The PT Revenue Resource by MBC

Over the past decade, the physical therapy industry has changed dramatically, forcing clinic owners to rethink how they operate, bill, and deliver care.In this episode, MBC CEO Jim Stoker, DPT, and MBC Director of Development Brianna Hall discuss the concept of “willingness to change” and how it applies to modern PT practice ownership.From rising patient responsibility and increasing administrative burden to the rapid adoption of technology and AI in revenue cycle management, they break down how the industry has shifted, and why clinic owners can no longer rely on the same systems that worked 10 or even 20 years ago.If you’re a clinic owner navigating rising complexity in healthcare, this episode highlights why mindset, systems, and technology adoption are now essential, not optional.Resources Mentioned:Website: https://www.4mbc.com/Our Billing Health Check: https://mbc-clinic-health.info/SPARC: https://sparc.apta.org/

Most physical therapy practice owners believe their biggest growth challenge is marketing. But in reality, revenue doesn’t start when the phone rings, it starts in the first 30 seconds of the patient interaction.In this episode, MBC Director of Development Brianna Hall sits down with Jerry Durham to break down the front-end systems that actually drive revenue in a physical therapy practice. They explore why the front desk is one of the most undertrained and underleveraged roles in a clinic, and how breakdowns in intake, communication, and verification quietly impact patient attendance, retention, and cash flow.If your clinic struggles with inconsistent cash flow or patient drop-off, this episode breaks down the systems behind it, not just the symptoms.Resources Mentioned:Website: https://www.4mbc.com/Our Billing Health Check: https://mbc-clinic-health.info/Connect with Jerry Durham and learn how to build patient engagement systems that actually convert [email protected]

As physical therapy clinics grow from one provider to multiple clinicians, or from a single location to multiple sites, the biggest challenges often aren’t clinical, they’re operational.In this conversation, MBC CEO Jim Stoker, DPT, and MBC Director of Development Brianna Hall break down why standardized processes (SOPs) are essential for sustainable clinic growth and how inconsistency at the front desk can quickly create breakdowns across the entire organization.They explore why many clinics struggle when scaling from 1 to 3 providers or expanding into multiple locations, and how small inconsistencies in intake, scheduling, insurance verification, and patient communication can turn into major operational and financial challenges.If you’re a PT clinic owner or operator looking to grow beyond a small practice, this episode breaks down the systems you need in place before scaling becomes overwhelming.Resources Mentioned:Website: https://www.4mbc.com/Our Billing Health Check: https://mbc-clinic-health.info/

Most physical therapy clinic owners feel like they’re constantly running on a treadmill: fully booked, busy all day, but still unsure why profitability isn’t where it should be.In this conversation, MBC CEO Jim Stoker, DPT, and MBC Director of Development Brianna Hall, break down what actually matters when it comes to running a sustainable PT practice: knowing your numbers, understanding true profitability, and making hiring decisions based on data instead of gut feeling.If you’re a clinic owner trying to grow without burning out or wondering when and how to hire your next PT, this episode gives you the framework to stop guessing and start managing with clarity.Resources:Website: https://www.4mbc.com/Our Billing Health Check: https://mbc-clinic-health.info/