PODCAST · business
The Drum Podcast
by The Drum
A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.
Episodes
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Mark Ritson's AI clinic: what peak season really tests
This week we're spotlighting Mark Ritson's AI marketing clinic. In 'Peak season meets AI: what marketers need to know', run in partnership with SAP Engagement Cloud, host Sam Anderson puts marketers' own questions to Ritson on the trading period that makes or breaks the year. On the examination...
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How breaking a record became a marketing strategy
Guinness World Records has quietly become a marketing machine, running roughly 1,300 brand activations a year for companies chasing attention through record-breaking stunts. We're joined by Marco Frigatti, Senior Vice President of Guinness World Records for Business, who started out as an...
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Is a 'golden age of branded entertainment' really coming?
We're joined by Simon Baker, a branded content pioneer and now managing director of publisher-agency TCO. As brands loudly tout a 'golden age of branded entertainment', Baker helps us figure out what that might mean - and who it would be good for. Guest: Simon Baker, MD, TCO Hosted on Acast. See...
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How AI is reshaping agency models
For years, marketers have debated whether brands are better served by full-service agencies or specialist expertise. But as AI reshapes how agencies work, perhaps that's no longer the right question. In this bonus episode of The Drum Podcast, Richard Draycott is joined by Nick Beck (Founder &…
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How marketing became obsessed with comedians
The Edinburgh festivals and their fringes add up to the biggest arts festival in the world - a yearly event that's only outsold by the World Cup and Olympics. As it launches, we talk to Jonathan Grant, an ad creative, comic, talent manager and now author. We talk about Grant's book, Reading the...
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Can a publisher still be 'just' a publisher?
Live from the floor of SXSW London, we're joined by Ramin Beheshti, the co-founder and CEO of Caliber, the 'new media' publisher behind social-first news brands like The News Movement. Like so many modern publishers, Caliber's commercial core contains more than news - including a marketing…
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Cowards Don't Go to Heaven: Eugene Cheong's message to young creatives
Legendary copywriter and creative director - Ogilvy APAC's long-serving chief creative officer - has entered his experienced-statesman era as an adman. His new book, Cowards Don't Go to Heaven, distills a life of creative understanding into a coffee-table book of handwritten (and illustrated)...
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What are the marketing industries real responsibilities around AI?
Wesley ter Haar is the co-founder of global agency Monks, and now its chief AI officer. In a candid conversation filmed at this year's SXSW London about AI, he talks about the honest responsibilities, hopes and fears of an industry grappling with its future Hosted on Acast. See acast.com/privacy...
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Commerce media: the death of the traditional funnel?
Consumers don't follow funnels, and perhaps they never did. In this episode, Nick Handley (Connective3), Victoria Peopall (Epsilon) and Hannah McNally (Jaywing) unpack how commerce media is challenging long-held marketing assumptions. They discuss the rise of social commerce, the limits of...
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SXSW London: How the Texan behemoth is adapting to the UK
Live from SXSW London 2026, the event's second annual outing, we sit down with Cecilia Morelli to chart how the event's adapting to the UK while maintaining its Texan core. Hosted on Acast. See acast.com/privacy for more information.
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AI & automation: from hype to workflow
Everyone is talking about AI, but how do you turn the hype into real business impact? In this episode, Dora Moldovan (Tomorrow Group), Greg Roekens (Prose on Pixels) and Adam Hay (Croud) share their experiences of implementing AI inside agencies today. You'll learn why simply layering AI onto...
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Why do we know so little about the creative industry's 'long tail'?
A recent report mapped the growth rates and revenues of some 25,000 agencies across the UK - as well as flows of both private and public funding into those agencies. With its authors at Agency by Agency, we dig into what the report found and why it exists - a crucial knowledge gap regarding...
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As sports sponsorship scrutiny grows, is it still worth it?
As the Fifa World Cup looms, we're joined by experts in sponshorship and talent partnership - Gartner's Nicole Greene and Outreach's Joe Hockley, respectively - to map the upcoming 'most commercial World Cup ever'. As creators' stars continue to rise and budget scrutiny reaches sponsorships, what...
