Are You Drinking Poison Every Day? | Alexandre Mahé (CEO, Sküma) on Microplastics, PFAS & Hidden Toxins in Water

00:00 Hidden Water Contaminants01:45 Why Tap Water Varies03:37 Bottled Water Tradeoffs05:56 Hydration And Electrolytes08:59 Minerals And TDS Talk12:18 Kids And Long Term Exposure16:53 Why Brita Is Not Enough19:08 Reverse Osmosis Explained20:45 Schema System Overview25:41 Mineral Profiles Breakdown27:27 Alkaline Water Debate30:07 Boosters And Botanicals32:54 Third Party Validation34:25 Founder Mindset And Mission38:04 Vision And Go To Market40:35 Marketing Channels And Prescribers41:55 Liposome Collagen Explained42:54 Simplifying The Sales Pitch44:00 Referrals Over Paid Ads45:32 Build Trust And Product Ethos47:47 Packaging Versus Performance50:47 Aura Team And Smart Water Vision53:38 Fertility And Plastic Contaminants58:24 Pregnancy Thirst Marketing Angle01:03:10 Filter Habits And RO Advantages01:05:56 Pricing Hot Water And Limescale01:10:00 Final Thoughts And Wrap UpWatch the podcast on:▶︎ YouTubeFollow Elle-Sera for more:▶︎ Facebook▶︎ Instagram▶︎ LinkedInAbout Elle-Sera:Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now.  Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them.  Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.Produced by Liverpool Podcast Studios▶︎ Web▶︎ Instagram...