Freelance to Founder

Bremley is running a real business — four clients, $8,100 in monthly recurring revenue — and he wants to know how to scale it. He's already proven he can close. Now he needs the leads. Preston sits down with Dr. Noah St. John, the "Zero Friction Doctor" and bestselling author of 25 books, to walk Bremley (and every freelancer hungry for growth) through a step-by-step system for generating warm, qualified leads without burning cash on ads before you're ready. Links: Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Attend The "10X Your Freelancing" Summit -> ⁠⁠https://10XFreelance.com⁠⁠ (FREE) Learn more about your ad choices. Visit megaphone.fm/adchoices

Dr. Noah St. John has spent his career helping Hollywood celebrities, professional athletes, and nine-figure CEOs break through the invisible ceiling holding them back. Now he brings that same framework to freelancers who know exactly what they want to build—but keep getting in their own way. Preston and Dr. Noah dig into the real reason so many freelancers struggle to level up: it's not a strategy problem, it's a habits problem. From dismantling the myth of willpower to understanding why your brain would rather doom scroll than grow your business, this episode is a practical breakdown of how to finally stop self-sabotaging and start moving. Links: Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Attend The "10X Your Freelancing" Summit -> ⁠⁠https://10XFreelance.com⁠⁠ (FREE) Learn more about your ad choices. Visit megaphone.fm/adchoices

Kwame is wrestling with a question almost every freelancer has whispered to themselves late at night: when does the money actually get steady? Preston and Meredith Cooley—founder of Page and Purpose and a mentor for teachers stepping into copywriting—dig into what consistent income really requires: consistent marketing, consistent sales, and the sometimes-uncomfortable habit of reaching out to clients you've never met. They share what it takes to move from feast-and-famine cycles to a business with real, predictable rhythm. Links: Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Attend The "10X Your Freelancing" Summit -> ⁠⁠https://10XFreelance.com⁠⁠ (FREE) Learn more about your ad choices. Visit megaphone.fm/adchoices

Diego Morales is thinking about making the leap into freelancing and wants to know what seasoned freelancers would do differently if they could start over. Preston and Meredith Cooley—founder of Page and Purpose and a copywriter-turned-mentor for teachers—share the honest, practical lessons that most "how to freelance" guides get completely wrong. From skipping the logo obsession to the slow-burn reality of building a side business, this episode is a candid look at what actually matters when you're starting out. Links: Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Attend The "10X Your Freelancing" Summit -> ⁠⁠https://10XFreelance.com⁠⁠ (FREE) Learn more about your ad choices. Visit megaphone.fm/adchoices

Aisha Raman wants to know the single biggest lesson you learn when you first go out on your own. Preston and Meredith Cooley—copywriter, educator-turned-entrepreneur, and founder of Page and Purpose—have a lot of ground to cover. From the sneaky pull of shiny object syndrome to the surprising difficulty of managing your own time when no one else is watching, this conversation gets honest about the real growing pains of building a freelance business. If you're in the early days of figuring this out, you'll find a lot to take with you here. Links: Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Attend The "10X Your Freelancing" Summit -> ⁠⁠https://10XFreelance.com⁠⁠ (FREE) Learn more about your ad choices. Visit megaphone.fm/adchoices

A Reddit question sparks a conversation that hits close to home for thousands of side-hustling professionals: a full-time teacher wants to know how to balance a demanding classroom career with landing and serving their first freelance clients. Preston sits down with Meredith Cooley—former 17-year educator turned full-time copywriter and teacher-to-freelancer mentor—to dig into the real, unglamorous work of building something on the side when your day job leaves almost nothing in the tank. From mindset shifts to a surprisingly simple paper-and-pencil time audit, this episode is a practical guide for anyone trying to grow a freelance business without quitting their day job first. Links: Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Attend The "10X Your Freelancing" Summit -> ⁠⁠https://10XFreelance.com⁠⁠ (FREE) Learn more about your ad choices. Visit megaphone.fm/adchoices

Tharun is ready to take the leap into freelancing—but one question is standing between him and his first paycheck: how do you actually land that very first client? Preston and AJ Cassata from Revenue Boost share their own origin stories (a bagel shop, a school yearbook, a wave of cold calls) and break down the two simplest moves any new freelancer can make to get that first client through the door. No complicated funnels, no elaborate lead gen systems—just smart, human approaches that actually work when you're starting from zero. Links: Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Attend The "10X Your Freelancing" Summit -> ⁠⁠https://10XFreelance.com⁠⁠ (FREE) Learn more about your ad choices. Visit megaphone.fm/adchoices