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Are you cool enough to work for 90s Vogue?
In his recent book, Empire of the Elite author Michael Grynbaum unearthed a a list of 178 artists, quotes and media properties that had been passed around the halls of Conde Nast in the 90s. It was William Norwich and Charles Gandee's list: As two editors of Vogue, they'd prepared it as an...
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What's powering the 'experience economy'?
Move over 'attention economy' - strategist Tom Gray says that the modern media world can be understood through the lens of the 'experience economy'. From immersive theater to the new Tottenham Hotspur stadium, Gray says, anyone trying to stand out in the world of real experiences needs to be…
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Tradwives, branded TV, and the year's weirdest ad
What connects the tradwife movement, brands making their own entertainment properties, and the marketing world's fervor for 'unhinged' ads? We're joined by GUT's Natalia Davila to pick our way through some of 2026's most fascinating trends. Hosted on Acast. See acast.com/privacy for more...
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The Drum's DMA Awards: The view from the president's chair
Live from the judging day at London's Big Sky Studios for The Drum Marketing Awards EMEA, we're joined by the president (HSBC's Nicole German) and vice-president (Arla Foods' Patrik Hansson) of the jury for a peak behind the curtain at what judges really want and how top marketers are adapting to…
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As social marketing tactics for music become headline news, is the band Geese a 'psy-op'?
We're joined by music journalist, manager and promoter Sean Adams to discuss one of the month's nosiest marketing spats: The argument whether social tactics to build a "narrative" around a musical artist through 'user generated content' generated by a paid-for agency amount to tricking both...
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Inside Reddit's sales pitch to advertisers
On The Drum Podcast, we hear a lot from the brands who buy ad space and the agencies they work with, but we rarely hear from the people doing the selling - especially at the social platforms that take a greater share of the ad pie every day. And no platform is growing faster than Reddit, which…
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How are marketers warming up for the 2026 summer of sport?
We dive into how sport is being rapidly reshaped in the attention economy, from fast-format football and entertainment-led fight nights to reinvented tournaments that blur the lines between sport and show business. You'll hear from guest host Richard Draycott and a panel of sports marketing...
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What does a chief science officer do at a creative agency?
Tom Knapman is a PhD-qualified biochemist. Last year, he was working for Sciex, whose campaign on proteomics (don't worry, we'll explain that in the episode) was a perhaps unlikely winner of a Grand Prix gong at The Drum Awards last year. This year he's jumped ship into a perhaps almost-unique...
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What is the role of brand strategy in an uncertain industry?
Brand consultancies sit at the intersection of marketing, business and culture - but what does that look like in practice? We’re joined by FutureBrand's Sam Hollis to discuss the strategist’s role in shaping modern brands, the realities of agency life and why moments of industry upheaval can be…
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Commerce media 'evangelist' Andrew Lipsman on the $500bn still to be claimed
The Drum's inaugural Commerce Media Awards will take place soon in Miami. As the gold rush moves into its second phase, we're joined by leading commentator Andrew Lipsman to chart how we got here, where there's still money to be made, and where Lipsman's looking to next for the follow-up...
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What is the strategist's job in a time of turmoil?
Our guest this week, Pats McDonald, has reached the top of the strategy discipline, having worked for almost all of the world's biggest advertising groups. Now, those groups find themselves looking at a time of considerable upheaval as AI, consolidation and other factors remake the industry. So:...
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The 2026 Winter Olympics & the future of social strategy
We hear a lot about reactive, always-on social strategies - but what do they look like in practice? We're joined by Uncovered's strategy head Nina Landale to look at this year's Winter Olympics as a case study in the new world of influence. Hosted on Acast. See acast.com/privacy for more...
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Global ad spend keeps outpacing GDP. Is a slow-down inevitable?
Following the publication of WARC's Future of Media report - which predicts another blockbuster growth year for the marketing industry (with receipts rising by 9.1% to $1.3th) - we sit down with WARC managing editor Paul Stringer to ask where the money's really going and ask: growth for whom?...
