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EPISODE · Apr 16, 2026 · 7 MIN

As a Maker STOP Chasing Virality And Do This Instead

from Making with Purpose · host MakerFlo

John and Marc continue with Brit Shane to tackle one of the most common misconceptions in social media: that going viral is the goal. Brit breaks down why consistency beats virality, how micro-influencers outperform large accounts in conversions, and why reposting winning content is a legitimate and effective strategy for product businesses. Timestamps00:00:00 Trailer00:00:15 Consistency vs. Virality: The Core Question00:01:46 Making a Million With Only 3,300 Followers00:02:22 Why Micro-Influencers Convert Better00:02:42 Virality vs. Consistency: The Gym Analogy00:03:55 Reward Consistency, Not Outcome00:04:22 Going Viral Pulls You Off Brand00:05:10 Allow Yourself to Be Bad at First00:06:05 Post First, Analyze Later00:06:24 Reposting Winning Content as a Strategy00:07:28 Outro Follow Brit Shane:Brit’s Website - Brit ShaneInstagram - Britni Shane (@brit_shane) • Instagram photos and videosTiktok - TikTok - Make Your Day Connect With Us -John & Marc Instagram -https://www.instagram.com/johnandmarc/MakerFlo Instagram -https://www.instagram.com/makerflo_/Our Website -makerflo.comFacebook -https://www.facebook.com/makerfloTikTok -https://www.tiktok.com/@makerflo.comJoin our private Facebook community:https://www.facebook.com/share/g/1BT4HPCUak/ Join us live every day: https://makerflo.com/pages/makerflo-lives

Episode metadata supplied by the publisher feed · Published Apr 16, 2026

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As a Maker STOP Chasing Virality And Do This Instead

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