EPISODE · Dec 2, 2024 · 37 MIN
Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?
from Talking Media with Nine · host 9Podcasts
In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution.See omnystudio.com/listener for privacy information.
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Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?
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