The Pete Primeau Show

In this episode, Pete welcomes veteran podcast producer Chris Stone back for a candid conversation about today's mattress and furniture retail industry. Drawing on more than 40 years of experience, Pete shares practical strategies for navigating slow sales, increased competition, and the key decisions retailers face. Filled with actionable insights, honest perspectives, and a few lighthearted moments, this episode offers valuable guidance for retailers looking to adapt, grow, and succeed—only on The Pete Primeau Show.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we sit down with Brandon Bain, Founder and CEO of Bedhead Marketing, to discuss how strategic marketing and industry expertise are reshaping the bedding business. With more than two decades of experience in the mattress industry, Brandon shares how he drives the strategic vision of Bedhead Marketing, helping brands simplify their messaging and create meaningful connections with consumers. Founded by a team of mattress executives, record-breaking sales professionals, and marketing and design experts, Bedhead Marketing is on a mission to untangle the complexities of brand communication while elevating the bedding category as a whole. Brandon also shares insights from working alongside an executive leadership team with decades of experience serving some of the industry's largest and most successful brands, offering practical advice on branding, consumer engagement, and sustainable business growth.   👤Connect with Brandon Bain: ✅ Website:https://www.bedheadmarketing.com/   ✅ LinkedIn: https://www.linkedin.com/in/brandonbain/      ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net 

In this episode, Pete welcomes veteran podcast producer Chris Stone back to the show for a candid conversation about today's mattress and furniture retail landscape. Drawing on more than 40 years of industry experience, Pete shares practical strategies for navigating slower sales, increased competition, and the challenges facing retailers today.   From actionable business insights to engaging conversation, this episode delivers valuable perspective and real-world advice to help you adapt, grow, and move forward with confidence—only on The Pete Primeau Show.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we’re joined by Doug Krinsky, Director of Sales at 3Z Brands, whose more than 40 years in the mattress industry have been shaped by innovation, meaningful relationships, and a strong commitment to serving others. Doug shares how leading with generosity—through your time, knowledge, and support—can strengthen client relationships, create lasting partnerships, and drive sales growth. Drawing from decades of experience working with manufacturers and supporting retail partners, he offers practical strategies and real-world stories that demonstrate how giving and business success go hand in hand. Whether you work in sales, lead a team, or want to make a greater impact in your industry, this conversation is filled with insights that will inspire you to give more, connect more deeply, and grow.    👤Connect with Doug Krinsky: ✅ Website: https://www.ante4autism.com/  ✅ Website: https://www.3zbrands.com/  ✅ LinkedIn: https://www.linkedin.com/in/doug-krinsky-794882?utm      ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we’re excited to welcome Brent Batterman, VP of Business Development & Sales Education at Bedhead Marketing and a respected mattress industry veteran with more than 20 years of experience. Brent shares his journey of transforming sales strategies, launching innovative products, and developing high-performing sales teams that drive measurable results. Tune in as Brent discusses how the mattress industry has evolved, the lessons he's learned throughout his career, and how his forward-thinking approach continues to help retailers achieve greater success around the world.  👤Connect with Brent Batterman: ✅ Website: https://www.bedheadmarketing.com/ ✅ LinkedIn: https://www.linkedin.com/in/brent-batterman/  ✅ Instagram: https://www.instagram.com/bedheadmarketing/ ✅ Facebook: https://www.facebook.com/BederMarketing ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we’re joined by Darren Sparks, President of BedTech, and Justin Trumbo, Owner of BedTech Midwest. Darren shares his vision for redefining retail partnerships by delivering high-quality products faster and leveraging technology to enhance the experience for both customers and retail partners—helping retailers increase sales and profitability. Justin, who made the transition from retail sales to owning BedTech Midwest and a consulting firm, is recognized for his innovative approach and ability to stay ahead of industry trends. Join us as Darren and Justin discuss the strategies, technology, and forward-thinking ideas shaping the future of retail success.   👤Connect with Darren Sparks & Justin Trumbo: ✅Website: https://www.bedtech.com/  ✅LinkedIn (Darren Sparks): https://www.linkedin.com/in/darren-sparks-67075b70/  ✅LinkedIn (Justin Trumbo): https://www.linkedin.com/in/justin-trumbo-59655758/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we welcome back Ali Thompson, founder of Creative Success Secrets, for Part 2 of our conversation on growing your business online without relying on paid advertising. Building on the insights from Part 1, Ali dives deeper into advanced strategies for increasing organic visibility, strengthening your online credibility, and leveraging Facebook search optimization to attract your ideal audience. Entrepreneurs and small business owners will gain even more practical, sustainable marketing tips to help expand their reach, stand out in a crowded digital space, and continue building long-term business growth.   👤Connect with Ali Thompson: ✅ Website: https://morefromyourleads.com/  ✅ LinkedIn: https://www.linkedin.com/in/alithompsongrowyourbusiness/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, Pete sits down once again with veteran podcast producer Chris Stone for an honest and wide-ranging discussion about the realities of today’s mattress and furniture retail landscape. Drawing from more than four decades of industry experience, Pete shares practical insights and real-world strategies for retailers facing sluggish sales, increased competition, and important decisions about the future of their businesses.   Through Chris’s thoughtful questions and engaging conversation style, the episode delivers a mix of actionable takeaways, candid observations, and lighthearted moments that make even the toughest topics approachable.   Whether you're looking to adapt, refocus, or strengthen your current path, this episode provides valuable perspective, encouragement, and industry wisdom you can put to use right away—only on The Pete Primeau Show. 👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net 

