PODCAST · business
TradeScope Podcast with Rob Hand
by Rob Hand
The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing and engagement, and data & analytics. Rob brings his knowledge and expertise to focus on the news, technology, process and overall business impact driven by smart revenue growth management across all of the consumer shopping and purchase channels.
Episodes
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The Cost of TPx
What is the cost of a full transformation of trade channel promotion technology? This is an elusive figure because in the midst of this global expansion of trade promotion technology and the growth of TPx vendor innovation, consumer products manufacturers are challenged to understand realistic...
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Why I Wrote The Book
This episode answers the many questions I have received about why I wrote the book, “The Invisible Economy of Consumer Engagement,” and how I decided on the content and subject matter it covers. The time for a book like this has never been better. We are on the precipice of innovative…
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The Book of TPx
Rob announces the impending release of his first book on trade promotion, The Invisible Economy of Consumer Engagement. He explains how he relates the practices and processes of trade promotion management, analytics, and execution (TPx) to the mission-critical objective of consumer engagement...
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Change Management in Modern Trade Channel Promotions
Trade Channel Promotion implementations are long and hard. But they don’t have to be. The success of critical change management that takes place after a TPx implementation has a lot to do with HOW you take the design steps before a single line of code is written. Take the time to listen to this...
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Those "Other" Industries
If your company products are promoted and sold through the commercial channels, the competition is fierce and the need for channel incentives is great. Check out this episode of the TradeScope Podcast to learn how one very famous commercial products company launched one of the most successful...
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Promo Resilience in a Post-COVID-19 World
There are so many advisory opinions about what will happen in a post COVID-19 world, but little or nothing written about the treatment of trade promotions. Rob gives some straight-talk advice to CPG suppliers about what needs to happen now and in the future. Check out his latest TradeScope…
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Channel Incentives - The Key Differentiator
CPG, more specifically Fast Moving Consumer Goods (FMCG) has carved out an entirely distinctive trade promotion management and execution format. But you need to know that TPx is only ONE version of channel incentive programs across every industry selling through the various channels of...
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Artificial Optimization
Optimization is the latest buzzword in trade promotion and revenue growth management. RGM has owned it, especially around “Price Optimization.” But be VERY careful about what you hear regarding trade promotion optimization. The advanced data science of REAL optimization depends on many factors…
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Indominus REX. Retail Execution in the Digital World
Retail Execution – it’s not exactly Jurassic in age, but this venerable old process is taking on a much more critical role in the improvement of trade promotion spending success. In this podcast, Rob Hand covers the important connection and alignment with trade promotion and how effective retail...
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Modern Revenue Growth Management
Revenue Growth Management, RGM, is becoming a key strategic focus area for all consumer products companies today. The role of managing RGM is being elevated throughout the industry to, in many cases, the C-suite level. Trade promotion is finally finding its natural fit within the RGM…
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Data, Data, Data. The Secret Sauce of Success
With all the attention on “Optimization” these days, there is no doubt that the use of sophisticated and advanced data science is well on its way to solving a problem promotion planners have had with failing trade spend ROI for decades. But this super technology in and of itself is not the only...
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Trade Promotion Finally Hits the Big Time!
Why has trade promotion, a critical business process which has been around for more than 200 years finally gaining the attention of the C-Suite? Because someone finally figured out the second largest line item the financial statements of the top consumer products companies can and should be the...
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ABOUT THIS SHOW
The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing and engagement, and data & analytics. Rob brings his knowledge and expertise to focus on the news, technology, process and overall business impact driven by smart revenue growth management across all of the consumer shopping and purchase channels.
HOSTED BY
Rob Hand
CATEGORIES
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Frequently Asked Questions
How many episodes does TradeScope Podcast with Rob Hand have?
TradeScope Podcast with Rob Hand currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is TradeScope Podcast with Rob Hand about?
The TradeScope Podcast is a broadcast by Rob Hand, longtime industry expert in trade promotion and consumer products who breaks down the most important issues facing manufacturers and resellers around the efficiency and effectiveness of trade promotion, revenue growth management, consumer marketing...
How often does TradeScope Podcast with Rob Hand release new episodes?
TradeScope Podcast with Rob Hand has 12 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to TradeScope Podcast with Rob Hand?
You can listen to TradeScope Podcast with Rob Hand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts TradeScope Podcast with Rob Hand?
TradeScope Podcast with Rob Hand is created and hosted by Rob Hand.
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