Shalimdar quit his 9-to-5 as a UI/UX designer, went full-time freelance, and hit a new income high. The problem? He's working more hours than ever—and still doesn't feel like he owns his time. Preston and AJ Cassata from Revenue Boost dig into exactly why this happens and walk through a practical framework for diagnosing where your time is actually going, what to cut, what to automate, and what to hand off—so you can stop trading every hour for a dollar and start running your business like a founder. Links: Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Attend The "10X Your Freelancing" Summit -> ⁠⁠https://10XFreelance.com⁠⁠ (FREE) Learn more about your ad choices. Visit megaphone.fm/adchoices

Tamer put it bluntly on X: one week he's scrambling for leads, the next he's buried in work with no time to look up. It's the defining tension of freelance life—and it doesn't fix itself. Preston and AJ Cassata from Revenue Boost unpack why the feast-famine cycle is really a marketing problem in disguise, and what it actually takes to build the kind of predictable lead flow that makes growing an agency feel possible instead of reckless. Links: Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Attend The "10X Your Freelancing" Summit -> ⁠⁠https://10XFreelance.com⁠⁠ (FREE) Learn more about your ad choices. Visit megaphone.fm/adchoices

Poivino runs a design agency and he's hit a ceiling—his local clients don't pay what his skills are worth, and he knows it. He wants to break into the premium market: higher-budget clients, international companies, serious engagements. Preston and AJ Casada from Revenue Boost break down exactly how to make that leap, from building a digital presence that passes the credibility test to running targeted cold outreach campaigns that speak directly to the clients you actually want. Links: Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Attend The "10X Your Freelancing" Summit -> ⁠https://10XFreelance.com⁠ (FREE) Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam Barta's design agency just signed five clients in three days — and now he's wondering if it's time to raise his prices. The momentum is real, but so is the fear of charging too much and watching it all fall apart. Preston and guest co-host AJ Cassata from Revenue Boost walk through the art and science of pricing: how to test your limits incrementally, why a high close rate is actually a red flag, and how to start building agency-level pricing into your business before you ever hire your first employee. Links: Support our show sponsors -> ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question -> ⁠https://freelancetofounder.com/ask Attend The "10X Your Freelancing" Summit -> https://10XFreelance.com (FREE) Learn more about your ad choices. Visit megaphone.fm/adchoices

Meg has been freelancing for eight months and can't figure out why inquiries keep going cold. Her skills are solid, her rates are fair—but her portfolio just isn't closing the deal. Preston and Christine crack open what actually makes a portfolio convert, from the way you frame past work to what potential clients are really looking for when they land on your page. If your portfolio exists but isn't working, this episode will show you exactly where it's breaking down. Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Clay knows firsthand that the wrong networking group doesn't just waste your time — it drains your energy and kills your momentum. After building his agency through intentional, high-quality connections, he's developed a sharp eye for spotting the groups worth joining and walking away from the rest fast. This episode breaks down the framework Clay uses to find communities built on genuine value, and how the right room can quietly become one of your most powerful growth engines. Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Sarah delivered exactly what her client asked for—until the spouse entered the chat. Now the feedback is contradictory, the timeline is slipping, and the relationship feels like it's unraveling. This episode breaks down how to protect your process, set boundaries without burning bridges, and get a project back on track when an unexpected voice starts calling the shots. Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Clay is buried in proposals and contracts—jumping between tools, second-guessing every software decision, and wondering why nothing ever feels quite right. Preston and Clay pull back the curtain on the client management tool conversation freelancers keep getting wrong. It turns out the search for perfect software is actually the problem—and what really moves the needle has nothing to do with features or pricing plans. Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Laura completed the work, sent the proposal, and then froze. The invoice is sitting there — unsent — because she's convinced this is the moment she loses a client she can't afford to lose. Clay and Preston dig into the freelancer's oldest enemy: the story you tell yourself before anything has actually gone wrong. They walk through exactly why she should send that invoice, how to respond if the client pushes back, and how to break the habit of catastrophizing before you've even given reality a chance. Support our show sponsors -> ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question -> ⁠https://freelancetofounder.com/ask Learn more about your ad choices. Visit megaphone.fm/adchoices

