As the holiday season approaches, Éduc'alcool launches its campaign "Self-reflection is the first step to informed choices"

In this episode of BC Food News, host Jennifer English explores Éduc'alcool's upcoming campaign titled "Self-reflection is the first step to informed choices," set to launch in 2025. The campaign promotes introspection and conscious decision-making regarding holiday alcohol consumption. Helpful tools like Alternalcohol, which offers alcohol-free cocktail recipes for the festive season, Calcoholator for tracking blood alcohol levels, and the Standard Drink Server which provides accurate measurement of alcohol content are being rolled out alongside. The campaign further underscores a healthy, balanced lifestyle and extends Éduc'alcool's 35-year-long mission of educating individuals in Quebec about responsible alcohol consumption. The campaign is expected to be broadcast across Radio-Canada platforms until February's end. Check out the campaign video for a deep-dive into the initiative's essence. POST dataPOST datahttps://edge.prnewswire.com/c/link/?t=0&l=en&o=4568772-1&h=930146606&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3De6-xJoKDvGQ&a=Self-reflection+is+the+first+step+to+informed+choiceshttps://edge.prnewswire.com/c/link/?t=0&l=en&o=4568772-1&h=1768456667&u=https%3A%2F%2Fwww.educalcool.qc.ca%2Fen%2Ftools%2Fcalcoholator%2F&a=Calcoholatorhttps://edge.prnewswire.com/c/link/?t=0&l=en&o=4568772-1&h=3680997212&u=https%3A%2F%2Falternalcohol.com%2F&a=Alternalcoholhttps://edge.prnewswire.com/c/link/?t=0&l=en&o=4568772-1&h=226874772&u=https%3A%2F%2Fwww.educalcool.qc.ca%2Fen%2Ftools%2Fstandard-drink-server%2F&a=Standard+Drink+Serverhttps://edge.prnewswire.com/c/link/?t=0&l=en&o=4568772-1&h=3822352442&u=http%3A%2F%2Fwww.educalcool.qc.ca%2F&a=www.educalcool.qc.cahttps://edge.prnewswire.com/c/link/?t=0&l=en&o=4568772-1&h=2258834714&u=http%3A%2F%2Fwww.educalcool.qc.ca%2F&a=%C2%A0