe. A former military intelligence officer turned veteran...
-
Start Building Connections, NOT Just Campaigns ft Karen Sung | Hard Corps Marketing Show | Ep 437
What does it take to create a marketing strategy that drives demand and empowers your channel partners? In this episode of The Hard Corps Marketing Show, I sat down with Karen Sung, Chief Marketing Officer at Cyber Defense Group. Karen shares how smart marketers divide their focus between direct...
-
How Boring Brands are WINNING the Internet ft Dan Salkey | Hard Corps Marketing Show | Ep 436
Can “boring” brands unlock growth through entertainment-first marketing? In this episode of The Hard Corps Marketing Show, I sat down with Dan Salkey, Co-founder and Strategy Partner of Small World. Dan explores how brands can unlock growth by prioritizing entertainment in their marketing...
-
Why the Best Copy is NEVER About the Words ft Eden Bidani | Hard Corps Marketing Show | Ep 435
How can authentic customer understanding transform your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Eden Bidani, Head of Strategy and Copy at CAPE.Agency. She shares her expertise on crafting ethical, effective messaging that truly resonates with…
more -
Smart Content Starts with Grice’s Maxims ft Marli Mesibov | Hard Corps Marketing Show | Ep 434
How can Grice’s Maxims strengthen your content strategy? In this episode of The Hard Corps Marketing Show, I sat down with Marli Mesibov, Head of Product Content at Verily. Marli brings her expertise in content strategy, AI, and communication, sharing key strategies for improving how leaders and...
-
Your Brand Message Has an EXPIRATION Date ft Abdul Rastagar | Hard Corps Marketing Show | Ep 433
How often should you be updating your messaging to stay ahead? In this episode of The Hard Corps Marketing Show, I sat down with Abdul Rastagar, Founder and Marketing & GTM Advisor at Sirona Marketing. Abdul brings a sharp perspective on strategic messaging, the evolving role of AI in marketing,...
-
BREAKING UP with Transactional Marketing ft Michelle Hsiao | Hard Corps Marketing Show | Ep 432
How can relationship-based marketing drive deeper customer engagement and long-term growth? In this episode of The Hard Corps Marketing Show, I sat down with Michelle Hsiao, CEO and Founder of Revenue Growth Advisors. Michelle brings her expertise in customer-centric marketing strategies,...
-
From COLD Emails to HOT Results ft Brandon Amoroso | Hard Corps Marketing Show | Ep 431
How can AI support outbound sales without losing the human touch? In this episode of The Hard Corps Marketing Show, I sat down with Brandon Amoroso, Co-Founder of SCALIS. Brandon shares what’s working and what’s still missing when it comes to using AI for outbound sales, and how leaders can build...
-
Humans Remember Stories, NOT Spreadsheets ft Daniel Incandela | Hard Corps Marketing Show | Ep 430
Are We Forgetting the Humans in B2B Marketing? In this episode of The Hard Corps Marketing Show, I sat down with Daniel Incandela, Consultant, Advisor, and Fractional Marketing Officer for several fast-growing companies. With a background in anthropology and a career built on the power of...
-
Let Curiosity Lead Your Growth ft Chris Austin | Hard Corps Marketing Show | Ep 429
How Can a Growth Mindset Fuel Your Marketing Success? In this episode of The Hard Corps Marketing Show, I sat down with Chris Austin, Fractional CMO at CAMO Marketing, to discuss the power of a growth mindset and lifelong learning. With over two decades of marketing experience, Chris has adapted…
more
About this show
Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.
Hosted by
Casey Cheshire