EPISODE · Sep 15, 2025 · 8 MIN
Are You Using TOO MANY Keywords and Hurting Your Amazon Sales
from My Amazon Guy · host Steven Pope
Send us Fan MailPhrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping data. Keyword setup and match type choice can directly affect your ad budget and targeting accuracy.Get clarity on when to choose phrase match and stop wasting ad spend. Book a strategy call with us: https://bit.ly/4jMZtxu#AmazonAdvertising #PhraseMatch #AmazonPPC #KeywordStrategy #EcommerceAdsWatch these videos on YouTube:Amazon PPC Tier List Management Rankings https://www.youtube.com/watch?v=m9s9vjtU5l4&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569Why Turning Off Ads Kills Sales and Rankings on Amazon https://www.youtube.com/watch?v=fp5fCd0i7ts&list=PLDkvNlz8yl_a1PRDJWRoR4yIM8K5Ft569&index=2-----------------------------------------------Grab the PPC guide smart sellers are using to stop wasting ad spend and start making profit: https://bit.ly/4lF0OYXWant more clicks? Check out our CTR service to make your listings stand out: https://bit.ly/4m8ObFYDownload the Crisis Kit now, because waiting until it’s too late isn’t a strategy: https://bit.ly/4maWHn0Timestamps00:00 - What Phrase Match Actually Means00:26 - Comparing Phrase, Broad, and Exact Match01:19 - Real Keyword Example: Blue Balloons02:27 - When Phrase Match Outperforms Broad03:00 - Should You Run Phrase and Exact Together?04:45 - Keyword Count for Launch Campaigns05:50 - Keyword Placement in Listings for SEO06:35 - How to Adjust Bids Based on Keyword Rank07:15 - Competitor Keywords: What to Use and Why08:12 - When to Avoid Branded Terms in Listings----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
What this episode covers
Send us Fan Mail Phrase match keywords often sit between exact control and broad flexibility in Amazon ads. This video explains how to use them, when to separate them from exact matches, and how to avoid overlapping data. Keyword setup and match type choice can directly affect your ad budget and targeting accuracy. Get clarity on when to choose phrase match and stop wasting ad spend. Book a strategy call with us: https://bit.ly/4jMZtxu #AmazonAdvertising #PhraseMatch #AmazonPPC #Keyw...
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Are You Using TOO MANY Keywords and Hurting Your Amazon Sales
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