PODCAST · business
Making with Purpose
by MakerFlo
Welcome to the MakerFlo podcast — where creativity meets community and business gets real. Hosted by MakerFlo.com founders, Marc and John, this monthly show dives into the story behind the brand, from humble Etsy beginnings to building a nationally loved company. Expect raw conversations on entrepreneurship, innovation, and the maker mindset, plus guest appearances from creatives, team members, and industry leaders. Whether you're a small business owner or curious creator, tune in to get inspired and fired up!
Episodes
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🎙️ The Black Friday Profit Playbook
Black Friday and Cyber Monday can bring in more sales, but are those sales actually making your small business more profitable? 💰 In this episode of Making With Purpose, John and Marc from MakerFlo break down smarter Black Friday and Cyber Monday (BFCM) strategies for makers, crafters, and small...
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How to Build Loyalty, Keep Customers & Grow Long Term
Getting a customer to buy once is great. Getting them to come back is how you build a stronger, more profitable business. In this episode of Making with Purpose, John & Marc break down customer retention for makers and small business owners—how to turn a first-time buyer into a repeat customer,...
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Sales That Actually Converts: How to Communicate Value and Turn Conversations Into Customers
Most people think sales is about convincing someone to buy.We don't.In this episode of Making with Purpose, John and Marc share why the best salespeople don't rely on pressure, scripts, or gimmicks—they build trust, solve problems, and create relationships that naturally lead to sales.Whether you...
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Marketing for small business, branding, content strategy, and how to attract more customers without feeling salesy
Most makers think marketing is about selling—but that's exactly where many businesses get stuck. In this episode of Making With Purpose, John and Marc break down what marketing really is, why so many entrepreneurs struggle to generate consistent sales, and the framework successful brands use to...
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How to Brand Your Maker Business So Customers Choose You Every Time
Direct Message us on MakerFlo’s Instagram or Facebook the word “Branding” to get the worksheet! Most makers build a product before they build a brand, and that's where things go wrong.In this episode of Making With Purpose, John and Marc break down what branding actually means for makers, why it...
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How You Can Leverage AI In Your E-commerce Business
Fresh off the Shop Talk e-commerce conference, John and Marc break down everything makers need to know about AI in 2026. The episode covers practical AI applications for inventory forecasting, product design, marketing copy, and customer service, while drawing a clear line between where AI helps...
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As a Maker STOP Chasing Virality And Do This Instead
John and Marc continue with Brit Shane to tackle one of the most common misconceptions in social media: that going viral is the goal. Brit breaks down why consistency beats virality, how micro-influencers outperform large accounts in conversions, and why reposting winning content is a legitimate...
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How To Make Content That Sells Your Products
John and Marc continue their conversation with Brit Shane, covering practical content ideas for makers just starting out on social media. The discussion moves into sales funnels, first-party data, affiliate marketing margins, and why getting customers off third-party platforms and onto your own...
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How Can Makers Use Social Media To Get Discovered Online
John and Marc sit down with Brit Shane, a social media expert with over a decade of experience across Instagram, TikTok, and beyond. The conversation covers platform strategy, content creation, personal branding, paid promotion, content batching, and the tools Brit uses to manage multiple brands....
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The Real Reason Most Makers Never Achieve Freedom
John and Marc sit down with Coach Tom Dougherty from ActionCoach to cover Step 6 of the business mastery framework: Freedom. The conversation explores what financial and personal freedom means for a business owner, why your "why" changes over time, and the different exit and growth paths…
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How To Build a Customisation Business That Runs Without You
John and Marc sit down with Coach Tom from ActionCoach to break down Step 5 of the business mastery framework: Synergy. The conversation covers what it means to truly step back from your business, how to know when you've reached that level, and why vacation is the real test of whether your…
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Business Is HARD Until You Do This
John and Marc sit down with business coach Tom Dougherty to break down two critical stages of business growth: systems and team. Tom explains how documenting processes, leveraging tools like Loom and Google Docs, and building the right team culture can free business owners from being the…
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Every Business Owner Needs To Hear This - Part 1
John and Marc of Makerflo sit down with their long-time business coach, Coach Tom Doughtery, to walk through ActionCoach's six-step framework for scaling a business. The conversation covers mastery, marketing, goal-setting, financial management, and low-cost strategies for growing a maker-based...
