EPISODE · Mar 23, 2026 · 21 MIN
Are You Charging Enough to be an Agency?
from Freelance to Founder · host Millo
Still leaving money on the table? Here's the uncomfortable truth: most freelancers underprice themselves—not because they lack skill, but because they're scared of what clients will say. In this episode, Preston and Austin Church dig into the fear of raising rates and what's really holding freelancers back from charging what agencies charge. Austin breaks down the psychology behind client decisions, why replacing you costs them more than you think, and how higher prices can actually make clients trust you more. If you're ready to stop trading time for too little money and start positioning yourself like the authority you already are... this one's for you. Support our show sponsors → https://freelancetofounder.com/sponsors Submit your own question → https://freelancetofounder.com/ask Join Austin's Premium Community → https://www.freelancecake.com/community Get Austin's Book, Free Money → https://austin-l-church.kit.com/cf0feb3e27 This episode has been aired previously. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
Still leaving money on the table? Here's the uncomfortable truth: most freelancers underprice themselves—not because they lack skill, but because they're scared of what clients will say. In this episode, Preston and Austin Church dig into the fear of raising rates and what's really holding freelancers back from charging what agencies charge. Austin breaks down the psychology behind client decisions, why replacing you costs them more than you think, and how higher prices can actually make clients trust you more. If you're ready to stop trading time for too little money and start positioning yourself like the authority you already are... this one's for you. Support our show sponsors → https://freelancetofounder.com/sponsors Submit your own question → https://freelancetofounder.com/ask Join Austin's Premium Community → https://www.freelancecake.com/community Get Austin's Book, Free Money → https://austin-l-church.kit.com/cf0feb3e27 This episode has been aired previously. Learn more about your ad choices. Visit megaphone.fm/adchoices
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Are You Charging Enough to be an Agency?
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