In this episode, Carson V. Heady shares insights from his journey as Managing Director of Microsoft Elevate, bestselling author, podcast host, and respected thought leader in sales and leadership. Drawing on his extensive experience in sales, customer success, and professional development, Carson discusses the strategies that drive sustainable growth, the importance of authentic leadership, and how organizations can build high-performance cultures that empower teams to succeed. He also explores practical approaches to personal and professional development, offering valuable lessons for leaders, entrepreneurs, and anyone looking to elevate their impact and achieve meaningful results.   👤Connect with Carson Heady: ✅ Website: https://www.microsoft.com/en-us/elevate  ✅ LinkedIn: https://www.linkedin.com/in/carsonvheady/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, Pete Primeau reconnects with you for a special Ask Pete discussion featuring Gordon Hecht, BrandSource Advisor and Your Source News columnist; Vernon "RJ" Williams, owner of Jacksonville Bedding Mattresses & More; and Scott Vaughn, business coach, keynote speaker, and founder of Wingo Coaching.   Together, they tackle real questions from retailers and business owners, sharing practical advice on sales, customer service, business growth, and navigating industry challenges. With honest insights, proven experience, and a touch of humor, this episode delivers valuable takeaways for anyone looking to strengthen and grow their business.   👤Connect with Pete Primeau, Scott Vaughn, Gordon Hecht, and RJ Williams: ✅ LinkedIn (Pete Primeau):: https://www.linkedin.com/in/peteprimeau     ✅ LinkedIn (Scott Vaughn): https://www.linkedin.com/in/scott-vaughn-791ba9a9/  ✅ LinkedIn (Gordon Hecht): https://www.linkedin.com/in/gordonhecht/  ✅ LinkedIn (RJ William): https://www.linkedin.com/in/vernon-williams-150a11320/    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, Pete reconnects with veteran podcast producer Chris Stone for another candid, no-holds-barred conversation exploring the real challenges facing the mattress and furniture retail industry. Drawing on more than 40 years of hands-on experience, Pete delivers practical, down-to-earth guidance for retailers navigating slow sales, growing pressure, and the tough decision of whether to stay the course or pivot in a new direction.   With Chris guiding the discussion through thoughtful and timely questions, the episode blends actionable advice, honest perspectives, and just the right amount of humor and optimism to keep listeners encouraged and engaged.   Whether you’re rebuilding, reassessing, or simply staying steady, this episode offers fresh clarity, motivation, and valuable insights—only on The Pete Primeau Show.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we sit down with Ali Thompson, founder of Creative Success Secrets, to explore how entrepreneurs and small business owners can grow their online presence organically without depending on paid advertising. Ali shares actionable strategies for improving visibility through Facebook search optimization, building credibility online, and attracting the right audience naturally. Whether you're just starting your business or looking to strengthen your digital footprint, this conversation delivers practical insights to help you stand out and grow with sustainable marketing techniques.   👤Connect with Ali Thompson: ✅ Website: https://morefromyourleads.com/  ✅ LinkedIn: https://www.linkedin.com/in/alithompsongrowyourbusiness/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net 

In this episode, Steven Rosen, founder and CEO of STAR Results, shares insights from more than 30 years of experience helping executives build high-performing sales teams through stronger leadership, coaching, and execution discipline. As the author of FOCUSED, Steven discusses the power of accountability, clarity, and focus in driving sustainable growth, improving team performance, and creating winning sales cultures. Listeners will gain practical strategies for leading with intention, coaching more effectively, and aligning teams around measurable results.   👤Connect with Steven Rosen: ✅ Website: https://starresults.com/  ✅ LinkedIn: https://www.linkedin.com/in/stevenrosen/  ✅ YouTube: https://www.youtube.com/c/SalesManagementTV  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we sit down with Ron Sheetz, Vice President of RJ Media Magic, Inc., to explore the intersection of creative storytelling and high-impact marketing. With a deep background in media production, strategic planning, and client relations, Ron shares how he has helped businesses transform their messaging through compelling multimedia content. Drawing from his years as Dan Kennedy’s exclusive go-to video producer, he reveals what it takes to create marketing assets that not only capture attention but drive real results. Ron also discusses his approach to leading creative direction, scaling business growth, and delivering innovative, high-quality media solutions in today’s fast-evolving digital landscape.   