Invest in You

In this episode, Fredrik is joined by author and former design consultant Hugo Brooks to unpack the true meaning of ambition and success. Hugo shares his fascinating journey from feeling "useless" in school to building highly successful design consultancies, only to realize he felt like a passenger in his own highly driven life. KEY TAKEAWAYS Ambition is a Neutral Energy: Ambition isn't inherently good or bad. It is a powerful driving force that, if left unexamined and undirected by your personal values, can lead you to a destination you never actually wanted. The Trap of the "Next Goal": High-achievers often treat goals like doors—they spend ten years walking toward them, pass through in two seconds, and immediately look for the next door. It is critical to pause, recognize the journey, and celebrate your team's successes. Redefine Your Own Success: Too often, we drive our "cars" onto a crowded highway, blindly trying to overtake others without asking where the highway actually leads.  Adopt an "Island Hopping" Strategy: Rigid five- or ten-year plans are increasingly obsolete in our fast-paced world. Instead, build flexibility into your business by treating growth like island hopping—setting a general direction, exploring the immediate next stop, and adapting your strategy as you learn. True Growth is Human Capital: Society is obsessed with growth, which is almost always equated with money.  BEST MOMENTS "I often describe a large part of my life as being like a passenger in my own highly driven life." "Ambition is really completely neutral. It's about how you apply this important energy... Because ambition can cure world hunger, and ambition can cause World War III." "The moment of passing across that line takes a few seconds... But you might have spent 10 years trying to get to that point. That was where your lived experience was." "We're a culture that's obsessed with growth. And nine times out of ten, when we say growth, we mean money. But the truth is that the real value of growth is in human capital." "I genuinely thought it was about investing myself in the business that would bring me the success. That's what I thought the phrase meant." GUEST LINKS www.hugobrooks.com/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall

In this episode, Fredrik sits down with Theodore Hicks, a registered investment advisor and author of Evidence-Based Investing. Drawing from over two decades of financial experience, including navigating the dot-com bubble and the 2008 global financial crisis, Theo breaks down why conventional financial advice and Modern Portfolio Theory often fail investors during real-market drawdowns. KEY TAKEAWAYS The Importance of "Sell Discipline": Everyone knows the phrase "buy low, sell high," but few practice the discipline of actually trimming winning positions to lock in gains and mitigate portfolio risk. The Reality of Portfolio Math: Recovering from market drawdowns is asymmetric: a 50% loss requires a 100% gain just to break even. Protecting capital on the downside is far more effective than trying to catch up later. Salespeople vs. Portfolio Managers: A large portion of the retail finance industry consists of sales professionals driven by product commissions rather than trained managers actively hedging risk. Strategy-Based Diversification: True diversification isn't just owning different stocks; it involves diversifying entry and exit strategies, rules, and risk guardrails to withstand bear markets. Wealth and Health are Intertwined: Accumulating financial wealth is meaningless if you lack the physical health to enjoy it, play with future generations, or pursue your life goals. BEST MOMENTS "We have to trim every once in a while... You actually have to have that sell discipline."  "I'm trying to give people permission to question what they hear from the news media, the financial news media, Wall Street, etc."  "The majority of the people that are managing money for retail... they're not trained portfolio managers, they're trained sales professionals."  "In order to win the poker game, you got to survive each hand."  "A smart man learns from his mistakes, but a wise man learns from others."  GUEST LINKS Theodore Hicks  https://www.linkedin.com/in/theodore2hicks/ https://www.theodorehicks.com/ Book Evidence-Based Investing  About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall

In this milestone episode of Invest in You, Fredrik reflects on two decades of experience helping startups scale from initial launch all the way to IPOs. Using the 30 episode titles from the TV series StartUp as a strategic framework, Fredrik breaks down the raw realities behind every stage of the entrepreneurial journey. KEY TAKEAWAYS Brutal Market Realities: Up to 90% of startups fail within their first five years. Founders must evaluate whether the personal and financial risks align with their long-term goals before launching. Early Funding Bets on People: Seed round funding and angel investments are rarely about a fully proven business model; investors are primarily backing the founder's capability, execution, and integrity. Pivoting as a Growth Strategy: Market disruptions—such as rapid shifts in AI technology or changing consumer habits—require flexibility. Pivoting isn't a failure; it is a necessary adjustment to align with market demand. Growth Does Not Equal Value Creation: Rapid user acquisition and aggressive growth tactics can destroy unit economics if they are not supported by clean financial management and sustainable cash flow. Legal Diligence Protects Control: Founders must scrutinize every agreement they sign. Giving away too much equity too early or agreeing to adverse terms can lead to losing control of the company entirely. BEST MOMENTS "Seven in 10 or up to nine companies in 10 fail in the first five years... so before you start up your startup, think about: is it worth it?" "Money doesn't buy evidence, it doesn't buy lifestyle, it is just the money to get off the ground." "An angel investor is always more than a check. Never think about them as just a check, because then you lose their interest." "A pivot doesn't necessarily mean failure. It means redevelopment, rethinking... using the reality screaming out at you to change direction." "Growth isn't automatically value creation." About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall

In this episode Charlie and Fredrik dive deep into the transformative power of Artificial Intelligence. Moving beyond the basics of simple chat queries, they explore the concept of "vibe coding," a revolutionary approach where individuals act as directors, guiding AI agents to build complex applications without needing traditional programming skills.  KEY TAKEAWAYS AI is a Permanent Shift: Unlike passing internet fads, AI is fundamentally changing productivity. It is too deeply integrated and useful to disappear, representing a permanent shift in how we think and operate. Vibe Coding Democratizes Tech: You no longer need to be a seasoned software engineer to build apps. By directing AI tools like Claude, individuals can "vibe code" and orchestrate full applications through natural language and iterative feedback. Local AI Offers Ultimate Control: Running local AI models on your own hardware allows for massive context windows and zero subscription fees. It keeps your data secure while creating a personalized "second brain" that intimately understands your files. Leverage is the Ultimate Advantage: AI acts as a massive force multiplier. It allows a single person to do the work of an entire team by automating tedious tasks like email outreach, research, and documentation. Massive Market Shifts are Underway: The traditional software industry is experiencing a squeeze due to AI-driven efficiency, while upcoming, massive AI-integrated IPOs are poised to heavily disrupt the market landscape. BEST MOMENTS "AI is here to stay, it's the same as the dot-com bubble or the internet, people thinking that it’s going to die out... That’s not the case. This is going to be here to stay, it’s too useful to remove basically." "Instead of programming yourself, you are more like a director and you let the AI program for you." "With AI, you can leverage other people's knowledge. You can leverage time. You can leverage systems to simplify things. And you can leverage the ability to delegate with even having a team." "I'm just about to depart from having worked on helping the world in conflict situations for some time... I can't wait to be full-time in business again and just... work with AI as a multiplier." "You do not need to be a rocket scientist. Even if you know how to make a rocket, make things easier." The Abyss of Finance  https://amzn.to/44OQBC7 TO CONNECT WITH CHARLIE  https://www.linkedin.com/in/csandvall/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall

Is SEO dead, or evolving faster than you can keep up? Fredrik sits down with Cameron LiButti of SpeedView Marketing to reveal how entrepreneurs and professionals can turn visibility into revenue — without wasting money guessing where to spend it. Cameron went from engineer to marketing founder, and now helps doctors, lawyers, and other high-value professionals win clients in crowded markets. He shares the exact framework for deciding where to invest first — starting with relationships before ad spend — and why chasing every trend burns budget fast. The conversation turns to how AI search is reshaping how clients find and choose who they trust with their money. Cameron reveals which industries already get 40-50% of new business through AI search, and why AI optimisation builds on SEO rather than replacing it. KEY TAKEAWAYS Start With Relationships, Not Ads: For local or early-stage businesses, real-world networking beats social media for winning first clients. Audit Before You Spend: Study competitors, define your unique position, and invest where ROI is highest — don't try to do everything at once. AI Search Builds on SEO: A fast, well-optimised website is still step one. YouTube, Reddit, and LinkedIn visibility increasingly shape how AI tools cite and recommend businesses. Know Your Audience First: Whether AI-search optimisation is worth it depends on whether your clients are actually using AI to search yet. Find the Winnable Gap: Skip the biggest, most competitive terms. Target smaller, less-contested opportunities you can actually rank for. Get Agent-Ready: As AI agents start booking and filling forms on clients' behalf, your website and CRM need to be machine-readable, not just human-friendly. BEST MOMENTS "Networking is where you should start" — get into the market and talk to people before spending on ads. "Don't just do it all" — being selective about where you invest is usually the fastest path to success. "Being consistent longer than other people are willing to be consistent" — the throughline behind both client results and personal success. TO CONNECT WITH CAMERON https://www.linkedin.com/in/cameron-libutti-bb131a66/https://www.bidviewmarketing.com/ LINKS Website: https://www.speedviewmarketing.com ABOUT THE PODCAST Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie. Listeners in 155+ countries. Community & Contact Community: https://bit.ly/4jxF94k LinkedIn: https://www.linkedin.com/in/sandvall/ Facebook: https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall

In this episode, Fredrik interviews Carl Allen, a veteran business acquirer, M&A coach, and founder of Dealmaker Wealth Society, about the art and psychology of buying businesses. Carl shares his journey from Wall Street to becoming one of the world's most prolific acquisition entrepreneurs, having completed over 500 transactions across three decades. He explains why understanding seller psychology — not just financials — is the real key to closing deals, and how he's built an AI-powered "clone" of his own decision-making to scale his coaching to tens of thousands of students worldwide. The conversation dives deep into practical deal structuring: SBA financing mechanics, why paying all cash up front is rarely the smartest move, and how creative, no-money-down deals can benefit both buyer and seller. Carl also opens up about running his private equity portfolio through delegation rather than day-to-day operating, pursuing a doctorate at the University of Miami in his mid-fifties, and the personal disciplines — health, recovery routines, and Lego — that keep him performing at a high level. KEY TAKEAWAYS Seller Psychology Over Spreadsheets: Carl's research found that roughly 80% of sellers don't cite money as their top priority when selling — they want a "safe pair of hands" to protect their legacy, employees, and customers. Understanding this motivation lets buyers structure smarter, often cheaper, deals. Never Pay All Cash at Closing: Deferred consideration, seller financing, and structured payouts reduce buyer risk, improve tax outcomes for sellers, and often allow for a higher headline price than an all-cash offer. SBA Financing Fundamentals: A typical SBA 7(a) deal involves roughly 10% buyer equity, 80% bank financing, and 10% seller carry-back (held on standby for at least two years). Loan delinquency on deals over $1M is under 1%. The "Two Offers" Negotiation Strategy: Presenting a seller with two structured options — a slow, all-cash offer versus a fast, higher-value creative deal — leverages binary decision psychology to move negotiations forward. Owner vs. Operator: Carl attributes much of his success to staying strictly in his "zone of genius" (deal-making, numbers, and marketing) and partnering with operators to run the day-to-day of his portfolio companies. BEST MOMENTS "A safe pair of hands to continue my legacy" — on what sellers actually want. "You never, ever, ever pay all the money up front." "The brain works in binary — yes or no." "Every deal, every conversation... will teach you something." CARL ALLEN Free training: trainwithcarl.com Book: Creative Dealmaker — available on Amazon and Audible YouTube: @CarlAllenOfficial (100,000+ subscribers) ABOUT THE PODCAST Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: https://www.linkedin.com/in/sandvall/ Facebook: https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall

In this episode, Fredrik interviews Helen von Dadelszen, a vocal coach and speaker, about the significance of voice in communication. Helen shares her journey from New Zealand to Europe and discusses how societal conditioning can cage individuals' voices, preventing them from expressing their ideas confidently. Key takeaways include the importance of managing nerves and vocal production to enhance communication effectiveness. Helen introduces the "PREP" framework for structuring responses in conversations, emphasising the need to make a clear point, provide reasons, give examples, and conclude effectively. The episode also highlights the value of asking questions to foster trust and connection, as well as the importance of pauses in communication. Helen's book, "Courageous Action," is recommended for those looking to overcome stage fright and improve their communication skills. KEY TAKEAWAYS The Importance of Voice in Communication : The way we communicate, including our physical voice and the ideas we express, is crucial for connecting with others. Effective communication involves both the content of our message and how it is delivered. Overcoming Communication Barriers : Many individuals struggle to express themselves due to social conditioning and fear of judgment. It's essential to recognise these barriers and work on building confidence to share ideas and knowledge. BEST MOMENTS “The voice or the way that we communicate with the world is our connection with people." "If we allowed and we were able to better communicate with each other, we would avoid a lot of issues that we have." https://www.linkedin.com/in/helen-von-dadelszen/ Book  Courageous Action: Your Playbook for Communicating Confidently, One Small Step at a Time, https://amzn.to/3SdFJe4  https://courageousaction.ch/ ABOUT THE PODCAST Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: ⁠⁠https://bit.ly/4jxF94k⁠⁠  Fredrik Sandvall LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/sandvall/⁠⁠⁠  Facebook: ⁠⁠⁠https://www.facebook.com/FredrikinLondon/⁠⁠ YouTube: ⁠⁠https://www.youtube.com/@FredrikSandvall

In this episode of "Invest & You," hosts Fredrik Sandvall and Bryan Driscoll delve into the intricacies of digital marketing, SEO, and real estate investing. Brian shares his journey from stumbling into digital marketing in the early 2000s to becoming an SEO expert and real estate investor. KEY TAKEAWAYS Understanding Your Audience: It's crucial to identify who your target audience is and what problems they face. Tailoring your marketing efforts to address their specific needs can lead to more effective engagement and conversions. Empathy in Marketing: When generating leads, it's important to view potential customers as individuals with unique situations rather than just numbers. Building a connection and delivering value can significantly enhance your marketing efforts. SEO Evolution: The landscape of SEO is changing, with a shift towards providing direct value rather than trying to manipulate search engine algorithms. Incorporating structured data and focusing on user intent can improve visibility and engagement. CONNECT WITH BRYAN Follow Bryan on Linkedin - https://www.linkedin.com/in/bryan-driscoll-seo-real-estate-expert/ https://www.motivatedleads.com/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: ⁠https://bit.ly/4jxF94k⁠  Fredrik Sandvall LinkedIn: ⁠⁠https://www.linkedin.com/in/sandvall/⁠⁠  Facebook: ⁠⁠https://www.facebook.com/FredrikinLondon/⁠ YouTube: ⁠https://www.youtube.com/@FredrikSandvall

In this episode, Fredrik sits down with Robert Cacchia, CFO at Benzinga, to trace his fascinating career path from studying physics to leading financial strategy in the high-stakes worlds of private equity and investment banking. Robert breaks down the essential skills needed to climb the financial ladder, emphasizing why effective communication and storytelling eventually outweigh raw spreadsheet modeling.  KEY TAKEAWAYS Communication is Your Best Asset: While hardcore technical skills and financial modeling are crucial early in your banking career, reaching the VP, Director, or CFO level requires mastering the art of storytelling.  Growth Beyond the Spreadsheet: A modern CFO does more than just manage the books. They act as strategic partners focused on removing roadblocks, talent acquisition, retaining top performers, and aligning the entire organization toward a successful exit or scaling event. The Truth About M&A Synergies: When acquiring companies to scale, relying solely on headcount reduction to achieve "cost synergies" is a flawed strategy.  Invest in Your Team (and Trust Them): To avoid "key man risk" and truly scale a business, founders and executives must hire operators who specialize in their niches, empower them to act, and trust the process.  Always Invest in Yourself: You cannot sustain a high-level career without treating your time and health as your most valuable resources. Prioritize continuous learning, get adequate rest, exercise, and remember to celebrate your victories along the way to avoid burnout. BEST MOMENTS "If you can't convince someone to do a decision with those numbers, it's useless. Numbers, rationality don't convince. The storytelling convinces." "The best meetings, the best conversations are the ones where you don't even open the deck, the pitchbook. It's when you just sit down and talk." "Put the right people in the right places, give them the freedom to operate and hold them accountable. You will surprise yourself with what is delivered." "When an investor... is buying your business, they are buying the future. They're not buying what you already delivered." "People tend to overestimate the cost synergy piece in mergers... You're not going to win because you merged two companies and got rid of one controller or one HR or one CFO... Focus on one plus one equals three on the growth." TO CONNECT WITH ROBERT [email protected] https://www.linkedin.com/in/robert-g-checchia-cfa/  https://www.benzinga.com/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall

Getting residency in a new country doesn't automatically make you a tax resident there, and confusing the two could cost you hundreds of thousands of dollars, as one Swedish entrepreneur in this episode discovered the hard way. Frederik Sandvall sits down with tax lawyer and offshore structuring expert Bobby Casey to break down how personal tax residency actually works, from Portugal's different visa categories to Costa Rica's territorial tax system and the four-tier global tax framework Bobby uses with his clients. They dig into why popular setups like Estonian e-residency and Dubai companies often backfire for digital nomads, when a US LLC quietly outperforms more exotic jurisdictions, and how married couples can legally structure income to pay close to zero tax. Listeners will come away understanding the real difference between physical and tax residency, the questions a proper advisor needs answered before recommending any structure, and why following generic advice from YouTube or Facebook groups is a costly gamble. You'll also hear concrete numbers behind real client structures, including how one couple legally earned a seven-figure income with a near-zero tax bill.  KEY TAKEAWAYS Separate physical residency from tax residency before making any move. They're governed by different government offices with different rules, and your visa type, such as Portugal's D7, D8 or Golden Visa, determines whether you trigger tax residency at all. Consider a residency-based territorial tax country like Paraguay if you want a stable tax home as a nomad. Paraguay only taxes income earned within its borders and requires just a few days of physical presence every other year, making it far more workable than countries with long minimum-stay requirements. Exit your home country's tax system through the proper official process, not informally. One Swedish entrepreneur who left without completing the required checklist was retroactively treated as a tax resident for ten years and ended up owing well over a million euros in back tax. Match your company's jurisdiction to where you actually operate. Estonia suits physical-goods businesses selling into the EU, Dubai and Hong Kong suit businesses genuinely operating in the Middle East or Asia, and most location-independent digital businesses do better with a low-maintenance US LLC than with these more fashionable structures. Check the banking reality before registering a company offshore. Jurisdictions like Panama, Belize and Dubai can create serious friction getting money in or out, with real clients losing access to bank accounts or unable to receive payments from US clients altogether, so confirm your payment flows work before committing to a structure. QUOTES "People just think there's residency and physical and tax residency is the same thing." "The number one best option for high-income Americans who want to live abroad and pay no tax is to marry a non-American." "There's no such thing as a five-minute call in this." "I want to invest in myself, and I can bypass a lot of my own internal struggles by spending time with people that are in life where I want to be." "You only regret the things you don't do, not the things you do." About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: ⁠https://bit.ly/4jxF94k⁠  Fredrik Sandvall LinkedIn: ⁠⁠https://www.linkedin.com/in/sandvall/⁠⁠  Facebook: ⁠⁠https://www.facebook.com/FredrikinLondon/⁠YouTube: ⁠https://www.youtube.com/@FredrikSandvall

In this episode of Fredrik sits down with Andrew Leech, the Founder and Managing Director of Fleet Evolution, to discuss his incredible journey from working late-night shifts at a supermarket to pioneering the UK's first electric car-focused salary sacrifice scheme. Andrew shares candid stories about his working-class upbringing, his leap into entrepreneurship to escape the corporate grind, and how he navigated severe government policy U-turns and the COVID-19 pandemic to build a thriving business. KEY TAKEAWAYS The Foundation of Hard Work: Andrew's work ethic was heavily influenced by his mother, a machinist who always emphasized the value of earning and owning your own money.  Beware the Social Media Illusion: Both Fredrik and Andrew warn younger generations about the trap of comparing their real lives to the curated, often fake, "doomscroll" lifestyles seen on social media.  Adaptability is Everything in Business: When the UK government was indecisive about EV policies between 2012 and 2019, Fleet Evolution's growth flatlined.  The Unmatched Perks of EV Salary Sacrifice: Electric vehicles aren't just great for the environment; they are massive money-savers.  Sales Skills are Non-Negotiable: To start a business from the ground up, you must get comfortable with hearing "no."  BEST MOMENTS "My mom... always used to say, 'Yeah, but it's my money, I've earned it.' And that really stuck with me." "It’s all about what you’re giving and what you’re getting, and just setting it all into perspective rather than just living the doomscroll life."  "What's the use in sweating blood and tears for a company that's going to treat you in such a way?"  "A 'no' is just one off your to-do list... Obviously the best result is a 'yes,' but the worst result is just apathy and no response."  "The vast majority of people who say they don't like electric cars have never ever drove one. Or haven't drove the right one." TO CONNECT WITH ANDREW  https://www.linkedin.com/in/andrew-leech-b3a34921/ fleetevolution.com  About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/YouTube: https://www.youtube.com/@FredrikSandvall

In this episode, Fredrik sits down with Simon Bowen, founder of The Models Method, to explore how businesses can transform complex, contentious concepts into simple, powerful visual models. Simon challenges traditional marketing advice like Simon Sinek's "Start With Why," arguing that a company's true "why" should center entirely on the customer's suffering, not the brand's origin story. KEY TAKEAWAYS Stop selling your origin story and start focusing entirely on fixing their specific "aches." Turn your complex business ideas into simple visual models so people can actually understand what you do. Your business is being pulled in four directions: customers, your team, suppliers, and stakeholders, and you have to satisfy all of them to win. Businesses fail at strategy because they spend all their time "in the game" instead of training as professional athletes do. Marketing gets you attention (width), but you need a clear, valuable solution (depth) to actually make money. BEST MOMENTS "What we really are is lifelong mistake makers. Because all the lessons come from the mistakes. Life is either wins, lessons, or losses, and you get to choose a lesson or a loss." "The universal 'why' is: I just want to know that all you care about is me and my problem." "A company wins in the marketplace when it can demonstrate to the customer that you might not be able to name the ache or point to it... but I can actually give it a name, and I can prove to you I know how to fix it." "If you've got plenty of width but no depth, you're shallow. If you've got plenty of depth but no width, you're the best kept secret." "Trust is no longer the currency of the market... Believability is the currency of the market." TO CONNECT WITH SIMON: https://www.linkedin.com/in/simonbowen-mm/ [email protected] https://modelsmethod.com About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k  Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠  Facebook: ⁠https://www.facebook.com/FredrikinLondon/ YouTube: https://www.youtube.com/@FredrikSandvall