Amy Bridges posed a simple question in the Milo Mastermind community and it sparked a conversation Preston and Clay couldn’t let go: does presenting yourself as a freelancer or as an agency actually make a difference in closing clients? The answer turns out to be more nuanced than a simple either/or. In this episode, Preston and Clay dig into the psychology of the sales pitch, why individual trust almost always drives the buying decision, and how the structure you choose—solo or team—should match the kind of client you actually want to work with. Support our show sponsors → ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question → ⁠⁠https://freelancetofounder.com/ask⁠⁠ Check out Clay's business → ⁠⁠⁠⁠https://golinus.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin did a brand redesign for an old colleague two years ago — got paid, and moved on. Now the client's new marketing manager is asking for the original InDesign source files to update the brand guidelines internally. Kevin knows the owner, considers him a friend, and doesn't want to damage the relationship. But he also doesn't want to just hand over his work and forfeit any future opportunities. Preston and Clay dig into who really owns those files, what the law says versus what good business sense says, and how to turn a potentially awkward situation into goodwill — maybe even a Google review. Support our show sponsors → ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question → ⁠⁠https://freelancetofounder.com/ask⁠⁠ Check out Clay's business → ⁠⁠⁠⁠https://golinus.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Rachel Stone King still loves design and branding—but the business side of freelancing has started to feel like a weight she can't shake. The thought of networking, hunting for clients, and staying motivated has left her feeling overwhelmed and burned out. Preston and Clay dig into what's really going on beneath that feeling, why losing your passion isn't always a crisis, and what practical steps you can take to reconnect with the reason you started in the first place. Support our show sponsors → ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question → ⁠⁠https://freelancetofounder.com/ask⁠⁠ Check out Clay's business → ⁠⁠⁠⁠https://golinus.com⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Kirstie runs a design business and a client emails her at 5:22 p.m. on a Friday needing an ad designed that same night. Sound familiar? Preston and Clay break down the real question behind rush fees—not just what to charge, but whether you should say yes at all. From setting clear boundaries with clients to knowing when a favor is actually worth it, this episode gives freelancers a practical framework for handling last-minute requests without burning out or building bad expectations. Support our show sponsors → ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question → ⁠https://freelancetofounder.com/ask⁠ Check out Clay's business → ⁠⁠⁠https://golinus.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Lanya has a freelance project in front of her, she’s estimated the hours, and her client is open to either hourly or project-based pricing—so now what? Preston and Clay make the case that the real question isn’t hourly vs. project-based at all. It’s about understanding the value you bring to the table and pricing accordingly. From the mechanics of asking the right discovery questions to the mindset shift that separates six-figure freelancers from the rest, this episode breaks down the art of value-based pricing in a way that actually makes sense. Support our show sponsors → ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question → ⁠https://freelancetofounder.com/ask⁠ Check out Clay's business → ⁠⁠⁠https://golinus.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Erica is a web and graphic designer who invested in a coaching program built to turn designers into full-service marketers—complete with monthly retainers, ad campaigns, and recurring revenue. The strategy looked great on paper, but as she started executing it, something felt off. The project work still lights her up; the repetitive marketing tasks do not. Now she's wondering if she has to keep doing work she doesn't enjoy just to hit six figures, or if there's another way. Preston and Clay dig into why following someone else's exact blueprint can quietly lead you away from the work you actually love—and how to build a thriving, recurring-revenue business around just the services that energize you. Support our show sponsors → ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question → ⁠https://freelancetofounder.com/ask⁠ Check out Clay's business → ⁠⁠https://golinus.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt runs Barrow Studio, a brand identity and strategy agency in Bristol, UK—and he's drowning in advice. Every newsletter, YouTube channel, and podcast promises a different "marketing golden ticket": build an email list, go all-in on social media, launch a course, appear on podcasts, host a podcast. The result? He's done none of it, and his agency still runs almost entirely on word-of-mouth referrals. Preston and Clay untangle the overwhelm and lay out a clearer, more honest framework for building a marketing system that actually fits where your business is right now. Support our show sponsors → ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question → ⁠https://freelancetofounder.com/ask⁠ Check out Clay's business → ⁠⁠https://golinus.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Brittany runs her own design studio and knows she needs to get out from behind her screen and start meeting people face-to-face. The problem: she’s shy, and local networking feels downright terrifying. Preston and Clay walk her through exactly how to break into the local business world without pretending to be someone she’s not—from joining a BNI leads group to an unexpectedly genius $100-a-week community stunt that opens doors without a single sales pitch. Support our show sponsors → ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question → ⁠https://freelancetofounder.com/ask⁠ Check out Clay's business → ⁠https://golinus.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Emma Clark runs Clark Content Co. and has spent years managing projects from her inbox and a few spreadsheets—until now. With two contractors on board and plans to hire more, things are getting messy fast. Preston and Christine Olivas break down why defining roles and responsibilities is the real foundation of any good system, and share the surprisingly lean tech stack that keeps Christine's 25-person team running smoothly across complex, fast-moving agency engagements. Support our show sponsors → ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question → ⁠https://freelancetofounder.com/ask⁠ Learn more about guest co-host, Christine → ⁠⁠https://www.linkedin.com/in/colivas/⁠⁠ — ⁠⁠https://nosingleindividual.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Omar has built something worth protecting—a roster of loyal clients who hired him as a freelancer and trust him personally. Now he’s growing Vision Craft Studios into a full agency, and the hardest part isn’t finding new clients. It’s handing off the old ones. Preston and Christine Olivas, founder and CEO of No Single Individual, dig into what it really takes to transition client relationships to your team without breaking the trust it took years to build. Support our show sponsors → https://freelancetofounder.com/sponsors Submit your own question → https://freelancetofounder.com/ask This episode has been aired previously. Learn more about your ad choices. Visit megaphone.fm/adchoices