👤Connect with Ron Sheetz: ✅ Website: https://ronsheetz.com/  ✅ Facebook:https://www.facebook.com/RJMediaMagic   ✅ LinkedIn: https://www.linkedin.com/in/ronsheetz/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, Meridith Elliott Powell shares insights from over 25 years of leadership experience, drawing on her background as a former executive and her work helping organizations navigate change and accelerate growth. As a Hall of Fame keynote speaker, sales expert, and award-winning author of THRIVE, she breaks down practical, real-world strategies to turn uncertainty into a powerful competitive advantage. Listeners will gain actionable tools to strengthen resilience, adapt to shifting markets, and position their businesses for long-term success.   👤Connect with Meridith Elliott Powell: ✅ Website: https://www.meridithelliottpowell.com/  ✅ Facebook: https://www.facebook.com/MeridithElliotPowell/  ✅ Instagram: https://www.instagram.com/powellmeridithelliott/  ✅ LinkedIn: https://www.linkedin.com/in/meridithelliottpowell/  ✅ YouTube: https://www.youtube.com/@meridithepowell  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, Joel Buhr, founder of First Direct, Inc., shares insights from more than 20 years in data-driven marketing, helping retailers transition from traditional tactics to smarter, omni-channel strategies. As Chief Data Disruptor, he explains how businesses can use actionable data to better understand their audiences and make more effective marketing decisions.   Joel also introduces BrandRelay, his AI-powered market intelligence platform designed specifically for retailers. He discusses how it enables deeper customer insights, more precise targeting, and improved performance—highlighting the growing role of AI in building a competitive edge.   👤Connect with Joel Buhr: ✅ Website (First Direct): https://firstdirectmarketing.com/  ✅ Website (BrandRelay): https://brandrelay.ai/  ✅ LinkedIn: https://www.linkedin.com/in/joelbuhr/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we speak with Harry Urquhart-Hay, Co-Founder of Wisewool, who is carrying forward a family legacy spanning more than 130 years in the wool industry. Harry shares how his deep roots in traditional craftsmanship are shaping a forward-thinking approach to sustainable innovation. We explore his mission to redefine wool as a high-performance, natural fiber suited for modern applications, and how Wisewool is bridging heritage with cutting-edge solutions to meet today’s environmental and material challenges.   👤Connect with Harry Urquhart-Hay: ✅ Website:https://www.wisewool.co.nz/  ✅ LinkedIn: https://www.linkedin.com/in/harry-urquhart-hay/   ✅ Instagram: https://www.instagram.com/wisewoolnz/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we sit down with Anthony Salazar, owner of Poop Scoop, to explore how he blends entrepreneurship with YouTube expertise to build and scale successful businesses. Anthony shares how his hands-on experience in running a niche service company shaped his approach to marketing, and how he leverages proven digital strategies to grow both brands and audiences.   We dive into his practical systems for content creation, audience targeting, and business growth, along with insights on what actually works in today’s online landscape. Whether you’re a creator, entrepreneur, or business owner, Anthony breaks down how to turn real-world experience into scalable success using smart marketing and a deep understanding of your audience.   👤Connect with Anthony Salazar: ✅ Website:https://salazarscoops.com/  ✅ YouTube: https://www.youtube.com/@poopscoopsfornoobs  ✅ Instagram: https://www.instagram.com/salazarscoops/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we’re joined by Alex Milstein, Editor-in-Chief at Bedding News Now, a trusted source for bedding industry updates. With a strong commitment to uncovering stories often missed by mainstream outlets, Alex brings attention to important developments and viewpoints that might otherwise go unheard. Beyond his editorial work, he also spotlights smaller retailers through interviews, ensuring their perspectives are represented alongside larger industry players.   Tune in as we explore Alex’s approach to reporting on the bedding industry, the stories that drive his work, and why elevating diverse voices is essential in today’s media landscape. 👤Connect with Alex Milstein: ✅ Website: https://beddingnewsnow.com/  ✅ LinkedIn: https://www.linkedin.com/in/alex-milstein-5883b17a/   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we’re joined by Chealen Martin, President of DreamFit, a leading manufacturer of performance bedding and specialty sleep products. With over 17 years of experience in the mattress industry, Chealen shares his insights on driving strategic growth, advancing product innovation, and expanding brand presence in a competitive market. He also discusses how DreamFit continues to build on its reputation for quality and precision fit, while strengthening retail partnerships and elevating the customer sleep experience.   👤Connect with Chealen Martin: ✅ Website: https://www.dreamfit.com/  ✅ Facebook: https://www.facebook.com/dreamfithome  ✅ Instagram: https://www.instagram.com/dreamfithome  ✅ LinkedIn: https://www.linkedin.com/in/chealen-martin-97719b18/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, Pete reconnects with seasoned podcast producer Chris Stone for another honest, no-holds-barred conversation tackling the real questions surfacing in the mattress and furniture retail industry. Backed by over 40 years of hands-on experience, Pete shares grounded, practical advice for retailers dealing with sluggish sales, mounting pressure, and the difficult choice between staying the course or making a change.   With Chris steering the conversation through insightful and well-placed questions, the episode strikes a balance between actionable insights, candid perspectives, and a touch of humor and optimism to keep you motivated.   Whether you’re rebuilding, reevaluating, or just holding steady, you’ll come away with renewed clarity, encouragement, and meaningful takeaways—only on The Pete Primeau Show.