In this episode, Fredrik Sandvall explores a difficult reality for many founders: does your business work for you, or do you work for your business? Drawing from his book, Options Strategy, Fredrik dives into the concept of "Owner Dependence" and the risks of becoming the central bottleneck in your own company.  KEY TAKEAWAYS Many entrepreneurs start businesses for freedom, only to realize they have built a system that entirely relies on their constant presence, effectively making them an employee of their own creation. A true measure of business health is stepping completely away from the daily operations and communications for a few weeks. If the business implodes or stagnates without you, it is dangerously owner-dependent. Founders often sabotage the sale of their own companies at the last minute because their personal identity is too deeply intertwined with the business's daily operations. To regain their time, founders must document their processes, leverage AI tools to extract knowledge from their heads, and confidently delegate to key account managers or "hero leaders" within the team. By removing yourself as the operational bottleneck, you free up your calendar to focus on exponential growth strategies, such as acquiring other businesses, rather than merely chasing incremental organic growth. BEST MOMENTS "The business can create freedom, but you might quietly have become something that the business actually owns. Ultimately, your freedom vehicle now owns you and owns your time." "Many people thinking about selling the business get cold feet in the last second and they don't sell. Why? Because if they sell the business, they sell their identity." "You are not a solo entrepreneur anymore, you now have a team. But you might have kept some of the core functions close to your heart... which means you are now a little bit of a so-called bottleneck." "By trusting others, that gives you status and also gives them status. It allows them to feel more in control and you to be in control of something much bigger." "If I can help the company to grow not like 5, 10, 25%, but actually times two, times four, times five... by acquiring other businesses, that's a great way to think about what to do with your time." BOOK REFERENCE HERE https://amzn.to/49CjBQz  About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/ Eric Tabone Linkedin: https://www.linkedin.com/in/ericrtabone/ Website: nearshorebusinesssolutions.com

Most businesses don't fail because of bad luck — they fail because they never had a plan to win or any control over their numbers. Mark Lim has spent over 22 years turning that around. In this conversation, Frederik Sandvall sits down with Mark Lim, founder of Magnetic Alliance, to unpack what profitable sales really mean, why most founders unknowingly cap their own growth, and how to build a business that runs without you. They dig into the blind spots that kill companies, the four-step framework for freeing up an owner's time, and the realities behind the "buy a business for a dollar" hype. You'll learn why preparing for an exit matters even if you never plan to sell, where to make your first strategic hire, and how Mark's acquisition fund targets simple, profitable businesses rather than risky turnarounds. It's a grounded look at systemisation, delegation, and building lasting enterprise value. KEY TAKEAWAYS Diagnose your biggest risks first: roughly 45% of business failures come down to poor strategy and 30% to weak financial control — fix those before chasing growth. Free up your time with the four-step sequence: eliminate what you don't need, automate what's left, delegate what people can do, then template the rest to avoid reinventing the wheel. Make an admin person your first strategic hire. It's the easiest function to hand off and can claw back 10–20 hours a week so you can focus on high-value deal making and sales. Prepare for an exit even if you never intend to sell — systemising the business so it doesn't rely on you protects its value and gives you the choice to leave on your terms. Allow around three years to get it exit-ready. Be brutally honest before acquiring a "cheap" business. No-money-down deals are usually turnarounds requiring specialist skills, long hours and more capital — only viable if you genuinely know what you're doing. QUOTES "A lot of businesses are basically sponsoring their own job so they can work twice as hard for half the money." "It's only you who can't delegate. How do these companies survive if they can't delegate?" "It's very common to find the highest paid person in the business doing the lowest paid tasks." "Yes, you can jump on a plane. But it doesn't mean you'll land safely." "There's no room for ego in our business. Life's too short — we just want to have a good time." About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Imagine cutting your staffing costs significantly while actually paying your team above-market local wages. The shift to remote work has completely transformed how companies build their operations. Instead of battling for expensive local talent, tapping into nearshore resources in Latin America or offshore hubs offers a massive competitive edge. Whether setting up a team in Bogota or sourcing top-tier graduates abroad, the world is truly flat for hiring. Time zones matter heavily, making nearshoring appealing for seamless communication and easier team meetups. By arming a virtual assistant or automation engineer with artificial intelligence tools, daily workflows can be streamlined immensely. From using an employer of record to direct hiring, building a global workforce is an incredible way to grow without limitations. Key Takeaways  Remote working removes geographical limitations, allowing businesses to hire the best talent globally rather than competing solely in their local markets. Nearshoring to Latin America offers comparable time zones to the US, making daily communication and travel significantly easier than traditional offshore locations. Hiring talent in regions like Colombia provides substantial cost savings for the employer while simultaneously offering the employee a salary above their local market rate. Empowering a remote personal assistant with artificial intelligence tools can dramatically multiply their output and save countless administrative hours. When managing remote teams, success relies heavily on setting clear expectations, ensuring solid communication strategies, and measuring performance based on output rather than hours worked. Quotes: I went travelling about sixteen, seventeen years ago. Went through a lot of Latin America and I made it to Bogota and I just kind of forgot to get on that flight back. What US companies pay in Latin America, they're having a decent cost savings. But at the same time, people who are being hired... they're often getting significant raise. I don't care when they work, how they work, just get the job done. Sometimes it might be easier to buy a team of ten or fifty people who are already hired and trained together instead of trying to be bound up. The unknown is often more exciting than the known... embrace the unknown and just move forward. About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/ Eric Tabone Linkedin: https://www.linkedin.com/in/ericrtabone/ Website: nearshorebusinesssolutions.com

Ever wondered if the relentless march of technology is quietly evaporating our resources while we aren't looking? Dive straight into the unfiltered realities of artificial intelligence, moving beyond the standard chatbot hype to uncover the massive hardware demands and the staggering water usage required to cool data centres. We explore the hidden vulnerabilities of shadow AI creeping into daily workflows and the urgent need for robust security before deploying agentic systems. Expect a direct, no-nonsense look at how global hardware limitations and compliance laws are forcing massive shifts towards local, on-premise compute power. Discover what it takes to genuinely build secure frameworks, and how staying true to your guiding principles is essential when navigating this fast-paced digital frontier. Key Takeaways The AI industry faces significant hidden environmental costs, notably the massive water evaporation required to cool data centres hosting large AI clusters. Unregulated shadow AI poses a massive risk, as employees using public AI tools may unknowingly feed sensitive company data into frontier models. Before launching any agentic AI system, organisations must establish strict data provenance and a dedicated governance committee to prevent data leakage. Rapid AI compute demands mean massive hardware investments may become obsolete quickly, driving a shift towards local AI processing and future photonics. The rise of autonomous AI agents and embodied robotics will drastically alter the job market, making it vital to maintain personal agency and ethical principles. Quotes "The big macro thing is that I think people don't see as the hidden costs of AI. Like the fact that, you know, the huge water usage." "If you're not really thinking about AI observability... what data is going out to them, those companies are very not aware of that." "If I have my AI internally, then I don't have to worry about where my data is going because I know where it's going." "You need to have a governance committee that's actually built up of more people than you would think." "The more we get into using agents and relying on all this stuff, the less we do, the less agency we have." To Connect With Robert https://www.linkedin.com/in/rvandervoort/ Website https://robertvdv.com/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

What do you do when you’ve climbed the ladder of success only to realize it might be leaning against the wrong building? Mike Brcic joins Fredrik to discuss the "midlife chrysalis"—that disorienting but necessary phase where an old version of yourself must dissolve to make room for something truer. We dive into Mike's transition from running a world-class mountain bike tour company to guiding entrepreneurs through deep soul work in the world’s wildest places. This episode isn't just about adventure; it’s a masterclass in business reality, covering the traps of seeking validation through scaling, the "peanuts" that a good broker is actually worth, and why understanding your gross margins is non-negotiable for an exit. From the monastic stillness of Bhutan to the importance of "Ubuntu" in Uganda, Mike shares why the ultimate benchmark isn’t your revenue, but how deeply you are connected to yourself and those you love. KEY TAKEAWAYS The Second Mountain: Achievement and status are valid for early life, but true fulfillment comes from shifting toward "high alignment" and soul-driven work in the second half of life. Alignment over Achievement: Rapid business growth is often driven by an internal quest for validation rather than a sound business strategy; solving the emotional void is cheaper and more effective than scaling a burnout-prone business. Business Sale Heuristics: In any deal, there is the money and the terms; being humble enough to accept a lower "number" can secure the freedom and clear exit that many founders actually crave. Revenue Per Employee: Cost of labor is often an organization's highest expense; tracking satisfaction and ensuring people are in the "right seats" is the most direct path to increasing productivity and profit. Psychological Safety: Drawing from Google’s Project Aristotle, the most productive teams are those where members feel safe to show up as themselves and voice ideas without fear of reprimand. QUOTES "Once you've been in the world of entrepreneurship for long enough... you realize it's ultimately not getting you what you really want." "If you're going to climb the ladder of success, make sure it's leaning on the right building." "The caterpillar essentially dissolves... for all intents and purposes, the caterpillar is dead. This old version is dead." "The world does not care about your idea. Your customer does not care about your idea. They care about their problem." "Life is too important to be taken seriously." About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Most leaders think personal branding is a vanity project, but it’s actually about the value you offer the world. Alejandro Sanoja, a brand expert and finance professor, joins the show to explain how high-level executives can declutter their stories to move people and funding. We discuss his journey from 1,000,000% inflation in Venezuela to the University of Houston, exploring why relationships and communication matter more than grades. Alejandro breaks down the "asymmetrical" advantage of being a podcast guest—borrowing trust from hosts to build evergreen authority. Whether you’re an introvert avoiding the spotlight or a CEO looking to master your origin story, this episode reveals how to use "warmth" and "contrarian views" to break through the attention wall. KEY TAKEAWAYS Branding is Service: Successful personal branding is a service to the audience, shifting focus from "me" to the specific value you create for others. Warmth Before Competence: In your origin story, lead with warmth to build human connection before showcasing your authority or stats. The Podcast Advantage: Guesting on podcasts is a high-ROI strategy, allowing leaders to borrow the host's trust and generate evergreen content. Contrarian Thinking: To be memorable, leaders should share a contrarian point of view or a unique framework that disrupts standard thought patterns. AI and Authority: Consistent mentions and podcast links help build a leader's digital footprint, making them more authoritative in the eyes of AI algorithms. QUOTES "Personal branding... is not about you. It's about the value that you can create in the world." "It's important to show before what you've done is who you are." "If you fokus on... the value that you're going to create and the people that you're going to help, that's one quick way to get out of that fear." "You can borrow that trust and you didn't put in all the work and all the episodes." "Prepared stories [are] actually a service to the audience to have tight stories that you know you can deliver." About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