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Has social killed craft - or reinvigorated it?
The death of craft, like the deaths of so many things, is declared with regularity. One culprit accused of killing it: social and the wider world of digital media. Our guests look into the data and the feelings of real creatives to ask: has social really killed craft? Hosted on Acast. See...
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How subs and ads are transforming the New York Times
Tusar Barik, a veteran of Silicon Valley via LinkedIn, joined the New York Times as SVP of marketing at the start of 2025 - a year in which the publisher has seen remarkable growth and profit amid turbulent times for publishers. Barik joins us to tell us how the Gray Lady is continuing to…
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What makes a holiday ad sound Christmassy?
We're joined by start Charlie Smith, the Grey copywriter-turned-composer behind three of this year's top Christmas ads. Smith give us a peak behind the scenes at how the ads get made - and the creative trends behind 2025's ad- and film-scores. Hosted on Acast. See acast.com/privacy for more...
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Introducing Slow The F*ck Down with Emma Harris
Today we bring you a taster episode of a sibling podcast from The Drum and Glow London, Slow The F*ck Down with Emma Harris. Harris is joined by Sophie Devonshire and Victoria Fox. Hosted on Acast. See acast.com/privacy for more information.
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WPP's Matt McNeany on Open Pro and advertising's AI future?
WPP recently unveiled Open Pro, its AI self-serve offering. It's betting big on the move, hoping it will unlock new clients including SMEs. But can it do so without eating into its traditional agency services? Hosted on Acast. See acast.com/privacy for more information.
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Nick Manning & Brian Jacobs on why the advertising world is in trouble?
In this introductory episode, The Drum's Steven Antoniewicz interviews the co-founders of the Advertising: Who Cares? movement, Brian Jacobs and Nick Manning. Veterans of the advertising and media worlds, the duo has spent the last year sounding the alarm on major threats to the industry they…
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From Exit Right: 'Superconnector' Sam Liu of Savvy
Join Mike Silver on this episode of Exit Right as he sits down with Sam Lui, the ultimate super connector and founder of Savvy. Discover Sam's incredible journey from humble beginnings in rural UK to becoming a global business leader. Hosted on Acast. See acast.com/privacy for more information.
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Daniel Gilbert of Brainlabs on building the 'media agency of the future'
In a frank conversation, Daniel Gilbert of performance agency-turned-media shop Brainlabs tells the story of a company that started in a bedroom of his parents' house and now has its sights set on becoming the biggest independent name in media. How? Well, Gilbert has some punchy opinions about…
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For the first time in history, most people are 'generally receptive' to ads
We chat with Hannah Walley, Kantar's head of media for UK & Ireland, about the organization's research into consumers' and marketers' perceptions of advertising. Walley tells us how we've got to a place where, for the first time, more people are receptive to advertising than aren't; why there's…
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The 3 kinds of humour with Paddy Gilmore
Fresh off a panel at The Drum Live, The Drum’s humour columnist Paddy Gilmore breaks down what makes funny work funny and what makes it worth making. Hosted on Acast. See acast.com/privacy for more information.
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'Accidental marketer', Infosys CMO Sumit Virmani
Sumit Virmani has been at Infosys for over two decades. Now, he's global CMO for the tech giant. He told The Drum why a long tenure is an advantage, why attribution should still be a focus for everyone in the marketing world, how to approach the marketing mix in a world of uncertainty, and how...
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Deloitte Digital US CMO Mark Singer: What is an agency, anyway?
A veteran of agencies himself, Mark Singer tells us why he doesn't think the term 'agency' is fit for purpose anymore, where we are in the now decade-long tug-of-war between consultancies and marketing shops, and (of course) how AI is going to change everything. Hosted on Acast. See...
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Introducing Exit Right, a new podcast from The Drum
In this Exit Right episode, Mike Silver interviews Adrian Hewlett, CEO of Sealand, on transitioning from agency life to building a sustainable brand. Discover insights on entrepreneurship, business growth, company culture, and selling to Publicis - plus lessons from successes, challenges, and...