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, Sheila Long O’Mara, Executive Editor of Furniture Today, and RJ Williams, owner of Jacksonville Bedding Mattresses & More, discuss what’s next in mattress retail and the evolving sleep industry. They highlight the upcoming SleepNXT Conference in Florida, an industry event bringing together retailers, manufacturers, and innovators to explore new trends in sleep products, retail strategy, and customer experience. Sheila shares insights from the industry media perspective, while RJ offers the view from an independent retailer focused on service, trust, and helping customers achieve better sleep.   👤Connect with Sheila Long O'Mara and RJ Williams: ✅ Website: https://www.furnituretoday.com/  ✅ Website: https://sleepnxtconference.com/  ✅ LinkedIn (RJ): https://www.linkedin.com/in/vernon-williams-150a11320/  ✅ LinkedIn (Sheila): https://www.linkedin.com/in/sheilalongomara/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, Nick Lucarell, Vice President of Sales at White Dove Mattress Company in Cleveland, Ohio, joins the conversation to share insights from his extensive experience in the mattress and bedding industry. He discusses how he leads national sales strategy, builds strong retail partnerships, and develops key accounts for the family-owned manufacturer. Nick also talks about the importance of dealer relationships, navigating competitive markets, and the strategies behind expanding the presence of premium mattress products across the country.   👤Connect with Nick Lucarell: ✅ Website: https://whitedoveusa.com/  ✅ Facebook: https://www.facebook.com/WhiteDoveUSA  ✅ Instagram: https://www.instagram.com/whitedoveusa  ✅ LinkedIn:https://www.linkedin.com/in/nicholas-lucarell-1088b52a/   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we’re honored to welcome Joe Pici, a globally recognized sales strategist, coach, author, and keynote speaker whose influence spans over three decades in high-impact sales training. Joe is the co-founder and COO of Pici & Pici, Inc., where he specializes in results-driven sales performance, leveraging his proprietary Rapport Mastery™ system to help individuals and teams sharpen their skills in booking appointments, closing deals, and elevating professional communication.   Ranked among the top sales trainers and keynote speakers in the world by Global Gurus, Joe has empowered professionals across four continents with tactical, real-world sales frameworks that drive measurable results.   He is also the host of The Sales Edge Podcast, a highly rated show focused on actionable strategies for sales mastery and performance growth, and the co-author of Sell Naked on the Phone and Sell Naked in Person — books rooted in practical, no-nonsense sales methodology.   In this conversation, Joe shares deep insights on sales mastery, the power of building genuine rapport, how to navigate today’s sales challenges, and his unique approach to achieving extraordinary results in any market.   👤Connect with Joe Pici: ✅ Website: https://www.piciandpici.com/  ✅ Facebook: https://www.facebook.com/PiciandPici/  ✅ YouTube: https://www.youtube.com/channel/UC-k9Huw3fIk8Bl-ttxWTncQ  ✅ LinkedIn: https://www.linkedin.com/in/joepici/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we’re joined by Joe Mulcahy, President of Sonic Digital Marketing and Digital Director of Bedding Industries of America. With more than 25 years of experience in the furniture and mattress industry, Joe shares how retailers and brands can strengthen their digital presence to drive measurable growth both online and in-store.   Joe explains why no two companies are positioned the same online and how his team takes a strategic, step-by-step approach to identify gaps, optimize performance, and build long-term partnerships—not just one-off projects. We discuss driving digital demand through paid search (SEM), organic search (SEO), social media, content and product strategy, customer behavior flow, data collection, and remarketing.   If you’re looking to better connect your digital marketing efforts with real-world retail results, this episode delivers practical insights tailored specifically to the furniture and mattress industry.   👤Connect with Joe Mulcahy: ✅ Website: https://sonicdigitalmarketing.com/  ✅ LinkedIn: https://www.linkedin.com/in/joemulcahy1/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we’re joined by Jeff Giagnocavo and Brent Batterman to explore leadership, innovation, and the evolution of the mattress industry. Brent Batterman of Beadhead Marketing shares insights from his 20+ years in the business, including his role in transforming sales strategies and introducing the industry’s first waterfall finance system to improve approvals and the in-store customer experience.   Jeff Giagnocavo, co-owner of Gardner’s Mattress & More draws from his entrepreneurial journey to discuss innovative marketing, advocacy for small businesses, and how empathetic leadership helps traditional retailers thrive in today’s competitive landscape.   👤Connect with Jeff Giagnocavo and Brent Batterman: ✅ Website (Jeff):https://gardnersmattressandmore.com/  ✅ LinkedIn (Jeff): https://www.linkedin.com/in/jeffgiagnocavo/  ✅ Website (Brent): https://www.bedheadmarketing.com/  ✅ LinkedIn (Brent)l: https://www.linkedin.com/in/brent-batterman/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we sit down with Steve Goble, Owner and Chief People Builder of The Goble Group, a seasoned leader with over 30 years of leadership experience. As a Founding Partner of the Maxwell Leadership Certified Team, Steve was personally trained by John Maxwell and his team to deliver world-class leadership development for individuals and organizations. We explore what it truly means to grow as a leader, build strong teams, and scale a business without going it alone. Whether you’re a small business owner, an executive, or a leader looking to elevate your impact, Steve shares how collaboration, coaching, and intentional leadership can help you go further—together.   