Are You Turning Off Buyers with Jargon and Geek Speak? | Jenny Botton

There are too many people who think that if you fall into jargon and start spouting geek speak that you're going to impress people.In fact, the opposite is true.In this episode, I had a brutally honest conversation with Jenny Botton, Head of Corporate Information Security at CCL, about her challenges, goals, what vendors do that piss her off, and the alternatives.Jenny is interested in the human brain, human psychology and human behavior is a fan of crime and home and garden makeover shows, and has a secret desire to be a superhero and save the world.That’s why she does what she does in her career as a cybersecurity practitioner.Join Audience 1st TodayJoin 450+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit audience1st.substack.com