Artificial Optimization

Optimization is the latest buzzword in trade promotion and revenue growth management. RGM has owned it, especially around “Price Optimization.” But be VERY careful about what you hear regarding trade promotion optimization. The advanced data science of REAL optimization depends on many factors, and not every vendor delivers those key factors. In this podcast, listen to Rob break down the difference between REAL and “artificial” optimization. For more about Hand Promotion Management: https://handpromotion.com/