👤Connect with Steve Goble: ✅ Website:https://www.thegoblegroup.com/   ✅ LinkedIn:https://www.linkedin.com/in/gobles/?utm_source  ✅ Email: [email protected]  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, we’re joined by Mark Hunter, CSP—known as “The Sales Hunter”—owner of The Sales Hunter and a leading expert in consultative selling. Mark shares how custom-tailored sales programs help businesses gain a competitive edge and win in today’s evolving marketplace. Since founding his company in 1998, Mark’s mission has been to help individuals and organizations grow their top line, improve their bottom line, and drive sustainable sales success. Tune in for practical insights, proven strategies, and real-world sales wisdom from one of the industry’s most trusted voices. Grab Mark's new Book "Integrity First Selling: How To Create Better Sales With Better Customers" (Amazon): https://amzn.to/3ZL0NJr 👤Connect with Mark Hunter: ✅ Website: https://thesaleshunter.com/  ✅ LinkedIn:https://www.linkedin.com/in/markhunter/  ✅ Facebook: https://www.facebook.com/TheSalesHunter/  ✅ Instagram: https://www.instagram.com/thesaleshunter/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

Pete sits down with Justin Trumbo and Darren Sparks of BedTech to unpack the innovations reshaping sleep retail and the economic headwinds no one in the mattress industry can ignore. Justin and Darren pull back the curtain on BedTech's newest product developments - technology and design moves that could shift how independent retailers compete in a crowded marketplace. They share actionable insights on navigating pricing pressure, communicating value to shoppers, and leveraging partnerships to stay resilient when the industry climate turns volatile. Whether you're a store owner recalibrating your vendor mix, an executive forecasting next quarter's margins, or a sales rep fielding customer questions about price increases, this episode delivers the clarity and strategy you need right now. Tune in to hear how innovation and adaptation can coexist - even when the rules of the game keep changing.   👤Connect with Darren Sparks & Justin Trumbo: ✅Website: https://www.bedtech.com/  ✅LinkedIn (Darren Sparks): https://www.linkedin.com/in/darren-sparks-67075b70/  ✅LinkedIn (Justin Trumbo): https://www.linkedin.com/in/justin-trumbo-59655758/  ✅Facebook: https://www.facebook.com/bedtechsleep/  ✅Instagram: https://www.instagram.com/bedtechsleep/  ✅YouTube: https://www.youtube.com/@bedtech4471    👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net    

In this episode, we sit down with Matt Wolf, Owner of Mattress Lux, to explore the story behind his Kennesaw, Georgia–based mattress store and what sets it apart in a crowded market. Matt shares how Mattress Lux was built around giving customers a hands-on, in-store experience, offering a wide selection of mattresses to try before you buy—including adjustable and natural/organic options. We also dive into their use of advanced pressure-sensing technology in adjustable mattresses and how it helps customers find the right fit for better sleep. This conversation unpacks the Mattress Lux story, Matt’s approach to customer education, and his commitment to comfort, innovation, and personalized service.   👤Connect with Matt Wolf: ✅ Website: https://www.mattresslux.net/  ✅ LinkedIn: https://www.linkedin.com/in/matt-wolf-6322865/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we’re joined by Tambra Jones, Executive Director of the Specialty Sleep Association (SSA), who shares how she supports more than 30 companies exhibiting in the Vegas market at Space Number C1565. Tambra discusses SSA’s mission to help member brands grow their business and visibility through education, strategic publicity, and good old-fashioned hospitality. With a legacy dating back to 1995, SSA continues to create awareness for its members while educating both the industry and the public on the importance of specialty sleep solutions.   👤Connect with Tambra Jones: ✅ Website: https://sleepinformation.org/  ✅ LinkedIn: https://www.linkedin.com/in/tambra-jones-73b567a/?utm_source  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we sit down with Kevin Kappenman, an independent bedding component and product developer at SCANFIT.ai and NXTbed Studio. Kevin is a bedding-obsessed professional whose career began in retail sales and evolved into deep expertise in product development, with a focus on innovative bedding components and emerging sleep technologies. He brings a unique blend of market insight and technical creativity, and currently holds numerous bedding-related component designs and intellectual properties. This conversation explores his journey, his passion for advancing sleep products, and how new technologies are shaping the future of bedding.   👤Connect with Kevin Kappenman: ✅ Website: https://www.scanfit.ai/  ✅ LinkedIn: https://www.linkedin.com/in/kkappenman/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, Pete Primeau rings in the New Year with a lively roundtable of friends and familiar voices from the show. Joined by Gordon Hecht, Brent Batterman, RJ Williams, Tim Klanke, Kelly Charles and Scott Vaughn, the conversation covers reflections on the year that was, lessons learned in business and life, and what’s ahead for the year to come. Expect candid insights, thoughtful perspectives, and plenty of laughs as this group shares experiences, challenges, and optimism for a strong start to the New Year on The Pete Primeau Show.   👤Connect with Gordon Hecht, Brent Batterman, RJ Williams, Tim Klanke, Kelly Charles and Scott Vaughn: ✅ LinkedIn (Gordon Hecht): https://www.linkedin.com/in/gordonhecht/  ✅ LinkedIn (Brent Batterman): https://www.linkedin.com/in/brent-batterman/  ✅ LinkedIn (RJ William): https://www.linkedin.com/in/vernon-williams-150a11320/  ✅ LinkedIn (Tim Klanke): https://www.linkedin.com/in/tim-klanke/  ✅ LinkedIn (Scott Vaughn): https://www.linkedin.com/in/scott-vaughn-791ba9a9/    ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we sit down with Mike Root—an award-winning sales representative who has raised the bar across the furniture industry. Known for continually sharpening his marketing expertise, Mike is endorsed by some of the most elite retailers in the country and widely regarded as an indispensable partner to his dealers. Passionate about lifting up fellow reps and helping retailers grow, he has become a trusted resource for business development and strategy. We also dive into his book, From a Sales Rep’s Perspective, which is taking the industry by storm and reshaping how professionals think about sales, relationships, and long-term success.   