Are You Over-Marketing Everything?

Welcome to Better Merch... Better Marketing, the podcast where Kirby Hasseman and Jade Crider explore how branded merchandise and smart marketing work together to help businesses stand out, build stronger relationships, and grow. In the Season 2 finale, Kirby and Jade ask a question marketers probably don't consider often enough: Are we over-marketing everything? Does every email, social post, gift, or customer interaction really need a call to action? Or can some of the most effective marketing happen when a brand simply gives value without immediately asking for something in return? Kirby and Jade explore the balance between giving and asking—and why the classic "jab, jab, jab, right hook" philosophy still matters. They also share a perfect real-world example of appreciation marketing after commonsku sent Jade a thoughtful baby gift with no strings attached. It's a simple gesture that demonstrates how giving first can create a memorable brand experience and strengthen relationships. Plus, Kirby shares some early details about the upcoming launch of his new book, HYBRID Marketing, and Kirby and Jade explain why they're taking a short break before returning for Season 3. This week's Product of the Week is the BruMate MUV, and listeners can also grab a FREE copy of Hit the TARGET at HitTheTARGETbook.com. Thanks for joining Kirby and Jade throughout Season 2 of Better Merch... Better Marketing. They'll be back for Season 3!