What happens when the life you planned is suddenly derailed by chronic illness and the world tells you that you’ll "never work again"? Tre’Anne Burlett faced that exact reality, moving from a clinical role to a patient advocating for her own recovery. Now a Master Certified Life Coach and investor, she joins Fredrik to discuss how mindfulness is more than just a buzzword—it is a practical tool for reality-checking our fears and staying present in a world designed to distract us. This episode dives deep into "Mental Wealth," exploring why we often run from pain rather than toward joy and how to identify the internal "holes" in our foundation that keep us stuck. Whether you are navigating a health crisis, a business plateau, or the complexities of the crypto market, Tre’Anne’s insights on "authentic intelligence" and resilience offer a transformative perspective on what it truly means to invest in yourself. KEY TAKEAWAYS The Candle Principle: Giving your "fire" or knowledge to others does not weaken you; it strengthens your own flame and builds collective resiliency. Mindfulness as Reality-Checking: True mindfulness is the ability to focus on what is actually happening in the moment rather than getting stuck in worries about the past or future. The Power of Internal Dialogue: What we say to ourselves about ourselves is the most important factor in growth; believing "I can" is the first step to overcoming rejection. Identifying Foundation Holes: Just as one crooked brick can topple a house, unaddressed mental blocks or "holes" in our personal foundation will eventually undermine external success. Wealth vs. Riches: There is a massive difference between the two; true wealth involves legacy, generational mindset, and the ability to give back to others. QUOTES "If you give away fire from your candle... your candle will actually be strengthened." "I can light this path with you, but I'm not creating the flame." "If I tell myself I can't, I will not. I know this for a fact." "Investing in ourselves is the highest, highest form of self-love." "Authentic intelligence... is so much more important [than AI]—that interpersonal connectedness." TO CONNECT WITH TRE ANNE https://www.linkedin.com/in/tr%C3%A8-anne-msw-65386997/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Waiting for a legal crisis to strike before calling a lawyer is a bit like waiting for a toothache to see a dentist—by the time you get there, the news is rarely good. Florida-based business attorney Matthew Fornaro joins the show to explain why "fixing it later" is the most dangerous mindset an entrepreneur can have. We dive into the essential foundations every startup needs, from LLC operating agreements to the "bad lever" clauses that protect founders when partnerships sour. Matthew also shares his pragmatic approach to mediation, the reality of legal life versus what you see on Suits, and why your business account is not your personal piggy bank. Whether you’re curious about the tax advantages of the Sunshine State or how to properly vet a legal advisor through trusted referrals, this episode provides a roadmap for staying legally sound while you scale. KEY TAKEAWAYS Prioritize Foundation Documents: Governing documents (like LLC operating agreements) must be in place before business starts to define who is liable and how disputes are resolved. Verify AI Outputs: While AI is a powerful tool for SEO and drafting, the "buck stops with the human"; legal professionals must check for "hallucinations" to ensure factual and legal accuracy. The Infallibility of Referrals: The best way to find a legal partner is through trusted referrals from other professionals like accountants or bankers, rather than relying solely on easily manipulated online searches. Maintain Corporate Formalities: To avoid personal liability, business owners must keep business and personal finances separate—using a business account for personal expenses like "Big Macs" can trigger "alter ego" legal issues. Mediation Requires Compromise: A mediator cannot resolve a deadlock unless both parties are actually willing to settle; success comes from identifying "lines that don't cross" and finding a hypothetical universe where they can meet. QUOTES "You can always put it off. But when you finally go there, you're going to get bad news." "The buck stops here... I make sure I quality control and check everything that I put out that's touched by AI." "You can have a two-page contract that's great and you can have a hundred-page contract that's terrible." "You can't run your business like it's a hobby... you can't take the kids to McDonald's and use your business account." "Unless they're really willing to compromise and do stuff, it doesn't matter who you got in there... it's not going to happen." TO CONNECT WITH MATTHEW FORNANO https://www.linkedin.com/in/matthewfornaro/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Growing up in Detroit and heading straight into the military instead of college wasn’t just a detour—it was the foundation for a career built on grit and strategy. Norm Olgud joins the show to unpack why life experience often punches way above its weight when sitting at the same table as Ivy League grads. This conversation dives deep into the "push, push, push" mentality, exploring how to navigate a career that zigs and zags, the psychological art of leading from the front, and why the education sector is facing a massive reckoning. From the front lines in Korea to selling a successful education company, Norm shares why true leadership is about passing on knowledge without strings attached. We also get a look at the future of AI enablement and why businesses must look for efficiencies long before the sun stops shining on their current model. KEY TAKEAWAYS True staying power comes from leaders who pass on their knowledge to others without strings attached rather than just polishing their own "golden egg". Sitting at a prestigious table isn't about where you got your degree; it's about realizing your unique life experience gives you the right to be a voice there. Effective leadership requires creating a safe environment for transparent communication, such as "coffee talks" where frontline feedback can refine high-level strategy. The internet gave us twenty years to adapt, but AI won't give us that luxury; organizations must move toward AI enablement now to avoid a "cliff". Success is a whole-person endeavor, requiring a foundation of physical health, family balance, and continuous learning rather than just career wins. QUOTES "The ones that last are the ones that pass on their knowledge to others." "It’s okay to think... but why are you thinking that?" "Fix the roof while the sun is shining." "AI allows us to focus in as humans on what we do best." "If you come under enemy fire, you push forward when the enemy is believing that you're going to stop." TO CONNECT WITH NORMAN ALLGOOD https://www.linkedin.com/in/norm-allgood-a3a7571/ Norman's Books 10 Pillars of AI Enablement https://amzn.to/3Oi73Xe Push-Push-Push: Never Quit https://amzn.to/3Qt9LJZ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

True leadership isn't about being the smartest person in the room—it’s about being the one who serves the room best. Ron Cox joins the show to share how a life-altering medical diagnosis and a mentorship with Dr. Stephen Covey shifted his entire perspective on success. From the grit of military-style discipline to the nuances of community leadership, this conversation dives deep into why character, integrity, and humility are the ultimate drivers of business value. We explore how to navigate "wrong ladder" moments, the power of an accountability mirror, and a real-world case study of turning a multi-million dollar loss into a massive exit by focusing on culture over product. Whether you are leading a family, a small business, or a massive organisation, this episode offers a roadmap for aligning your mission with your actions. 5 Key Takeaways Leadership is fundamentally an act of service, rooted in a "servant mentality" rather than a desire for power or control. Success is hollow if you reach the top only to realise your ladder was leaning against the wrong wall; always assess your direction early and often. Creating a "culture of accountability" requires empowering those around you—including partners and employees—to call you out when you drift from your mission. To build a resilient organisation, you must ensure the right people are in the right seats at the right time, focused on a collective definition of success. Empathic listening is a leader's most underutilised tool; using the ratio of two ears and one mouth allows for better decision-making and team unity. Quotes "Service to others is one of the greatest things that you could do." "If you're the smartest man in the room, you're in the wrong room." "That's not a major decision, grandson, go have some fun." "I want to be giving in my time, my talent, my treasure." "We ended up going to market... it would be a quarter of a billion dollar deal... because of the culture." To connect with Ron Cox https://www.rcdevsolutions.com/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Most people react to the headlines, but the real money is made in the backstory everyone else missed. Brad Olesen joins the show to pull back the curtain on how financial news is actually manufactured and why being "first" is worthless if you don't have context. We dive into the shifting landscape of media, from the rise of AI-generated "slop" to the dangerous allure of vanity metrics on social media. Brad shares why the most successful traders focus on preserving wealth rather than getting rich quick and how psychological biases often lead us into failed investment campaigns. Whether you're an entrepreneur tracking your competition through SEC filings or a self-directed trader looking for a speed advantage, this conversation is a masterclass in separating signal from noise in a world of constant distraction. 5 Key Takeaways Context over Content: Headlines alone can lead to the wrong side of a trade; understanding the market's anticipation is key to "selling the news" effectively. Wealth Preservation First: Focus on sustaining yourself long-term; mathematically, a 10% loss requires much more than a 10% gain just to break even. Competition Intelligence: Entrepreneurs should dive deep into SEC filings and public disclosures to find strategic weaknesses in their competitors. Watch Action, Not Words: Rely on aggregate data of what customers actually do rather than the loudest voices or vanity metrics. The Trust Deficit: As AI makes content creation cheaper, the value of established brands with human "checks and balances" will continue to rise. Direct Quotes "The more you understand a particular asset class... the better positioned you're going to be to trade." "We want to make sure that they're just not turning around and disintermediating the very people that they're looking to train upon." "It's less about getting rich quick and more about how can you sustain yourself longer term." "Losing money hurts a lot more than making a little bit of money." "Watch what they do, not what they say." Brad Olesen  Best place to connect https://www.linkedin.com/in/bradolesen/ Company website https://www.benzinga.com/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Being an amazing leader is easy when things are going well, but what happens when the wave hits and your "castle of sand" begins to crumble? Most leaders believe that pushing through pressure is just a matter of grit, but biology tells a different story. When pressure peaks, our brains default to ancient survival patterns—fight, flight, freeze, or fawn—often leading to delayed decisions or agitated reactions that can cost organisations millions. Claire Hayek joins us to discuss the "pressure-proof" operating system for leadership. We explore the brain's neuroplasticity, the power of pausing for just five seconds to re-engage the prefrontal cortex, and why the most important work a leader can do is to focus on themselves first. From navigating perimenopause to managing global mining projects, Claire provides a framework for turning pressure into a foundation for growth. If you’re ready to stop letting your brain run you and start running your brain, this conversation is your starting point. KEY TAKEAWAYS The Brain CEO: Decision-making should occur in the prefrontal cortex (the brain CEO), but pressure shifts blood flow to the amygdala, triggering unaligned survival responses. The Hidden Cost of Pressure: A single delayed or wrong decision made under pressure can cost a C-suite leader between $500k and $1 million in hidden financial impact. The Five-Second Reset: Pausing for even five seconds during a confrontation allows your biology to shift from a reactive "reptile brain" state back to a sane, aligned decision-making state. Help Yourself First: Leadership impact is reciprocal; you cannot effectively lead or change a team until you have done the self-work to manage your own patterns and triggers. Reframing Challenges as Gifts: Resilience is built by intentionally searching for the "gifts" or lessons within hardships, which allows you to "spiral up" rather than drowning in self-doubt. QUOTES "The most underestimated factor in our leadership is pressure and how it affects us." "Help yourself first... and just by doing that, see how everybody around you will change." "Your brain is not the enemy... its only job is to keep us alive." "Courage doesn't arrive all of a sudden. It comes in when you're acting, when you're doing the thing that's scaring you the most." "Try to turn every challenge into a gift. There's always a gift." CHAPTERS 00:00 – Neuroleadership: Managing the "Brain CEO" 08:15 – Forged in Beirut: Choosing High-Pressure Environments 15:30 – The Rent is Due Every Day: The Persistence of Resilience 22:45 – Self-Work: Why Leaders Must Upgrade Their Own Operating System 31:10 – The Five-Second Reset and the Say-It-Out-Loud Rule 38:50 – The 4 Survival Patterns: Fight, Flight, Freeze, or Fawn 46:20 – Relationships and Hormones: Navigating Personal Growth Together 55:00 – Closing: Finding the Gift in the Hardship GUEST LINKS Claire Hayek https://clairehayek.com/ https://www.linkedin.com/in/clairehayek/ https://clairehayek.com/pp-scorecard About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Most small business owners are actually just employees of their own companies, trading 100 hours a week for a paycheck while ignoring the balance sheet. In this episode, Oz Konar explains why the traditional banking system is rigged against small businesses and how the alternative lending industry has exploded to fill that gap since the 2008 recession. Oz breaks down the "Financing Matchmaker" model, showing how brokers can earn high commissions by connecting businesses with private capital. We discuss the red flags of emergency funding, the importance of congruency in your business branding, and why "hope" is never a strategy for survival. Whether you are looking for capital to scale or looking to transition into a lucrative career in finance, this conversation provides the blueprint for understanding how money actually moves in the real world. TAKEAWAYS Be the Matchmaker: You don't have to own the bank to profit like one; becoming a loan broker allows you to act as a liaison between private equity and businesses in need. Proactive Funding: You are most fundable when you don't need the money; apply for lines of credit during peak seasons to have a backup for emergencies. Institutional Shift: Since 2008, banks have restricted small business funding, leading to a massive demand for private credit and peer-to-peer options. Avoid the "Job Ownership" Trap: Many founders quit a 40-hour job only to work 100 hours in a role they can't walk away from; true entrepreneurship requires building systems that thrive without you. Educate via Proof: In high-stakes finance, organic presence and proof of results are essential to overcome skepticism and high advertising costs. QUOTES "The definition of [alternative lending] is anything alternative to bank lending." "Financial literacy is a problem... it’s like a pandemic level issue." "You can only qualify for funding if you really do not need funding." "People make more money... when they understand how money operates." "Do not demonize money. Do not listen to the wrong people." TIMESTAMPS 00:00 – The Costly Mistakes of Financial Trial and Error 05:30 – The 2008 Shift: Why Alternative Lending Exploded 12:15 – Trauma to Transformation: Oz’s Family Backstory 21:40 – Why Banks Reject 70% of Solid Small Businesses 30:10 – The "Matchmaker" Model: Connecting Money to Demand 38:55 – Red Flags: Identifying Predatory Lending Terms 45:20 – Scaling via YouTube: Trust and Organic Presence 55:10 – Closing: Investing in Your Financial Future GUEST Oz Konar  https://www.linkedin.com/in/oz-konar/ https://businesslendingblueprint.com/ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