Layla from Bright Horizon Media has built something real — a small social media marketing agency with two part-time team members and real momentum. Now she's facing the question every growing agency owner hits: how much of your client revenue should you give to your sub-contractors? Is it cheating to charge high and pay low? Preston and Christine Olivas dig into the art of agency pricing, the mindset shift around articulating value, and why who you target matters just as much as what you charge. Support our show sponsors → https://freelancetofounder.com/sponsors Submit your own question → https://freelancetofounder.com/ask This episode has been aired previously. Learn more about your ad choices. Visit megaphone.fm/adchoices

Christine Olivas scaled from solo freelancer to leading a 24-person operation—but the path wasn't as simple as just "hire when you're busy." Preston and Christine dig into one of the most misunderstood decisions in freelancing: when to bring someone on, who to bring on first, and how to avoid trading one grind for another. If you're turning down work and losing sleep, this episode will help you figure out whether you're ready to grow—or just ready to burn out faster. Support our show sponsors → ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question → ⁠https://freelancetofounder.com/ask⁠ This episode has been aired previously. Learn more about your ad choices. Visit megaphone.fm/adchoices

CodeCrafter is talented, working hard, and building something real—but a nagging voice keeps whispering that he's not expert enough to charge more, land better clients, or call himself a professional. Preston digs into one of the most common mental traps freelancers fall into: waiting to feel ready before they act. This episode breaks down how to reframe what expertise actually means, why your clients don't need the world's best—they need someone who can solve their specific problem, and how to start building confidence not by knowing more, but by doing more. Support our show sponsors → ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question → ⁠https://freelancetofounder.com/ask⁠ This episode has been aired previously. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subcontracting can feel like a smart move—until you realize your business is quietly disappearing into someone else's brand. Sound familiar? In this solo episode, Preston digs into a question from Garrett, a 30-year-old nonprofit consultant who's starting to wonder: am I building my business... or just theirs? He's been subcontracting for a seasoned consultant, and the lines between "partnership" and "being swallowed up" are getting blurry fast. Merge, stay, or go solo? Preston walks through how to test your market without blowing up a valuable relationship, set real boundaries before resentment kicks in, and make the leap from subcontractor to independent consultant—without burning the bridges that got you here. Support our show sponsors → https://freelancetofounder.com/sponsors Submit your own question → https://freelancetofounder.com/ask This episode has been aired previously. Learn more about your ad choices. Visit megaphone.fm/adchoices

Dream client. Huge project. Zero team. Do you say yes and figure it out later—or build the team first and hope they stick around? Preston and Austin break down the classic chicken-and-egg trap every growing freelancer hits... and reveal a third option that could save your reputation, your sanity, and your shot at finally making the leap from solo to agency.Support our show sponsors → https://freelancetofounder.com/sponsorsSubmit your own question → https://freelancetofounder.com/askJoin Austin's Premium Community → ⁠⁠https://www.freelancecake.com/community⁠⁠Get Austin's Book, Free Money → ⁠⁠https://austin-l-church.kit.com/cf0feb3e27⁠This episode has been aired previously. Learn more about your ad choices. Visit megaphone.fm/adchoices