👤Connect with Mike Root: ✅ Email: [email protected]  ✅ LinkedIn: https://www.linkedin.com/in/mikeroot/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, Pete welcomes Scott Vaughn, owner of Wingo Coaching, for a special “Ask Scott” conversation focused on real-world challenges faced by store owners. Scott brings his deep expertise in coaching, leadership development, and strategic business operations to answer questions directly from business owners. From building a strong company culture to leading with clarity and purpose, this episode delivers practical insights and actionable advice for creating a thriving, sustainable business.   👤Connect with Scott Vaughn: ✅ Website (Wingo Coaching): https://www.wingocoaching.win/  ✅ LinkedIn (Scott Vaughn): : https://www.linkedin.com/in/scott-vaughn-791ba9a9/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we’re joined by Jordan Vaughn, President and CEO of Happy Zzz’s Sit n’ Sleep in Paducah, Kentucky, and Scott Vaughn, owner of Wingo Coaching and owner of Happy Zzz’s Sit n’ Sleep. Jordan shares how, in just five years, he has established himself as a rising leader in building high-performance teams and driving business growth. Scott brings his deep expertise in coaching, leadership development, and strategic business operations, offering insights into what it takes to create a thriving company culture. Together, they discuss the dynamics of family leadership, the principles behind effective team performance, and the lessons they've learned while growing a successful sleep and furniture retail business.   👤Connect with Jordan & Scott Vaughn: ✅ Website (Happy Zzz’s Sit n’ Sleep): https://www.shophappyzzzs.com/  ✅ Website (Wingo Coaching): https://www.wingocoaching.win/  ✅ LinkedIn (Jordan Vaughn): https://www.linkedin.com/in/jordan-vaughn-548247291/  ✅ LinkedIn (Scott Vaughn): : https://www.linkedin.com/in/scott-vaughn-791ba9a9/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we’re joined by Jeb Blount, Founder and CEO of Sales Gravy and one of the most influential voices in modern sales. Jeb is the bestselling author of seventeen books—including Fanatical Prospecting, Sales EQ, People Follow You, The AI Edge, and his newest release, The LinkedIn Edge.   With decades of experience advising top global organizations and their executive teams, Jeb breaks down how emotional intelligence and interpersonal skills shape every customer-facing interaction. Widely regarded as a leading expert on prospecting, sales, leadership, and customer experience, he shares actionable insights that help professionals at every level communicate more effectively, build trust faster, and win more opportunities.   Tune in for a masterclass on elevating your sales game, strengthening relationships, and leveraging the human edge in an AI-driven world.   👤Connect with Jeb Blount: ✅ Website: https://salesgravy.com/  ✅ LinkedIn: https://www.linkedin.com/in/jebblount/  ✅ Facebook: https://www.facebook.com/SalesGravy  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, Pete reunites with veteran podcast producer Chris Stone for another candid deep dive into the real, unfiltered questions coming out of the mattress and furniture retail world. Drawing on more than four decades of industry expertise, Pete delivers practical, experience-driven guidance for retailers facing slow sales, personal stress, and the tough decision of whether to push forward or pivot.   With Chris guiding the discussion through sharp, thoughtful questions, the conversation blends actionable wisdom, honest truths, and just enough humor and optimism to keep you moving.   Whether you’re rebuilding, rethinking, or simply trying to stay the course, you’ll leave with clarity, encouragement, and real-world takeaways—only on The Pete Primeau Show.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, Pete is joined by industry standouts Brent Batterman, Chris Taheny, and Gordon Hecht for a lively holiday conversation packed with insight and practical takeaways.   Brent Batterman shares how more than two decades in the mattress industry—and innovations like the first finance waterfall system—have helped retailers boost approvals, improve customer experiences, and build stronger sales teams.   Chris Taheny, VP of National Accounts and Business Development at Cariloha Inc., talks about his journey as a top-performing sales executive, his unique edge with social media, and how he’s helping bring sustainable luxury to the sleep industry.   Gordon S. Hecht rounds out the trio with wisdom from 40+ years in retail, manufacturing, and marketing. He offers clear, actionable advice on diagnosing retail challenges, building effective teams, and communicating in ways that produce real results.   This Thanksgiving special delivers a warm, fast-paced discussion filled with experience, strategy, and stories that will resonate with anyone in the home furnishings and mattress industry.   👤Connect with Brent Batterman, Chris Taheny, and Gordon Hecht: Brent Batterman: ✅ Website: https://www.bedheadmarketing.com/ ✅ LinkedIn: https://www.linkedin.com/in/brent-batterman/  Chris Taheny ✅ Website: https://www.cariloha.com/  ✅ LinkedIn: https://www.linkedin.com/in/chris-taheny/  Gordon Hecht: ✅ LinkedIn: https://www.linkedin.com/in/gordonhecht/  ✅ Email: [email protected]     ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode,we sit down with Donna Krech — Entrepreneur Extraordinaire, Best-Selling Author, and International Speaker — who has spent over 35 years building and coaching multi-million-dollar businesses in wellness, personal development, and entrepreneurship.   