In a digital landscape dominated by AI and shallow social metrics, real human connection has become a rare and powerful currency. David Homan joins the show to explain why "group intros" don't exist and why every massive impact begins with reaching just one person individually. We dive into the five principles of building deep trust, starting with the audacity to be vulnerable and the curiosity to truly see others. David shares raw stories of balancing professional success—like becoming a best-selling author—with personal loss, and how a high-trust network is the only thing that holds steady when life falls apart. We explore how to filter out "takers," why you should value "access" over "opportunity," and how simple acts of gratitude can bridge the gap between where you are and where you want to be. Whether you’re a founder feeling isolated or an executive looking to deepen your impact, this conversation is a masterclass in investing in the relationships that actually matter. KEY TAKEAWAYS The Vulnerability Filter: Being vulnerable and curious filters out "takers" and increases meaningful engagement from 30% to 90%. No Such Thing as Scale: You don't affect a mass of people; you reach one person at a time, even if you do it a thousand times over. Trust vs. Being Known: Being "known" is just visible recognition; being "trusted" means you are valued in rooms you haven't even entered yet. Diverse Networks Win: Life gets smaller when you only meet people who look and talk like you; a strong network requires bridging into diverse worlds. The "Honoring the Chain" Practice: Building a community starts with expressing gratitude to those who helped you get where you are without asking for anything in return. QUOTES "There's no such thing as a group intro... you reach one person." "The only way that I judge somebody... is if I built enough trust to ask them to take an action." "Curiosity and vulnerability are essential to work on, to embody, and to develop." "Trust is therefore much, much more key." "Build friendships, build things, show up in different ways. The more diverse your network, the better it is." CHAPTERS 00:00 – Reaching One Person: The Individual Power of Scale 05:40 – Why Social Media Metrics Don't Equal Real Connection 11:15 – The 5 Principles of Orchestrating Connection 18:50 – Balancing Best-Sellers and Personal Loss 25:30 – The "Borscht Trajectory": How Small Acts Create Big Access 33:10 – Combating Founder Isolation with a Trusted Circle 40:45 – Gratitude as a Systematic Business Strategy 48:20 – Closing Thoughts: The Necessity of Humanity in an AI World About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Ever feel like the same drive that built your business is the one currently tearing your personal life apart? This episode dives deep into the "entrepreneurial operating system," where the line between hyper-focus and obsession is razor-thin. We aren't just talking about substances; we’re exploring how high-pressure environments lead driven people to use work, exercise, or alcohol to "take the edge off" a relentless mind. Amber Hollingsworth joins us to break down the mechanics of denial and the psychological defense mechanisms that kick in when our "lifelines" are under attack. We discuss the vital difference between helping and enabling—hint: if you feel resentful, you’ve probably crossed the line—and why standard addiction recovery often fails the business class. Whether you’re managing your own compulsions or trying to reach a loved one who refuses to see the problem, this conversation offers a roadmap for redirecting your natural intensity toward a life you actually enjoy waking up to. KEY TAKEAWAYS The Kryptonite Concept: Any quality that serves as your superpower (like hyper-focus or high energy) has a corresponding dark side that emerges when left unchecked. Enabling vs. Helping: Helping makes you feel good and empowered; enabling leaves you feeling resentful and obligated. Redirecting Obsession: Humans are wired to be obsessive; the goal isn't to kill the drive, but to redirect it into productive habits that leave you feeling good the next day. Non-Confrontational Influence: You can’t make someone change, but you can make them want to change by reinforcing their core values rather than attacking their behavior. Peer Group Impact: We physically and subconsciously absorb the emotions of those around us; choose a peer group that holds you to a higher standard of growth. QUOTES "No one ever did anything great without being obsessed about something." "Whatever is your superpower is probably also your kryptonite." "Never put someone in a position to defend the opposite side that you want them on. You can make denial worse that way." "My job isn't to tell someone how to get better. My job is to help someone decide to get better." "The first 50 videos are going to suck. So you might as well get them out of the way." CHAPTERS 00:00 – The Entrepreneur’s Addiction: When Work Becomes the Drug 05:45 – ADHD as a Business Superpower (and Its Dark Side) 10:30 – The Layers of Denial and Psychological Defense 16:20 – The Resentment Test: Are You Helping or Enabling? 24:10 – "Businessmen Who Drink Too Much": Cultural Pressures in Finance 31:45 – How to Motivate a Loved One Without Starting a Fight 42:15 – Group Therapy for Business People: The Power of Masterminds 51:00 – 10X Thinking and "Who, Not How"  About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Ever wondered why brilliant ideas with massive funding still go up in smoke? Most of the time, the "people problem" is hiding in plain sight, masked by a charismatic pitch or a prestigious degree. This conversation dives beneath the slide deck to explore why 65% of startups fail due to human friction and how we can actually measure the intangible traits that make a leader "investable." We break down the six dimensions of leadership—from coachability and "resilience under fire" to the ability to hold complex, competing perspectives in a world moving at AI speed. Beyond the data, there’s a real look at the mental health and nervous system regulation required to survive the founder journey without burning out. Whether you’re a VC looking to hedge your risk or a founder trying to manage yourself before you manage a team, this is about investing in the human at the core of the business. Key Takeaways Coachability is King: True coachability isn't just taking feedback; it’s strategically and non-defensively absorbing information to improve the build. The 65% Failure Rate: Most startups don't die because of bad products; they fail because of people problems that are often ignored at the seed stage. Complexity is a Metric: High-level leadership requires "strategic complexity"—the ability to hold dozens of objective perspectives simultaneously. Nervous System Awareness: A leader’s internal state (fight, flight, or freeze) directly dictates the "flow state" and psychological safety of the entire team. Investment in Self: High-stakes decision-making requires physical and mental maintenance; you can't manage a difficult startup if you haven't learned to manage yourself. Quotes "Coachability is like one of the number one things they look for." "Gut checks are based on pattern recognition... and it likely comes with some sort of bias." "How are you going to manage a difficult startup if you don't know how to manage yourself?" "I think we need to change the market belief that burnout and grit are the markers of successful startup leaders." "The average lifespan... breaks down to about 4,000 weeks. What are you going to do with those weeks?" Chapters 00:00 – The Reality of the "People Problem" 06:45 – Why Gut Feelings Lead Investors Astray 11:20 – The 6 Dimensions of Startup Leadership 18:30 – Team Flow and Nervous System Regulation 25:15 – The Myth of Grit vs. Founder Well-being 32:00 – Practical Tips for Self-Talk and Resilience 37:45 – Closing the Deal: Sales Advice for Founders About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

AI is coming for the middle class, and it isn't just about replacing entire jobs—it’s about squeezing out the "average" professional. If you produce standard copy, mid-level analysis, or routine spreadsheets, you’re now competing with tools that cost $20 a month and work faster than any human. This isn’t a doom-and-gloom session; it’s a necessary wake-up call on how to reposition your skills before the ladder gets kicked away. We explore why the "old deal" of job security is breaking and why manual trades like plumbing are becoming the new winners. From the "earning scars" of displacement to the rise of the billion-dollar one-person business, it's time to stop waiting and start adopting. Your value isn't in what you know anymore—it’s in the questions you ask. KEY TAKEAWAYS Average is the Enemy: AI can perform average tasks better and cheaper; to survive, you must move beyond generic output. The Entry-Level Ladder is Vanishing: Junior roles in tech, law, and finance are being automated, making it harder for new graduates to enter the workforce. Bargaining Power is Shifting: If your output can be replicated by AI, your ability to negotiate salary or job security is severely weakened. Manual Skills are Rising in Value: While white-collar work is squeezed, physical, skilled trades remain difficult for AI to replicate, creating new "winners". Curation over Creation: Success now depends on "human-in-the-loop" oversight—using AI to multiply your output while maintaining human quality control. QUOTES "AI doesn't need to replace your whole job, but it could absolutely damage your career." "Do you want to be replaced by $20 a month? Probably not." "The market will reward the top and punish the generic." "Knowledge in your head has now diminished in value." "The biggest mistake right now is just to wait and see. You need to adopt and learn and assess." CHAPTERS 00:00 – The Squeeze on the Middle Class 03:15 – Why AI Beats Average Performance 06:40 – The Threat to Entry-Level White-Collar Jobs 10:20 – Negotiating Power and "Earning Scars" 14:50 – Why Your Degree is Diminishing in Value 19:10 – Repositioning Yourself for the AI Future https://www.linkedin.com/in/loganyonavjak/ https://www.founderready.io/ Resource mentioned book: Four Thousand Weeks  https://amzn.to/4sEYioJ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Data on its own is just noise, but when you pair it with AI, it becomes the ultimate substance for decision-making. Andrew Lebbos joins the show to pull back the curtain on how Benzinga evolved from a 2009 media startup into a licensing powerhouse that fuels the world's biggest brokerages and AI models. We dive deep into why the new generation of investors is ditching traditional sites for short-form video and how prediction markets are changing the way we look at equities. Beyond the tech, Andrew shares the "intrapreneur" mindset and the sales discipline required to maintain a staggering 99% client retention rate. Whether you're a founder, a salesperson, or a retail investor, this conversation offers a masterclass in staying ahead of where the financial "puck" is going. KEY TAKEAWAYS Data and AI are Codependent: There is no AI without data, and data is significantly more powerful when processed by AI. Video is Essential: The new generation of investors consumes news primarily through social media and video, forcing brokerages to adapt. Quality Over Summaries: While AI tools are useful, professional investors still require raw, high-quality data and human logic for high-stakes decision-making. The Intrapreneur Advantage: You don't have to be a founder to be entrepreneurial; you can leverage an established brand's credibility to build massive revenue streams. Sales is About Empathy: The most successful salespeople focus on listening to client needs and maintaining genuine, long-term relationships. QUOTES "Data and AI... they're peanut butter and jelly in our world." "The output is only as strong as the input that they receive." "As long as decisions are made by humans, humans are going to need to see the raw data and deduct and reason." "Output equals input every single day." "We just want to put food on the table and build a really cool business that we can be proud of." 0:00 – The Synergy of Data and AI 2:15 – The Benzinga Story and Licensing Models 5:30 – Why the Bloomberg Terminal is Here to Stay 8:45 – Understanding Churn and Retention 11:20 – The Future of FinTech: Video & Prediction Markets 15:40 – The "Intrapreneur" Mindset 18:15 – Sales Mantras and Performance 22:10 – Where the Puck is Going Next GUEST INFO Andrew Lebbos  https://www.linkedin.com/in/lebbosandrew/ https://www.benzinga.com/ Book mentioned:  Push-Push-Push Never Quit https://amzn.to/4dHUQVJ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