Does your zip code actually matter to American clients? Dieter's freelancing from Europe and wondering if the US market is even worth chasing. The answer might surprise you. Preston and Austin break down why being "foreign" isn't the handicap you think it is — and how to flip your location into a competitive edge that US-based freelancers simply can't match. If geography's been your excuse, this episode pulls the rug right out from under it. Support our show sponsors → https://freelancetofounder.com/sponsors Submit your own question → https://freelancetofounder.com/ask Join Austin's Premium Community → https://www.freelancecake.com/community Get Austin's Book, Free Money → https://austin-l-church.kit.com/cf0feb3e27 This episode has been aired previously. Learn more about your ad choices. Visit megaphone.fm/adchoices

Think you're ready to hire a VA... but have no idea where to start? You're not alone. Every growing freelancer hits that wall — a million tasks, not enough hours, and zero clue who to trust with the work. In this episode, Preston sits down with Austin Church (founder of Freelance Cake Community) to break it all down. Austin brings 4+ years of real VA experience and shares the one thing most freelancers get wrong when hiring — plus his dead-simple framework for knowing exactly what to hand off first. Character vs. skills. Freedom vs. burnout. This one might change how you run your business. Support our show sponsors → ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question → ⁠https://freelancetofounder.com/ask⁠ Join Austin's Premium Community → ⁠⁠https://www.freelancecake.com/community⁠⁠ Get Austin's Book, Free Money → ⁠⁠https://austin-l-church.kit.com/cf0feb3e27⁠ This episode has been aired previously. Learn more about your ad choices. Visit megaphone.fm/adchoices

Still leaving money on the table? Here's the uncomfortable truth: most freelancers underprice themselves—not because they lack skill, but because they're scared of what clients will say. In this episode, Preston and Austin Church dig into the fear of raising rates and what's really holding freelancers back from charging what agencies charge. Austin breaks down the psychology behind client decisions, why replacing you costs them more than you think, and how higher prices can actually make clients trust you more. If you're ready to stop trading time for too little money and start positioning yourself like the authority you already are... this one's for you. Support our show sponsors → https://freelancetofounder.com/sponsors Submit your own question → https://freelancetofounder.com/ask Join Austin's Premium Community → https://www.freelancecake.com/community Get Austin's Book, Free Money → https://austin-l-church.kit.com/cf0feb3e27 This episode has been aired previously. Learn more about your ad choices. Visit megaphone.fm/adchoices

Lana runs Homewear Designs and has built a steady stream of home staging clients through real estate agent referrals in New York and the Hamptons. It's working — but she wants to scale up. Is it smarter to double down on those existing relationships, or start exploring new channels to reach a wider audience? Preston and Austin break down how to grow what's already working while branching out strategically through visual content and key partnerships. Support our show sponsors → https://freelancetofounder.com/sponsors Submit your own question → https://freelancetofounder.com/ask Join Austin's Premium Community → https://www.freelancecake.com/community Get Austin's Book, Free Money → https://austin-l-church.kit.com/cf0feb3e27 This episode has been aired previously. Learn more about your ad choices. Visit megaphone.fm/adchoices

Melissa is spending hours on custom proposals—and she knows something is off. The pricing second-guessing, the laborious back-and-forth, the sinking feeling that all those unbillable hours may not even convert. Preston and Austin dig into why the traditional proposal process might be the problem itself, and lay out smarter, faster alternatives that can actually win more work with less wasted time. Support our show sponsors -> ⁠⁠⁠⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠⁠⁠⁠ Join Austin's Community for Advanced Freelancers -> ⁠⁠⁠⁠⁠Freelance Cake Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark has built something real—a growing agency with contractors doing solid work and clients getting results. But success has come with an unexpected side effect: guilt. He’s making money from other people’s labor, and it doesn’t sit right with him. Preston and Austin Church unpack where that guilt actually comes from, why it’s often a sign of good character rather than bad business, and how to think clearly about fair pay, profit, and what you truly owe the people on your team. Support our show sponsors -> ⁠⁠⁠⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠⁠⁠⁠ Join Austin's Community for Advanced Freelancers -> ⁠⁠⁠⁠⁠Freelance Cake Community Learn more about your ad choices. Visit megaphone.fm/adchoices

