EPISODE · Feb 8, 2025 · 25 MIN
Are You Overpaying for Amazon Ads? Here’s What Works Instead
from My Amazon Guy · host Steven Pope
Send us Fan MailAmazon PPC can be costly if you’re using the wrong strategy. Steven Pope from My Amazon Guy explains why most sellers overspend on exact match keywords and how broad and auto campaigns can improve results. Learn the best PPC tactics to optimize your budget and scale profitably.Optimize your PPC! Get our Amazon PPC guide https://bit.ly/3DLhywd#AmazonPPC #AmazonzonAds #AmazonAdvertisingWatch these videos next:Optimize Your Amazon PPC Budget https://www.youtube.com/watch?v=W-DONOA0N8g&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=9Manual PPC Beats AI https://www.youtube.com/watch?v=lYniwCIkgtc&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=11-----------------------------------------------Need help with your listing? Contact us here: http://bit.ly/3B1LvHtWant to grow faster? Book a coaching call now: http://bit.ly/3B3HMJATimestamps:00:00 - Why Amazon PPC Is Expensive for Many Sellers01:15 - The Right Time to Explore External Traffic01:34 - Why Some Products Perform Well on TikTok02:28 - Using TikTok Influencers for Amazon Sales03:50 - Amazon PPC Budget: How Much Is Too Much?05:25 - The Truth About Amazon Influencers & External Ads07:10 - Why Broad & Auto Campaigns Perform Better09:00 - Avoid This Common Keyword Negation Mistake11:20 - How to Optimize Your Amazon PPC Budget13:45 - The Problem With Too Many Campaigns & Keywords15:30 - Day Parting and Timing Your Bids for Maximum ROI17:10 - Why Simplicity Beats PPC Automation Every Time19:45 - How to Scale Amazon PPC Without Losing Profit22:00 - The Mistakes That Amazon Aggregators Make----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
What this episode covers
Send us Fan Mail Amazon PPC can be costly if you’re using the wrong strategy. Steven Pope from My Amazon Guy explains why most sellers overspend on exact match keywords and how broad and auto campaigns can improve results. Learn the best PPC tactics to optimize your budget and scale profitably. Optimize your PPC! Get our Amazon PPC guide https://bit.ly/3DLhywd #AmazonPPC #AmazonzonAds #AmazonAdvertising Watch these videos next: Optimize Your Amazon PPC Budget https://www.youtube.com/watch...
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Are You Overpaying for Amazon Ads? Here’s What Works Instead
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