From struggling to feed her child to becoming a global thought leader, Donna’s journey is one of resilience, faith, and purpose. She’s shared stages with icons like Brian Tracy, Barbara Corcoran, Russell Brunson, Jim Rohn, and Zig Ziglar, and has inspired audiences in over 90 countries with her message of turning adversity into rocket fuel for success.   As the founder of Purpose Led Profit, Donna empowers others to build the business — and life — of their dreams through her proven systems for creating true W.E.A.L.T.H. Beyond her remarkable achievements, Donna is most passionate about what she calls The Stuff in Life That Matters© — family, faith, and living fully alive.   Get ready for an episode packed with wisdom, inspiration, and practical strategies from one of the most dynamic voices in business and personal growth today.   👤Connect with Donna Krech: ✅ Website: https://donnakrech.com/  ✅ LinkedIn: https://www.linkedin.com/in/donnakrech/  ✅ Facebook: https://www.facebook.com/DonnaKrech/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

In this episode, we sit down with Melanie Rembrandt — award-winning author, copywriter, ghostwriter, speaker, and the original direct response publicist. With decades of experience helping entrepreneurs amplify their message, Melanie has become a trusted voice in the worlds of marketing, PR, and business growth.   Her insights have been featured in leading publications such as Harvard Business Review, The Rich Dad Company, and HR Executive, and she’s shared the stage with industry legends at Dan Kennedy’s No B.S. events and Robert Kiyosaki’s Rich Dad seminars.   Tune in to discover how to attract more clients, increase credibility, and grow your business through the power of words and strategic publicity. Whether you’re a startup founder or seasoned entrepreneur, Melanie’s practical wisdom will help you communicate with confidence and turn your message into measurable results.   👤Connect with Melanie Rembrandt: ✅ Website: https://rembrandtwrites.com/  ✅ LinkedIn: https://www.linkedin.com/in/melanierembrandt/  ✅ Facebook: https://www.facebook.com/RembrandtCommunications  ✅ YouTube: https://www.youtube.com/@rembrandtcommunications/videos  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we sit down with Jimmy Hurtado — Founder and President of Returning Smiles, a nonprofit devoted to bringing hope, food, faith, and essential resources to children and families in need both locally and in Ecuador. With 19 years of leadership experience at Sweet Dreams Furniture & Mattress, Jimmy has built a reputation as a purpose-driven operations and marketing strategist who leads through service, heart, and faith.   Jimmy shares his journey from business success to creating meaningful impact, revealing how his passion for people, community, and faith inspired him to launch Returning Smiles and transform compassion into action. Through his lens as a servant leader and bilingual communicator (EN/ES), he reminds us that true success is measured not by what we achieve, but by how we uplift others along the way.   Tune in to discover how Jimmy turns purpose into practice, faith into fuel, and success into significance—one smile at a time.   👤Connect with Jimmy Hurtado: ✅ Website: https://devolviendosonrisas.com/  ✅ LinkedIn:https://www.linkedin.com/in/jimmy-hurtado-68945724b/  ✅ Instagram: https://www.instagram.com/returningsmiles/  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, Pete teams up once again with veteran podcast producer Chris Stone to dive into another round of real, unfiltered questions from the mattress and furniture retail world. Backed by over four decades of industry experience, Pete shares straightforward, experience-driven advice for retailers navigating slow sales, personal pressures, and the tough crossroads of whether to keep pushing or pivot.   With Chris steering the conversation through thoughtful questions, this episode blends practical wisdom, honest truths, and just the right amount of humor and hope.   Whether you’re rebuilding, rethinking, or just trying to stay steady, you’ll walk away with clarity, encouragement, and actionable insights—only on The Pete Primeau Show.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we’re excited to welcome Brent Batterman, a veteran of the mattress industry with over two decades of experience. Brent has played a pivotal role in revolutionizing sales strategies and launching new products across the industry. He’s widely respected for his leadership in training high-performing sales teams and for introducing the first-ever waterfall system with finance companies—an industry-first innovation that improves approval rates and elevates the in-store customer journey. Join us as Brent shares his perspective on how the industry has evolved, the impact of his trailblazing work, and the ways retailers globally are reaping the benefits of his forward-thinking approach.   👤Connect with Brent Batterman: ✅ Website: https://www.bedheadmarketing.com/ ✅ LinkedIn: https://www.linkedin.com/in/brent-batterman/  ✅ Instagram: https://www.instagram.com/bedheadmarketing/ ✅ Facebook: https://www.facebook.com/BederMarketing ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we explore the intricacies of more effective customer engagement with the seasoned Karen Converse. With over 20 years of experience in sales, marketing, training, and business management within the retail sector, Karen brings a wealth of expertise to the discussion. As an independent representative, she offers invaluable insights into how education can elevate every aspect of the customer experience.   Drawing on her extensive background, Karen shares practical guidance on understanding customer needs, tailoring recommendations, and overcoming common challenges. Her advice empowers professionals to approach sleep-related discussions with confidence, clarity, and a mindset of continual learning. Whether you're on the sales floor or managing a retail team, this episode delivers actionable insights to help you educate customers and elevate the impact of your conversations in one of the most vital areas of wellness.   Tune in for expert tips, fresh perspectives, and the tools you need to elevate your sleep conversations.   👤Connect with Karen Converse: ✅ Website: https://Karen-converse.com  ✅ LinkedIn: https://www.linkedin.com/in/karen-converse ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net  

