Arnaud Henneville-Wedholm! entrepreneur & author of “How Hard Can it Be?”

In this podcast Fredrick interviews Arnaud Henneville-Wedholm, entrepreneur and author of “How Hard Can it Be?”, a book discussing the pitfalls and methods for starting up and maintaining business.  He details his work advising companies on ‘Change Management’, the ability to change a workforce or person to facilitate new methods within an organisation.    KEY TAKEAWAYS ‘Change Management’ is the method of changing peoples perception, skills and training to facilitate new strategies and goals within an organisation. Arnaud started out his career in sales but felt more at home in Change Management and so pursued his business advisory role. He started writing the book when he realised how many questions occurred during his own startup journey that were difficult to find answers to. The book is a narrative that is entertaining written to inform you even though you don’t realise it. Arnaud gives tips on targeting your customers effectively rather than struggling to achieve maximum coverage to gain traction. BEST MOMENTS   ‘There is this idea that sales is a “nasty” thing, that salespeople as profession is not something we do but in fact we sell ourselves constantly. Everyday I’m selling to my kids to eat broccoli.’ ‘I think it was easier to write the book than do the journey that led to it.’ ‘No one could tell us the answers because our journey was unique. I needed to write that book that I wish I had read myself.’ ‘You do not need those million guys, you just need to ave those thousand guys that will buy from you because they believe what you sell.’   ABOUT THE GUEST   Arnaud Henneville-Wedholm is an entrepreneur, author and optimist. Today, he leads sales and business development at GLOBHE, a platform for drone data on demand. He is also a mentor at the Nordic Startup School, a leading startup accelerator in the Nordics. He is the founder of multiple startups, including internalDesk, a SaaS platform for enterprise collaboration. internalDesk was recognized as one of the ‘top10 tech rising stars’ in the Nordics in 2014 and was acquired by Woodreed in 2019. Arnaud’s interest areas include entrepreneurship, business models and everything related to mindset. Arnaud earned an MBA from the University of Leicester. He lives in Stockholm, Sweden with his wife and three children.   https://www.linkedin.com/in/henneville-wedholmarnaud/ booksite is:  www.howhardcanitbethebook.com   ABOUT THE HOSTS   Serial entrepreneurs Fredrik, Charlie and Ivan Sandvall love sharing ideas and interviewing world-class entrepreneurs and influences. Invest In You is about investments, entrepreneurs, personal development and doing fun things. They hope to ensure you to take action, helping others and yourself, plus enjoying the journey we call life.   CONTACT METHOD Fredrik Sandvall www.fredriksandvall.com www.linkedin.com/in/sandvall/ https://www.facebook.com/FredrikinLondon/   Charlie’s Youtube Channel:   https://youtube.com/c/Sandvall