A question from Austin Church's Freelance Cake community puts tax strategy center stage: is taking an S-Corp election actually worth it? Preston and Austin break down the real mechanics behind this often-misunderstood move—how splitting your income between a salary and shareholder distributions can save you tens of thousands of dollars a year, why your state tax laws matter more than you might think, and exactly when it stops being worth the extra paperwork. If your freelance or agency revenue is approaching six figures, this is the conversation that could change how you run your business. Support our show sponsors -> ⁠⁠⁠⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠⁠⁠⁠ Join Austin's Community for Advanced Freelancers -> ⁠⁠⁠⁠⁠Freelance Cake Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Hannah is ready to make her first hire and is seriously considering looking beyond U.S. borders — but she doesn't know what she doesn't know. In this episode, Preston is joined by Brian Samson, a three-time founder who has scaled recruiting agencies to $4 million ARR by building teams across Latin America and beyond. Together they walk Hannah through exactly how to approach international hiring for the first time: where to start, which regions tend to excel at what, how to think about time zones, and the blind spots that trip up most first-time international managers — including the costly "follow-the-sun" communication trap that can burn a full week on a single misunderstood task. Support our show sponsors -> ⁠⁠⁠⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Andre is getting pulled in every direction by his clients — new requests keep piling on top of the original project, and he doesn't know how to push back without risking the relationship. Preston and Austin Church, founder of the Freelance Cake Community, dig into exactly how to handle scope creep with confidence: from crafting airtight contracts and expectations docs, to the subtle language shifts that remind clients you're a business partner — not an employee on the payroll. Plus, when to just say yes anyway. Support our show sponsors -> ⁠⁠⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠⁠⁠ Join Austin's Community for Advanced Freelancers -> ⁠⁠⁠⁠Freelance Cake Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Maya has a clear goal: charge more. She's doing solid work, she's got clients, but she knows she's leaving money on the table—she just doesn't know how to structure a premium offering that actually feels worth the price tag. Preston and Austin dig into the real psychology behind high-ticket packages, from learning to charge for your thinking (not just your deliverables) to using the "magic wand" question to uncover what clients will actually pay a premium for. If you've been wondering how to move upmarket, this episode is the practical push you need. Support our show sponsors -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠⁠ Join Austin's Community for Advanced Freelancers -> ⁠⁠⁠Freelance Cake Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Victor is a freelancer based in Berlin doing solid project work—delivering results, getting paid, and then watching clients disappear into the void. No follow-up, no next project, just silence. He wants to know how to build real, lasting client relationships instead of one-and-done engagements. Preston and Austin Church, founder of Freelance Cake, break down why clients go quiet (hint: it's almost never about you), how to build an offboarding process that keeps doors open, and how to plant the seeds of a long-term relationship before you even send the final deliverable. Support our show sponsors -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠⁠ Join Austin's Community for Advanced Freelancers -> ⁠⁠⁠Freelance Cake Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Dana in Seattle went freelance for the freedom—and now she's drowning in deadlines and client expectations she can barely keep straight. Sound familiar? Preston and Austin Church unpack the promise that draws most people into freelancing in the first place, and whether the "no boss, no calendar" dream was ever really the point. Along the way, they share three dead-simple systems for keeping projects organized without the suffocation—including a one-page brief that replaces a hundred scattered emails and a counterintuitive trick involving more deadlines that actually sets you free. Support our show sponsors -> ⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠ Join Austin's Community for Advanced Freelancers -> ⁠⁠Freelance Cake Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Dave's agency is humming along, but everything — how he prices, how he delivers, how he handles problems — lives entirely in his head. It's worked so far, but he can feel it starting to strain. So he's asking the question every growing agency owner eventually faces: if I had to pick just one or two things to systemize first, what would they be? Preston, Sabrina, and Jesse P. Gilmore from Niche in Control dig into exactly that — walking through a practical, priority-ordered approach to getting out of your own head without turning your business into a corporate machine. Support our show sponsors -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠ Connect with Jesse: - Website - ⁠https://www.nicheincontrol.com⁠ - LinkedIn - ⁠https://www.linkedin.com/in/jessepgilmore/⁠ - SAA trial - ⁠https://nicheincontrol.com/triangle⁠ - Book - ⁠https://www.nicheincontrol.com/book ⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Priya left her full-time job to build an agency on her own terms — and now finds herself buried under client obligations she can't seem to escape. Every new project feels like a trap, and turning down work feels like a risk she can't afford. Preston and Sabrina sit down with Jesse P. Gilmore of Niche in Control to map out exactly how agency owners can build for freedom instead of accidentally building another job — covering time systems, ideal client selection, offer design, and the mindset work that makes all of it stick. Support our show sponsors -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠⁠ Connect with Jesse: - Website - ⁠https://www.nicheincontrol.com⁠ - LinkedIn - ⁠https://www.linkedin.com/in/jessepgilmore/⁠ - SAA trial - ⁠https://nicheincontrol.com/triangle⁠ - Book - ⁠https://www.nicheincontrol.com/book ⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Marcus built his agency the hard way—doing everything himself until the clients came, the revenue got steady, and the team grew. But now, with real momentum on his side, he's still the one making every call, reviewing every deliverable, and firefighting every problem. He suspects this habit that once made him successful might now be the very thing capping his growth. Preston and Sabrina sit down with Jesse P. Gilmore from Niche in Control to help Marcus understand the difference between scrappy resourcefulness and a founder bottleneck—and what to actually do about it. Support our show sponsors -> ⁠⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠⁠ Submit your own question -> ⁠⁠⁠⁠https://freelancetofounder.com/ask⁠⁠ Connect with Jesse: - Website - https://www.nicheincontrol.com - LinkedIn - https://www.linkedin.com/in/jessepgilmore/ - SAA trial - https://nicheincontrol.com/triangle - Book - https://www.nicheincontrol.com/book Learn more about your ad choices. Visit megaphone.fm/adchoices