In this episode, Fredrik sits down with Ali Dasterdi, co-founder and CEO of Raylu AI, to discuss the rapidly evolving intersection of artificial intelligence and private market investing. Ali shares his journey from being a technical investor to founding Raylu, an AI-native platform designed to solve the immense data and matching challenges faced by private equity and venture capital firms.  KEY TAKEAWAYS AI is Revolutionizing Top-of-Funnel Sourcing: The traditional matching problem between capital and founders is incredibly inefficient.  Cheer, Don't Cry Over New Foundation Models: As massive AI foundation models continue to evolve, they will inevitably cannibalize mid-scale, specialized models. Founders should build tools that benefit from these advancements rather than competing directly against them. Focus on Agentic Scale, Not Human Scale: Raylu focuses its engineering resources on problems that cannot be solved simply by adding human labor.  The Reality of Early-Stage Fundraising: Despite the pressure to raise capital immediately, slowing down is often the better move.  You Can (and Should) Upgrade Your Investors: Just as a company outgrows early employees, it can outgrow early investors.  BEST MOMENTS "You can think about mass swarms of AI agents as having, you know, hundreds of thousands of interns whose only job it is to take your mandate, chew the data, come back to you with what's important." "We want to be cheering every time a new GPT comes out, not crying. So think about what you have to build, how do we benefit from these instead of, you know, uh, be upset about what what's happening with the future there." "When you join a startup, it's because you want to do something outsized to what the world will offer you." "I wish that we had either raised no capital or raised much less capital until we figured out that moment of product market fit." "People say... 'fire fast,' and it sounds brutal and it sounds wrong, and it's bad for you, it's bad for the employee. But you never feel it until you've experienced it once and you're like, 'Ah gosh, like I get it now.'" To Connect with Ali Dasterdi https://www.linkedin.com/in/ali-dastjerdi/ https://raylu.ai/ Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

In this episode, Fredrik sits down with Rohit Kumar, the founder of the AI company Chapter, to discuss his transition from the corporate consulting world to entrepreneurship. Rohit shares his experiences moving from major brands like Accenture and Boston Consulting Group to building his own identity as a startup founder in San Francisco.  KEY TAKEAWAYS Build an independent identity: Transitioning from a large corporate brand to entrepreneurship requires building the confidence to introduce yourself and your value without relying on a recognizable company name. AI shifts the focus to problem-solving: Instead of spending time manually searching for data, AI allows employees to instantly absorb answers and focus on how to strategically use that information. Clarity of thought is crucial: Whether you are communicating with a Large Language Model (LLM) or human team members, having a clear understanding of your goals is essential to getting accurate and useful results. Understand the funding trade-offs: Raising external capital can provide exponential growth opportunities, but it dilutes a founder's equity and control over the business. Cultivate a trusted support system: Long-term success requires a strong foundation of authentic relationships, including friends, family, and mentors who support you unconditionally. BEST MOMENTS "If you are working in such well-known brands, it's very... It's harder to take the leap of faith and say, 'What is life going to look like on the other side?'" "How do you find the information to do your job effectively, and how does it help you give answers to you in real-time so that you're not spending time searching and more time absorbing the answer and then figuring out how to use it?" "If you are clear on what you are looking for, you will find a thought process and the actions that you need to take to get there." "If you are an expert at what you do, you will always have control of what you do." "Really make the most of this time. What we are seeing is an amazing shift in terms of how technology can help things in a good way." Mentioned resources:  https://www.lennysnewsletter.com/t/ai https://www.youtube.com/@howiaipodcast  To Connect With Rohit Kumar  https://www.linkedin.com/in/rohitkumar007/ Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

In this episode, Fredrik sits down with Joshua Gould, CEO of The Big Word, to discuss his journey from expanding a UK-based language services business to Wall Street right before the Great Recession, to successfully pivoting into government contracts. Josh shares his deep industry insights into how artificial intelligence is transforming translation and interpreting, and how investors and business owners should evaluate AI companies.  KEY TAKEAWAYS Setting up a business on Wall Street right before the 2008 Great Recession forced Josh to pivot away from the struggling private sector and focus on government contracts. That flexibility ultimately allowed the business to scale rapidly globally. If a company just bolts AI onto an existing service without solving a fundamental, structural problem, it is not a sustainable model. True value is created when AI is the core engine solving the issue. As large language models scale, their computing and energy costs grow exponentially. This could lead to a massive deflation or "bubble burst" for AI companies that lack the funding to keep up with hardware demands. There is a distinct difference between being an entrepreneur who simply creates a high-paying job for themselves versus building a scalable infrastructure. To truly scale, you have to replace yourself with systems and eventually hand over daily operations. You don't need to overhaul your entire business overnight to benefit from AI. Look for proven, localized AI tools that can safely increase efficiency in specific workflows without exposing your core client data to the open internet. BEST MOMENTS "I came to the US in 2006 and set up an office on 48 Wall. And if you are familiar with the Great Recession, probably the dumbest move ever." "You can't be everything at scale. And there's a big difference between entrepreneurs who create themselves a job... You cannot scale that; you still only got 24 hours in a day." "The only people who are truly building AI are the Anthropics and the Googles and the Microsofts. And you don't want to be them." "The quicker you are to adopt, the quicker you're going to capture market share. And what you'll find is the macroeconomics of any big tech movement, especially AI, changes everything." "AI interpreting isn't for using, it's just for selling. Everyone buys from us because we have it, but then no one wants to use it." TO CONNECT WITH JOSH https://www.linkedin.com/in/joshuadgould/ Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

This episode features Holly, a CPA and CFO specialising in M&A, who discusses the critical financial pitfalls, or ‘crime scenes’, that business owners face during the selling process. Drawing from her experience in high-stakes exits and private equity, Holly explains why standard accounting often falls short of maximising company value and how strategic preparation can prevent millions from vanishing at the closing table. KEY TAKEAWAYS Most CPAs focus on tax reduction rather than value maximisation; selling a business requires a specialised CFO lens to articulate a ‘financial story’ that appeals to buyers. Holly identifies five areas where value is lost: the financial story, working capital, due diligence, earn-outs, and post-close integration. Small businesses often use cash-basis accounting, but switching to accrual-basis can significantly lift EBITDA and valuation during a sale. For a healthy business, the cost of goods sold should be under 30%, operating expenses under 20%, and net profit above 10%. Value often leaks post-sale because buyers focus on price while ignoring the ‘human factor’ of the employees who actually run the systems. BEST MOMENTS "The balance sheet and the income statement, they never leave each other's side. It is a romance." "The person who commits these frauds, in 100% of the cases I've seen, has been the most trusted person." "You should always be ready to exit. Discipline always gets more money." "Working capital is the gas in the engine. You’ve got to have it so you don't need another loan just to run the business the day after you close." "You need to have somebody by your side. You can’t ever be properly prepared on your own." ABOUT THE GUEST Holli Moeini https://www.linkedin.com/in/hollimoeini/    Finding the Missing Millions in M&A: How to Maximize Value and Minimize Regret in Every Transaction  https://amzn.to/4sj8Rh3  Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

In this insightful episode, Fredrik interviews Monica Marquez, a workforce AI specialist and co-founder of Flipwork, on the profound impact of artificial intelligence on the modern workplace. Drawing from her extensive experience at global giants like Goldman Sachs and Google, Monica argues that an organisation's greatest asset remains its human talent, even as AI reshapes job descriptions and workflows.  KEY TAKEAWAYS Many professionals resist AI because their self-worth is tied to the ‘effort equals success’ mantra; shifting to an ‘impact equals success’ mindset is essential for survival. Future success lies in moving from being the sole ‘doer’ of tasks to an ‘orchestrator’ who manages AI agents to handle labor-intensive work. AI significantly lowers the barrier to entry for startups, allowing lean teams to operate with the output capacity of much larger traditional organisations. Organisations often fail to see a return on investment because they focus on buying software licenses rather than integrating AI into specific, deconstructed workflows. While AI provides high-speed output, humans must provide the ‘authentic intelligence’, contextual knowledge, lived experience, and judgment, to ensure the final product is impactful. BEST MOMENTS "The true reality is that every single organisation, their biggest asset is their people, their human talent." "AI is not your competition; your resistance to AI is your competition." "A calculator didn't make mathematicians obsolete; it made them more powerful. But only if they stopped clinging to the long version of manual arithmetic." "We can clone ourselves now. AI can clone you and help you do more of your kind of work, the way that you would do it." "It's no longer effort equals success; it's impact equals success. And the way that you can have more impact is by adopting AI." ABOUT THE GUEST Monica Marquez https://www.linkedin.com/in/themonicamarquez/ https://www.themonicamarquez.com/ Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Fredrik welcomes fellow author and CFO David Horn to discuss his journey from a failed media business to becoming the CFO of Daniel Priestley’s companies. David shares the inspiration behind his award-winning book, Add and Multiply, which provides a strategic roadmap for small businesses to achieve exponential growth through Mergers and Acquisitions (M&A).  KEY TAKEAWAYS David outlines his 4-step FACE method for growth: Fund (securing the right capital) Acquire (finding the right targets) Consolidate (the hardest part, integrating businesses) Exit (selling for maximum value). While organic growth is steady, strategic acquisitions can triple revenue in a short period by absorbing competitors and diversifying services. The most common reason deals fail after completion is a clash of cultures. Putting two long-term competitors together rarely results in ‘one big happy family’ without significant friction. To maximise valuation, founders must ‘clean up’ their books for at least three years prior to selling, removing personal expenses and ensuring a professional leadership team is in place. Business success is heavily reliant on a strong three-legged stool: Sales/Marketing, Operations, and Finance. Neglecting the finance leg by going cheap on strategic advice is a common founder mistake. BEST MOMENTS "It is far better to buy a wonderful company at a fair price than a fair company at a wonderful price." "I've given away way more copies [of my book] than I've sold, but that's fine; it's a marketing tool." "One of the challenges is people will say, 'Oh, well, I'll just buy a competitor.' Well, if you've been competitors with this company for 20 years, you hate them and they hate you." "If you think education is expensive, try ignorance." "Ideas are cheap; it's the execution of the idea that creates value." BOOKS MENTIONED Add Then Multiply: How small businesses can think like big businesses and achieve exponential growth  https://amzn.to/3P8pq0R Entrepreneur Revolution: How to Develop your Entrepreneurial Mindset and Start a Business that Works, 3rd Edition https://amzn.to/41bHp94 ABOUT THE GUEST David B Horne https://www.linkedin.com/in/david-b-horne/ Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Today, Fredrik sits down with Daniel Yoo, the founder of Finmate AI and a former financial advisor, to discuss the rapidly evolving landscape of artificial intelligence in the financial sector. Daniel shares his journey from overseeing large amounts of client money to founding a fintech company focused on using AI to streamline administrative tasks for financial advisors. They cover a wide range of topics, including the importance of data privacy and trust in AI, the challenges and opportunities of the current AI boom, and the shift towards bespoke AI solutions for smaller businesses. Daniel also provides valuable insights into the future of AI, touching on its potential impact on employment, energy usage, and even military applications. KEY TAKEAWAYS Daniel emphasises that AI's primary value for financial advisors lies in its ability to handle administrative burdens, such as note-taking and documentation, allowing advisors to focus more on client interaction and relationship-building. As basic AI tools like note-takers become commoditised, the real value is moving towards custom-built AI agents tailored to the specific needs and workflows of individual businesses. Finmate AI differentiates itself by prioritising data privacy, avoiding pulling data from advisor sources, and implementing proactive data deletion to ensure client information remains secure. While AI can significantly enhance efficiency, Daniel stresses the importance of maintaining human oversight to prevent errors, especially in sensitive areas like communication and data management. AI is no longer just a niche tool; it's becoming ubiquitous, and businesses that effectively integrate it into their operations will be better positioned for future success. BEST MOMENTS "With advancements in AI, the cost of development has gone down quite significantly, which opens up a space to do more custom work for small to mid-sized businesses as well." "We’re starting to see AI-powered workflow checks. Having AI monitor certain systems and then flag certain things for a human-in-the-loop to come in and step in." "The biggest mistake people make, especially if they’re really into the space and know how to do a lot of things, is not instituting the proper safeguard measures." "The landscape is changing just so, so quickly. Understand what powers you're giving your AI and what you're giving them to [do]." "Investing in yourself means making sure you’re continually learning, especially when you’re in a field that feels like this one, where everything changes in two months' time." ABOUT THE GUEST Daniel Yoo  https://www.linkedin.com/in/smyoo/ https://finmate.ai/  Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