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How To Avoid Distractions as a Business Owner
In the final part of the Making with Purpose podcast, Hosts John and Marc explore with Dr. K how environments shape execution in business and personal life, including physical, digital, social, and time aspects. They discuss setting up surroundings for success, the impact of surrounding oneself...
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Why Protecting Your Energy Matters More Than Profits as a Maker
In Part 3 of the Making with Purpose podcast, John and Marc discuss with Dr. K why personal energy levels predict business success more reliably than time or money. They explore detecting burnout through language and body cues, strategies to maximize energizing tasks while minimizing draining…
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How To Visualise Your Goals Into Existence as a Business Owner
In part 2 of the Making with Purpose podcast, John and Marc sit down with Dr. K, MakerFlo’s emotional health coach, and explore visualization techniques backed by brain science to help entrepreneurs mentally rehearse success. It covers balancing big-picture thinking with action, daily…
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No BS Guide On How To Set Goals - Dr K
In this episode of the Making with Purpose podcast, John and Marc interview Dr. K, MakerFlo’s emotional health coach, about his transition from Wall Street burnout to coaching. He discusses his rock bottom experience, the five pillars of emotional health, identity reinvention, and practical…
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8 Tips To Get More Sales In The Customization Industry - Episode 6
In this episode of the Making with Purpose podcast, John and Marc talk about how adding real, authentic value creates the foundation of loyalty, trust, and brand longevity. They break down the mindset shift from transactional selling to impact-driven creation, and why “giving first” always comes...
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Episode 5: From Garage To 8 Figures: MakerFlo's Team Culture
In this episode of The MakerFlo Making with Purpose Podcast, the founders share how they built a business centred around people, not just profits. From free lunches and paid breaks to providing mental health support and a life coach for the team, they break down how “Be Good, Do Good, Spread…
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The Best Conversation About China & US Manufacturing You’ll Ever Hear | Ep. 4
We just spent two weeks in China filming inside our factories, and we're showing you everything. This episode takes you through the real manufacturing process - from our tumbler factory that uses 12-15 machines and tests every unit at 1000°F, to why the "Made in China = cheap" myth exists…
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Epic Fails & Big Wins in Business - Making with Purpose Episode #3
It started with a plan… and quickly went sideways. Maybe you’ve been there—things looking perfect on paper, only for reality to crash the party. In this episode, we take you through the moments that made us panic, laugh, and question our life choices. From projects that blew up in our faces to...
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Making with Purpose Episode #2 - Selling Smart: Shopify, Etsy, & More!
If you’re a maker, creator, or small business owner, one of the biggest questions you’ll face is: Where should I sell my products?! Do you set up shop on Etsy and tap into their huge handmade-loving audience? Do you build your own branded storefront on Shopify for maximum control? Or do you throw...
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Making with Purpose - Episode #1 - The History of MakerFlo
Join Marc Pendergraft and John Modi in the first episode of "Making with Purpose" as we explore the journey of MakerFlo. We discuss challenges in product sourcing and quality control, emphasizing the importance of unique, high-quality offerings and a strong brand identity. Gain insights on...
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ABOUT THIS SHOW
Welcome to the MakerFlo podcast — where creativity meets community and business gets real. Hosted by MakerFlo.com founders, Marc and John, this monthly show dives into the story behind the brand, from humble Etsy beginnings to building a nationally loved company. Expect raw conversations on entrepreneurship, innovation, and the maker mindset, plus guest appearances from creatives, team members, and industry leaders. Whether you're a small business owner or curious creator, tune in to get inspired and fired up!
HOSTED BY
MakerFlo
CATEGORIES
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