EPISODE · Jun 4, 2026 · 38 MIN
As sports sponsorship scrutiny grows, is it still worth it?
from The Drum Podcast
As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise and budget scrutiny reaches sponsorships, what makes the big-ticket activations still worth it? Hosted on Acast. See acast.com/privacy for more information.
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As sports sponsorship scrutiny grows, is it still worth it?
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