In this powerful episode, Fredrik and Ivan sit down with Athena Brownson, a former professional freestyle skier turned top-tier real estate broker in Denver, Colorado. Athena shares her incredible journey from competing in the X Games and traveling the global race circuit to navigating a career-ending injury and a decade-long battle with chronic Lyme disease.  KEY TAKEAWAYS The high-level accountability, visualization, and discipline required in professional sports translate directly to the rigors of entrepreneurship. Success in real estate isn't just about closing deals; it’s about becoming a "trusted advisor" through "unreasonable hospitality," going above and beyond to make clients feel seen and valued. Transitioning from an "only child/solo athlete" mindset to building a complementary team is essential to avoid burnout and scale a business. Healing from chronic illness or professional setbacks requires more than physical effort; it demands a conscious commitment to mindfulness, therapy, and "brain retraining". When motivation runs low, falling back on solid morning and evening routines such as gratitude journaling and meditation is what keeps a trajectory moving upward. BEST MOMENTS "Real estate can be very transactional if you let it... my goal is always to create a relational experience where people walk away saying, 'I now have a trusted advisor for everything I’ll ever need within my home.'" "I look at my ski career, and I think it was probably the best business school I ever could have asked for." "If you're not taking care of these elements, if you're not taking care of you, then you can't take care of anything else at a high level. You can't pour from an empty cup." "Luxury means just giving more; hospitality means being more thoughtful." "You can do hard things... when we come into it with the mindset of being capable and strong, we encounter it with much more grace." Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Today, Fredrik sits down with John Andrews, a specialist in business acquisitions from Ronald Fletcher Baker in the UK. With over a decade of experience in the field, John shares his expertise on the intricacies of the SME (Small and Medium-sized Enterprise) acquisition market. They cover a wide range of topics, from the initial mindset shift required for business owners to believe their companies are sellable, to the detailed legal and financial processes involved in structuring a deal. John emphasises the importance of a well-prepared business, highlighting the roles of specialised legal and financial advice, thorough due diligence, and the subtle yet crucial human elements that can make or break an acquisition.  KEY TAKEAWAYS Many business owners fail to realise their companies are sellable. A well-structured business with clear processes and procedures is almost always attractive to the right buyer. When navigating the complex world of acquisitions, it's essential to have a team of specialists, including M&A lawyers and accountants who understand the nuances of the market. While financial health is paramount, thorough due diligence also involves understanding legal risks, potential liabilities, and the overall culture and staff dynamics of the target company. Different deal structures, such as using Special Purpose Vehicles (SPVs) or holding companies, can provide protection against historical liabilities and tax inefficiencies. Acquisitions are not just about balance sheets; they're about people. Maintaining positive relationships with staff, clients, and the seller is often the key to a smooth and successful transition. BEST MOMENTS "If you get your business structured right, then there will be a buyer for it. So you need the belief first of all, and then secondly, you need the processes in place." "The starting point in any deal is going to be how much can I sell, how much can I sell for, and for any buyer is well how much am I willing to pay? And the starting point for all of that are the accounts." "You always have to be prepared to walk away from a deal if it's not right. Either because the price isn't right or because the risks that are involved in acquiring that business are too high." "It's that culture clash between the strict hard private equity model that financially is successful on a big scale versus the culture model on which lots of smaller businesses, SMEs are built on." Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Today, we sit down with Taylor Cannon, the Australian-born physiotherapist turned tech founder of Rebuilder. Taylor shares her inspiring transition from clinical practice to launching a global health tech platform in the United States. We explore her mission to shift the healthcare industry from a reactive ‘appointment-based’ model to a proactive, continuous care approach that blends physical therapy with everyday fitness. Taylor dives deep into the role of AI in healthcare, emphasising that while AI is a powerful tool for scaling and efficiency, the human element remains irreplaceable in treating complex issues like chronic pain. KEY TAKEAWAYS The current healthcare model is largely reactive; the future lies in ‘proactive care’, where rehabilitation and fitness merge to help individuals maintain mobility long before an injury occurs. Traditional therapy often leaves patients "on pause" between sessions. Rebuilder aims to provide continuous, asynchronous support to ensure better outcomes and higher patient capacity for clinicians. While AI can handle data analysis and efficiency (like motion analysis), it cannot replace the empathy and complex problem-solving of a human clinician. Taylor emphasises a ‘hire slow, fire fast’ approach, prioritising coachability and work ethic over pure technical skill in the early stages of a startup. For founders without a pre-existing audience, growth can be accelerated by partnering with influencers and established distributors rather than trying to build a community from scratch. BEST MOMENTS "People need a human alongside this AI. There’s a big missing piece to pain, and pain is that complex." "I don't want PTs to be identified as people that you go to when you're in pain. I really want to shift from a reactive model to a proactive model." "Work ethic in many circumstances for me would beat skill. If somebody has an incredible work ethic. I would probably pick the person with the high work ethic." "You’re not a tree. You don’t have roots in the ground. You can move toward opportunity and explore it." "The limitation to your company is your vision and passion. Keep going, keep growing." Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

Today, Fredrik and Ivan take a deep dive into the elusive world of private credit. Once a strategy reserved strictly for the ultra-wealthy, private credit is now becoming a topic of interest for those looking for stable cash flow and high yields outside the traditional banking system. They explore what private credit actually is, its current role in the global economy, and the potential risks lurking beneath its seemingly calm surface. They also touch upon broader economic trends, including the impact of global conflicts on market stability and the concept of ‘liquidity illusions’. KEY TAKEAWAYS It is essentially lending that happens outside the traditional banking system, where terms are negotiated directly between the lender and the borrower. Historically, private credit has offered high returns, often in the double digits, but it typically requires capital to be locked up for five to seven years. This asset class is primarily accessible to ultra-high-net-worth individuals and large institutions like pension funds and insurance companies. A significant danger in private credit is the ‘liquidity illusion’, the belief that assets can be easily converted to cash, which fails when everyone tries to exit at once. Unlike public markets that react instantly to news, private markets have a ‘valuation lag’, which can mask underlying risks during economic downturns. BEST MOMENTS "The cool thing with private credit? It's only available if you are really, really rich." "When the market doesn't have trust, we are in big trouble." "Your pension is here in private credit, whether you want it or not, whether you know it or not." "There is a reason why billionaires have got bunkers." "Private credit is facing challenges, because of a somewhat lack of trust, which sees early redemptions." Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

The world of trading can feel like a high-stakes psychological battlefield, but for Ran Aroussi, it’s a game of systems and logic. In this episode, Ran joins hosts Ivan and the team to discuss his transition from a 35-year coding and engineering background into the world of quantitative trading. Ran explains his ‘psychological reactionary’ style, which avoids deep fundamental analysis in favour of measuring price action and standard deviation. The group explores the burgeoning role of AI in market prediction, the necessity of emotional discipline, and why a simplified set of rules often beats a complex one. KEY TAKEAWAYS A background in engineering and coding provides a significant edge in trading by forcing an investor to view market data through a structured, systematic lens. Successful trading doesn't always require complex math; sometimes, rules as simple as ‘buying after two down days’ can outperform broader indices like the S&P 500. AI won't necessarily replace traders but will shift their role from manual execution to ‘orchestrating’ agents that can recognise patterns and predict support/resistance levels in real-time. In the trading world, the ability to stick to a predefined system (discipline) is often more valuable than raw intelligence or the ability to predict the future. A common mistake in backtesting is using the same data set repeatedly to find a ‘sweet spot’, which leads to strategies that work on past data but fail in live markets. BEST MOMENTS "I don't think we're great value investors. Coming from programming, you tend to type a few things and see a result." "The markets are not efficient; otherwise, nobody would make money outside of investing in the S&P." "My job is no longer typing; my job is to orchestrate and give the strategy and a set of rules and direction to the AI." "If there's something that the market gives you, it's constant feedback. You need to know what's not working in order to know what to improve." "I'd rather not lose 50% on a stock than gain 2,000% on a stock because I can't predict it. I'd rather make the easier bets." Ran Aroussi  X @aroussi Free book productionaibook.com  LI https://www.linkedin.com/in/aroussi/  Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

In this landmark 200th episode, the Invest in You team reflects on a nine-year journey that began in Bali back in March 2017. Fredrik and his two sons, Charlie and Ivan, dive into the history of the podcast, from their early days in the ‘Junior MBA’ program to interviewing high-profile guests like Grant Cardone and billionaire fund managers. They discuss how small, consistent actions have compounded over time, leading to over a million downloads across 155 countries. KEY TAKEAWAYS Fredrik emphasises that investing in one's own physical and mental health, mindset, and continuous learning yields the greatest rewards. Success is not linear but exponential; small, consistent efforts, like recording 200 episodes, compound over time to produce significant results. Relying on pre-made decisions and habits (systems) is far more effective than waiting for motivation, which is often unreliable. The primary difference between those who succeed and those who don’t is the willingness to take consistent action rather than just consuming information. Failure is presented not as a detour but as an essential part of the learning process, whether in programming, sports, or business. BEST MOMENTS "Self-investment is the highest returning asset class." "He who holds the gold has control." "Systems beat motivation, the value of the pre-made decision." "Attention is currency, trust is equity." "People are just people. If you humble yourself, you can meet some really cool people." Books Mentioned Atomic Habits  https://amzn.to/4rP05aI Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

In this episode, Fredrik sits down with John Formica, a former Disney executive known as ‘The Ex-Disney Guy’, to pull back the curtain on the world-renowned ‘Disney Magic’. John shares how Disney’s success isn't built on castles or rides, but on a rigorous system of core values, intentional hiring, and a relentless focus on people. He explains how any business, from a local auto shop to a high-end country club, can scale its loyalty by shifting from a ‘service’ mindset to an ‘experience’ mindset. KEY TAKEAWAYS Disney hires, trains, and rewards based on ‘verb’ values. A system that prioriti’es how employees behave and treat others ensures a consistent culture even when leadership isn't watching. Service is a commodity that can be easily replicated; an experience is an emotional connection that builds ‘stickiness’ and turns customers into brand ambassadors. Focus on the customers you already have. Simple acts of appreciation, like remembering a special occasion or giving back without expecting an immediate return, create long-term profitability through referrals. The best ideas often come from ‘front of house’ employees. John shares the story of the Mickey Waffle, which was inspired by a waitress observing how families interacted with their food. Professional growth is a lifelong journey. As John puts it, ‘The moment you stop learning, you stop earning’, highlighting the necessity of staying curious to avoid stagnation in business. BEST MOMENTS "You can design and create and build the most magical place in the world, but it takes people to make the dream a reality.” "The core values are how you act and how you behave each and every day. They're not just words, they’re verbs.” "Sales is how you buy customers; customer loyalty is how you get people to come back." "If you take good care of your people, they'll take care of your guests." "The moment you stop learning, you stop leading, and the moment you stop learning, you stop earning." ABOUT THE GUEST John Formica https://www.linkedin.com/in/john-formica-the-ex-disney-guy/ https://johnformica.com/ Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

