Invest in You
by Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall
Invest in You is a global podcast where Fredrik Sandvall shares ideas and conversations with entrepreneurs, investors, and operators. The show explores investing, entrepreneurship, AI, and personal development with a focus on long-term value, ownership, and clear decision-making. Occasionally joined by his sons, Charlie and Ivan, the podcast blends experience with a next-generation perspective. The goal is simple: help you think better, act with intent, and build a life and portfolio that compound over time.
Episodes
-
Venture Capital in Web3 and AI: Why a Fund-of-Funds Strategy Mitigates Early-Stage Risk
In this episode of the Invest in You podcast, host Fredrik Sandvall sits down with Mitch Mechigian to explore the future of money, digital assets, and early-stage tech investing. Mitch shares his transition from traditional investment banking to navigating the decentralized finance (DeFi)...
-
Will AI Recommend You or Your Competitor? How to Win at Answer Engine Optimization
In this special episode of the Invest in You podcast, host Fredrik Sandvall explores a critical question for modern business owners: Will AI recommend you or your competitor? Fredrik explains how the rise of artificial intelligence is transforming traditional search engine optimization (SEO) into...
-
From Expense to Investment: Rethinking Your Accounting Strategy
In this episode of the Invest in You podcast, host Fredrik Sandvall is joined by Ryan Page, founder and CEO of Back Pocket CPA, based in Nashville, Tennessee. Ryan discusses how business owners can shift their perspective on accounting, turning it from a dreaded expense into a strategic…
more -
How to Build a High-Yield Storage Portfolio Using SBA Loans
In this episode of the Invest In You podcast, Fredrik is joined by Chris Long, a real estate investor and entrepreneur specialising in highly profitable self-storage yards. Chris details his transition from the demanding world of carpentry and construction to the cash-flowing, low-overhead model…
more -
The Tax Smart Landlord: Turning Tax Savings into Compounding Wealth
In this episode of the Invest In You podcast, Fredrik sits down with Ted Lanzaro, a US-based CPA, real estate tax specialist, and author. Ted shares his extensive expertise on how real estate investors can use proactive tax strategies to save money and rapidly compound their wealth. Drawing from...
-
Dr. Hussein Rifai on Navigating Cultural Nuances and The Chaos Theorem in Global Deal-Making
In this episode, Fredrik sits down with entrepreneur, investor, and global business leader Dr. Hussein Rifai, dialing in from Australia, to explore the intricacies of global deal-making and cultural negotiation. Dr. Rifai shares insights from a four-decade career that spans shaping Ernst &…
more -
Radical Transparency: Building an $80M Auto Empire on Trust
In this episode, Fredrik sits down with automotive industry veteran and entrepreneur Dominic Genova to explore how to build a highly successful, trust-based business in a notoriously cutthroat industry. Dom shares his journey from working 17 years at Chrysler to building an $80 million…
more -
Celebrating 250 Episodes: How to Define Wealth on Your Own Terms
In this special milestone solo episode celebrating over 250 episodes of Invest In You, host Fredrik Sandvall reflects on the core lessons learned from speaking with millionaires, billionaires, authors, and entrepreneurs. Sharing six specific themes for building true wealth and freedom, Fredrik...
-
Proactive Tax Strategies for Real Estate Investors and High-Income Earners
In this episode, Fredrik sits down with real estate CPA, investor, and author Ted Lanzaro to explore how strategic tax planning can dramatically accelerate long-term wealth creation. Ted shares his journey from reading Rich Dad Poor Dad and acquiring his first rental properties to founding a...
-
Becoming Your Own Bank: Rethinking Debt, Wealth, and Business Growth
In this episode, Fredrik welcomes Certified Financial Planner and podcast host Mark Willis to discuss what it truly takes to achieve financial independence and build lasting wealth. Drawing from his experience graduating during the 2008 recession, Mark challenges traditional financial advice on...
