EPISODE · Apr 2, 2026 · 15 MIN
Are You Working on the Right Thing? A Spring Check-In for Small Business Owners
from The Vignette Effect · host Raquel Furman, Vignette Brand Studio
Spring cleaning isn't just for the house and garage. Your business deserves the same fresh-eyes treatment, and this episode is your starting point. Raquel walks through a two-part audit you can do right now, even in your head while you drive, to find out if the work consuming your time actually has a direct line to the outcome you need most. In this episode: Why momentum without direction is just a faster way to end up off course The difference between behaviors, vanity metrics, and real goals How to use SMART goals without making it feel like a corporate exercise Why the things that look productive from the outside are often the biggest distractions The two-list exercise that reveals whether you've got a time problem or a sequencing problem If you finish this episode and realize you're not sure what to work on first to hit your goals, that's exactly the conversation Raquel has with every new client. Link to the one-on-one coaching waitlist is in the show notes. Find Raquel on Instagram: @raquel.furman Vignette Brand Studio Contact page/Inquire with Raquel: https://vignettebrandstudio.com/contact Get on the Coaching waitlist: https://raquellauren.kit.com/wait-list Looking for: brand audit, spring cleaning for business, small business goal setting, SMART goals, brand strategy, business prioritization, creative entrepreneur, marketing focus, time management for small business, The Vignette Effect podcast, brand coach, sequencing your business, busy season prep, what to work on in your business
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What this episode covers
Spring is a natural momentum driver, but momentum in the wrong direction just gets you lost faster. In this quick-win episode, Raquel walks you through a focused audit to find out if the work you're spending time on actually connects to the outcome you're trying to hit. She breaks down the difference between behaviors, vanity metrics, and real goals, makes the case for SMART goal-setting without the corporate jargon, and names the real culprit when business owners feel busy but stuck: a sequencing problem, not a time problem.
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Are You Working on the Right Thing? A Spring Check-In for Small Business Owners
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