In this episode, we’re joined by Chris Taheny, Vice President of National Accounts and Business Development at Cariloha Inc. — a seasoned sales executive with over fourteen years of experience in the mattress industry. Chris is a record-setting force of nature, known not only for his deep industry expertise but also for his ability to harness social media more effectively than most dedicated agencies. Tune in as we dive into his journey, his strategies for driving national growth, and how he’s helping Cariloha bring sustainable luxury to the forefront of the sleep industry.   👤Connect with Chris Taheny and Cariloha Inc.: ✅ Website: https://www.cariloha.com/  ✅ LinkedIn: https://www.linkedin.com/in/chris-taheny/  ✅ Facebook: https://www.facebook.com/Cariloha/  ✅ YouTube: https://www.youtube.com/Carilohabamboo  ✅ Instagram: https://www.instagram.com/cariloha/   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, Pete reconnects with renowned podcast producer Chris Stone to tackle raw, unfiltered questions straight from the mattress and furniture retail world. Drawing on more than 40 years of industry wisdom, Pete offers honest, experience-backed advice for retailers facing the pressures of underperforming stores, personal commitments, and the difficult choice between pressing on or calling it quits.   Guided by Chris’s thoughtful questions, the conversation mixes tough truths with practical strategies, a dose of optimism, and a few well-deserved laughs.   Whether you're scaling up, hanging on, or somewhere in the middle, you’ll leave with clarity, motivation, and real-world takeaways—only on The Pete Primeau Show.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences

In this episode, Pete teams up once again with top podcast producer Chris Stone to answer real, unfiltered questions from the mattress and furniture retail community. Pete shares candid advice rooted in over four decades of industry experience. He speaks directly to retailers trying to balance underperforming stores with personal commitments—and those wrestling with the tough decision to keep going or close up shop.   With Chris guiding the conversation, this episode blends heartfelt questions with practical solutions, honest perspective, and a few well-earned laughs along the way.   Whether you're in growth mode, survival mode, or somewhere in between, you’ll walk away with clarity, encouragement, and actionable insights—only on The Pete Primeau Show.   👤Connect with Pete Primeau: ✅ LinkedIn: https://www.linkedin.com/in/peteprimeau     ✅ Facebook: https://www.facebook.com/PrimeauFurnitureSales    ✅ Website: https://www.peteprimeau.com   ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net

In this episode, we’re joined by Lee B. Salz, a leading Sales Differentiation Strategist and bestselling author, known for transforming salespeople into high-performing sales forces. As the founder of Sales Architects, Lee helps companies stand out in competitive markets through tailored sales consulting, coaching, and custom sales playbook development. He also delivers dynamic keynote presentations and workshops that equip sales teams with the tools to win more deals at the right price. Whether you're a sales leader, entrepreneur, or rep on the front lines, this conversation offers powerful strategies to help you differentiate and dominate.   👤Connect with Lee Salz and Sales Architects: ✅ Website: https://salesarchitects.com/  ✅ LinkedIn: https://www.linkedin.com/in/leesalz/  ✅Facebook: https://www.facebook.com/LeeBSalz/  ✅YouTube: https://www.youtube.com/@theleesalz  ✅X: https://x.com/SalesArchitects  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences  

In this episode, we sit down with Fawad Zavary, a 26-year veteran of the furniture industry and a driving force behind Exclusive Furniture’s continued success. Known for his relentless pursuit of excellence and innovation, Fawad shares insights into what it takes to create a standout customer experience in today’s competitive market. As both a respected industry leader and a dedicated mentor, he offers a unique perspective shaped by decades of hands-on experience and a deep passion for the business. Whether you're in retail, customer service, or leadership, this conversation is packed with valuable lessons you won’t want to miss.   👤Connect with Fawad Zavary: ✅ Website: https://exclusivefurniture.com/  ✅ LinkedIn: https://www.linkedin.com/in/fawad-zavary-8459109  ✅Facebook: https://www.facebook.com/exclusivefurniturehouston/  ✅Instagram: https://www.instagram.com/exclusivefurniture/  ✅YouTube: https://www.youtube.com/user/exclusivefurnitureTV  ✅We are proud partners with Mattress Industry Network: https://www.facebook.com/groups/mattressindustrynetwork  ✅The Mattress Industry Network's core values are helping others to Build, Market, Sell and Succeed in the Mattress Industry   🎥 Want to create live streams like this? Check out StreamYard: https://StreamYard.CastAhead.net    ➡️ Our amazing guests are often booked with PodMatch, a top-quality podcast matching service. For booking great podcast guests like this, we love using PodMatch:  https://PodMatch.CastAhead.net  🌐Pete Primeau Official: https://www.peteprimeau.com  ➡️ Get Pete’s book, “Miles & Miles Of Retail Selling Greatness: https://geni.us/PetePrimeauMiles  ➡️ Get Pete’s book, “Sell A Million!”: https://geni.us/PetePrimeauMillion    The Pete Primeau Show is produced by Chris Stone at Cast Ahead: https://CastAhead.net     #SalesTips #PetePrimeauShow #MattressSales #SmallBusiness #RetailSales #RetailExperiences