Are you wasting your time with your Marketing? The 80/20 Rule Explained episode artwork

EPISODE · Feb 26, 2025 · 8 MIN

Are you wasting your time with your Marketing? The 80/20 Rule Explained

from SwissCast Shows: Where Swiss Life Meets English Voices

What if your marketing feels hard because you are spending too much time on the wrong things?Myth: You need to do more marketing, post more often, and be active everywhere to grow your business.Truth: Most mom entrepreneurs do not need more marketing. They need to identify the small number of actions that are actually bringing in leads, sales, and real momentum.Here’s what you’ll learn:What the 80/20 rule is and how it applies to your marketingHow to figure out which efforts are actually bringing in clients and salesWhat to stop doing so you can free up time and focus on what matters mostWhat I want you to remember:Busy does not mean effective. If most of your results are coming from a small part of your marketing, your job is not to do more. It is to get clearer, cut the fluff, and put more energy into what is already working.💡Dive deeper here: www.HeyBossMama.com/011🍓CONNECT WITH MANOUCHKA Instagram LinkedIn The Mompreneur Space Facebook Group Website👋 WHO AM I?Hey, I’m Manouchka Elefant, a business coach for mompreneurs with 15+ years in marketing. After becoming a mom, I quickly realized that building a business with kids in the mix takes more than ambition. It takes clear strategy, honest support, and the kind of accountability that helps you actually follow through. That’s what led me to create Hey Boss Mama, a space where we talk honestly about business, motherhood, mindset, and what it really takes to stop doubting and start executing. If you’re into real talk, smarter marketing, and support that helps you stop doubting and move forward, hit follow for the latest Hey Boss Mama episodes.Mentioned in this episode:Discover More Great Podcasts at SwissCast.NetworkThe SwissCast Podcast Network is here to amplify the diverse voices and unique stories of Switzerland—all in English. Whether you're a Swiss local fluent in English, an expat, or simply curious about Swiss culture, SwissCast offers engaging content that speaks directly to you. Our mission is simple: to create a space where Swiss life and English voices connect, bringing you meaningful conversations, expert insights, and compelling stories from all over the country. Our podcast shows are made by, for, or in Switzerland and range from Health, Business, Career, Travel, and more.SwissCast Network Website🚨 Stop collecting ideas. Start showing upCringe to Confident: 5 Days to Stop Hiding and Start Showing Up, will help you stop doubting yourself, clarify your message, and build visible momentum so the right people can actually understand your value.🔥 Cringe to Confident: 5 Days Early Bird

Most mom entrepreneurs are doing too much—posting everywhere, engaging for hours, and still not seeing results. But what if you could work less and get more from your efforts? Enter the 80/20 Rule of Marketing—the game-changing strategy that helps you identify the 20% of your efforts that drive 80% of your results (and cut the rest). In this episode, I’ll break down: ✔️ What the 80/20 Rule is and how it applies to marketing ✔️ How to pinpoint exactly what’s working (and what’s just busywork) ✔️ The biggest marketing time-wasters you should STOP doing today ✔️ How to simplify your marketing and focus on what truly moves the needle If you’re tired of spinning your wheels and ready to make your marketing work for you, this episode is a must-listen. 👯‍♀️ Looking for your tribe? Join our FB community to connect with ambitious mompreneurs, share your wins, and support each other through the highs and lows! http://www.facebook.com/groups/heybossmama (www.facebook.com/groups/heybossmama) 🍓FIND ME ON SOCIAL Instagram: http://www.instagram.com/heybossmama (www.instagram.com/heybossmama) Linkedin: http://www.linkedin.com/in/manouchkaelefant (www.linkedin.com/in/manouchkaelefant) Facebook Community: http://www.facebook.com/groups/heybossmama/ (www.facebook.com/groups/heybossmama) Website: http://www.heybossmama.com (www.HeyBossMama.com) 👋WHO AM I? Hi, I’m Manouchka. Marketing coach, podcast host, and founder of the Hey Boss Mama community. I’ve guided incredible mompreneurs to grow their businesses through smart marketing strategies, mastermind groups, and personalized coaching. If you’re ready to grow your business, reclaim your time, and thrive as a mompreneur, you’re in the right place! 🗒️ Full show notes www.HeyBossMama.com/011 ✨OUR SPONSORS Exhausted? 💤The Sleep Bible helps your little one sleep through the night, so you can wake up ready to conquer your mompreneur goals. Get your family rested and energized! Use code BOSSMAMAS for 40% off! http://www.heybossmama.com/sleep (www.heybossmama.com/sleep) 🗓️ Stop overpaying for Calendly! Say goodbye to recurring fees - With TidyCal, you get lifetime access to all the features you need to manage your schedule, collect payments, and automate meetings—all for a one-time cost and it’s CHEAP! https://heybossmama.com/calendar (www.heybossmama.com/calendar)

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Are you wasting your time with your Marketing? The 80/20 Rule Explained

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Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food. French Your Way Jessica: Native French teacher founder of French Your Way Boost your French listening skills and test your comprehension with this one of a kind series of podcasts. Get the chance to listen to a real conversation between native speakers talking at normal speed AND customise your learning experience through carefully designed sets of questions (2 levels of difficulty) available for download at www.frenchvoicespodcast.com. All interviews also come with the transcript. French teacher Jessica interviews native speakers of French from around the world who share a bit of their life and passion. Where else would you meet in one same place a French yoga teacher based in Melbourne, a soap manufacturer from Provence, or a couple cycling around the world? That Hoarder: Overcome Compulsive Hoarding That Hoarder Hoarding disorder is stigmatised and people who hoard feel vast amounts of shame. This podcast began life as an audio diary, an anonymous outlet for somebody with this weird condition. That Hoarder speaks about her experiences living with compulsive hoarding, she interviews therapists, academics, researchers, children of hoarders, professional organisers and influencers, and she shares insight and tips for others with the problem. Listened to by people who hoard as well as those who love them and those who work with them, Overcome Compulsive Hoarding with That Hoarder aims to shatter the stigma, share the truth and speak openly and honestly to improve lives. DIOSA. Carolina Sanper This podcast is a sacred space created by Carolina Sanper where you connect with your inner wisdom and embody your magnetic feminine power.It is the realization that the mystical realm is where you plant the seeds of your desired reality.It is a portal to your true essence: awareness, presence, and receiving with ease. Welcome home, DIOSA. 🖤

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This episode is 8 minutes long.

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This episode was published on February 26, 2025.

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What if your marketing feels hard because you are spending too much time on the wrong things?Myth: You need to do more marketing, post more often, and be active everywhere to grow your business.Truth: Most mom entrepreneurs do not need more...

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