Lena is a new freelancer staring down one of the most universally dreaded moments in self-employment: tax season. She knows taxes are confusing, but she's not sure whether to invest in an accountant from the start or try to handle it herself. Preston and Austin Church—both of whom learned the hard way—share what they wish someone had told them earlier, including the costly mistake that set Preston back $20,000 to $30,000, and the simple mindset shift that makes all the difference. Support our show sponsors -> ⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠ Submit your own question -> ⁠⁠⁠https://freelancetofounder.com/ask⁠⁠ Join Austin's Community for Advanced Freelancers -> ⁠Freelance Cake Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Rashid wants to land clients outside his home country, but the unknowns are holding him back — different governments, tricky payment terms, and contracts that feel impossible to enforce across borders. Preston and Austin Church dig into exactly how to protect yourself when working with international clients, and their answer might surprise you: where a client lives matters far less than most freelancers think. The real work is learning to read the room early, set airtight expectations before a project begins, and build habits that filter out bad-actor clients no matter what country they're in. Support our show sponsors -> ⁠⁠⁠https://freelancetofounder.com/sponsors⁠⁠⁠ Submit your own question -> ⁠⁠⁠https://freelancetofounder.com/ask⁠⁠ Join Austin's Community for Advanced Freelancers -> ⁠Freelance Cake Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Aisha is just starting out as a freelancer and wrestling with the question that trips up almost everyone in the early days: what should I actually charge? She knows she doesn't want to undersell herself, but she also has no idea where to set her rates. Preston and Austin Church—veteran freelancer and author of Free Money—unpack three different pricing approaches, make the case for building your rate around what your life actually costs, and explain why anchoring high (and negotiating scope, not price) is the move that separates confident freelancers from the ones who always feel underpaid. Support our show sponsors -> ⁠⁠https://freelancetofounder.com/sponsors⁠⁠ Submit your own question -> ⁠⁠https://freelancetofounder.com/ask⁠ Join Austin's Community for Advanced Freelancers -> Freelance Cake Community Learn more about your ad choices. Visit megaphone.fm/adchoices

Jenna finds herself wanting to build a successful business without sacrificing her values or family time. Preston Lee and Dawn Andrews share what it takes to design a leadership role that truly fits your life, offering compassionate insights for ambitious professionals navigating the complex terrain of work-life integration. Support our show sponsors -> ⁠https://freelancetofounder.com/sponsors⁠ Submit your own question -> ⁠https://freelancetofounder.com/ask⁠ Connect with Dawn on Linkedin -> ⁠https://www.linkedin.com/in/freerangethinking/⁠ Listen to Dawn's Podcast -> ⁠https://open.spotify.com/show/5tFfxkHltyeAeetz9ao4pu Learn more about your ad choices. Visit megaphone.fm/adchoices