-
Exit Planning is Good Business Planning: Maximizing Enterprise Value
In this episode, Fredrik sits down with serial entrepreneur and M&A advisor Mark Hartman, author of The Sweat Equity Payday. Drawing from 15 years of scaling and exiting his medical claims cost-containment firm, as well as over a decade advising lower-middle-market business owners, Mark shares…
more -
Agentic AI & The Future of Value Investing with Michael Diegelmann
In this episode, Fredrik sits down with Michael Diegelmann, founder of Warren Wise, to explore the transformation of capital markets through artificial intelligence. Michael breaks down how synthetic AI value investors analyze corporate reporting to give CEOs and CFOs unbiased, 360-degree…
more -
The Everywhere Millionaire: Why Main Street Beats Silicon Valley
Fredrik sits down with economics professors Eric and Owen to unpack the data-driven reality of modern wealth from their book, Everywhere Millionaire. Drawing from a decade of analyzing Treasury Department tax records, they reveal that America's true financial heavyweights aren't celebrity tech...
-
Billionaire Habits and AI Multipliers: A Gen Z Guide to Leveraging Success
Fredrik sits down with his oldest son, Ivan, to unpack the mechanics of momentum, the cognitive cost of "doom scrolling," and why the absolute best time to grind is when you are already winning. Drawing from their experiences interviewing billionaires and navigating financial markets, they…
more -
The Real Definition of Ambition with Hugo Brooks
In this episode, Fredrik is joined by author and former design consultant Hugo Brooks to unpack the true meaning of ambition and success. Hugo shares his fascinating journey from feeling "useless" in school to building highly successful design consultancies, only to realize he felt like a…
more -
Rethinking Wall Street: Why Conventional Investment Advice Fails
In this episode, Fredrik sits down with Theodore Hicks, a registered investment advisor and author of Evidence-Based Investing. Drawing from over two decades of financial experience, including navigating the dot-com bubble and the 2008 global financial crisis, Theo breaks down why conventional...
-
20 Years of Startup Lessons: Decoding the Business Lifecycle
In this milestone episode of Invest in You, Fredrik reflects on two decades of experience helping startups scale from initial launch all the way to IPOs. Using the 30 episode titles from the TV series StartUp as a strategic framework, Fredrik breaks down the raw realities behind every stage of…
more -
The Era of Vibe Coding: How AI is Changing Productivity
In this episode Charlie and Fredrik dive deep into the transformative power of Artificial Intelligence. Moving beyond the basics of simple chat queries, they explore the concept of "vibe coding," a revolutionary approach where individuals act as directors, guiding AI agents to build complex...
-
Is SEO Dead? How AI Search Is Changing How Clients Find You | Cameron LiButti
Is SEO dead, or evolving faster than you can keep up? Fredrik sits down with Cameron LiButti of SpeedView Marketing to reveal how entrepreneurs and professionals can turn visibility into revenue — without wasting money guessing where to spend it. Cameron went from engineer to marketing founder…
more -
Carl Allen — Creative Deal Making, Seller Psychology & Building an M&A Empire
In this episode, Fredrik interviews Carl Allen, a veteran business acquirer, M&A coach, and founder of Dealmaker Wealth Society, about the art and psychology of buying businesses. Carl shares his journey from Wall Street to becoming one of the world's most prolific acquisition entrepreneurs…
more -
Unlocking Your Voice: The Power of Communication in Personal and Professional Growth
In this episode, Fredrik interviews Helen von Dadelszen, a vocal coach and speaker, about the significance of voice in communication. Helen shares her journey from New Zealand to Europe and discusses how societal conditioning can cage individuals' voices, preventing them from expressing their…
more -
Unlocking the Secrets of Digital Marketing: Strategies for Success in a Crowded Market
In this episode of "Invest & You," hosts Fredrik Sandvall and Bryan Driscoll delve into the intricacies of digital marketing, SEO, and real estate investing. Brian shares his journey from stumbling into digital marketing in the early 2000s to becoming an SEO expert and real estate investor. KEY...
-
The Art of the Exit: Scaling, Synergies, and Selling Your Business
In this episode, Fredrik sits down with Robert Cacchia, CFO at Benzinga, to trace his fascinating career path from studying physics to leading financial strategy in the high-stakes worlds of private equity and investment banking. Robert breaks down the essential skills needed to climb the…
more -
How to Legally Cut Your Tax Bill by Living Abroad, with Bobby Casey
Getting residency in a new country doesn't automatically make you a tax resident there, and confusing the two could cost you hundreds of thousands of dollars, as one Swedish entrepreneur in this episode discovered the hard way. Frederik Sandvall sits down with tax lawyer and offshore structuring...