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Toby Southgate, global CEO of We Are Social
As he hits six months into one of the biggest jobs in social media marketing, Toby Southgate of We Are Social sits down with The Drum to talk social's biggest year ever, the evolution of agency ownership structures, and what's coming next. Hosted on Acast. See acast.com/privacy for more information.
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How employers are still failing parents
A recent report from Matri found that 1/4 of new mothers either never come back to work or leave work within a year of returning. Worse, the vast majority cite "unsupportive work environments" and "inflexible working conditions" in their decision to leave. We sit down with the report's author,...
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Mark Ritson, The Drum's newest columnist
The Drum's opinion editor John McCarthy has recently signed up the biggest name in the biz to a regular column. Here you can listen to their first pitch meeting. Hosted on Acast. See acast.com/privacy for more information.
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Are marketers truly ready for 'personalization at scale'?
It can seem in 2025 like everyone in the ad ecosystem is chasing after the same Holy Grail: fast, rapidly delivered, personalized content at whatever scale they fancy. With the help of (yes) AI, it seems that dream is closer than ever. But is the business ready for it? Hosted on Acast. See...
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Is vibe the new value?
Marketing is getting moodier - and that’s a good thing. We’re diving into how brands are connecting through emotion, instinct, and shared energy, not just data. Think storytelling, authenticity, and values-led creative. Hosted on Acast. See acast.com/privacy for more information.
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3 marketers tackling the continued barriers to creative access
We sit down with 3 marketers behind programs tackling marketing's dark secret: that it remains one of the most elitist and unequal industries. Hosted on Acast. See acast.com/privacy for more information.
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The secrets of guerrilla marketing
3 experts from the worlds of guerrilla activations, social and experiential marketing open the secret cookbook for under-the-radar marketing success. Hosted on Acast. See acast.com/privacy for more information.
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Cannes Lions 2025 wrapped: The agency view
We're joined by two agency founders, fresh off a week on the Croisette of Cannes Lions. Is it still worth the rising costs for agencies to attend? Hosted on Acast. See acast.com/privacy for more information.
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Cannes Lions: How has it changed? (Live from Cannes)
In a special episode fronted by The Drum's global editor Cameron Clarke, two of our leading opinion columnists dissect the news out of this year's Cannes Lions festival, and ponder how the event is evolving. Stories/columns mentioned in the episode: Julie Seal's diary. Paddy Gilmore's column....
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Hinge CMO (and now president) on how gen Z is dating, sub growth, and bringing marketing to the center of the boardroom
CMO at dating app Hinge, took on an extra title earlier this year: President. Live from the inaugural SXSW festival in London, Jantos talks putting marketing at the center of the boardroom, a troubling loneliness epidemic for gen Z, and the future of dating. Hosted on Acast. See acast.com/privacy...
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David Sable, ad club of NY 'industry legend' honoree: Advertising's golden age is right now
David Sable spent decades in global roles at the likes of Y&R and Wunderman. Now vice chair at Stagwell, he's been honored as this year's Industry Legend by the Advertising Club of New York. He tells us why he thinks advertising's golden age is happening right in front of us. Hosted on Acast. See...
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ABOUT THIS SHOW
A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building.
Hosted on Acast. See acast.com/privacy for more information.
HOSTED BY
The Drum
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Frequently Asked Questions
How many episodes does The Drum Podcast have?
The Drum Podcast currently has 159 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The Drum Podcast about?
A weekly podcast exploring creativity in marketing, advertising, media, and the ever-changing world of brand building. Hosted on Acast. See acast.com/privacy for more information.
How often does The Drum Podcast release new episodes?
The Drum Podcast publishes regularly with 159 episodes available. Check the episode list for the typical release schedule.
Where can I listen to The Drum Podcast?
You can listen to The Drum Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The Drum Podcast?
The Drum Podcast is created and hosted by The Drum.
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