The Drum Podcast

Live from the floor of SXSW London, we're joined by Ramin Beheshti, the co-founder and CEO of Caliber, the 'new media' publisher behind social-first news brands like The News Movement. Like so many modern publishers, Caliber's commercial core contains more than news - including a marketing agency. But as publishers turn to all sorts of alternative revenue sources, is it still possible to make money from news alone? Hosted on Acast. See acast.com/privacy for more information.

Legendary copywriter and creative director - Ogilvy APAC's long-serving chief creative officer - has entered his experienced-statesman era as an adman. His new book, Cowards Don't Go to Heaven, distills a life of creative understanding into a coffee-table book of handwritten (and illustrated) aphorisms and invective. He tells The Drum Podcast why a little anger is necessary for creative growth, how being "openly Christian" has shaped his creative practice, and how he went from failing his O-Level in English to being one of the most-awarded copywriters in the world. Hosted on Acast. See acast.com/privacy for more information.

Wesley ter Haar is the co-founder of global agency Monks, and now its chief AI officer. In a candid conversation filmed at this year's SXSW London about AI, he talks about the honest responsibilities, hopes and fears of an industry grappling with its future Hosted on Acast. See acast.com/privacy for more information.

Consumers don't follow funnels, and perhaps they never did. In this episode, Nick Handley (Connective3), Victoria Peopall (Epsilon) and Hannah McNally (Jaywing) unpack how commerce media is challenging long-held marketing assumptions. They discuss the rise of social commerce, the limits of attribution, why incrementality matters more than ever and what AI could mean for the future of shopping.If you're trying to understand how measurement, media planning and consumer behaviour are changing in the commerce era, this conversation is essential listening. Hosted on Acast. See acast.com/privacy for more information.

Live from SXSW London 2026, the event's second annual outing, we sit down with Cecilia Morelli to chart how the event's adapting to the UK while maintaining its Texan core. Hosted on Acast. See acast.com/privacy for more information.

Everyone is talking about AI, but how do you turn the hype into real business impact? In this episode, Dora Moldovan (Tomorrow Group), Greg Roekens (Prose on Pixels) and Adam Hay (Croud) share their experiences of implementing AI inside agencies today. You'll learn why simply layering AI onto existing workflows isn't enough, how leadership and culture shape successful adoption, and what it takes to bring teams along on the journey. Packed with practical advice and honest perspectives, this is essential listening for anyone navigating AI transformation. Hosted on Acast. See acast.com/privacy for more information.

A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding agencyland's smaller players. Hosted on Acast. See acast.com/privacy for more information.

As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise and budget scrutiny reaches sponsorships, what makes the big-ticket activations still worth it? Hosted on Acast. See acast.com/privacy for more information.

In his recent book, Empire of the Elite author Michael Grynbaum unearthed a a list of 178 artists, quotes and media properties that had been passed around the halls of Conde Nast in the 90s. It was William Norwich and Charles Gandee's list: As two editors of Vogue, they'd prepared it as an "unofficial test" of applicants to the austere magazine's halls of cultural power. Recently, cultural strategist Olivia Wedderburn took a stab at updating the list for 2026 - and in the processran up against some of the shift in taste, trendsetting and power that have manifested in the last 30 years. You can read the piece on her Substack, Sim City.https://simcity.substack.com/p/the-2026-cultural-literacy-test Hosted on Acast. See acast.com/privacy for more information.

Move over 'attention economy' - strategist Tom Gray says that the modern media world can be understood through the lens of the 'experience economy'. From immersive theater to the new Tottenham Hotspur stadium, Gray says, anyone trying to stand out in the world of real experiences needs to be paying attentoon to the best work being done throughout the world. Hosted on Acast. See acast.com/privacy for more information.

What connects the tradwife movement, brands making their own entertainment properties, and the marketing world's fervor for 'unhinged' ads? We're joined by GUT's Natalia Davila to pick our way through some of 2026's most fascinating trends. Hosted on Acast. See acast.com/privacy for more information.

Live from the judging day at London's Big Sky Studios for The Drum Marketing Awards EMEA, we're joined by the president (HSBC's Nicole German) and vice-president (Arla Foods' Patrik Hansson) of the jury for a peak behind the curtain at what judges really want and how top marketers are adapting to a world of certain uncertainty. Hosted on Acast. See acast.com/privacy for more information.