AS THE MATTRESS TURNS 2026 with Nick Lucarell: Episode 268

In this episode, Nick Lucarell, Vice President of Sales at White Dove Mattress Company in Cleveland, Ohio, joins the conversation to share insights from his extensive experience in the mattress and bedding industry. He discusses how he leads national sales strategy, builds strong retail partnerships, and develops key accounts for the family-owned manufacturer. Nick also talks about the importance of dealer relationships, navigating competitive markets, and the strategies behind expanding the presence of premium mattress products across the country.   👤Connect with Nick Lucarell: ✅ Website: https://whitedoveusa.com/  ✅ Facebook: https://www.facebook.com/WhiteDoveUSA  ✅ Instagram: https://www.instagram.com/whitedoveusa  ✅ LinkedIn:https://www.linkedin.com/in/nicholas-lucarell-1088b52a/   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net