ARE YOU WASHING YOUR JEANS TOO OFTEN?

Electrolux, the Swedish household appliances giant, has a very strong message regarding sustainability: through small steps in our daily lives we can make a difference and its the company’s role to help us achieve that. Tove Chevalley, Head of Innovation Hub, and Vanessa Butani, VP Group Sustainability shared their exciting work on sustainable innovation, leadership and engagement with consumers. Two things we’ve already learned are that we wash our jeans far too often, as well as mistaking the short washing cycle as more eco-friendly than the longer eco-cycle.