Arrive, Pay, Stay: The System That Drives PT Clinic Cash Flow

Most physical therapy practice owners believe their biggest growth challenge is marketing. But in reality, revenue doesn’t start when the phone rings, it starts in the first 30 seconds of the patient interaction.In this episode, MBC Director of Development Brianna Hall sits down with Jerry Durham to break down the front-end systems that actually drive revenue in a physical therapy practice. They explore why the front desk is one of the most undertrained and underleveraged roles in a clinic, and how breakdowns in intake, communication, and verification quietly impact patient attendance, retention, and cash flow.If your clinic struggles with inconsistent cash flow or patient drop-off, this episode breaks down the systems behind it, not just the symptoms.Resources Mentioned:Website: https://www.4mbc.com/Our Billing Health Check: https://mbc-clinic-health.info/Connect with Jerry Durham and learn how to build patient engagement systems that actually convert [email protected]