In this insightful episode, Fredrik sits down with real estate entrepreneur and land-flipping expert Brent Bowers. They dive into the strategies behind successful land investment, the power of creative financing, and how to build a sustainable passive income stream. From Brent's transition from the military to real estate, to the nuts and bolts of property negotiation and the potential of AI in the industry, this conversation is packed with actionable advice for anyone looking to scale their investment portfolio. KEY TAKEAWAYS Brent emphasises a straightforward strategy: buying raw land and selling it for a profit, often through creative financing like seller financing to generate consistent cash flow. Brent attributes his strong work ethic and success to the discipline he learned during his time in the military, particularly the habit of winning the morning through early exercise and education. Whether it's seller financing or mortgage wrap-arounds, creative deal-making allows for lower entry costs and long-term passive income, often outperforming traditional rental property yields. Success comes from a consistent, high-volume approach. Using direct mail, specific data sources, and CRM software to send out offer letters ensures a steady pipeline of potential deals. Rather than fearing AI, Brent sees it as a powerful asset that can streamline business operations, assist with personal relationships, and even provide fitness guidance, ultimately creating more opportunities. BEST MOMENTS "You can take all the money, you can take everything, but if I still have my health, I can always get everything back again." "Real estate is not complicated; real estate investors are complicated." "You win the morning, you win the day." "I turned my car into a mobile, you know, library, where I wasn't listening to music, I was educating myself and taking action." "Am I talking to a buyer or someone that wants to list it for me to actually sell it?" ABOUT THE GUEST Brent Bowers  https://www.thelandsharks.com/ Wealthy Gardener  https://amzn.to/46aSZo4 Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

In this episode, Fredrik sits down Joel Redmond, Managing Director at KeyBank, to discuss the complex intersection of financial planning, business transitions, and personal productivity. Joel shares his expertise on helping lower-middle and middle-market business owners prepare for significant life changes, such as selling a business or transitioning it to a family member. KEY TAKEAWAYS Before selling, owners should evaluate the business's market value, their personal financial needs to meet life goals, the business's ability to run without them, and their own psychological readiness for the next chapter. Success can be distilled by asking, ‘What’s the one thing I can do right now such that by doing it, everything else becomes easier or unnecessary?’. Achieving high-level results requires scheduled, concentrated effort (Deep Work) which leads to a state of ‘Flow’, where one is fully absorbed and engaged in a task. Effective execution involves focusing on the wildly important, acting on lead measures, keeping a compelling scoreboard, and maintaining a cadence of accountability. Automating repetitive tasks through detailed checklists reduces mental fatigue and ‘produces flow’ by creating a clear, repeatable path for complex processes like email management or hiring. BEST MOMENTS "Success is a range. In the private business world, you can have a multitude of different values for the same exact business at the same exact time depending on the purpose of the value." "There's two types of people in the world: you have people that work because they have to, and people that work because they want to. Many owners, when they sell their business, will cross that river." "Knowledge is the only asset not subject to the law of diminishing returns." "When trust breaks, liquidity vanishes first, price collapses later." "The only new thing in the world is the history you haven't read yet." ABOUT THE GUEST Joel T Redmond LinkedIn: https://www.linkedin.com/in/jtredmond/  Company: Key Private bank https://www.key.com/personal/index.html  Resource: https://www.key.com/wealth/our-insights/managing-your-business.html?page=1  Books and Authors Mentioned: - The ONE Thing by Gary Keller https://amzn.to/4rxhOma  - Deep Work by Cal Newport https://amzn.to/3ZfNn8b  - Who Not How by Benjamin Hardy and Dan Sullivan https://amzn.to/3ZjFQoN  - The Checklist Manifesto by Atul Gawande https://amzn.to/4rwflZh  - Flow by Mihaly Csikszentmihalyi https://amzn.to/4kfS9Mm Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/

In this episode, Fredrik breaks down the massive structural shifts occurring in the 2026 global stock market. With nearly $1 trillion wiped off software valuations recently, Sandvall investigates the re-pricing effect of AI. He argues that while traditional Software-as-a-Service (SaaS) models are struggling due to their reliance on human labor and per-seat pricing, the market is aggressively rewarding companies that control the physical and technical infrastructure of AI, like cloud computing, cybersecurity, and semiconductors.  KEY TAKEAWAYS The market is punishing ‘workflow’ companies (SaaS) that monetise labor and human headcount, while rewarding ‘infrastructure’ companies that monetise outcomes and compute power. Giants like Microsoft and Oracle remain ‘durable’ because their deep enterprise integration makes them extremely painful and expensive for businesses to replace. AI isn't just a software upgrade; it’s a tool that allows small teams (e.g., five people) to operate with the output of fifty, fundamentally changing corporate value structures. Investment is shifting toward the ‘plumbing’ of the digital world, semiconductors, data storage, and energy supply, all of which are essential for AI to function. BEST MOMENTS "AI is not just disrupting industries; AI is re-pricing and exposing things that were usually linked to labour. It’s re-pricing how labour is contributing to production." "The question is: Can you monetise an outcome, or do you monetise the labor? Right now, with AI amplifying everything, I would rather pay for an outcome than the man-hours spent on it." "Like any city without the plumbing, it’s not the right place to be. AI plumbing is here to stay." "Software is a feature, not a platform. With AI, things like digital signatures become a functionality that is easy to work around and build yourself." "Capital leaves footprints, and it takes long before headlines explain them. Usually, no one is trying to analyse what it actually means underneath the big red titles on the screen." Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

In this episode, Ivan is joined by seasoned investment expert Axel Merk, President and CIO of Merk Investments. Axel shares his profound insights into the current state of precious metals, the intricacies of the gold and silver markets, and the underlying factors driving recent market volatility. They delve into the differences between physical and paper assets, the role of central banks in the modern monetary system, and the potential impact of AI and technological advancements on economic productivity.  KEY TAKEAWAYS Axel emphasises that while the prices of gold and silver may fluctuate significantly due to market sentiment and derivative trading, the intrinsic value and physical nature of these assets remain constant. Derivative markets, originally intended for hedging, can cause significant market distortions when speculators take large positions, as seen in recent silver price movements. The modern monetary system is heavily influenced by central bank policies, with currency value often backed by the taxing power of governments and the confidence in these institutions. Axel discusses the necessity of a productivity boom, potentially driven by AI and deregulation, to manage massive global debt levels and sustain economic stability. Beyond financial markets, Axel highlights that the most impactful investment an individual can make is in their own health, learning, and personal development. BEST MOMENTS "When you have extreme volatility, that small print suddenly matters." "Gold hasn't changed; it's just our perception of gold that has changed." "The best investment you can ultimately do is in yourself. Think of yourself as a fixed-income generating machine." "Trust is the currency here, without the trust in the dollar and everything else, it will not work." "Don't let pride get in the way of things. Talk about money, talk about these things, get people comfortable with these topics." ABOUT THE GUEST Axel Merk  Founder Merk Investments. $4bn in gold & miners. https://www.linkedin.com/in/axelmerk/ https://www.merkinvestments.com/ X @axelmerk Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

Today, Fredrik provides a candid and comprehensive look at the ‘state of affairs’ across the global economy. Moving beyond headlines, Sandvall explores the interconnected nature of labor markets, central bank policies, and asset volatility. He explains how corporate ‘de-risking’, including mass layoffs at giants like Amazon and UPS, is reshaping the power dynamic for employees and why the high numbers on the stock market may be an illusion caused by currency debasement.  KEY TAKEAWAYS While the system is not yet at mass unemployment, employers are tightening the market by not rehiring when people leave. This weakens the worker's position to negotiate salary, though ‘blue-collar’ experts like electricians remain in high demand compared to corporate roles. While stock markets are hitting record highs, Sandvall argues these are ‘new dollar’ highs. When adjusted for real inflation and massive money printing, the actual value of these assets may not be higher than they were a decade ago. There is a significant divergence between paper and physical assets. While paper silver and Bitcoin are traded heavily by banks, physical assets are increasingly being ‘hoarded’ by Asian markets as a hedge against currency de-basing. Consumer-facing businesses are struggling as people play ‘defense’ with their money. This leads to a cycle of promotions and discounts that eventually erodes revenue before the full extent of the collapse is visible. Fredrik advises listeners to maintain several months of cash availability and to de-risk shaky assets now, noting that even ‘stop-losses’ in trading systems can fail during a bank run or extreme market volatility. BEST MOMENTS "The system is slow. It's hard to get a job if you're outside the market, and we see a lot of layoffs partly linked to AI, partly linked to companies de-risking and preparing for the future." "If people think the economy will go down, the economy will become smaller, quite simply because people are playing defense." "We are currently at the all-time high in terms of the stock exchange in many parts of the world, but that is in today's money. It's not the same money as it was 10 years ago." “Your money in the bank, you can't withdraw it because it doesn't work. The money is not possible to turn into cash unless you do it first and no one else asks for it." "Expect more quantitative easing. Why? Because it’s less painful, and the system needs to survive." Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠

In this episode, Fredrik sits down with Otto Taton, an Account Executive and Sales Enablement Specialist at Instantly.ai, to discuss the evolving landscape of high-performance living. From the beaches of LA to the streets of Rio de Janeiro, Otto shares how he balances a demanding career in the AI sector with a passion for global travel and fitness. The conversation dives deep into the ‘Operator’ mindset, the ability to execute daily tasks with military-like precision, and explores practical strategies for lead generation using LinkedIn and automated cold email.  KEY TAKEAWAYS Being an operator means managing your day-to-day activities in business and personal life with a highly structured, timely, and responsible execution. AI tools like Instantly.ai are revolutionising lead generation by automating cold emails and managing infrastructure, allowing founders to save dozens of hours a week. You should only automate tasks that you are already doing manually. Automation should solve for mundane, repetitive tasks (like lead scraping) rather than complex processes you haven't mastered yet. With over 1.2 billion users but fewer than 9 million consistent posters, there is a massive opportunity to stand out by simply telling your story and using ‘lead magnets’. While consistency is a popular goal, Otto argues that discipline is more reliable. Discipline ensures that even when you don't feel consistent, the work still gets done. BEST MOMENTS “An operator is someone who just operates their day-to-day activities, business, work, personal, in a very structured and timely manner. They know what they need to do and they get it done." "There's 1.2 billion people on LinkedIn. Less than 9 million post consistently. It's never been easier to stand out on LinkedIn." "I'm getting all these amazing new life experiences, meeting all these beautiful new people, but I'm managing to do it while also progressing my career." "Don't just try and automate something for the sake of automating it. You should only automate tasks that you're already doing manually that are insanely boring [and] insanely mundane." "If you're thinking of doing something, visualise it and speak it into existence. Even if it's a tiny step, that's all we can do as humans." ABOUT THE GUEST Otto Tatton  https://www.linkedin.com/in/ottotatton/ Books by Fredrik Sandvall Options Strategy: Build to Keep. Ready to Sell Tomorrow. For founders and CEOs who want businesses that compound in value, stay under control, and are always sale-ready. ⁠https://amzn.to/4pwVhoi⁠ The Abyss of Finance: Trust, Leverage and the Cycles of Collapse For investors and leaders who want to understand why financial systems break before they do. ⁠https://amzn.to/3YsRKfI⁠ About the Podcast Invest in You is a global podcast where entrepreneur and investor Fredrik Sandvall shares practical ideas and conversations with founders, investors, and operators. Episodes focus on investing, entrepreneurship, and building long-term control and freedom. Occasionally joined by his sons Ivan and Charlie, the show offers both experience-based insight and a next-generation perspective. Listeners in 155+ countries tune in to think clearer, act smarter, and build with intent. Community & Contact Podcast community: https://bit.ly/4jxF94k Fredrik Sandvall LinkedIn: ⁠https://www.linkedin.com/in/sandvall/⁠ Facebook: ⁠https://www.facebook.com/FredrikinLondon/⁠