-
The Truth About Electric Cars, Sales Resilience, and Salary Sacrifice
In this episode of Fredrik sits down with Andrew Leech, the Founder and Managing Director of Fleet Evolution, to discuss his incredible journey from working late-night shifts at a supermarket to pioneering the UK's first electric car-focused salary sacrifice scheme. Andrew shares candid stories...
-
Visualizing Company Genius: Simon Bowen on the Models Method
In this episode, Fredrik sits down with Simon Bowen, founder of The Models Method, to explore how businesses can transform complex, contentious concepts into simple, powerful visual models. Simon challenges traditional marketing advice like Simon Sinek's "Start With Why," arguing that a company's...
-
Can Your Business Survive Without You?
In this episode, Fredrik Sandvall explores a difficult reality for many founders: does your business work for you, or do you work for your business? Drawing from his book, Options Strategy, Fredrik dives into the concept of "Owner Dependence" and the risks of becoming the central bottleneck in…
more -
Mark Lim on Profitable Sales, Systems & Smart Acquisitions
Most businesses don't fail because of bad luck — they fail because they never had a plan to win or any control over their numbers. Mark Lim has spent over 22 years turning that around. In this conversation, Frederik Sandvall sits down with Mark Lim, founder of Magnetic Alliance, to unpack what...
-
Stepping into the Unknown: Travelling, Hiring, and Growing Globally
Imagine cutting your staffing costs significantly while actually paying your team above-market local wages. The shift to remote work has completely transformed how companies build their operations. Instead of battling for expensive local talent, tapping into nearshore resources in Latin America…
more -
The Hidden Costs of AI You Are Not Seeing
Ever wondered if the relentless march of technology is quietly evaporating our resources while we aren't looking? Dive straight into the unfiltered realities of artificial intelligence, moving beyond the standard chatbot hype to uncover the massive hardware demands and the staggering water usage...
-
Selling Your Business: Why Terms Often Matter More Than the Number
What do you do when you’ve climbed the ladder of success only to realize it might be leaning against the wrong building? Mike Brcic joins Fredrik to discuss the "midlife chrysalis"—that disorienting but necessary phase where an old version of yourself must dissolve to make room for something…
more -
Personal Branding: Why It’s Not About You, But the Value You Create
Most leaders think personal branding is a vanity project, but it’s actually about the value you offer the world. Alejandro Sanoja, a brand expert and finance professor, joins the show to explain how high-level executives can declutter their stories to move people and funding. We discuss his…
more -
Mindfulness and Money: Recalibrating Your Internal Wealth
What happens when the life you planned is suddenly derailed by chronic illness and the world tells you that you’ll "never work again"? Tre’Anne Burlett faced that exact reality, moving from a clinical role to a patient advocating for her own recovery. Now a Master Certified Life Coach and…
more -
AI in Law: How to Use Artificial Intelligence Without Legal Risk
Waiting for a legal crisis to strike before calling a lawyer is a bit like waiting for a toothache to see a dentist—by the time you get there, the news is rarely good. Florida-based business attorney Matthew Fornaro joins the show to explain why "fixing it later" is the most dangerous mindset an...
-
Push, Push, Push: Military Lessons on Leadership and Legacy
Growing up in Detroit and heading straight into the military instead of college wasn’t just a detour—it was the foundation for a career built on grit and strategy. Norm Olgud joins the show to unpack why life experience often punches way above its weight when sitting at the same table as Ivy…
more -
Why the Best Leaders See Themselves as Servants
True leadership isn't about being the smartest person in the room—it’s about being the one who serves the room best. Ron Cox joins the show to share how a life-altering medical diagnosis and a mentorship with Dr. Stephen Covey shifted his entire perspective on success. From the grit of...
-
Why Most Traders Lose (And How to Sell the News)
Most people react to the headlines, but the real money is made in the backstory everyone else missed. Brad Olesen joins the show to pull back the curtain on how financial news is actually manufactured and why being "first" is worthless if you don't have context. We dive into the shifting…
more -
Pressure-Proof Your Leadership: How to Stay Calm in a Crisis
Being an amazing leader is easy when things are going well, but what happens when the wave hits and your "castle of sand" begins to crumble? Most leaders believe that pushing through pressure is just a matter of grit, but biology tells a different story. When pressure peaks, our brains default to...
