EPISODE · Feb 22, 2021 · 57 MIN
Asad Syrkett wants Elle Decor to start conversations
from Business of Home Podcast · host Business of Home
Asad Syrkett studied architecture in school but soon found himself more comfortable writing about it. After stints at Architectural Record, Architectural Digest and Curbed, he briefly decamped to the brand side to work for Swedish furniture brand Hem. Now Syrkett is back in media in the top spot at Elle Decor, and the first issue he’s supervised cover to cover just hit newsstands. In this episode of the Business of Home podcast, he speaks with host Dennis Scully about a bold cover concept that reimagines an iconic room, the future of print magazines, and why he wants Elle Decor to tackle the difficult conversations about race, politics and design head on. This episode is sponsored by The Shade Store and Sidedoor.LinksAsad SyrkettElle Decor Nancy Lancaster's Yellow RoomDennis Scully
What this episode covers
Asad Syrkett, the editor in chief of Elle Decor, speaks with host Dennis Scully about a bold cover concept for his first full issue at the top of the masthead, the future of print, and why he wants the magazine to tackle difficult conversations about race, politics and design head on.
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Asad Syrkett wants Elle Decor to start conversations
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