Asheville Marketing Maven Sarah Benoit on Mastering Digital Strategies

Ask any artist what they need to succeed; nine times out of 10, they’ll say “marketing.” In today’s podcast episode, marketing wunderkind Sarah Benoit of JB Media Institute joins us to discuss the practical tools artists and creative entrepreneurs need to grow their businesses in the digital era. Key Points From This Episode:How Sarah got into the marketing business as an “appreciator of the creators”Reframing marketing for artists by zooming in on relationshipsTips for choosing marketing tools wisely and creating a digital strategy that works for youWhy Sarah recommends starting with one platform and building from thereChallenging certain misconceptions about emerging technologyEthical considerations for artists regarding AI and social mediaPractical advice for buying and selling artwork onlineWhere to learn more about digital marketing and content strategy for artistsFor more information, please visit https://www.artsvilleusa.com/sarah-benoit