-
Why 70% of Small Businesses Struggle to Get Capital
Most small business owners are actually just employees of their own companies, trading 100 hours a week for a paycheck while ignoring the balance sheet. In this episode, Oz Konar explains why the traditional banking system is rigged against small businesses and how the alternative lending…
more -
Why Trust is Your Most Valuable Business Asset with David Homan
In a digital landscape dominated by AI and shallow social metrics, real human connection has become a rare and powerful currency. David Homan joins the show to explain why "group intros" don't exist and why every massive impact begins with reaching just one person individually. We dive into the...
-
The Dark Side of Driven: When Your Superpower Becomes Your Kryptonite
Ever feel like the same drive that built your business is the one currently tearing your personal life apart? This episode dives deep into the "entrepreneurial operating system," where the line between hyper-focus and obsession is razor-thin. We aren't just talking about substances; we’re…
more -
Why 65% of Startups Fail: The Hidden Human Risk
Ever wondered why brilliant ideas with massive funding still go up in smoke? Most of the time, the "people problem" is hiding in plain sight, masked by a charismatic pitch or a prestigious degree. This conversation dives beneath the slide deck to explore why 65% of startups fail due to human...
-
AI vs. The Middle Class: Is Your Career Safe?
AI is coming for the middle class, and it isn't just about replacing entire jobs—it’s about squeezing out the "average" professional. If you produce standard copy, mid-level analysis, or routine spreadsheets, you’re now competing with tools that cost $20 a month and work faster than any human.…
more -
Why Data is the Peanut Butter to AI’s Jelly
Data on its own is just noise, but when you pair it with AI, it becomes the ultimate substance for decision-making. Andrew Lebbos joins the show to pull back the curtain on how Benzinga evolved from a 2009 media startup into a licensing powerhouse that fuels the world's biggest brokerages and AI...
-
AI at the Top of the Funnel: Reinventing Private Equity Sourcing with Ali Dasterdi
In this episode, Fredrik sits down with Ali Dasterdi, co-founder and CEO of Raylu AI, to discuss the rapidly evolving intersection of artificial intelligence and private market investing. Ali shares his journey from being a technical investor to founding Raylu, an AI-native platform designed to...
-
The Power of Clarity: How to Use AI to Solve Real-World Problems
In this episode, Fredrik sits down with Rohit Kumar, the founder of the AI company Chapter, to discuss his transition from the corporate consulting world to entrepreneurship. Rohit shares his experiences moving from major brands like Accenture and Boston Consulting Group to building his own...
-
Navigating the AI Boom and the Great Recession with Josh Gould
In this episode, Fredrik sits down with Joshua Gould, CEO of The Big Word, to discuss his journey from expanding a UK-based language services business to Wall Street right before the Great Recession, to successfully pivoting into government contracts. Josh shares his deep industry insights into…
more -
The Five Crime Scenes of M&A: Where Your Millions Go Missing
This episode features Holly, a CPA and CFO specialising in M&A, who discusses the critical financial pitfalls, or ‘crime scenes’, that business owners face during the selling process. Drawing from her experience in high-stakes exits and private equity, Holly explains why standard accounting often...
-
Navigating the AI Shift with Monica Marquez
In this insightful episode, Fredrik interviews Monica Marquez, a workforce AI specialist and co-founder of Flipwork, on the profound impact of artificial intelligence on the modern workplace. Drawing from her extensive experience at global giants like Goldman Sachs and Google, Monica argues that…
more -
The FACE Method: A Roadmap to Exponential Business Growth
Fredrik welcomes fellow author and CFO David Horn to discuss his journey from a failed media business to becoming the CFO of Daniel Priestley’s companies. David shares the inspiration behind his award-winning book, Add and Multiply, which provides a strategic roadmap for small businesses to…
more
About this show
Invest in You is a global podcast where Fredrik Sandvall shares ideas and conversations with entrepreneurs, investors, and operators. The show explores investing, entrepreneurship, AI, and personal development with a focus on long-term value, ownership, and clear decision-making.
Occasionally joined by his sons, Charlie and Ivan, the podcast blends experience with a next-generation perspective. The goal is simple: help you think better, act with intent, and build a life and portfolio that compound over time.
Hosted by
Fredrik Sandvall, Ivan Sandvall, Charlie Sandvall